{"id":3703,"date":"2022-10-03T19:46:21","date_gmt":"2022-10-03T19:46:21","guid":{"rendered":"http:\/\/kevinbk.com\/?p=3703"},"modified":"2022-10-03T19:46:25","modified_gmt":"2022-10-03T19:46:25","slug":"melhores-praticas-de-seo","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/zh\/seo%e6%9c%80%e4%bd%b3%e5%ae%9e%e8%b7%b5\/","title":{"rendered":"\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6700\u4f73\u5b9e\u8df5"},"content":{"rendered":"<p><em>\u4e86\u89e3 SEO \u6700\u4f73\u5b9e\u8df5\u4ee5\u53ca\u5982\u4f55\u5728\u60a8\u7684\u4f18\u5316\u7b56\u7565\u4e2d\u5e94\u7528\u5b83\u4eec\u00a0<\/em><\/p>\n\n\n\n\n\n\n\n<p>\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5206\u79bb\u4e86\u4e00\u4e9b\u6700\u4f73 SEO \u5b9e\u8df5\uff0c\u4ee5\u4fbf\u60a8\u66f4\u597d\u5730\u4e86\u89e3\u641c\u7d22\u5f15\u64ce\u7684\u5de5\u4f5c\u539f\u7406\u5e76\u5b66\u4e60\u5982\u4f55\u5229\u7528\u5b83\u4eec\u6765\u53d1\u6325\u81ea\u5df1\u7684\u4f18\u52bf\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5185\u5bb9\u4e0e\u641c\u7d22\u610f\u56fe\u4e00\u81f4<\/h2>\n\n\n\n<p>\u641c\u7d22\u610f\u56fe\u610f\u5473\u7740\u4e86\u89e3\u7528\u6237\u5728\u6267\u884c Google \u641c\u7d22\u65f6\u7684\u610f\u56fe\u3002\u8fd9\u662f\u8be5\u7528\u6237\u5728\u8fdb\u884c Internet \u641c\u7d22\u65f6\u8981\u8fbe\u5230\u7684\u76ee\u7684\u3002<\/p>\n\n\n\n<p>\u672c\u8d28\u4e0a\uff0c\u641c\u7d22\u610f\u56fe\u5206\u4e3a\u56db\u79cd\u7c7b\u578b\uff1a<\/p>\n\n\n\n<ul><li><strong>\u4fe1\u606f\u6027\u7684<\/strong> \u2014 \u7528\u6237\u60f3\u8981\u641c\u7d22\u67d0\u4e2a\u4e3b\u9898\u7684\u7279\u5b9a\u4fe1\u606f\u548c\u6df1\u5165\u5185\u5bb9\uff1b<\/li><li><strong>\u5bfc\u822a<\/strong> \u2014 \u7528\u6237\u6253\u7b97\u6d4f\u89c8\u7279\u5b9a\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\uff1b<\/li><li><strong>\u5546\u4e1a\u7684<\/strong> \u2014 \u7528\u6237\u6b63\u5728\u5bfb\u627e\u4ed6\u53ef\u4ee5\u8d2d\u4e70\u7684\u4ea7\u54c1\u7c7b\u522b\u7684\u9009\u9879\uff1b<\/li><li><strong>\u4e8b\u52a1\u6027\u7684<\/strong> \u2014 \u7528\u6237\u5df2\u7ecf\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u5e76\u4e14\u786e\u5207\u5730\u77e5\u9053\u4ed6\u60f3\u8981\u7684\u4ea7\u54c1\u3002<\/li><\/ul>\n\n\n\n<p>\u5f53\u60a8\u7684\u516c\u53f8\u6982\u8ff0\u5c06\u5e94\u7528\u7684 SEO \u5b9e\u8df5\u65f6\uff0c\u5b83\u9700\u8981\u77e5\u9053\u60a8\u7684\u89d2\u8272\u7684\u641c\u7d22\u610f\u56fe\u662f\u4ec0\u4e48\uff0c\u4ee5\u4fbf\u5f00\u53d1\u7b26\u5408\u8fd9\u4e9b\u610f\u56fe\u7684\u5185\u5bb9\u3002&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\" data-no-translation=\"\" data-no-auto-translation=\"\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"425\" src=\"https:\/\/i0.wp.com\/kevinbk.com\/wp-content\/uploads\/2022\/05\/Google-5.jpg?resize=640%2C425\" alt=\"Google\" class=\"wp-image-3241\" title=\"\" srcset=\"https:\/\/i0.wp.com\/kevinbk.com\/wp-content\/uploads\/2022\/05\/Google-5.jpg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/kevinbk.com\/wp-content\/uploads\/2022\/05\/Google-5.jpg?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/kevinbk.com\/wp-content\/uploads\/2022\/05\/Google-5.jpg?resize=150%2C100&amp;ssl=1 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u6709\u5438\u5f15\u529b\u7684\u6807\u9898\u6807\u7b7e\u548c\u5143\u63cf\u8ff0<\/h2>\n\n\n\n<p>\u9875\u9762\u6807\u9898\u548c\u5143\u63cf\u8ff0\u662f SEO \u7b56\u7565\u7684\u76f8\u5173\u65b9\u9762\uff0c\u56e0\u6b64\u9700\u8981\u667a\u80fd\u5730\u6784\u5efa\u5b83\u4eec\u3002<\/p>\n\n\n\n<p>\u6807\u9898\u6807\u7b7e\u662f\u5c06\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u9875\u9762\u4e0a\u7684\u6807\u9898\uff0c\u56e0\u6b64\u5728\u7f16\u5199\u5b83\u4eec\u65f6\uff0c\u60a8\u9700\u8981\uff1a<\/p>\n\n\n\n<ul><li>\u5c06\u6807\u9898\u6807\u7b7e\u7684\u5927\u5c0f\u9650\u5236\u5728 50 \u5230 6 \u4e2a\u5b57\u7b26\u4e4b\u95f4\uff1b<\/li><li>\u5728\u6807\u9898\u4e2d\u5305\u542b\u5173\u952e\u5b57\uff1b<\/li><li>\u5199\u4e00\u4e2a\u7b26\u5408\u7528\u6237\u641c\u7d22\u610f\u56fe\u7684\u6807\u9898\uff1b<\/li><li>\u63cf\u8ff0\u6027\u3001\u5ba2\u89c2\u548c\u7b80\u6d01\u3002<\/li><\/ul>\n\n\n\n<p>\u5728\u6807\u9898\u6807\u7b7e\u4e4b\u540e\uff0c\u5143\u63cf\u8ff0\u662f\u53e6\u4e00\u4e2a\u5173\u6ce8\u70b9\u3002\u5b83\u4eec\u662f\u9875\u9762\u5185\u5bb9\u7684\u6458\u8981\uff0c\u51fa\u73b0\u5728\u6807\u9898\u4e4b\u540e\u3002\u5c3d\u7ba1\u5b83\u4eec\u4e0d\u4f1a\u5f71\u54cd\u641c\u7d22\uff0c\u4f46\u5b83\u4eec\u53ef\u4ee5\u51b3\u5b9a\u662f\u5426\u5438\u5f15\u7528\u6237\u7684\u6ce8\u610f\u529b\u3002\u5728\u7f16\u5199\u5b83\u4eec\u65f6\uff0c\u60a8\u5e94\u8be5\u8003\u8651\u5230\uff1a<\/p>\n\n\n\n<ul><li>\u6700\u591a 160 \u4e2a\u5b57\u7b26\u7684\u6587\u672c\uff1b<\/li><li>\u5305\u62ec\u5173\u952e\u5b57\uff1b<\/li><li>\u4e0e\u641c\u7d22\u610f\u56fe\u4fdd\u6301\u4e00\u81f4\uff1b<\/li><li>\u63d0\u4f9b\u51c6\u786e\u548c\u6e05\u6670\u7684\u5185\u5bb9\u6458\u8981\u3002<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f18\u5316\u56fe\u50cf<\/h2>\n\n\n\n<p>\u4f18\u5316\u65e0\u7591\u662f