{"id":815,"date":"2019-06-25T11:32:33","date_gmt":"2019-06-25T11:32:33","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=815"},"modified":"2019-06-25T15:13:02","modified_gmt":"2019-06-25T15:13:02","slug":"a-estrategia-do-marketing-reverso-criticando-a-concorrencia","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/vi\/the-nguoc-tiep-thi-chien-luoc-chi-trich-cuoc-canh-tranh\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c Ti\u1ebfp th\u1ecb Ng\u01b0\u1ee3c Ch\u1ec9 tr\u00edch C\u1ea1nh tranh"},"content":{"rendered":"

H\u1ea7u h\u1ebft c\u00e1c Chi\u1ebfn l\u01b0\u1ee3c Ti\u1ebfp th\u1ecb \u0111\u1ec1u c\u1ed1 g\u1eafng b\u00e1n th\u1ee9 g\u00ec \u0111\u00f3 b\u1eb1ng b\u1ea5t c\u1ee9 gi\u00e1 n\u00e0o. Cho d\u00f9 khi\u1ebfn ng\u01b0\u1eddi mua, l\u00e0m cho \u0111\u1ea7u c\u1ee7a h\u1ecd. H\u00f4m nay ch\u00fang ta s\u1ebd n\u00f3i v\u1ec1 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ho\u00e0n to\u00e0n ng\u01b0\u1ee3c l\u1ea1i c\u00f3 th\u1ec3 cho k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n. <\/p>\n\n\n\n

C\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1 nh\u1ecf \u0111\u00e3 \u0111\u1ea3o ng\u01b0\u1ee3c ho\u00e0n to\u00e0n \u00fd t\u01b0\u1edfng v\u1ec1 ti\u1ebfp th\u1ecb ti\u00eau chu\u1ea9n h\u00f3a d\u1ef1a tr\u00ean c\u00e1c c\u00f4ng th\u1ee9c k\u00edch ho\u1ea1t tinh th\u1ea7n, s\u1ef1 khan hi\u1ebfm v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb n\u1ed5i ti\u1ebfng. Tr\u00ean th\u1ef1c t\u1ebf, k\u1ef9 thu\u1eadt n\u00e0y l\u00e0 ch\u1ec9 tr\u00edch c\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e0y v\u00e0 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng ch\u1ed1ng l\u1ea1i c\u00e1c kh\u00f3a h\u1ecdc tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n\n\n\n\n<\/pre>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c Ti\u1ebfp th\u1ecb \u0110\u1ea3o ng\u01b0\u1ee3c l\u00e0 g\u00ec? <\/h2>\n\n\n\n

C\u0169ng gi\u1ed1ng nh\u01b0 c\u00e1c kh\u00f3a h\u1ecdc tr\u1ef1c tuy\u1ebfn ch\u1ec9 tr\u00edch c\u00e1c kh\u00f3a h\u1ecdc tr\u1ef1c ti\u1ebfp v\u00e0 thi\u1ebfu t\u00ednh th\u1ef1c t\u1ebf, gi\u00e1 c\u1ea3 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p c\u1ee7a ch\u00fang, m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ng\u01b0\u1ee3c n\u00e0y l\u00e0 ch\u1ec9 tr\u00edch s\u1ef1 c\u1ea1nh tranh c\u1ee7a c\u00e1c kh\u00f3a h\u1ecdc tr\u1ef1c tuy\u1ebfn theo \u0111\u00fang ngh\u0129a \u0111en, t\u1ef1 cho m\u00ecnh l\u00e0 gi\u1ea3i ph\u00e1p thay th\u1ebf kh\u1ea3 thi duy nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng. <\/p>\n\n\n\n

Trong ch\u00ednh tr\u1ecb, ch\u00fang ta c\u0169ng th\u1ea5y \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1, m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 ph\u00ea b\u00ecnh k\u1ebb th\u00f9 ch\u1ec9 ra khuy\u1ebft \u0111i\u1ec3m v\u00e0 \u0111\u01b0a ra m\u1ed9t ph\u01b0\u01a1ng \u00e1n t\u1ed1t h\u01a1n. C\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, h\u1ea7u h\u1ebft th\u1eddi gian ng\u01b0\u1eddi \u0111\u00f3 th\u1eadm ch\u00ed kh\u00f4ng c\u1ea7n ph\u1ea3i b\u00e1n ho\u1eb7c qu\u1ea3ng c\u00e1o b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec, b\u1edfi v\u00ec m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y c\u1ea7n ph\u1ea3i th\u01b0\u1edfng cho h\u1ecd. <\/p>\n\n\n\n

\"A<\/figure><\/div>\n\n\n\n

Ch\u00fang t\u00f4i kh\u00f4ng \u1edf \u0111\u00e2y \u0111\u1ec3 ch\u1ec9 tr\u00edch ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, m\u00e0 \u0111\u1ec3 d\u1ea1y n\u00f3. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb tr\u1eafng tr\u1ee3n, ch\u1ec9 l\u00e0 nh\u1eefng ng\u01b0\u1eddi trung th\u1ef1c \u0111ang n\u00f3i nh\u1eefng \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p. H\u1ecd nh\u1eadn ra s\u1ef1 th\u1ea5t v\u1ecdng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi v\u1edbi c\u00e1c kh\u00f3a h\u1ecdc tr\u1ef1c tuy\u1ebfn, do \u0111\u00f3 c\u1ed1 g\u1eafng thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y. <\/p>\n\n\n\n

Nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt n\u00e0y \u0111\u00f4i khi th\u1eadm ch\u00ed kh\u00f4ng bi\u1ebft v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1ed1t c\u1ee7a h\u1ecd. Ng\u01b0\u1eddi \u0111\u00f3 c\u0169ng kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh l\u00e0m t\u1ed5n th\u01b0\u01a1ng ho\u1eb7c \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn c\u1ea1nh tranh, ch\u1ec9 \u0111\u01b0a ra m\u1ed9t l\u1ef1a ch\u1ecdn h\u1ee3p l\u00fd v\u00e0 t\u1ed1t h\u01a1n cho ng\u01b0\u1eddi kh\u00e1c. <\/p>\n\n\n\n

M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a k\u1ef9 thu\u1eadt n\u00e0y l\u00e0 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng h\u00e0i l\u00f2ng \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t gi\u1ea3i ph\u00e1p thay th\u1ebf r\u1ebb v\u00e0 ti\u1ec7n d\u1ee5ng cho \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. K\u1ef9 thu\u1eadt n\u00e0y r\u1ea5t \u0111\u01a1n gi\u1ea3n v\u00e0 ch\u1ec9 y\u00eau c\u1ea7u s\u1ef1 ch\u00e2n th\u00e0nh, trung th\u1ef1c v\u00e0 c\u00e1c k\u1ef9 n\u0103ng ti\u1ebfp th\u1ecb ti\u00eau chu\u1ea9n kh\u00e1c. <\/p>\n\n\n\n

\"A<\/figure><\/div>\n\n\n\n

T\u00f3m l\u1ea1i, ng\u01b0\u1eddi mu\u1ed1n \u00e1p d\u1ee5ng k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb ng\u01b0\u1ee3c c\u1ea7n ph\u1ea3i: <\/p>\n\n\n\n