{"id":3605,"date":"2022-08-29T17:40:01","date_gmt":"2022-08-29T17:40:01","guid":{"rendered":"http:\/\/kevinbk.com\/?p=3605"},"modified":"2022-08-29T17:40:21","modified_gmt":"2022-08-29T17:40:21","slug":"como-a-pesquisa-digital-guia-as-estrategias-de-marketing","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/zh\/%e5%a6%82%e4%bd%95%e6%95%b0%e5%ad%97%e6%90%9c%e7%b4%a2%e6%8c%87%e5%8d%97%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5\/","title":{"rendered":"\u6570\u5b57\u641c\u7d22\u5982\u4f55\u6307\u5bfc\u8425\u9500\u7b56\u7565"},"content":{"rendered":"
\u6570\u5b57\u7814\u7a76\u662f\u4e00\u79cd\u5de5\u5177\uff0c\u53ef\u5e2e\u52a9\u6536\u96c6\u91cd\u8981\u4fe1\u606f\u4ee5\u5236\u5b9a\u8425\u9500\u7b56\u7565\u3002\u83b7\u5f97\u7684\u6570\u636e\u53ef\u4ee5\u4ee5\u591a\u79cd\u65b9\u5f0f\u4f7f\u7528\uff0c\u5e76\u544a\u77e5\u53ef\u4ee5\u786e\u5b9a\u7b56\u7565\u4ee5\u6539\u5584\u5ba2\u6237\u6d41\u91cf\u548c\u9500\u552e\u7684\u6570\u5b57\u3002<\/p>\n\n\n\n
\u6709\u5173\u6d88\u8d39\u8005\u9700\u6c42\u548c\u504f\u597d\u7684\u4fe1\u606f\u6709\u52a9\u4e8e\u4e86\u89e3\u8be5\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5e02\u573a\u3002\u8d2d\u4e70\u8005\u7684\u4e60\u60ef\u53ef\u4ee5\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u51b3\u7b56\u6240\u9700\u7684\u5173\u952e\u4fe1\u606f\u3002\u56e0\u6b64\uff0c\u53ef\u4ee5\u52fe\u52d2\u51fa\u63a5\u89e6\u76ee\u6807\u53d7\u4f17\u7684\u6700\u4f73\u7b56\u7565\u3002<\/p>\n\n\n\n
\u5728\u5f00\u53d1\u6570\u5b57\u8c03\u67e5\u65f6\uff0c\u91cd\u70b9\u53ef\u4ee5\u653e\u5728\u8bf8\u5982\u63d2\u5165\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5e02\u573a\u3001\u6d88\u8d39\u8005\u884c\u4e3a\u6216\u504f\u597d\u3001\u65b0\u76ee\u6807\u53d7\u4f17\u7fa4\u4f53\u7684\u8bc6\u522b\u548c\u6d3b\u52a8\u7684\u65b0\u6f5c\u529b\u7b49\u76ee\u6807\u4e0a\u3002<\/p>\n\n\n\n
\u8fc7\u53bb\uff0c\u8fd9\u4e9b\u8c03\u67e5\u662f\u901a\u8fc7\u5176\u4ed6\u65b9\u5f0f\u8fdb\u884c\u7684\uff0c\u4f8b\u5982\u4fe1\u51fd\u3001\u7535\u8bdd\u751a\u81f3\u9762\u5bf9\u9762\u7684\u65b9\u5f0f\u3002\u5982\u4eca\uff0c\u5b83\u4eec\u53ef\u4ee5\u5728\u7ebf\u8fdb\u884c\uff0c\u8fd9\u6709\u52a9\u4e8e\u6574\u4e2a\u8fc7\u7a0b\u5e76\u5927\u5927\u964d\u4f4e\u6b64\u7c7b\u8c03\u67e5\u7684\u6210\u672c\u3002<\/p>\n\n\n\n
\u8fd9\u4e9b\u8c03\u67e5\u53ef\u4ee5\u4e86\u89e3\u6d88\u8d39\u8005\u7684\u60f3\u6cd5\u548c\u9700\u6c42\uff0c\u4ece\u800c\u6839\u636e\u8fd9\u4e9b\u4fe1\u606f\u8c03\u6574\u4ed6\u4eec\u7684\u8425\u9500\u7b56\u7565\u3002\u6570\u636e\u7684\u901f\u5ea6\u548c\u654f\u6377\u6027\u610f\u5473\u7740\u6570\u636e\u751a\u81f3\u53ef\u4ee5\u5b9e\u65f6\u5206\u6790\uff0c\u5373\u5728\u5b83\u4eec\u53d1\u751f\u7684\u90a3\u4e00\u523b\uff0c\u4f8b\u5982\u4fc3\u9500\u6d3b\u52a8\u542f\u52a8\u65f6\u7f51\u7ad9\u4e0a\u7684\u6d41\u91cf\u3002<\/p>\n\n\n\n
