Consumption habits and the demands of the modern consumer are constantly reinventing themselves, but what we cannot ignore is the fact that being present in digital environments is practically an imperative for anyone who wants to stand out in an increasingly competitive market.
Searching for information on the internet about businesses, their reputation and service, the products and services they offer and other issues related to credibility has become almost an automatic attitude when we are about to purchase something online.
By investing in your own website, you immediately start to follow global innovation trends, gain more recognition and authority, you can be at the top of the Google pages applying good SEO strategies, offer more security and convenience to your customers, expand your reach and, consequently, your sales.
And, if you still have doubts about the importance of having a website today, just carry out a market survey among the main players in your segment. Certainly, the common denominator among them is that they are all well positioned in the digital environment with their respective websites.
Therefore, to help you act competitively and boost your reach, we will explain the advantages of having a website and how to create your digital platform in an optimized and simple way!
Data on the growth of e-commerce in Brazil
Before detailing the importance of a website for your business strategies, it is important to substantiate the subject based on data and technical arguments. And this is not difficult, since the evolution of e-commerce in Brazil is remarkable.
The number of virtual stores increased from 529,193 in 2021 to 565,300 in 2022, according to the Brazilian Association of Electronic Commerce (ABComm). In the same year, we reached a record revenue of R$ 262 billion in e-commerce, corresponding to a growth of 1.6%, compared to the previous year, according to data from NielsenIQ Ebit.
The specialist in monitoring e-commerces and the reputation of virtual stores registered an increase of 7.9% in the number of orders. The ABComm survey found 368.7 million orders and an average ticket of R$ 460 per customer.
The projections for the year 2023 are even better, as the expectation is that there will be a growth of 9.5%, which could reach 395 million online orders.
The importance of having a website for your business
The platform can offer competitive advantages that are very relevant to your business, such as:
1. Consolidates your brand positioning in digital environments
Being recognized as a modern company that operates according to the demands of its customers can be significant differentials within a competitive segment. A website gives you authority, prominence and contributes to your digital marketing efforts.
2. confers credibility
You can even have a strong brand in the offline world, but transfer it to digital media with all your brand's visual identity, values and purposes, ensuring the security and integrity of the site, and providing a good experience during the customer's purchase journey. consumer, are essential requirements to gain trust and credibility.
3. Get you found on Google
Google is a powerful search engine and one of the most used in the world. It is not for that reason that the expression “Google it” is so famous and refers precisely to the act of researching something.
In addition to providing information, it also works as a highly disputed ranking among companies, and, with the correct SEO strategies, you can get ahead of the competition and gain the attention of your target audience.
4. Provides convenience and accessibility to customers
Being in the right place and at the ideal time will also help you capture and retain customers who like to consume digitally, but it is important that you have a website that is intuitive, accessible, simple, responsive, secure, certified and that respects legal guidelines, especially the LGPD.
5. Increases your average ticket, your sales and the means of relationship with the consumer
A website may be what you need to create an omnichannel strategy so that your customers can find you through multiple contact channels. This will increase your revenue and build a relationship with your customer.
6. Leverages marketing efforts and social media
The website is an important ally of digital marketing, because, in addition to the products and services being exposed, you can also offer other benefits to your customers, such as an informative blog, a newsletter, loyalty and discount programs, extending the reach of your profiles social and much more.
7 simple steps to create a sales website for your business
1. Define your website's commercial objectives, a simple, short and easy to remember name;
2. Do market research and understand your audience's profile, so you can understand competition dynamics and offer the ideal experience;
3. Set a budget for website creation that includes e-commerce platform fees, domain and hosting, SSL certificate, processing and payment costs, etc.;
4. Register your domain (website address), choose the type of hosting, your visual identity, the types of internal pages and the platform on which the website will be made;
5. Provide different forms of payment;
6. Invest in SEO techniques such as keywords, internal and external links, detailed description, image optimization, security, useful plugins and improve your marketing strategies;
7. Do a lot of testing before making the site available or starting to sell.