{"id":2855,"date":"2021-06-30T00:09:36","date_gmt":"2021-06-30T00:09:36","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=2855"},"modified":"2023-09-28T09:53:48","modified_gmt":"2023-09-28T09:53:48","slug":"lgpd-conheca-a-lei-de-protecao-de-dados-e-como-ela-age-no-marketing-digital","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/zh\/lgpd-%e7%9f%a5%e9%81%93%e6%95%b0%e6%8d%ae%e4%bf%9d%e6%8a%a4%e6%b3%95%e4%bb%a5%e5%8f%8a%e5%ae%83%e5%a6%82%e4%bd%95%e5%9c%a8%e6%95%b0%e5%ad%97%e8%90%a5%e9%94%80%e4%b8%ad%e5%8f%91%e6%8c%a5%e4%bd%9c\/","title":{"rendered":"LGPD\uff1a\u4e86\u89e3\u6570\u636e\u4fdd\u62a4\u6cd5\u53ca\u5176\u5728\u6570\u5b57\u8425\u9500\u4e2d\u7684\u8fd0\u4f5c\u65b9\u5f0f"},"content":{"rendered":"

\u8fd9 GDPR<\/strong>\uff0c\u901a\u7528\u6570\u636e\u4fdd\u62a4\u6cd5\uff0c\u4e8e 2020 \u5e74 9 \u6708\u751f\u6548\uff0c\u4f7f\u5df4\u897f\u8dfb\u8eab 120 \u4e2a\u56fd\u5bb6\u4e4b\u5217\uff0c\u5176\u6cd5\u5f8b\u4e13\u95e8\u65e8\u5728\u4fdd\u62a4\u7528\u6237\u7684\u4e2a\u4eba\u6570\u636e\u3002<\/p>\n\n\n\n

\u5173\u4e8e\u5728\u7ebf\u9690\u79c1\u548c\u5b89\u5168\u7684\u8ba8\u8bba\u662f\u5168\u7403\u6027\u8bdd\u9898\uff0c\u56e0\u6b64\u5176\u5728\u8be5\u56fd\u7684\u5b9e\u65bd\u5e76\u4e0d\u662f\u4ec0\u4e48\u65b0\u9c9c\u4e8b\u3002 <\/p>\n\n\n\n

\u6b64\u5916\uff0c\u9700\u8981\u5f3a\u8c03\u7684\u662f\uff0c\u8be5\u9879\u76ee\u59cb\u4e8e 2018 \u5e74\uff0c\u5305\u62ec\u7b2c 13,709\/2018 \u53f7\u6cd5\u5f8b\uff0c\u8be5\u6cd5\u5f8b\u89c4\u8303\u4e86\u7528\u6237\u4e2a\u4eba\u6570\u636e\u5728\u56fd\u5185\u7684\u5904\u7406\u3002 <\/p>\n\n\n\n

\u5b83\u4fa7\u91cd\u4e8e\u6d89\u53ca\u4f7f\u7528\u4e2a\u4eba\u6570\u636e\u7684\u64cd\u4f5c\uff0c\u5bf9\u4e0d\u9075\u5b88\u5176\u51b3\u5b9a\u7684\u516c\u53f8\u8fdb\u884c\u5904\u7f5a\u3002<\/p>\n\n\n\n

\u8fd9\u6837\uff0c\u4ece\u7ba1\u7406\u8005\u3001\u8425\u9500\u4eba\u5458\u3001\u9500\u552e\u56e2\u961f\uff0c\u5230\u5ba2\u6237\uff0c\u4e00\u4e2a \u751f\u7269\u8bc6\u522b\u8bbf\u95ee\u63a7\u5236<\/strong><\/a>\uff0c\u4f8b\u5982\uff0c\u5e94\u8be5\u77e5\u9053\u65b0\u7684\u6cd5\u5f8b\u3002<\/p>\n\n\n\n

\u56e0\u6b64\uff0c\u8bf7\u7ee7\u7eed\u9605\u8bfb\u5e76\u4e86\u89e3\u6240\u6709\u7ec6\u8282\uff0c\u4ee5\u53ca\u5b83\u5bf9\u6570\u5b57\u8425\u9500\u7684\u76f4\u63a5\u5f71\u54cd\uff0c\u4ee5\u53ca\u5982\u4f55\u5728\u9075\u5b88\u6240\u6709\u73b0\u884c\u6cd5\u5f8b\u6cd5\u89c4\u7684\u60c5\u51b5\u4e0b\u5168\u9762\u63a8\u8fdb\u8fd9\u4e00\u6218\u7565\u3002<\/p>\n\n\n\n

