What is the average CPC of each country? How much does adsense pay in other countries? Which countries have the highest earnings from Google adsense? In this article, we will talk about the countries with the highest CPC and CTR of ads.
In this article you will understand a little more about CPC in other countries, does it pay? Is Brazil's CPC really low? What do CPC, CPM, RPM and CTR mean?
If you have a website in Portuguese, we recommend translating your website into other languages. This will increase the reach of your site and also significantly increase earnings with Google Adsense.
What are CPC, CPM, RPM and CTR?
CPC is the amount an advertiser will pay you for each click you receive on your blog / website. Each page of your blog displays ads on google. When a visitor clicks on those specific ads, the advertiser must pay for those clicks.
CPC can vary by country and also by niche, sometimes the amount varies depending on the time or day of the year. The hours may also have different CPC, at dawn for some reason the CPC is always higher and falls throughout the day (perhaps due to visits by Brazilians in other countries).
CPM stands for cost per thousand impressions, represents how much is paid for every 1000 ad impressions. It is very similar to the metric we will talk about next, but it is a term used more in ads that pay for impressions rather than clicks, while RPM mixes both metrics to reach an average.
RPM is the income generated by a thousand views. The average earnings per 1000 people who saw the ad, regardless of whether or not they clicked. CTR is the percentage and click-through rate of visitors who click on the ads, which usually averages 1% to 3%. The higher the CTR rate, the higher the RPM and CPC.
List of the highest paid Adsense countries in 2020
The Ranking below shows the countries with the highest Adsense earnings. Even Brazil with low CPC, it appears in the ranking because it is a country with a large public reach, so there is no need to devalue Brazil by paying little in Adsense, with the right niche you can get a very high average with Google, and RPMs above 20 dollars.
- U.S
- Australia
- Canada
- Marshal Islands
- UK
- Germany
- Switzerland
- Brazil
- New Zealand
- Italy
List of Countries by highest Adsense CPC + CTR
The list below shows the countries with the highest CPC, along with CTR which should also be a parameter of choice, as not always having a high CPC means a greater gain in Adsense. I know people who can make ROI with Facebook ADS even with very low cost per click.
| Parents | CTR | CPC (USD) |
| Luxembourg | 0.55% | 0.65 |
| U.S | 0.75% | 0.61 |
| Australia | 0.72% | 0.57 |
| UK | 1.06% | 0.48 |
| Finland | 0.54% | 0.45 |
| Canada | 0.79% | 0.45 |
| Austria | 0.69% | 0.45 |
| New Zealand | 1.21% | 0.33 |
| Sweden | 0.70% | 0.31 |
| Ireland | 0.73% | 0.31 |
| Denmark | 0.70% | 0.28 |
| Singapore | 0.96% | 0.27 |
| South Africa | 1.13% | 0.26 |
| Norway | 0.63% | 0.26 |
| Netherlands | 0.80% | 0.26 |
| Unknown Region | 0.63% | 0.25 |
| Bahamas | 1.71% | 0.24 |
| Germany | 0.52% | 0.22 |
| Switzerland | 0.59% | 0.21 |
| Belgium | 0.53% | 0.21 |
| Spain | 0.67% | 0.19 |
| Djibouti | 3.06% | 0.19 |
| Thailand | 0.80% | 0.17 |
| France | 0.76% | 0.17 |
| Colombia | 0.29% | 0.17 |
| Puerto Rico | 1.40% | 0.16 |
| Guatemala | 0.74% | 0.16 |
| Greece | 0.64% | 0.16 |
| United Arab Emirates | 1.37% | 0.15 |
| Russia | 0.39% | 0.15 |
| Malta | 1.34% | 0.15 |
| US Virgin Islands | 3.85% | 0.14 |
| Mexico | 0.39% | 0.14 |
| Japan | 1.14% | 0.14 |
| Italy | 1.35% | 0.13 |
| Hungary | 0.76% | 0.13 |
| Hong Kong | 0.94% | 0.13 |
| Côte d'Ivoire | 0.69% | 0.13 |
| Somalia | 0.94% | 0.12 |
| Dominica | 2.33% | 0.12 |
| Costa Rica | 0.45% | 0.12 |
| Brazil | 0.79% | 0.12 |
