{"id":3537,"date":"2022-07-18T17:56:55","date_gmt":"2022-07-18T17:56:55","guid":{"rendered":"http:\/\/kevinbk.com\/?p=3537"},"modified":"2022-07-18T17:58:13","modified_gmt":"2022-07-18T17:58:13","slug":"vendas-b2b-o-que-e-e-do-que-se-trata","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/zh\/b2b-%e9%94%80%e5%94%ae%e6%98%af%e4%bb%80%e4%b9%88%e5%92%8c%e5%ae%83%e6%98%af%e4%bb%80%e4%b9%88\/","title":{"rendered":"B2B \u9500\u552e\uff1a\u5b83\u662f\u4ec0\u4e48\uff0c\u5b83\u662f\u5173\u4e8e\u4ec0\u4e48\u7684\uff1f"},"content":{"rendered":"<p>\u5bf9\u7f51\u4e0a\u8d2d\u7269\u7684\u5174\u8da3\u4f7f\u5f97\u8d8a\u6765\u8d8a\u591a\u7684\u7f51\u4e0a\u5546\u5e97\u51fa\u73b0\u5728\u5e02\u573a\u4e0a\u3002\u53cd\u8fc7\u6765\uff0c\u968f\u7740\u6279\u53d1\u5546\u9700\u6c42\u7684\u589e\u52a0\uff0c\u5b83\u4eec\u7684\u6570\u91cf\u4e0d\u65ad\u589e\u52a0\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u503c\u5f97\u5bf9 B2B \u9500\u552e\uff0c\u5373\u516c\u53f8\u4e4b\u95f4\u7684\u8d38\u6613\u4ea7\u751f\u5174\u8da3\u3002\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u6709\u5173\u6b64\u7c7b\u6d3b\u52a8\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u8be6\u7ec6\u6307\u5357\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B2B \u9500\u552e\uff1a\u5b83\u662f\u4ec0\u4e48\uff1f<\/strong><\/h2>\n\n\n\n<p>B2B\uff08\u4f01\u4e1a\u5bf9\u4f01\u4e1a\uff09\u9500\u552e\u662f\u516c\u53f8\u4e4b\u95f4\u7684\u8d38\u6613\u3002\u6839\u636e\u4f01\u4e1a\u7684\u7c7b\u578b\uff0c\u6709\u751f\u4ea7\u5546\u2014\u2014\u5206\u9500\u5546\u6216\u5206\u9500\u5546\u2014\u2014\u9500\u552e\u70b9\u3002\u53ef\u4ee5\u5efa\u7acb\u4e1a\u52a1\u5173\u7cfb\uff1a<\/p>\n\n\n\n<ul><li><strong>\u5728\u6c34\u5e73\u5c42\u9762\uff1a <\/strong>\u4e0d\u540c\u884c\u4e1a\u7684\u516c\u53f8\u4e4b\u95f4\u7684\u9500\u552e\uff0c<\/li><li><strong>\u5728\u5782\u76f4\u5c42\u9762\uff1a<\/strong> 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class=\"wp-block-heading\"><strong>\u5982\u4f55\u5efa\u7acb\u7f51\u4e0a\u4ed3\u5e93\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5f00\u8bbe\u5728\u7ebf\u4ed3\u5e93\u7684\u8fc7\u7a0b\u4e0e\u5f00\u8bbe\u5728\u7ebf\u5546\u5e97\u6ca1\u6709\u592a\u5927\u533a\u522b\u3002\u4e3b\u8981\u5dee\u5f02\u6e90\u4e8e\u8fd0\u8425\u89c4\u6a21\uff0c\u5176\u4e2d\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul><li>\u9009\u62e9 B2B \u5e73\u53f0\u2014\u2014\u4f8b\u5982\uff0c\u5b83\u53ef\u4ee5\u662f\u63d0\u4f9b\u5546\uff0c&nbsp;<\/li><li>\u4e0e\u751f\u4ea7\u8005\u5efa\u7acb\u5408\u4f5c\u4ee5\u51cf\u5c11\u4e2d\u95f4\u5546\u7684\u6570\u91cf\uff0c<\/li><li>\u9009\u62e9\u5728\u7ebf\u4ed3\u5e93\u7684PKD\u53f7\uff1a46.1\uff0c<\/li><li>\u4e0e\u5feb\u9012\u516c\u53f8\u5efa\u7acb\u5408\u4f5c\u5173\u7cfb\uff0c<\/li><li>\u7269\u6d41\u6d41\u7a0b\uff0c<\/li><\/ul>\n\n\n<div class=\"wp-block-image\" data-no-translation=\"\" data-no-auto-translation=\"\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/i0.wp.com\/kevinbk.com\/wp-content\/uploads\/2020\/02\/loja-online.jpg?resize=800%2C450\" alt=\"-\" class=\"wp-image-1537\" title=\"\" srcset=\"https:\/\/i0.wp.com\/kevinbk.com\/wp-content\/uploads\/2020\/02\/loja-online.