meet the Microsoft Advertising (Bing Ads), another good paid traffic option!
Without a doubt, one of the main ways to bring results to your online business faster is with paid traffic.
There are dozens of sources, the best known being Facebook ads, Google Ads (formerly Adwords), Taboola, among others.
Although they are good options, the competition is very fierce for those who are just starting.
Thinking about it, wouldn't it be nice to have a good alternative similar to Google Ads?
Know that it has been around for a long time in Brazil and is popularly known as Bing ads, but currently it has the name of Microsoft Advertising.
For those who still don't know, I'm going to make a brief presentation of this platform below.
The purpose of this article is to present the platform for those who do not know it, with its main features.
What is Microsoft Advertising (Bing ads)?
Microsoft Advertising is a pay-per-click (PPC) advertising platform where you pay for clicks generated on your ads in Bing search results and partner sites.
The Dashboard from where you will manage your campaigns is similar to Google Ads as you can see in the image below:
In general, you can learn to use the options in a few minutes if you already have experience in other similar platforms.
Although Google is the most used search tool on the planet, we cannot dismiss Bing, take a look at some numbers in Brazil:
- 128 Million PC Searches Monthly
- 10 million unique PC users
- It has 10% of the PC search market
- 62% of people search for products online and 46% use to discover new brands
- Clicks can be 33.5% cheaper than on Google Ads (CPC).
In addition to the numbers above, we must remember that your ads will not only appear in Bing results, but also on Yahoo! and MSN.
Ad Types in Microsoft Advertising
Some types of existing ads are standard on paid ad platforms. At Microsoft Advertising we have:
Expanded text
This is the platform standard being that basic ad that offers the option of having 3 titles and 2 descriptions.
dynamic search
Being able to place up to 15 titles and 4 descriptions, combinations that bring more results will be generated, automatically optimizing your ad.
Application Installation
Boost the downloads of your app for those who search for your app on smartphones and tablets, with a download button.
Multimedia
A recent innovation in Brazil offers the ability to place large images in your ads that will appear in Bing and partners results.
Remembering that you can also import your campaigns that are in your Google Ads account.
creating ads
Whether you are a beginner or not in paid advertising platforms, you will not have much difficulty creating your first campaign. The company itself explains how, but if you want to see a step-by-step video, we have one below for affiliates.
Microsoft Advertising/Bing Ads for Affiliates
Hundreds of people search daily for more about this alternative to Google Ads for those who work as affiliates.
Even with few searches your target audience can be on Bing and you need to have a campaign running and have one more source of traffic to sell as an affiliate.
In the video below you can see the step-by-step to create your first affiliate campaign:
The Hotmart platform itself also has a tutorial for you to create your UET tag and Conversion Meta within your account.
Coupon for Microsoft Advertising (Bing Ads)
The company does not provide many details on how to acquire a coupon, but similar to others, you need to first invest some money in the platform and also add a payment method.
We can use a prepaid card as the main form of payment or using the bank slip.
Based on my recent experience, if you have a website and recently added it to Bing Webmaster Tools, you may receive a coupon in your registered email.
Just like in Google Ads, after creating your account and leaving it inactive for a few days, it is very likely (not certain) that you will also receive an email with a coupon code of R$150.00 to create your first campaign.
Is it worth advertising on Microsoft Advertising?
It's very worthwhile, just like any source of paid traffic you need to evaluate and measure if it pays off for you, if it brings a positive return (ROI).
Watch the video below from Gianini also telling you if it's worth advertising on Bing ads (Microsoft Advertising):
I hope I helped you by presenting one more source of traffic for you to do your tests, either with your company or as an affiliate.
Do you have any questions? Leave a comment and also don't forget to check the official FAQ from Microsoft Advertising and do your research.