SEO \u7b56\u7565\u4e2d\u7684\u5173\u952e\u70b9\u4e4b\u4e00\u3002\u56fe\u50cf\u5728\u8bbf\u95ee\u7f51\u7ad9\u7684\u7528\u6237\u4f53\u9a8c\u4e2d\u8d77\u7740\u91cd\u8981\u4f5c\u7528\u3002\u9664\u4e86\u9009\u62e9\u597d\u7684\u56fe\u50cf\u5916\uff0c\u60a8\u8fd8\u9700\u8981\u8003\u8651\u5b83\u4eec\u7684\u4f18\u5316\uff0c\u6295\u8d44\u4e8e\u4ee5\u4e0b\u5b9e\u8df5\uff1a<\/p>\n\n\n\n<ul><li>\u9009\u62e9\u4e0d\u5f71\u54cd\u7f51\u7ad9\u901f\u5ea6\u7684\u6587\u4ef6\u683c\u5f0f\u2014\u2014\u60a8\u7684\u7f51\u7ad9\u9700\u8981\u5feb\u901f\u52a0\u8f7d\uff1b<\/li><li>\u4e3a\u6b64\u76ee\u7684\u4f7f\u7528\u7279\u5b9a\u5de5\u5177\u538b\u7f29\u56fe\u50cf\uff1b<\/li><li>\u4f7f\u7528\u5173\u952e\u5b57\u5c06\u66ff\u4ee3\u6587\u672c\u63d2\u5165\u56fe\u50cf\uff1b\u548c\uff0c<\/li><li>\u4f7f\u7528\u5ef6\u8fdf\u52a0\u8f7d\u6280\u672f\uff0c\u5ef6\u8fdf\u663e\u793a\u8f83\u91cd\u7684\u56fe\u50cf\u548c\u89c6\u9891\u3002\u00a0<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u6ce8\u610f\u9875\u9762\u52a0\u8f7d\u901f\u5ea6<\/h2>\n\n\n\n<p>\u60a8\u7684\u7f51\u7ad9\u52a0\u8f7d\u65f6\u95f4\u4e0d\u4f1a\u5f88\u957f\u3002\u65e0\u8bba\u7f51\u7ad9\u7684\u7c7b\u578b\u548c\u5171\u4eab\u7684\u5185\u5bb9\u5982\u4f55\uff0c\u90fd\u9700\u8981\u9075\u5b88\u8fd9\u4e00\u89c4\u5219\u3002<\/p>\n\n\n\n<p>\u52a0\u8f7d\u901f\u5ea6\u76f4\u63a5\u5f71\u54cd\u7528\u6237\u4f53\u9a8c\uff0c\u4e5f\u5f71\u54cd\u4f60\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u6392\u540d\u3002<\/p>\n\n\n<div class=\"wp-block-image\" data-no-translation=\"\" data-no-auto-translation=\"\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/i0.wp.com\/kevinbk.com\/wp-content\/uploads\/2022\/04\/metricas.jpg?resize=640%2C427\" alt=\"m\u00e9tricas\" class=\"wp-image-3230\" title=\"\" srcset=\"https:\/\/i0.wp.com\/kevinbk.com\/wp-content\/uploads\/2022\/04\/metricas.jpg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/kevinbk.com\/wp-content\/uploads\/2022\/04\/metricas.jpg?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/kevinbk.com\/wp-content\/uploads\/2022\/04\/metricas.jpg?resize=150%2C100&amp;ssl=1 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u53cb\u597d\u7684 URL \u548c\u6743\u5a01\u53cd\u5411\u94fe\u63a5<\/h2>\n\n\n\n<p>URL \u5e94\u8be5\u4f7f\u7528\u8bf8\u5982\u4f7f\u7528\u77ed URL\u3001\u5728 URL \u4e2d\u63d2\u5165\u5173\u952e\u5b57\uff08\u5305\u62ec\u7c7b\u522b\u548c\u5b50\u57df\uff09\uff08\u5982\u679c\u6709\u610f\u4e49\u7684\u8bdd\uff09\u4ee5\u53ca\u5220\u9664\u4e0d\u5fc5\u8981\u7684\u505c\u7528\u8bcd\u7b49\u505a\u6cd5\u6765\u6784\u5efa URL\u3002&nbsp;<\/p>\n\n\n\n<p>\u9664\u6b64\u4e4b\u5916\uff0c\u53cd\u5411\u94fe\u63a5\u662f\u5173\u952e\u7684\u6392\u540d\u56e0\u7d20\uff0c\u56e0\u6b64\u60a8\u9700\u8981\u6ce8\u610f\u5b83\u4eec\u3002\u5177\u6709\u6743\u5a01\u53cd\u5411\u94fe\u63a5\u7684\u9875\u9762\u66f4\u6709\u53ef\u80fd\u5728 SERP \u4e2d\u6392\u540d\u826f\u597d\u3002<\/p>\n\n\n\n<p>\u7528\u4e8e\u83b7\u5f97\u6743\u5a01\u53cd\u5411\u94fe\u63a5\u7684\u7b56\u7565\u4e4b\u4e00\u662f\u901a\u8fc7\u590d\u5236\u7ade\u4e89\u5bf9\u624b\u4f7f\u7528\u7684\u94fe\u63a5\u6784\u5efa\u7b56\u7565\u3002\u4e3a\u6b64\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u5206\u6790\u7ade\u4e89\u5bf9\u624b\u53cd\u5411\u94fe\u63a5\u914d\u7f6e\u6587\u4ef6\u7684\u7279\u5b9a\u5de5\u5177\uff0c\u627e\u5230\u5c1a\u672a\u63a2\u7d22\u7684\u94fe\u63a5\u6784\u5efa\u673a\u4f1a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u63d0\u4f9b\u6700\u4f73\u7528\u6237\u4f53\u9a8c<\/h2>\n\n\n\n<p>\u5e94\u7528\u7684\u6240\u6709 SEO \u5b9e\u8df5\u5fc5\u987b\u7b26\u5408\u7528\u6237\u7684\u671f\u671b\u548c\u4f53\u9a8c\u3002\u8c37\u6b4c\u5173\u6ce8\u7528\u6237\u5982\u4f55\u4e0e\u9875\u9762\u4ea4\u4e92\uff0c\u6240\u4ee5\u4ea4\u4e92\u8d8a\u597d\uff0c\u4f60\u7684\u6392\u540d\u5c31\u4f1a\u8d8a\u597d\u3002&nbsp;<\/p>\n\n\n\n<p>\u9664\u4e86\u6211\u4eec\u5df2\u7ecf\u63d0\u4f9b\u7684\u63d0\u793a\u4e4b\u5916\uff0c\u4e3a\u4e86\u5411\u8bbf\u95ee\u60a8\u7f51\u7ad9\u7684\u7528\u6237\u63d0\u4f9b\u6700\u4f73\u4f53\u9a8c\uff0c\u60a8\u8fd8\u53ef\u4ee5\uff1a<\/p>\n\n\n\n<ul><li>\u5728\u6574\u4e2a\u5185\u5bb9\u4e2d\u4f7f\u7528\u5b57\u5e55\uff0c\u4f7f\u5176\u66f4\u6613\u4e8e\u8bbf\u95ee\uff1b<\/li><li>\u63d0\u4f9b\u5f15\u4eba\u6ce8\u76ee\u7684\u89c6\u89c9\u6548\u679c\u2014\u2014\u89c6\u9891\u3001\u56fe\u50cf\u548c\u4fe1\u606f\u56fe\u8868\uff1b<\/li><li>\u907f\u514d\u4f7f\u7528\u4fb5\u5165\u6027\u5f39\u51fa\u7a97\u53e3\uff1b<\/li><li>\u62bc\u6ce8\u4e8e\u63d0\u9ad8\u5185\u5bb9\u53ef\u8bfb\u6027\u7684\u76f4\u89c2\u8bbe\u8ba1\uff1b\u548c\uff0c<\/li><li>\u6295\u8d44\u4e8e\u54cd\u5e94\u80fd\u529b\u2014\u2014\u901a\u8fc7\u79fb\u52a8\u8bbe\u5907\u8bbf\u95ee\u7684\u517c\u5bb9\u7f51\u7ad9\u3002&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u6709\u7528\u548c\u4f18\u8d28\u7684\u5185\u5bb9<\/h2>\n\n\n\n<p>\u6700\u540e\uff0cSEO \u7684\u9ec4\u91d1\u6cd5\u5219\uff1a\u76f8\u5173\u4e14\u4f18\u8d28\u7684\u5185\u5bb9\u3002\u57fa\u4e8e\u4e00\u81f4\u7684\u6570\u636e\u548c\u4fe1\u606f\uff0c\u4f7f\u7528\u6b63\u786e\u7684\u5173\u952e\u5b57\u3001\u6e05\u6670\u7684\u6c9f\u901a\u3001\u4f18\u5148\u521b\u5efa\u9ad8\u8d28\u91cf\u7684\u5185\u5bb9\u3002&nbsp;<\/p>\n\n\n\n<p>\u5185\u5bb9\u9996\u5148\u5fc5\u987b\u56de\u7b54\u7528\u6237\u7684\u95ee\u9898\u3002\u6587\u672c\u5927\u5c0f\u4e0d\u4e00\u5b9a\u662f\u89c4\u5219\u3002\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u8f83\u77ed\u7684\u5185\u5bb9\u53ef\u80fd\u66f4\u6709\u6548\u3002&nbsp;<\/p>\n\n\n\n<p>\u63d0\u793a\u662f\u60a8\u4e13\u6ce8\u4e8e\u5f00\u53d1\u6709\u6839\u636e\u7684\u5185\u5bb9\u6765\u54cd\u5e94\u7528\u6237\u7684\u641c\u7d22\u610f\u56fe\u3002<\/p>\n\n\n\n<p>SEO \u673a\u6784\u7684\u652f\u6301\u53ef\u4ee5\u5728\u8fd9\u4e9b\u7b56\u7565\u7684\u5b9e\u65bd\u4e2d\u53d1\u6325\u91cd\u8981\u4f5c\u7528\uff0c\u56e0\u6b64\u8bf7\u5bfb\u6c42\u4e13\u4e1a\u4eba\u58eb\u7684\u6307\u5bfc\uff0c\u4ed6\u4eec\u5173\u6ce8\u5e02\u573a\u5e76\u4e86\u89e3\u73b0\u884c\u7684\u6700\u4f73 SEO \u5b9e\u8df5\u3002&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e86\u89e3 SEO \u6700\u4f73\u5b9e\u8df5\u4ee5\u53ca\u5982\u4f55\u5728\u60a8\u7684\u4f18\u5316\u7b56\u7565\u4e2d\u5e94\u7528\u5b83\u4eec\u00a0<\/p>","protected":false},"author":1,"featured_media":154,"comment_status":"open","ping_status":" ","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,11],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/kevinbk.com\/wp-content\/uploads\/2019\/01\/seo.png","_links":{"self":[{"href":"https:\/\/kevinbk.com\/zh\/wp-json\/wp\/v2\/posts\/3703"}],"collection":[{"href":"https:\/\/kevinbk.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kevinbk.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/zh\/wp-json\/wp\/v2\/comments?post=3703"}],"version-history":[{"count":1,"href":"https:\/\/kevinbk.com\/zh\/wp-json\/wp\/v2\/posts\/3703\/revisions"}],"predecessor-version":[{"id":3704,"href":"https:\/\/kevinbk.com\/zh\/wp-json\/wp\/v2\/posts\/3703\/revisions\/3704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/zh\/wp-json\/wp\/v2\/media\/154"}],"wp:attachment":[{"href":"https:\/\/kevinbk.com\/zh\/wp-json\/wp\/v2\/media?parent=3703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kevinbk.com\/zh\/wp-json\/wp\/v2\/categories?post=3703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}