{"id":3236,"date":"2022-05-11T17:48:07","date_gmt":"2022-05-11T17:48:07","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=3236"},"modified":"2023-09-28T09:54:20","modified_gmt":"2023-09-28T09:54:20","slug":"blog-post-lead","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/zh\/%e5%8d%9a%e5%ae%a2%e6%96%87%e7%ab%a0%e9%93%85\/","title":{"rendered":"\u535a\u5ba2\u6587\u7ae0\uff1a\u5c06\u8bfb\u8005\u8f6c\u5316\u4e3a\u6f5c\u5728\u5ba2\u6237\u7684\u6280\u5de7"},"content":{"rendered":"

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\u94c5\u5206\u7c7b<\/h2>\n\n\n\n

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  • Cold Lead\uff1a\u63d0\u4f9b\u4fe1\u606f\u4f46\u6ca1\u6709\u8ddf\u8fdb\u7684\u8bfb\u8005\uff1b<\/li>
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  • \u65e0\u6548\u94c5\uff1a\u5c1a\u672a\u51c6\u5907\u597d\u8d2d\u4e70\u7684\u94c5\uff1b<\/li>
  • \u56de\u6536\u8fc7\u7a0b\u4e2d\u7684\u94c5\uff1a\u5c06\u518d\u6b21\u8d2d\u4e70\u7684\u6f5c\u5728\u5ba2\u6237\uff1b<\/li>
  • \u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237\uff1a\u5df2\u7ecf\u719f\u6089\u54c1\u724c\u7684\u6f5c\u5728\u5ba2\u6237\u3002<\/li><\/ul>\n\n\n\n

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    1. \u4f7f\u7528\u56fe\u50cf CTA <\/h3>\n\n\n\n

    \u5728\u5b9e\u8df5\u4e2d\uff0c\u6a2a\u5e45\u7684\u4f7f\u7528\u751a\u81f3\u662f\u6709\u7528\u7684\uff0c\u4f46\u6211\u4eec\u5fc5\u987b\u77e5\u9053\u5982\u4f55\u4f7f\u7528\u5b83\u4eec\uff0c\u4ee5\u907f\u514d\u51fa\u73b0\u6a2a\u5e45\u76f2\u73b0\u8c61\u3002 <\/p>\n\n\n\n

    \u5931\u660e\u4e00\u8bcd\u662f\u5728 1998 \u5e74\u7531 Jan Panero Benway \u548c David M. Lane \u64b0\u5199\u7684\u4e00\u7bc7\u5b66\u672f\u6587\u7ae0\u4e2d\u521b\u5efa\u7684\u3002\u5b83\u7528\u4e8e\u89e3\u91ca\u7528\u6237\u5df2\u7ecf\u5b66\u4f1a\u5ffd\u7565\u770b\u8d77\u6765\u50cf\u5e7f\u544a\u3001\u4f4d\u4e8e\u5e7f\u544a\u65c1\u8fb9\u6216\u51fa\u73b0\u5728\u7ecf\u5e38\u6709\u5e7f\u544a\u7684\u5730\u65b9\u7684\u5185\u5bb9\u3002 <\/p>\n\n\n\n

    \u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u5728\u535a\u5ba2\u6587\u7ae0\u4e2d\u6218\u7565\u6027\u5730\u653e\u7f6e\u6a2a\u5e45\u7684\u91cd\u8981\u6027\u3002\u5728\u5b9e\u8df5\u4e2d\uff0c\u60f3\u8c61\u4e00\u4e0b\u5173\u4e8e \u78b1\u5316\u6dfb\u52a0\u5242<\/strong>\uff0c\u4ed6\u4eec\u6218\u7565\u6027\u5730\u653e\u7f6e\u56fe\u50cf CTA\uff0c\u4ee5\u4fbf\u7528\u6237\u53ef\u4ee5\u4f7f\u7528\u5176\u4ed6\u5185\u5bb9\u8fdb\u884c\u57f9\u517b\u3002 <\/p>\n\n\n\n

