What is Programmatic SEO? For Dummies!

Have you ever heard of the term Programmatic SEO? When searching for information on the subject, we come across complex videos and articles, full of technical terms that may seem confusing to most people. Thinking about that, I decided to create this article to explain in a simple way what Programmatic SEO is, making it accessible even for those who are not familiar with SEO.

Programmatic SEO suggests, quite clearly, that it is something programmed. However, the simplicity of the definition hides an intriguing complexity. In fact, this approach goes far beyond simple programming, being, essentially, a tactic that involves the massive creation of pages to optimize online presence.

In essence, Programmatic SEO can be compared to a strategy that involves creating pages on a large scale (SPAM-like), to achieve as many keywords as possible through programming.

The article is an extension of the video, so if you are reading in Portuguese, we recommend watching the video and subscribing to the channel.

Practical examples of Programmatic SEO

Great online players, like Amazon, Ebay, and Aliexpress, use Programmatic SEO extensively in their online stores, presenting thousands of indexed pages. Similarly, job sites, movie, anime, and game databases, online directories, and local service listings are concrete examples of this strategy.

Techniques Used by Stores like Amazon

The Amazon, an undisputed leader in global e-commerce, employs advanced Programmatic SEO strategies to optimize its vast product base. The platform, with millions of pages, is optimized for an impressive variety of keywords relevant to its products. Smart programming allows Amazon to achieve a significant presence in search results, expanding its reach and attracting buyers from diverse backgrounds.

  1. Segmented Product Pages: Each product on Amazon has its own optimized page, covering extensively specific search terms related to that item.
  2. Dynamic and Updated Listings: Amazon uses automation to keep its product listings dynamic and up-to-date, ensuring continuous relevance in search results.
  3. Strategic Use of Images and Videos: Visual elements are strategically incorporated to enrich product pages, providing a more engaging experience for users.

Listings and Directories Websites

Telephone directory or online directories vividly illustrate how Programmatic SEO can be employed to optimize local information on a large scale.

  1. Decentralization of Information: The website can be structured to provide detailed information about local services, such as plumbers, mapping specific terms for each city.
  2. Geographical SEO: Programmatic SEO allows optimization for local search terms, ensuring that the website is easily found by users looking for specific services in their regions.
  3. Data Automation Update: Automation is crucial to keep information up to date, incorporating new service providers and adjusting data as needed.

Advanced Programmatic SEO Techniques

Programmatic SEO, by focusing on the creation of a large number of pages, requires mastery of various advanced techniques. Among these techniques, the use of custom fields, automation, artificial intelligence, and structured data stand out, allowing for the efficient creation of an impressive amount of pages optimized for Google.

The Essential Pillars of Programmatic SEO: Mass Optimization and Automation

  1. Automatic and Massive Content Optimization: This technique involves the automation of the content optimization process, ensuring efficiency and scale.
  2. Scalable Content Generation: The ability to create content on a large scale is one of the cornerstones of Programmatic SEO, making it possible to cover a wide variety of search terms.
  3. Automatic Insertion of Visual Elements: The systematic addition of videos to all articles is a common strategy, enriching the content and attracting more attention.
  4. Automatic Internal Linking: Ensuring an automatically optimized internal link structure is crucial to maximize the reach and relevance of content.
  5. Automatic Addition of Visual Elements and Links: Automation in including images, links, videos, and other data contributes to efficient page creation.
  6. Use of Website Scraper: Scraping tools are used to collect and integrate relevant information from other websites, adding value to the content.

Practical Cases and Personal Applications of Programmatic SEO

To illustrate the practical application of Programmatic SEO, let's consider website translation as an example. The transformation of a site from 10,000 pages to 100,000 when translating it into 10 different languages highlights the versatility and potential of this strategy to increase visibility and earnings.

Currently all my projects are multilingual, involving the automated creation of dictionaries, anime lists, and cities. These pages are carefully structured with visual elements, such as images and videos, in addition to being automatically generated through accessible tools, such as Google Sheet, WordPress ACF, and GPT API.

Google Sheets: Centering Data

The integration of Google Sheets adds a layer of automation and ease of management to the equation. The spreadsheet can function as a centralized hub for storing and updating information that will be incorporated into Custom Fields.

Advantages of Integration with Google Sheets

The integration of Google Sheets adds a layer of automation and ease of management to the equation. The spreadsheet can function as a centralized hub for storing and updating information that will be incorporated into Custom Fields.

  1. Bulk update: Scaling data becomes simplified, especially when there is a need for frequent updates.
  2. Efficient Collaboration: Teams can collaborate in creating and updating data in the spreadsheet, facilitating the management of large-scale projects.
  3. Feeding Custom Fields: The spreadsheet can directly feed the Custom Fields in WordPress, ensuring seamless integration between the data in the spreadsheet and the published content.

Practical Example: List of Movies on an Entertainment Website

Imagine a site of entertainment that keeps an extensive list of movies. The Custom Fields can be set up to include information such as genre, director, cast, and rating. A Google Sheets spreadsheet becomes the central repository for this data. With that:

  1. Content Automation: Each film automatically receives a page on WordPress based on the information contained in the spreadsheet.
  2. Simple Updates: If new movies are added or information about existing movies is changed, just update the spreadsheet, and the changes are automatically reflected on the website.
  3. Dynamic Adaptation: If the website's strategy changes, such as adding new fields or adjusting the page structure, this can be easily implemented both in the spreadsheet and in the Custom Fields, ensuring continuous flexibility.


In summary, Programmatic SEO is a strategy that goes far beyond simple programming, involving advanced techniques to optimize online presence at scale. The author's vision, shared in a simplified way in this article, aims to make this concept accessible to all interested parties, regardless of their level of knowledge in SEO.

If you are interested in Programmatic SEO or website translation, we invite you to explore more about the subject on our website or channel. Also, check out the project siterentavel.com to deepen even further your understanding of these innovative strategies.