\"LGPD:<\/figure><\/div>\n\n\n\n

\u4e86\u89e3\u4e00\u4e9b\u91cd\u8981\u6982\u5ff5<\/h2>\n\n\n\n

\u8981\u4e86\u89e3\u6cd5\u5f8b\u65b9\u9762\uff0c\u5fc5\u987b\u4e86\u89e3\u6240\u4f7f\u7528\u7684\u672f\u8bed\u3001\u5b83\u4eec\u7684\u542b\u4e49\u4ee5\u53ca\u8303\u56f4\u3002\u597d\u5427\uff0c\u8003\u8651\u5230\u8fd9\u4e00\u70b9\uff0c\u6211\u4eec\u5206\u79bb\u4e86\u4e00\u4e9b\u7406\u89e3 LGPD \u7684\u5173\u952e\u70b9\uff1a<\/p>\n\n\n\n

\u539f\u5219<\/h3>\n\n\n\n

LGPD \u57fa\u4e8e\u5341\u9879\u539f\u5219\uff0c\u5fc5\u987b\u5c06\u8fd9\u4e9b\u539f\u5219\u6574\u5408\u5230\u4e1a\u52a1\u73b0\u5b9e\u4e2d\uff0c\u5e76\u7531\u4ee3\u7406\u5728\u5904\u7406\u96c7\u7528\u516c\u53f8\u5b89\u88c5\u7684\u6bcf\u4e2a\u5ba2\u6237\u7684\u6570\u636e\u671f\u95f4\u9075\u5b88\uff0c\u4f8b\u5982\uff0c \u751f\u7269\u8bc6\u522b\u95f8\u673a<\/strong><\/a>.<\/p>\n\n\n\n

\u6211\u4eec\u4f7f\u7528\u8fd9\u4e2a\u4f8b\u5b50\u6765\u63d0\u9192\u4eba\u4eec\u9700\u8981\u8bc6\u522b\u54ea\u4e9b\u6570\u636e\u88ab\u5904\u7406\uff0c\u4ee5\u53ca\u5b83\u4eec\u7684\u76ee\u7684\uff0c\u8fd9\u4e9b\u6570\u636e\u5fc5\u987b\u662f\u5408\u6cd5\u7684\u3001\u660e\u786e\u7684\u3001\u5177\u4f53\u7684\u548c\u544a\u77e5\u6570\u636e\u4e3b\u4f53\u7684\u3002\u539f\u5219\u662f\uff1a <\/p>\n\n\n\n

  1. \u76ee\u6807;<\/li>
  2. \u9700\u8981;<\/li>
  3. \u5145\u5206\u6027\uff1b<\/li>
  4. \u81ea\u7531\u767b\u5165;<\/li>
  5. \u900f\u660e\u5ea6; <\/li>
  6. \u8d28\u91cf;<\/li>
  7. \u5b89\u5168;<\/li>
  8. \u9884\u9632;<\/li>
  9. \u95ee\u8d23\u5236\uff1b<\/li>
  10. \u4e0d\u6b67\u89c6\u3002<\/li><\/ol>\n\n\n\n

    \u56e0\u6b64\uff0c\u516c\u53f8\u7ecf\u7406\u6709\u8d23\u4efb\u786e\u4fdd\u6cbb\u7597\u9002\u5408\u76ee\u7684\uff0c\u7edd\u4e0d\u5177\u6709\u6b67\u89c6\u6027\u3001\u6ee5\u7528\u6216\u975e\u6cd5\u76ee\u7684\u3002<\/p>\n\n\n\n

    \u6cbb\u7597<\/h3>\n\n\n\n

    \u4e2a\u4eba\u6570\u636e\u7684\u5904\u7406\uff0c\u6cd5\u5f8b\u7684\u5bf9\u8c61\uff0c\u662f\u6307\u4f7f\u7528\u8fd9\u4e9b\u4fe1\u606f\u8fdb\u884c\u7684\u6240\u6709\u64cd\u4f5c\uff0c\u6d89\u53ca\u7ecf\u6d4e\u76ee\u7684\uff0c\u4f8b\u5982\uff0c\u9500\u552e \u4e0d\u9508\u94a2\u6a71\u67dc<\/strong>. <\/p>\n\n\n\n