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/kevinbk.com\/wp-content\/uploads\/2020\/02\/loja-online.jpg?resize=768%2C432&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-recalc-dims=\"1\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5982\u4f55\u7ba1\u7406\u4ed3\u5e93\uff1f<\/strong><\/h2>\n\n\n\n<p>\u4e0e\u5efa\u7acb\u4ed3\u5e93\u4e00\u6837\uff0c\u7ba1\u7406\u4ed3\u5e93\u4e0e B2C \u6d3b\u52a8\u6ca1\u6709\u592a\u5927\u533a\u522b\u3002\u65e0\u9700\u9488\u5bf9\u5355\u4e2a\u5ba2\u6237\uff0c\u60a8\u53ea\u9700\u9488\u5bf9\u516c\u53f8\u3002 For this, of course, appropriately selected marketing activities must be carried out.\u60a8\u4e0d\u4f1a\u611f\u5230\u60ca\u8bb6\uff0c\u5176\u4e2d\u5c06\u6709\uff1a<\/p>\n\n\n\n<ul><li>\u7f51\u7ad9\u5b9a\u4f4d\uff0c<\/li><li>\u53c2\u52a0\u884c\u4e1a\u5c55\u4f1a\uff0c<\/li><li>Facebook 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\u4e0a\u9500\u552e\u65f6\u9700\u8981\uff09\uff0c<\/li><li>\u53cb\u597d\u7684\u9000\u8d27\u548c\u6295\u8bc9\u653f\u7b56\uff08\u5728\u76f4\u9500\u4e2d\u5c24\u5176\u91cd\u8981\uff09\uff0c<\/li><li>Allegro Smart \u652f\u6301\uff08\u5728\u76f4\u9500\u7684\u60c5\u51b5\u4e0b\u4e5f\u662f\u5982\u6b64\uff09\u3002<\/li><\/ul>\n\n\n\n<p>\u5982\u60a8\u6240\u89c1\uff0c\u4e00\u4e9b\u6709\u8da3\u7684\u4fbf\u5229\u8bbe\u65bd\u5356\u5bb6\u4e0e\u76f4\u9500\u6709\u5173\u3002\u901a\u8fc7\u5728\u60a8\u7684\u4ed3\u5e93\u4e2d\u63d0\u4f9b\u8fd9\u79cd\u7269\u6d41\u6a21\u5f0f\uff0c\u60a8\u53ef\u4ee5\u6ee1\u8db3\u5546\u5e97\u7684\u671f\u671b\u5e76\u589e\u52a0\u9ad8\u8425\u4e1a\u989d\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n<p>\u5728\u5f00\u5c55 B2B \u9500\u552e\u7684\u540c\u65f6\uff0c\u60a8\u6700\u7ec8\u4e5f\u5c06\u9762\u4e34\u56fd\u9645\u6269\u5f20\u7684\u53ef\u80fd\u6027\u3002\u8fdb\u5165\u56fd\u5916\u5e02\u573a\u53ef\u80fd\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u7279\u522b\u662f\u5bf9\u4e8e\u90a3\u4e9b\u4ece\u5f53\u5730\u751f\u4ea7\u5546\u90a3\u91cc\u8d2d\u4e70\u96be\u4ee5\u83b7\u5f97\u7684\u5546\u54c1\u7684\u6279\u53d1\u5546\u6765\u8bf4\u3002&nbsp;<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u51b3\u5b9a\u8ffd\u6c42\u516c\u53f8\u53d1\u5c55\u7684\u8fd9\u4e00\u65b9\u5411\uff0c\u8bf7\u9605\u8bfb\u4e0e\u60a8\u63d0\u4f9b\u7684\u4ea7\u54c1\u76f8\u5173\u7684\u9002\u7528\u7a0e\u6536\u6cd5\u89c4\u3001\u5e9f\u7269\u7ba1\u7406\u653f\u7b56\u548c\u6cd5\u89c4\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