\u4eba\u5de5\u667a\u80fd\u662f\u6570\u5b57\u4e16\u754c\u7684\u53e6\u4e00\u9879\u8d44\u4ea7\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u5feb\u901f\u5206\u6790\u83b7\u5f97\u7684\u5927\u91cf\u6570\u636e\u3002\u60a8\u53ef\u4ee5\u8282\u7701\u5927\u91cf\u65f6\u95f4\u5e76\u83b7\u5f97\u53ef\u4ee5\u63a8\u52a8\u8425\u9500\u6d3b\u52a8\u7684\u5b9d\u8d35\u4fe1\u606f\u3002\u6765\u81ea\u6570\u5b57\u8c03\u67e5\u7684\u6570\u636e\u53ca\u5176\u5206\u6790\u53ef\u4ee5\u5f88\u597d\u5730\u6307\u5bfc\u672a\u6765\u7684\u884c\u52a8\u8ba1\u5212\u3002<\/p>\n\n\n\n
\u6709\u51e0\u4e2a\u6570\u636e\u53ef\u4ee5\u901a\u8fc7\u6570\u5b57\u7814\u7a76\u83b7\u5f97\u3002\u53ef\u4ee5\u8c03\u67e5\u516c\u4f17\u5bf9\u54c1\u724c\u7684\u719f\u6089\u7a0b\u5ea6\u6216\u5ba3\u4f20\u6d3b\u52a8\u5bf9\u6d88\u8d39\u8005\u8bb0\u5fc6\u7684\u5f71\u54cd\u3002\u5b83\u4e5f\u53ef\u4ee5\u9488\u5bf9\u8d2d\u4e70\u6216\u7b7e\u7ea6\u6240\u63d0\u4f9b\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u610f\u56fe\u3002<\/p>\n\n\n\n
\u53e6\u4e00\u4e2a\u76ee\u6807\u53ef\u4ee5\u662f\u4e1a\u52a1\u6982\u51b5\u7684\u5b9a\u4e49\uff0c\u5373\u4eba\u4eec\u5982\u4f55\u7406\u89e3\u7279\u5b9a\u516c\u53f8\u7684\u89d2\u8272\u3002\u901a\u8fc7\u4e86\u89e3\u6d88\u8d39\u8005\u5bf9\u516c\u53f8\u7684\u770b\u6cd5\uff0c\u53ef\u4ee5\u66f4\u8f7b\u677e\u5730\u8bbe\u8ba1\u8003\u8651\u5230\u76f8\u5173\u76ee\u6807\u53d7\u4f17\u7684\u8425\u9500\u7b56\u7565\uff0c\u6216\u8005\u516c\u53f8\u53ef\u4ee5\u65e8\u5728\u91cd\u5efa\u5176\u89d2\u8272\uff0c\u4ee5\u4fbf\u53d7\u4f17\u6539\u53d8\u5bf9\u5b83\u7684\u5370\u8c61\u3002<\/p>\n\n\n\n
\u4e86\u89e3\u516c\u4f17\u5982\u4f55\u770b\u5f85\u516c\u53f8\u5bf9\u4e8e\u63a8\u51fa\u4ea7\u54c1\u6216\u670d\u52a1\u81f3\u5173\u91cd\u8981\u3002\u6d88\u8d39\u8005\u9700\u8981\u4e0e\u516c\u53f8\u60f3\u8981\u4f20\u8fbe\u7684\u5185\u5bb9\u4fdd\u6301\u4e00\u81f4\uff0c\u4ee5\u4fbf\u5176\u6d3b\u52a8\u4ea7\u751f\u79ef\u6781\u5f71\u54cd\u3002\u6570\u5b57\u8c03\u67e5\u6709\u52a9\u4e8e\u786e\u5b9a\u5f71\u54cd\u9500\u552e\u7684\u53d7\u4f17\u4e0e\u516c\u53f8\u5173\u7cfb\u7684\u90a3\u4e9b\u65b9\u9762\u3002<\/p>\n\n\n\n
\u6240\u6709\u8fd9\u4e9b\u65b9\u9762\u90fd\u4f1a\u5f71\u54cd\u4f20\u64ad\u548c\u5a92\u4f53\u7b56\u7565\u3002\u901a\u8fc7\u5206\u6790\u4ece\u6570\u5b57\u8c03\u67e5\u4e2d\u83b7\u5f97\u7684\u6240\u6709\u6570\u636e\uff0c\u53ef\u4ee5\u4e86\u89e3\u63a5\u89e6\u54c1\u724c\u6f5c\u5728\u6d88\u8d39\u8005\u7684\u6700\u4f73\u6e20\u9053\u3002\u53d1\u9001\u7684\u6d88\u606f\u8fd8\u8003\u8651\u4e86\u8c03\u67e5\u4e2d\u7684\u6240\u6709\u4fe1\u606f\u3002<\/p>\n\n\n\n