    \u4e5f\u5c31\u662f\u8bf4\uff0c\u5b83\u4eec\u5305\u62ec\uff1a\u63a5\u6536\u3001\u6536\u96c6\u3001\u751f\u4ea7\u3001\u8bbf\u95ee\u3001\u4f7f\u7528\u3001\u5206\u7c7b\u3001\u8bc4\u4f30\u3001\u5904\u7406\u3001\u901a\u4fe1\u3001\u590d\u5236\u3001\u5b58\u50a8\u6216\u5f52\u6863\u3001\u4fee\u6539\u3001\u5206\u53d1\u3001\u4f20\u8f93\u6216\u8f6c\u79fb\u3001\u63d0\u53d6\u6216\u6d88\u9664\u3002 <\/p>\n\n\n\n

    \u8fd9\u4e9b\u4e0e\u4fe1\u606f\u63a7\u5236\u76f8\u5173\u7684\u4efb\u4f55\u884c\u52a8\u90fd\u5305\u542b\u5728 LGPD \u7684\u8303\u56f4\u5185\u3002\u8bf7\u6ce8\u610f\uff0c\u8fc7\u5ea6\u548c\u4e0d\u5fc5\u8981\u7684\u6cbb\u7597\u662f\u4e0d\u53d7\u6b22\u8fce\u7684\u3002<\/p>\n\n\n\n

    \u4f46\u662f\uff0c\u5f53\u6570\u636e\u5904\u7406\u662f\u51fa\u4e8e\u79c1\u4eba\u548c\u975e\u7ecf\u6d4e\u76ee\u7684\uff0c\u4ee5\u53ca\u4ec5\u7528\u4e8e\u65b0\u95fb\u6216\u827a\u672f\u76ee\u7684\u3001\u516c\u5171\u5b89\u5168\u6216\u56fd\u5bb6\u4ee5\u53ca\u5211\u4e8b\u8c03\u67e5\u65f6\uff0c\u5219\u4e0d\u9002\u7528\u3002<\/p>\n\n\n\n

    \u5904\u7406\u5242<\/h3>\n\n\n\n

    \u53e6\u4e00\u4e2a\u9700\u8981\u8be6\u7ec6\u8bf4\u660e\u7684\u57fa\u672c\u70b9\uff0c\u4ee5\u786e\u4fdd\u4e13\u4e1a\u516c\u53f8\u7684\u6cd5\u5f8b\u5408\u89c4\u6027\u3002 \u5de5\u4e1a\u6d82\u88c5<\/strong>\uff0c\u4f8b\u5982\uff0c\u662f\u6240\u6d89\u53ca\u7684\u4ee3\u7406\u3002<\/p>\n\n\n\n

    \u6bcf\u4e2a\u4eba\u90fd\u5fc5\u987b\u4e86\u89e3\u4ed6\u4eec\u5728\u5904\u7406\u4e2a\u4eba\u6570\u636e\u65f6\u7684\u89d2\u8272\u3001\u529f\u80fd\u548c\u76ee\u7684\u3002\u6b64\u5916\uff0cLGPD \u6307\u5b9a\u4e86\u56db\u4e2a\u4ee3\u7406\uff0c\u5728\u6570\u636e\u5904\u7406\u65b9\u9762\u5177\u6709\u4e0d\u540c\u7684\u4f5c\u7528\uff0c\u5b83\u4eec\u662f\uff1a<\/p>\n\n\n\n

    1 - \u6301\u6709\u4eba<\/h4>\n\n\n\n

    \u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u62e5\u6709\u6570\u636e\u7684\u662f\u81ea\u7136\u4eba\u6216\u6cd5\u4eba\u3002 <\/p>\n\n\n\n

    2 - \u63a7\u5236\u5668<\/h4>\n\n\n\n

    \u5b83\u662f\u6536\u96c6\u6570\u636e\u5e76\u51b3\u5b9a\u5176\u5904\u7406\u65b9\u5f0f\u7684\u4e2a\u4eba\u6216\u6cd5\u4eba\u5b9e\u4f53\u3002<\/p>\n\n\n\n

