THE Artificial intelligence it is a tool that has application in several places, such as hospitals and technology centers. In the corporate world this would be no different, and the use of this tool is growing more and more.
This is because artificial intelligence consists of a technology that allows the performance of activities by machines, based on human programming, making flows more agile and correct.
That is, through technologies, the use of machines has evolved and can be applied to different business profiles through machines, programs and software for computers or mobile devices, as well as through cloud systems, bringing more “intelligence”. tools and improving decision making by investing in Content Marketing, for example.
What is and application of AI in enterprises
As companies have to deal with a lot of data on a daily basis, whether from customers or suppliers, as well as repetitive and “boring” activities, the concern of the technology and intelligence sectors has become to find ways to optimize information processing and make teams to engage in more creative and strategic activities.
Thus, artificial intelligence emerged and was being improved. With this, it became possible and important to combine the database – for example – with artificial intelligence.
After all, through this technology it is possible to organize information, understand it better and extract important knowledge for the development of the brand and for the decision-making of a company.
In addition, through this tool, companies gain the following advantages:
- Enhance results;
- Get to know the audience better;
- Define buying trends;
- Increase productivity;
- Optimize activity time;
- Reduce risks and accidents at work;
- Integrate different teams;
- Improve task performance;
- Facilitate business management.
Given the benefits that exist in relying on the use of artificial technology for your company, let's get to know some tools that are used and their applications in the area of marketing, since the strategy is fundamental in maintaining a brand and increasing sales.
Important tools for using artificial intelligence
There are several tools that can be applied to your business and that are based on artificial intelligence. To choose the ones that will best suit your business, you need to consider your business needs and interests.
In this article, we will talk about three crucial tools in any type of venture. Check it out below!
- Use of chatbots
The use of chatbots is already a reality in many companies. This virtual robot is able to talk to people, based on a schedule of main customer questions and common questions that can be raised in a conversation.
Its use can occur over the phone, when a person calls the company, and even through the website, in a chat.
In both cases, the aim is to streamline and optimize the service, as initial doubts are resolved and there is a filtering of those services that may need to be redirected to other sectors, with the identification of the best area for this direction.
Thus, through a simulation of how speech and human behavior works, these robots can be used to respond to customers quickly and practically, solving the most common questions and improving the experience with the brand.
Furthermore, this tool is important because it helps to automate registration routines and makes services available to the customer faster, which further improves their journey.
- Personal assistant implementation
Another important item when it comes to artificial technology is the use of a personal assistant that helps the manager in relation to his activities.
With this, it is possible to resort to software that helps to:
- Schedule meetings;
- Perform activity reminders;
- Assist in daily activities;
- Streamline processes related to the business environment.
Also, based on the person's needs, this artificial intelligence is able to update its data and propose strategic and improvement actions, or even practices that are of the person's preference.
- Investment in AI security
When we talk about the use of artificial intelligence, it is also important to recognize it as an action that can add security in the face of digital attacks.
One of the services is internet banking, which allows data to be hosted or accessed more easily by the customer, safely and with new actions that prevent attacks.
In addition, intelligence can also be present in the installation and interpretation of images offered by security cameras.
Artificial intelligence and marketing strategies
Artificial intelligence can ally itself with marketing in many ways. The first of them is the Inbound Marketing, which is a strategy aimed at attracting and retaining customers for your business.
It's no use having a chatbot or a strategy linked to artificial intelligence, if your company doesn't invest in techniques to attract customers that are done in an effective and targeted way.
Within this strategy, it is possible to use some resources, such as keyword search optimization and Content Marketing, to develop materials that are of interest to potential customers, taking into account personalized texts based on the habits of the customer base and audience interests, directing the topics to the people with the greatest potential to acquire the service, for example.
For this to be done, in addition to collecting and analyzing audience data, it is possible to use tools that help in the best choice of titles, amount of repetition of terms searched by customers, among other actions to optimize the material.
Another very interesting way of automating material on social networks is through the creation of ads and campaigns on these networks, also based on consumer behavior and preferences and what goals the brand intends to achieve.
After all, these environments are essential to make your business recognized by the customer and have greater reach.
For this, your company can invest in advertisements in the Twitter Ads, Facebook and Instagram Ads, taking into account watch time and with a specific customization for your audience.
Subsequently, it is possible to capture information about the performance of the advertising, which brings even more intelligence to the campaign creation tools, optimizing the next advertisements.