| Yemen | 0.33% | 0.11 |
| Uganda | 0.80% | 0.11 |
| Panama | 1.68% | 0.11 |
| Oman | 1.43% | 0.11 |
| Nigeria | 0.76% | 0.11 |
| Malaysia | 0.94% | 0.11 |
| Kuwait | 1.56% | 0.11 |
| Israel | 1.21% | 0.11 |
| Dominican Republic | 1.12% | 0.11 |
| China | 0.66% | 0.11 |
| Cayman Islands | 0.68% | 0.11 |
| Botswana | 1.38% | 0.11 |
| South Korea | 0.82% | 0.1 |
| Qatar | 1.22% | 0.1 |
| Argentina | 1.09% | 0.1 |
| Saudi Arabia | 1.64% | 0.09 |
| Czechia | 0.96% | 0.09 |
| Jamaica | 0.42% | 0.08 |
| Cameroon | 0.71% | 0.08 |
| Bahrain | 1.24% | 0.08 |
| Afghanistan | 1.35% | 0.08 |
| Zambia | 0.52% | 0.07 |
| Trinidad and Tobago | 1.41% | 0.07 |
| Portugal | 0.74% | 0.07 |
| Poland | 0.40% | 0.07 |
| Mongolia | 1.57% | 0.07 |
| Kenya | 0.76% | 0.07 |
| India | 1.64% | 0.07 |
| Brunei | 1.01% | 0.07 |
| Zimbabwe | 0.47% | 0.06 |
| Peru | 0.93% | 0.06 |
| Suriname | 1.04% | 0.06 |
| Sierra Leone | 1.29% | 0.06 |
| Romania | 0.71% | 0.06 |
| Kazakhstan | 1.16% | 0.06 |
| Indonesia | 0.73% | 0.06 |
| Honduras | 0.81% | 0.06 |
| Estonia | 1.53% | 0.06 |
| Egypt | 1.20% | 0.06 |
| Cyprus | 1.26% | 0.06 |
| Algeria | 1.30% | 0.06 |
| Tanzania | 0.85% | 0.05 |
| Myanmar (Burma) | 1.18% | 0.05 |
| Moldova | 1.27% | 0.05 |
| Haiti | 1.41% | 0.05 |
| Ghana | 0.51% | 0.05 |
| Fiji | 1.15% | 0.05 |
| Congo - Kinshasa | 0.94% | 0.05 |
| Bulgaria | 0.48% | 0.05 |
| Solomon Islands | 4.35% | 0.04 |
| Serbia | 0.36% | 0.04 |
| Philippines | 2.66% | 0.04 |
| Peru | 0.37% | 0.04 |
| Pakistan | 0.70% | 0.04 |
| Namibia | 0.92% | 0.04 |
| Mozambique | 0.96% | 0.04 |
| Maldives | 0.82% | 0.04 |
| Macedonia (FYROM) | 0.54% | 0.04 |
| Iraq | 1.58% | 0.04 |
| Guyana | 0.65% | 0.04 |
| Cape Green | 2.38% | 0.04 |
| Bhutan | 1.08% | 0.04 |
| Barbados | 1.76% | 0.04 |
| American Samoa | 21.43% | 0.04 |
| Vietnam | 0.90% | 0.03 |
| Ukraine | 0.32% | 0.03 |
| Taiwan | 1.54% | 0.03 |
| Swaziland | 0.67% | 0.03 |
| Sri Lanka | 0.66% | 0.03 |
| Rwanda | 1.19% | 0.03 |
| Paraguay | 4.82% | 0.03 |
| Papua New Guinea | 0.61% | 0.03 |
| Nepal | 0.88% | 0.03 |
| Mauritius | 0.44% | 0.03 |
| Macao | 1.59% | 0.03 |
| Lebanon | 1.62% | 0.03 |
| Latvia | 0.64% | 0.03 |
| Jordan | 2.10% | 0.03 |
| Will | 0.25% | 0.03 |
| Guam | 1.22% | 0.03 |
| Ethiopia | 0.70% | 0.03 |
| Congo - Brazzaville | 1.91% | 0.03 |
| Bolivia | 3.25% | 0.03 |
| Belarus | 1.00% | 0.03 |
| Bangladesh | 0.92% | 0.03 |
| Saint Lucia | 0.70% | 0.02 |
| Seychelles | 1.32% | 0.02 |
| Morocco | 0.35% | 0.02 |
| Mali | 0.84% | 0.02 |
| Malawi | 0.25% | 0.02 |
| Lithuania | 0.71% | 0.02 |
| Libya | 1.28% | 0.02 |
| Liberia | 2.47% | 0.02 |
| Chile | 0.49% | 0.02 |
| Caribbean Netherlands | 1.83% | 0.02 |
| Cambodia | 0.54% | 0.02 |
| Burundi | 1.65% | 0.02 |
| Benin | 1.09% | 0.02 |
| Angola | 1.02% | 0.02 |
| Timor-Leste | 1.23% | 0.01 |
| Syria | 1.34% | 0.01 |
| Sudan | 1.17% | 0.01 |
| Senegal | 0.36% | 0.01 |
| Madagascar | 1.38% | 0.01 |
| Georgia | 0.71% | 0.01 |
| French Polynesian | 8.33% | 0.01 |
| Burkina Faso | 3.33% | 0.01 |
Niches with higher Adsense CPC
- Insurance (more than $ 50 per CPC)
- Loans (more than $ 45 per CPC)
- Mortgage (over $ 47 per CPC)
- Attorney (more than $ 47 per CPC)
- Credit (more than $ 36 per CPC)
- Lawyer (over $ 42 per CPC)
- Donate (more than $ 42 per CPC)
- Graduation (more than $ 40 per CPC)
- Hosting (more than $ 32 per CPC)
- Claim ((more than $ 45 per CPC))
List of Countries with the lowest CPC
| Parents | Percent less than in the USA |
| Serbia | 95% |
| Moldova | 92% |
| Liberia | 92% |
| Ukraine | 92% |
| Somalia | 92% |
| Slovenia | 92% |
| Latvia | 90% |
| Bahrain | 90% |
| Guyana | 85% |
| Pakistan | 84% |
| Namibia | 84% |
| Russia | 84% |
| Colombia | 83% |
| Ecuador | 82% |
| Luxembourg | 82% |
| Poland | 81% |