    3 - \u64cd\u4f5c\u5458<\/h4>\n\n\n\n

    \u5b83\u662f\u5728\u63a7\u5236\u8005\u7684\u6307\u5bfc\u4e0b\u5904\u7406\u548c\u5904\u7406\u6570\u636e\u7684\u4e2a\u4eba\u6216\u6cd5\u4eba\u5b9e\u4f53\u3002<\/p>\n\n\n\n

    \u9664\u4e86\u9075\u5faa\u6570\u636e\u4fdd\u62a4\u7684\u9884\u9632\u63aa\u65bd\uff08\u4f8b\u5982\u52a0\u5bc6\u7cfb\u7edf\uff09\u5916\uff0c\u5373\u4f7f\u662f\u63a7\u5236\u8005\u548c\u8fd0\u8425\u5546\u4e5f\u5fc5\u987b\u610f\u8bc6\u5230\u5176\u64cd\u4f5c\u7684\u900f\u660e\u5ea6\u3002<\/p>\n\n\n\n

    4 - \u8d1f\u8d23<\/h4>\n\n\n\n

    \u5b83\u662f\u63a7\u5236\u8005\u6307\u5b9a\u7684\u4e2a\u4eba\uff0c\u5145\u5f53\u6240\u6709\u76f8\u5173\u4ee3\u7406\u4ee5\u53ca\u56fd\u5bb6\u5f53\u5c40 (ANPD) \u4e4b\u95f4\u7684\u6c9f\u901a\u6e20\u9053\uff0c\u5e76\u63d0\u4f9b\u6570\u636e\u5904\u7406\u5b9e\u8df5\u7684\u6307\u5bfc\u3002 <\/p>\n\n\n\n

    \u8be5\u4ee3\u7406\u8d1f\u8d23\u5728\u5168\u56fd\u8303\u56f4\u5185\u5b9e\u65bd\u548c\u76d1\u7763\u5bf9 LGPD \u7684\u9075\u5b88\u60c5\u51b5\u3002<\/p>\n\n\n\n

    \u4e2a\u4eba\u8d44\u6599<\/h3>\n\n\n\n

    \u4efb\u4f55\u4e1a\u52a1\uff0c\u4e0d\u5206\u884c\u4e1a\uff0c\u4f8b\u5982 \u7535\u5bb9\u5668\u7ec4<\/strong><\/a>\uff0c\u6bcf\u5929\u5904\u7406\u4e2a\u4eba\u6570\u636e\u3002\u4e2a\u4eba\u6570\u636e\u662f\u53ef\u4ee5\u76f4\u63a5\u6216\u95f4\u63a5\u8bc6\u522b\u4e2a\u4eba\u8eab\u4efd\u7684\u4efb\u4f55\u7c7b\u522b\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n

    \u6211\u4eec\u53ef\u4ee5\u4e3e\u51fa\u59d3\u540d\u3001CPF\u3001RG\u3001\u7535\u8bdd\u3001\u5c45\u4f4f\u5730\u5740\u3001\u51fa\u751f\u65e5\u671f\u548c\u5730\u70b9\u6216\u94f6\u884c\u5361\u53f7\u4f5c\u4e3a\u793a\u4f8b\u3002<\/p>\n\n\n\n

    \u8fd8\u8003\u8651\u4e86\u6240\u8c13\u7684\u654f\u611f\u6570\u636e\uff0c\u5373\u4e0e\u81ea\u7136\u4eba\u76f8\u5173\u7684\u90a3\u4e9b\u53ef\u80fd\u4f1a\u5f71\u54cd\u6216\u5e72\u6270\u7279\u5b9a\u884c\u4e3a\u7684\u6570\u636e\uff0c\u4f8b\u5982\u79cd\u65cf\u6216\u79cd\u65cf\u51fa\u8eab\u3001\u653f\u6cbb\u3001\u54f2\u5b66\u6216\u5b97\u6559\u89c2\u70b9\u3002<\/p>\n\n\n\n

