O Christmas is one of the most important commemorative dates for society, which has an appreciation for these festivities to gather their friends and family, even those far away, who use this event to gather annually.
And if for the general public there is an importance on top of this Christmas festivity, the same thing happens with the market, which uses this date as a commercial opportunity to increase the number of sales, given the public demand for such services.
After all, the activity of exchanging gifts ends up feeding the most diverse types of enterprises, which use the Christmas period as an opportunity to even put new products on the market, given the greater demand from the public during this period.
Not to mention the services that work together with the sale of products at that time, such as a department store that organizes a sector of parts for christmas decoration for store.
Or even what happens in supermarkets that start offering specific products for this end-of-the-year celebration, such as Panettone, dried fruit, among other foods that are usually present in the traditional Christmas dinner.
There is a preparation of the market for this annual event, with the organization of campaigns made even in advance, so that in the period close to the date these stores are prepared to work with the Christmas atmosphere in their business.
Because just as there is an increase in the number of sales, there is also a growth associated with the responsibilities of this business, requiring a company to personalized corporate gifts get ready for the season.
Because when there is a greater demand from its public, it becomes necessary to prepare the activities of this company to meet the expectations of its customers. Something that goes beyond the traditional market, also going through virtual stores.
Digital marketing during Christmas
It is not only physical stores that see an increase in their income during the Christmas festivities, as the digital market increasingly relies on the perception of their customers, who feel comfortable with this type of purchase.
Even more so in current times where even the traditional secret friend to be held in the workplace can occur virtually, through websites that work with this type of draw.
A reality that even facilitates the act of looking for a gift, either for yourself or for others, using applications or digital systems that can help you find the best product at the lowest price.
And for your business to take the best possible advantage of this commercial-based event, you must also prepare your virtual store for the greater number of purchases that may occur towards the end of the year.
As when buying a larger stock of corrugated box. Material to be used in packaging the products that will be delivered to your customers, preferably arriving before Christmas, when it comes to a gift.
Along with that, there are special practices that can boost your sales volume during the Christmas season, especially when it comes to a digitally sourced business, which operates with a different reality than the traditional physical market.
10 ways to increase your sales at Christmas
Whether in the face-to-face or virtual market, the proximity of Natal means that those responsible for these projects need to adapt to their commercial activities, in order to take advantage of the commercial opportunities that arise at that time.
Thus, existing ways to boost your sales number during this Christmas period, you just need to keep an eye on a set of probabilities that can result in an increase in the commercial results of that company.
- Work with landing pages
Landing pages, pages that appear when a user accesses a sales site, can be of great importance for this enterprise to be able to boost its number of sales within its platform.
Offering discounts or highlighting the qualities of a specific product to the public that has just entered a website, thus strengthening the purchase possibility of this user, especially when it comes to a product limited to that time.
- Customized email marketing
The e-mail trigger is a way for virtual stores to better connect with their customers, using their contact base to create a list of customized e-mails, offering products that best fit a specific audience profile.
For a user who has searched for custom company notebook on the internet, receive e-mails aimed at this type of product, using the Christmas season to highlight a line of blocks with special decoration for the end of the year.
- Provide pages with offers
Another way to grab a user's attention during a specific sales period is through a special Christmas deals page within your sales website. Thus ensuring a greater possibility of purchase by visitors.
Taking advantage of a product of special value to even increase the amount of purchases to be made by this customer, who uses this page of offers with a movement of entry on a website, in order to expand their number of purchases.
- Perform actions on social media
It is important to remember that during the Christmas period, shoppers are usually very busy with their tasks, which range from organizing the supper to buying gifts for their colleagues and family.
In view of this lack of time, it is necessary for companies to work with specific actions in their digital channels, to gain the attention of users during this Christmas period, whether with actions connected to the date or not.
As a security company, which may disclose a access control system that is part of your product collection, you can even use the commercial period in question to offer some kind of promotional discount, for example.
- Bet on paid media
As important as it is to work with social networks, there is a great dispute on these platforms for the user's attention, causing publications to take a long time to reach their target audience in an organic way.
It is recommended to work with paid ads, which improve the way your company is found on the internet, especially when it works with a specific campaign for Christmas.
The most suitable platforms in this regard are:
- Google Ads;
- Facebook Ads;
- Instagram for Business;
- Twitter Ads.
Each social network operating with the best provision of related ads for someone searching for Christmas recipes, for a service of digital access control or even a new model of electronic devices that will hit the market.
- Make Christmas Suggestions
To achieve a greater number of sales at Christmas, it is also necessary to influence this type of purchase with your customers, offering purchase suggestions for those who have just purchased a specific product. Using the date as an incentive for new purchases.
- Offer specific products
The Christmas period can also be the perfect time to put a special line of products on the market, using the date to improve the commercial relationship of a brand with the public, like a Christmas dessert for a cake shop.
- Conduct sweepstakes and contests
Carrying out commercial actions at that time can also be a way to strengthen the company's relationship with its public. What is true even for a company of robotic process automation, which can give away different products at Christmas.
To ensure a stronger connection with your customers, having their full attention.
- Make Wish Lists Available
In the same way a child makes his wish list for Santa Claus, the customer can also have his own list of products that he seeks to consume at a store, with these companies facilitating this process through their own application.
With the availability on their websites of a wish list, in which the user can follow the price changes of the products they want, or even share this list with other users.
- Bet on visual identification for Christmas
Finally, it is important to highlight the presence of this festive celebration in your commercial establishment, whether physically or virtually, through the decoration of these spaces, making them even more welcoming to the visiting public.
Thus, taking advantage of all the qualities that this commemorative and commercial date can bring to your business. Using the digital marketing to find the best strategies related to running a business during Christmas.
So that the results associated with this digital strategy can be superior with each passing year, using that date to explore a company's commercial activities.
For a company that operates with technical services, such as a facial biometrics, also find positive results during this time of year, since the Christmas period, if well used, can be beneficial for the most different types of business.
So that the gifts under the tree at Christmas are the best they can be. Not just for shoppers in a store, but also for salespeople who depend on those sales to define the value of gifts to be given to their family members.
This text was originally developed by the blog team Investment Guide, where you can find hundreds of informative content on different segments.