Idealize and create contents unique and unique is something highly valued by Google in its SERPs (Search Engine Results Pages), the search results pages of search engines.
It is the best content in terms of a large list of criteria that wins the top positions in search engines.
In this article, you'll check out 10 amazing tips to improve your page placement and generate great results in reaching your brand and message.
Read to the end and see how the SEO writing can transform your reality in the digital universe.
What is SEO writing?
To start with, you need to understand what SEO is writing. SEO is the acronym for the English expression Search Engine Optimization, which is the set of content optimization strategies to improve search engine ranking. the term writing, is a term that refers to what is “written”.
Thus, SEO writing understands the optimized writing process for engineering search engine algorithms.
This technique consists of using best practices so that the texts on your page are the first response when a user searches for “printing outsourcing” on Google, for example, if this is your industry.
The consequence of this is to gain greater visibility, authority and relevance to the general public.
One of the main challenges is the need to perfectly balance a technical writing and the excellence of the reader's experience, after all, he is the target of your strategy.
Although a text is highly informative and relevant, it is essential that there is a good sense in the number of keywords, in the use of pop-ups and, mainly, in downloads unsolicited.
Furthermore, the page load time, the graphic and visual quality, the pleasantness of the design and the organization of the text make all the difference.
It's details like these that make your automation company the best answer for anyone looking for information that involves their scope of action.
However, the most important detail, certainly, is the quality of the textual content itself, the veracity of the information.
How to improve my content and engage on Google?
Now that you understand what SEO is writing, check out 10 steps to develop, optimize and help in production with a view to engaging your business audio and video automation, to keep the example. Check out:
- Create indexes by site
Creating indexes organizes the key points of a text, in a simple and straightforward way. With this, you demonstrate that your content has the capacity to answer questions and research intentions, adequately meeting user demand.
Transform your content into topics, list your titles and subtitles, and list them at the beginning of the article.
Another valuable tip is to add your keywords in these titles, which work well as an efficient tool. command and signaling, in an analogy.
- Use subtitles in question format
Presenting relevant points already in the title and in question format can make your content more interesting to search engines, since many users ask questions directly there.
Surely you've already typed a question into Google's search bar, and it's through this action that your page will be even more easily found.
- Create attractive titles
Enjoy the titles as best you can. They will be the reader's first contact with your content, so be strategic to add value.
In addition to the questions, you can create listings with numbers, as we've done in this article, using terms that catch the reader's attention, such as “project risk analysis fast and easy”, and urgent terms such as “now or never”.
Therefore, try to be instructive and make good promises, which must always be fulfilled throughout the text.
- Hierarchize the text
As we pointed out at the beginning, the visual structure of a text is a very important point in SEO writing.
Use titles and subtitles as a skeleton that organizes the parts, keeping most relevant titles in ascending order so that the main title has H1 formatting, main subtitles in H2, subtopics in H3, etc.
We also advise not to hierarchize too much, and keep the division only until H4, although there is the possibility of doing it until H7.
- Choose your keywords very well
One of the most important steps of SEO writing is keyword research, and you should do it with full attention.
Making poor choices can hurt your SERP placement, which can cost thousands of visits and new leads for your access control of sales.
Here's a list of tools that help you determine the best keywords for your texts:
- Google Suggest;
- Infinite Suggest;
- Moz Keyword Explorer;
- Infinite Suggest;
- Keywords Everywhere.
Some of these tools allow you to check data and search volume metrics, display keywords like long tail with the amount of terms predetermined by the user, they can map terms used by competitors, among other functions.
It is also possible to map keywords through the search results themselves, in search engines, in the “autocomplete” and “people also ask” section.
Another interesting feature is the virtual assistants, which, through the command of your voice, carry out searches in search engines for all the terms suggested to provide you with the best answer.
- Use keywords naturally
Use keywords strategically in your text. It's no use using densely, as the priority is the user experience.
Use them naturally and without exaggeration. Some interesting locations to use them are in titles, subtitles, tags and meta tags, in the first paragraph and in the conclusion.
- Have a question and answer section
Many users search full queries in search engines. Having these questions ready with satisfying and organized answers will certainly bring you good results.
The more equivalent to your user's search intent, the more points you earn with search engine algorithms.
if you work with network certification, for example, create a compilation of FAQs on your website.
By creating this section on the main page of your website, more people will be directed to it, further increasing the potential of the IF THE.
- use short paragraphs
Always strive for a clear and fluid reading, always focusing on your user experience. It is exactly the fluidity that holds the user on your page, increasing the length of stay.
A tip here is to write your sentences as if it were a tweet 140 characters long, and so does not risk becoming boring, as well as making it easier to keep a concise line of reasoning.
Also use visual aids such as numbered lists and bullet points, in addition to boldface to emphasize terms or even phrases, if relevant.
- Create a backlinks strategy
use the backlinks brings a signal that the information available throughout your text is really reliable. Of course this will depend on the use of really reliable and truthful sources.
Be aware that page linking is a very SEO friendly strategy, both to help you understand the architecture of the site and to help index the pages.
Therefore, we recommend including interesting data and good sources. This helps other sites to link to your content, working as custom displays of your message.
In addition, internal links are also very interesting to encourage navigability within your site.
- Keep your content up to date
Updating your content is about effective and substantial changes to the original text, much more than simply adding images or making a small change.
This is an action that can bring you a better ranking in search engines, and the more the content has been modified, the greater the impact of the update.
This is a process that deserves attention: review your keywords, and if necessary, add new ones, recreate your meta descriptions and the link buildings.
The more competitive your keywords are, the greater the need to keep updates up to date.
In this article, you've seen how to leverage your digital strategies with SEO writing. Adopting such strategies to engage the search engine, especially Google, the most used among users, brings advantages to your business.
The return obtained from these strategies is directly reflected in the positioning and strengthening of your brand, in gaining your own digital space, more interaction with the public and building authority.
By following these 10 steps, your content will be better read by search engine algorithms, which guarantees the good placement of your page in SERPs.
Always look for originality, quality and the greatest relevance for the creation of your content and apply our tips to stand out.
This text was originally developed by the blog team Investment Guide, where you can find hundreds of informative content on different segments.