9500\u552e\u5e73\u53f0\u529f\u80fd<\/strong><\/h2>\n\n\n\n<p>\u6bcf\u4e2a\u5728\u7ebf\u4ed3\u5e93\u6240\u6709\u8005\u7684\u57fa\u672c\u5de5\u4f5c\u5de5\u5177\u662fB2B\u9500\u552e\u5e73\u53f0\u3002\u60a8\u7684\u9009\u62e9\u5c06\u53d6\u51b3\u4e8e\u6240\u5f00\u5c55\u6d3b\u52a8\u7684\u6548\u7387\u548c\u5ba2\u6237\u7684\u6ee1\u610f\u5ea6\u3002\u5e78\u8fd0\u7684\u662f\uff0c\u5e02\u573a\u63d0\u4f9b\u4e86\u8bb8\u591a\u6b64\u7c7b\u4e0d\u540c\u7684\u5de5\u5177\uff0c\u5305\u62ec\u914d\u5907\u96c6\u6210 B2B \u6a21\u5757\u7684\u4f20\u7edf\u5546\u5e97\u8f6f\u4ef6\u3002<\/p>\n\n\n\n<p>\u5728\u4e3a\u60a8\u5bfb\u627e\u5b8c\u7f8e\u5e73\u53f0\u65f6\uff0c\u8bf7\u6ce8\u610f\u4ee5\u4e0b\u529f\u80fd\uff1a<\/p>\n\n\n\n<ul><li><strong>\u4e0e ERP \u7cfb\u7edf\u96c6\u6210\uff1a <\/strong>\u4f01\u4e1a\u8d44\u6e90\u8ba1\u5212\u7a0b\u5e8f\u7528\u4e8e\u5168\u9762\u7684\u4f01\u4e1a\u7ba1\u7406\u3002\u4ed6\u4eec\u786e\u4fdd\u63a7\u5236\u5e93\u5b58\u6c34\u5e73\u3001\u4ea4\u8d27\u548c\u5b9a\u4ef7\u653f\u7b56\u3002\u7531\u4e8e\u6ca1\u6709\u6279\u53d1\u5546\u53ef\u4ee5\u6ca1\u6709\u8fd9\u4e2a\u7cfb\u7edf\uff0c\u6240\u4ee5\u9009\u62e9\u4e00\u4e2a\u4e0e\u4e4b\u96c6\u6210\u7684 B2B \u5e73\u53f0\u3002&nbsp;<\/li><li><strong>\u63a7\u5236\u4fe1\u606f\u8303\u56f4\uff1a<\/strong> \u4e0e\u5e38\u89c4\u5546\u5e97\u4e0d\u540c\uff0c\u5728\u7ebf\u4ed3\u5e93\u5e94\u4ec5\u5411 B2B \u5ba2\u6237\u63d0\u4f9b\u4ea7\u54c1\u6570\u636e\u3002\u5728\u8f6f\u4ef6\u4e2d\uff0c\u60a8\u5c06\u9700\u8981\u4e00\u4e2a\u51fd\u6570\u6765\u5b9a\u4e49\u4e09\u4e2a\u53ef\u7528\u6027\u8303\u56f4\u4e4b\u4e00\uff1a\u5f00\u653e\uff08\u53ef\u89c1\u4ea7\u54c1\u53ca\u5176\u4ef7\u683c\uff09\u3001\u534a\u5f00\u653e\uff08\u53ef\u89c1\u4ea7\u54c1\u6ca1\u6709\u4ef7\u683c\uff09\u6216\u5c01\u95ed\uff08\u4ea7\u54c1\u548c\u4ef7\u683c\u4ec5\u5bf9\u767b\u5f55\u7684\u4eba\u53ef\u89c1\uff09 \uff09\u3002<\/li><li><strong>\u8d26\u6237\u6388\u6743\uff1a <\/strong>\u501f\u52a9\u8be5\u529f\u80fd\uff0c\u53ea\u6709\u60a8\u8fde\u63a5\u548c\u6279\u51c6\u7684\u4eba\u624d\u80fd\u8bbf\u95ee\u60a8\u7684\u62a5\u4ef7\u3002\u8fd9\u662f\u4fdd\u62a4\u60a8\u7684\u5b9a\u4ef7\u7b56\u7565\u514d\u53d7\u7ade\u4e89\u5f71\u54cd\u7684\u597d\u65b9\u6cd5\u3002<\/li><li><strong>\u6298\u6263\u7ec4\uff1a<\/strong> \u4e00\u79cd\u5de5\u5177\uff0c\u53ef\u8ba9\u60a8\u5feb\u901f\u8f7b\u677e\u5730\u4e3a\u8bb8\u591a\u5356\u5bb6\u5efa\u7acb\u5404\u79cd\u5408\u4f5c\u6761\u6b3e\u3002\u901a\u8fc7\u521b\u5efa\u5305\u542b\u8d26\u5355\u91d1\u989d\u7b49\u7684\u7ec4\uff0c\u60a8\u53ef\u4ee5\u5b9a\u4e49\u5356\u5bb6\u6709\u6743\u83b7\u5f97\u66f4\u4f4e\u4ef7\u683c\u7684\u9650\u5236\u3002<\/li><li><strong>\u7ed3\u5408 B2B \u548c B2C \u9500\u552e\uff1a<\/strong> \u4e00\u4e2a\u6709\u8da3\u7684\u89e3\u51b3\u65b9\u6848\u662f\u5c06 B2B 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