10 Tips for Optimizing URLs for Search Engines

When the internet appeared, despite being innovative, the technology was still very limited. Thus, we can say that the URL it was just a code to get to the site – simple as that.

However, with the passage of time and technological advances, search engines have become increasingly sophisticated and complex, as happened with the automation service and with many others.

so if position getting better on the networks and reaching more people, new techniques were being developed. Thus, the URL has become a very important visual identity for companies.

Currently, the structure used in the URL is critical to getting maximum exposure and reach. The ideal is to adopt structures that are friendly, both for people who will search for something and for search engines. 

Furthermore, the technology is so advanced that even the website translation simultaneous exists. In fact, some search engines rank URLs into levels – the higher the better. 

In fact, the new algorithms are working to give users better online experiences. And each one of those users can become a potential customer, regardless of what branch of business.

Therefore, a consistent URL can improve – a lot – your sales results on the web. Since custom displays even the layout, nowadays, everything counts for people to have a good relationship with your site.

Well, in this article we'll explore 10 tips for optimizing your business URL and improving your search engine exposure.

How to apply actions to optimize URLs for engines 

For correct application of a friendly URL to your website, you must first understand what it means. So, you can say the URL is the virtual address of a website, basically. 

Furthermore, when it appeared, it meant Uniform Resource Locator (Uniform Resource Locator), and it didn't have as many resources as it is today – and maybe not as important. 

However, it is necessary to say that through the URL, the page is made accessible by a sequence of numbers that are converted by the DNS system.

Furthermore, the elements that make up a URL follow a pattern, and through this pattern it is possible to identify different parts, as if it were a protocol, domains and subdirectories. That is, it is used as command and signaling from the website.

10 tips to optimize your business URL

Here we list 10 foolproof tips for you to optimize your business URLs and hit the search engines. Are you ready? Then check out the complete list we brought you!

1 – Simple words

The words present in the URLs must be simple. When we are surfing the internet, simple and symbolic words tend to catch our attention much more than the more complicated ones.

Choose to simplify as much as possible, using your creativity, to create a successful URL. In addition to helping with memorization, it's much easier when it comes to word-of-mouth recommendation – marketing that never goes out of style.

So if your page talks about alarm system, choose for the article URL a few words, since the subject itself doesn't require as much.

2 – Avoid codes

Often, on e-commerce platforms and blogs, a standard number and letter codes are added to the URL. Even though they are part of the system, these codes are ugly and make it difficult to identify what is written.

Even, in most cases, the platforms allow the codes to be changed by more understandable words or texts.

3 – Avoid URL duplication

Search engine "spiders" scan web pages for plagiarism. Sites that have the same content are punished and can directly affect the success of your page.

Be careful when posting the same content on different pages, it can harm your site's ranking. Along the same lines, some URLs may have the same published content.

The tip here is to include codes in the URL so that the duplication is not noticed by search engines. 

Add tags to differentiate your site from others and so on, for example: if you make an article talking about commercial automation equipment, choose not to repeat this same keyword in the other text.

Of course, plagiarism itself is not well received by search spiders, so avoid it as much as possible!

4 – Keywords

The use of keywords has become more and more common to optimize websites on the internet. This is because the search engines themselves use this method to segment their searches.

However, when choosing the keyword for your business, study it and make sure you are making the right choice. If you use keywords wisely in your URL, the chances of a great view in searches increase sporadically.

This technology is relatively new, however, stay tuned and watch out as new trends and technologies emerge all the time.

5 – Choose short URLs

The simpler the URL is, the better. Experts in SEO, which is a technique that uses keywords to optimize pages and websites, say that the size does not matter, the result within the search engines is the same.

However, for cross-platform users, the bigger the worse. Because it makes memorization difficult, and often even the way the URL is spoken. A smaller structure is much more attractive as it is more easily understood.

And, consequently, if more people are attracted by the content, more clicks the page can accumulate. And the rest we already know, increased sales, visibility, among others.

6 – Choose titles

Most of the time, URLs are filled with codes and words that are present on the page they represent. The problem is that these titles that are printed on it do not always convey confidence.

Some users may judge the credibility of that caption as it becomes meaningless. And the site can lose people interested because of one small detail – and we know it makes all the difference, and it's possible to have a access control.

Pay attention and avoid leaving blank spaces when filling in a URL. Bet on the title itself to fill this space.

7 – Avoid using connectives

“But”, “and”, “to”, “from” are important connectives in oratory and even in writing, after all, it is what gives meaning to sentences. However, when it comes to URLs and search engines, these connectives are useless and only get in the way. For this reason, avoid them.

These words can even distort the purpose of the URL and direct users to places they don't like. As with keywords, the more objective the better. 

8 – Separate the words

Separating the words using proper separators, such as the underscore (_) and the dash (-) are essential for a better understanding of the title of the page. Reading becomes less coarse and even memorization is better.

Thinking about it, if the company is from data cabling, for example, use terms such as: data_cabling in the URL.

9 – Redirects

Redirection is for search engines to find alternative pages on the web, it also works for users. 

So, with this in mind, your business can take advantage of this situation that often occurs with broken links and edited URLs, even though traffic is constantly maintained on the links.

It's not a strategy that should be used very often or included in your company's marketing campaigns, but it's worth knowing. 

10 – Bet on different versions

The www or http are recognized and considered separate entities. You even run the risk of losing ranking positions for not working both versions, as search engines may consider duplicate content.

So, to avoid these misunderstandings, create versions for both sites with and without the www.

Even search engines consider using these separates the best option for ranking and ranking URLs. 

Benefits of URLs for your brand

When creating a brand, everything must be taken into account, both the part of products and services, even the structure that will be used when setting up a website. Several digital marketing techniques are on the rise, such as:

  • Content Marketing;
  • Inbound marketing;
  • IF THE;
  • Paid traffic;
  • Social media;
  • Between others.

All these features can be combined with a friendly and secure URL structure, and will help boost your website results.

Appearing better in today's search engines is the best tool for increasing your brand's visibility – gaining a following and building connections with customers.

All of this is related to an effective digital marketing campaign that aims to generate results. The benefits of an elaborate URL for your brand is, in fact, greater visibility and visits.

This text was originally developed by the blog team Investment Guide, where you can find hundreds of informative content on different segments.