    \u5728\u5b9e\u8df5\u4e2d\uff0cCTA \u662f\u5141\u8bb8\u8bfb\u8005\u8bbf\u95ee\u5176\u4ed6\u66ff\u4ee3\u6750\u6599\u7684\u6309\u94ae\uff0c\u8fd9\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u4f1a\u8ba9\u4ed6\u5bf9\u535a\u5ba2\u4e2d\u7684\u5176\u4ed6\u4e3b\u9898\u611f\u5174\u8da3\u3002\u56e0\u6b64\uff0c\u7b2c\u4e00\u4e2a\u6280\u5de7\u4fa7\u91cd\u4e8e\u4ee5\u6a2a\u5e45\u683c\u5f0f\u5206\u914d CTA\u3002 <\/p>\n\n\n\n

    2.\u6587\u672cCTA<\/h3>\n\n\n\n

    \u4efb\u4f55\u4e60\u60ef\u4e8e\u64b0\u5199\u8425\u9500\u6587\u672c\u7684\u4eba\u90fd\u77e5\u9053\u5185\u90e8\u548c\u5916\u90e8\u53cd\u5411\u94fe\u63a5\u5bf9 SEO \u7684\u91cd\u8981\u6027\u3002\u5728\u6b64\u8fc7\u7a0b\u4e2d\uff0c\u8fd9\u4e9b\u4eba\u4e2d\u7684\u4e00\u90e8\u5206\u6700\u7ec8\u5fd8\u8bb0\u4e86\u8fd9\u4e9b\u94fe\u63a5\u5bf9\u4e8e\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237\u7684\u4f5c\u7528\u6709\u591a\u5927\u3002 <\/p>\n\n\n\n

    \u521b\u5efa\u526f\u672c\u65f6\uff0c\u8bf7\u8bb0\u4f4f\u5305\u542b\u4e00\u4e9b\u6765\u81ea\u7535\u5b50\u4e66\u3001\u7f51\u7edc\u7814\u8ba8\u4f1a\u6216\u4efb\u4f55\u5176\u4ed6\u53ef\u80fd\u4f1a\u589e\u52a0\u8bfb\u8005\u5bf9\u60a8\u535a\u5ba2\u5174\u8da3\u7684\u4f18\u60e0\u7684\u767b\u5f55\u9875\u9762\u3002 <\/p>\n\n\n\n

    \u4e3a\u4e86\u63d0\u9ad8\u77e5\u540d\u5ea6\uff0c\u60a8\u53ef\u4ee5\u8003\u8651\u5c06\u94fe\u63a5\u653e\u5728\u6bb5\u843d\u7684\u5f00\u5934\u6216\u7ed3\u5c3e\u3002 <\/p>\n\n\n\n

    3.\u5f39\u51fa\u7a97\u53e3<\/h3>\n\n\n\n

    \u5bf9\u4e8e\u5927\u591a\u6570\u4eba\u6765\u8bf4\uff0c\u5f39\u51fa\u7a97\u53e3\u53ef\u80fd\u5f88\u70e6\u4eba\u3002\u4f46\u6b63\u662f\u4eba\u4eec\u5bf9\u4ed6\u4eec\u7684\u6001\u5ea6\u8ba9\u4ed6\u4eec\u751f\u6c14\u3002 <\/p>\n\n\n\n

    \u53d6\u51b3\u4e8e\u60a8\u5982\u4f55\u653e\u7f6e\u6b64\u529f\u80fd\uff0c\u4f8b\u5982\u6839\u636e\u4e3b\u8981\u4e3b\u9898\u5bf9\u535a\u5ba2\u6587\u7ae0\u8fdb\u884c\u5206\u7ec4\uff0c\u7136\u540e\u521b\u5efa\u4e00\u4e2a\u4e0e\u6b63\u5728\u89e3\u51b3\u7684\u4e3b\u9898\u76f8\u5173\u7684\u5f39\u51fa\u7a97\u53e3\u3002 <\/p>\n\n\n\n

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