10 Essential Steps to Gain Customers Using LinkedIn

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O LinkedIn it is an important tool of today for employees and companies to achieve a greater connection. The social network has a very strong impact on today's work relationships.

Since the world began to go through a process of digital transformation, many people have been looking for new ways to stand out, whether in the market of alignment machine or cosmetics, to get new job opportunities.

The internet has been an excellent field for this, especially with the creation of LinkedIn. This social network is designed and planned for professional profiles, where in addition to your basic data, you can also build a kind of resume.

This type of action ensures that you have very good visibility for companies from IT consulting for small businesses, which assess what you post and how you behave on the social network. The first sector to constantly use this platform was IT (Information Technology).

However, most companies today have a profile on the network and are ready to deal with this type of action, ensuring a quality structure for you to explore your full potential when hiring new talent.

For a profile to stand out on LinkedIn, however, it is necessary to follow some important steps, which can make a difference when it comes to presenting resources to become a power in terms of visibility.

Adapting these elements to your reality is a very important step, which must be coldly evaluated and analyzed so that you can get an adequate profile for this type of action, conquering many more opportunities from relevant companies in the market.

On the other hand, companies have great business potential on this platform. They can gain valuable resources and new talent for your company. internet solutions, in addition to reaching customers and raising funds within LinkedIn.

When your company is active on LinkedIn, it's much easier to increase your visibility, turning your referral into a business opportunity. For this, it is important that you know how to use the tool in your favor to gain content relevance.

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Capturing customers on LinkedIn

For the trained professional, LinkedIn is just another way to gain space and resources in its structure. Because of this, it is important that you know how to handle this type of activity to apply your results with more quality.

1. Activity on the platform

The saying “Who is not seen, is not remembered” is a reality on the internet. So if you want to achieve results with LinkedIn, it's important that you be active on the social network and share interesting material.

By the type of platform LinkedIn is, memes and other fun and informal content does not have the same power as on other networks. Here, the ideal is to share experiences and real content, which can be applied from a professional point of view.

For this to happen, working with debates and other actions with a corporate impact may be the best way to stay active on the network.

2. Use your profile to advertise

LinkedIn does not charge any value for the dissemination of varied works, as well as products and services you are offering, such as clamping elements. Because of this, it becomes an important dissemination tool.

To capture new customers and increase your brand's marketing potential, it is important to think of strategies for this type of resource. 

Therefore, it is important that you know how to present this material on the platform, using resources such as:

  • Photos;
  • Text production;
  • Infographics;
  • Audiovisual content.

Regardless of the format you choose, the potential for promoting your brand is much greater with this type of tool.

3. Join groups

LinkedIn has a way of working with your audience through interest groups. Typically, these groups are ideal to help segment your participation and professionals who are in the same sector can exchange relevant information.

Therefore, it is important that you know how to apply your notifications to this type of activity within the platform, to increase your engagement potential. However, you must be careful to work with these features.

That's because LinkedIn groups are often very focused, and working with them can become an important way to increase your chances of doing business from soil survey, if that's your area.

However, if you are placed in a group that is not interested in your product, it may end up generating a negative result.

4. Pay attention to your profile

Many companies do not understand the need to create a specific page for the company, but this type of action is very important to increase its visibility considerably.

This way, you can enjoy the most that the social network has to offer, adding your visual identity and relevant information about your business. Because of this, it is important that you understand your needs.

However, creating a page is a process. It is not enough to just put in the information and leave it standing, it is important that you continue to update it frequently.

5. Creating your own group

When your company page is properly organized, you can create a group specific to your company. Thus, you can gather people interested in what you have to offer, products or services.

Also, this is an important way to get more leads, as people will actively become available for trading once they join your group and decide to follow the content, be it about the sensor of level or sales.

Here, you can work better on your advertising concepts, improving the way you do business on the platform and being able to increase your engagement with these resources for your action.

6. Learn to use keywords

Keywords are a key part of your advertising structure. Through them, you will be found more easily on the platform, and that is why it is important that you know how to apply these techniques with quality to achieve more satisfactory results.

LinkedIn's search engine is very similar to that of other search engines, and that's why it's important that you correctly use this type of resource.

7. Work with the multimedia concept

LinkedIn does not restrict the type of content you will use in your promotion. Therefore, it is important that you can diversify the material to attract greater engagement and gain more space in this type of action.

The more you work with these resources, the more qualified to stand out on the platform you will be, being able to promote your company's products, as a autotransformer.

In addition, it is possible to share more complex materials, such as e-books and presentations, which can be a spur for new people to start accessing your material and becoming interested in what you have to offer.

8. Make recommendations

By recommending contacts, you can gain much more space for your resources. This technique is not well known to platform users, but it is highly functional.

The more you receive referrals and recommendations for a specific skill, the more authority you will have in that field. Therefore, you can appear in more searches in the sector, where you can present your full engagement potential.

The more you talk about this type of action, the more qualified your profile as a whole will be, increasing your chances of communication.

9. Direct messages

Direct messages are another very important engagement method. LinkedIn is still a social network, which presupposes a closer interaction with your contacts.

Therefore, it is very important that you are able to work with these resources effectively and approaching your action potential in a much more expressive way, taking advantage of this type of direct communication to present content about flow counter of more quality.

10. Analysis of results

To make the best use of all these features, it is very important that your company evaluate the results presented by the platform, ensuring that your actions will be better performed, optimizing this type of work in a significant way.

It is very important to know how to deal with these features to gain more customers and use the maximum potential of this social network for your company.

10 passos essenciais para conquistar clientes usando o linkedin - linkedin3

Final considerations

LinkedIn can be an important work tool if used correctly. Therefore, it is critical that you know how to apply your techniques and take advantage of these resources effectively.

This type of action helps your company to develop better on the platform, becoming a reference in your niche and greatly expanding your company's ability to do business within LinkedIn.

Although the network is mostly business, knowing how to deal with these resources is very important to obtain expressive results and achieve an optimization of its activities.

This text was originally developed by the blog team Investment Guide, where you can find hundreds of informative content on different segments.

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