    \u4e0e\u5065\u5eb7\u76f8\u5173\u7684\u6570\u636e\uff0c\u4f8b\u5982\u751f\u7269\u7279\u5f81\u6216\u9057\u4f20\u4fe1\u606f\u3001\u533b\u7597\u8bb0\u5f55\uff0c\u751a\u81f3\u6d88\u8d39\u8005\u504f\u597d\u548c\u4e60\u60ef\uff0c\u4e5f\u9002\u7528\u3002<\/p>\n\n\n\n

    \u6b64\u5916\uff0c\u8be5\u5217\u8868\u8fd8\u5305\u62ec IP \u5730\u5740\u548c\u5730\u7406\u4f4d\u7f6e\u7b49\u6570\u636e\uff0c\u8fd9\u4e9b\u6570\u636e\u53ef\u4ee5\u901a\u8fc7\u4f7f\u7528\u6280\u672f\u624b\u6bb5\u8bc6\u522b\u4e2a\u4eba\u8eab\u4efd\u3002<\/p>\n\n\n\n

    \u6700\u540e\uff0c\u65e0\u6cd5\u4e0e\u81ea\u7136\u4eba\u5173\u8054\u7684\u6cd5\u4eba\u5b9e\u4f53\u6216\u533f\u540d\u6570\u636e\u7684\u4fe1\u606f\u4e0d\u5728 LGPD \u7684\u8303\u56f4\u5185\u3002<\/p>\n\n\n\n

    \u540c\u610f\u548c\u5408\u6cd5\u6743\u76ca<\/h3>\n\n\n\n

    \u8be5\u6cd5\u89c4\u5b9a\u4e86\u4f7f\u6570\u636e\u5904\u7406\u5408\u6cd5\u7684\u4e5d\u79cd\u60c5\u51b5\uff0c\u4f46\u6709\u4e24\u4e2a\u8981\u70b9\u4e0e\u6570\u5b57\u8425\u9500\u76f4\u63a5\u76f8\u5173\uff0c\u56e0\u6b64\u6211\u4eec\u5c06\u91cd\u70b9\u5173\u6ce8\u5b83\u4eec\u3002<\/p>\n\n\n\n

    \u540c\u610f\u548c\u5408\u6cd5\u5229\u76ca\u53ea\u80fd\u7531\u6570\u636e\u4e3b\u4f53\u8868\u8fbe\u2014\u2014\u5f53\u4ed6\u4eec\u5728\u88ab\u544a\u77e5\u4ed6\u4eec\u6b63\u5728\u63d0\u4f9b\u6b64\u7c7b\u4fe1\u606f\u540e\u81ea\u7531\u548c\u660e\u786e\u5730\u63a5\u53d7\u8ba9\u6b65\u65f6\uff0c\u4ed6\u4eec\u540c\u610f\u4f7f\u7528\u4ed6\u4eec\u7684\u6570\u636e\u3002 <\/p>\n\n\n\n

    \u4e5f\u5c31\u662f\u8bf4\uff0c\u6d88\u8d39\u8005\u4e3b\u52a8\u9009\u62e9\u662f\u5426\u4e0e\u63d0\u4f9b \u7535\u6c14\u9762\u677f\u603b\u6210<\/strong><\/a>\uff0c \u4f8b\u5982\u3002 <\/p>\n\n\n\n

    \u5408\u6cd5\u6743\u76ca\u662f\u6307\u6388\u6743\u516c\u53f8\u4ee5 LGPD \u6388\u6743\u7684\u65b9\u5f0f\u548c\u76ee\u7684\u4f7f\u7528\u548c\u5904\u7406\u60a8\u7684\u4e2a\u4eba\u6570\u636e\uff0c\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u53ea\u80fd\u5904\u7406\u4e25\u683c\u5fc5\u8981\u7684\u6570\u636e\u3002<\/p>\n\n\n\n

    \u5b83\u662f\u6307\u6839\u636e\u6301\u6709\u4eba\u7684\u671f\u671b\u548c\u5bf9\u5176\u57fa\u672c\u81ea\u7531\u7684\u4fdd\u8bc1\uff0c\u652f\u6301\u3001\u4fc3\u8fdb\u548c\/\u6216\u63d0\u4f9b\u6709\u5229\u4e8e\u5176\u7684\u670d\u52a1\u7684\u6d3b\u52a8\u3002<\/p>\n\n\n\n

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