{"id":3783,"date":"2022-10-25T13:52:17","date_gmt":"2022-10-25T13:52:17","guid":{"rendered":"http:\/\/kevinbk.com\/?p=3783"},"modified":"2022-10-25T13:52:19","modified_gmt":"2022-10-25T13:52:19","slug":"comunicacao-integrada-de-marketing-principais-beneficios-para-a-sua-empresa","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/vi\/tich-hop-tiep-thi-truyen-thong-chia-khoa-loi-ich-cho-cong-ty-cua-ban\/","title":{"rendered":"Truy\u1ec1n th\u00f4ng Ti\u1ebfp th\u1ecb T\u00edch h\u1ee3p: nh\u1eefng l\u1ee3i \u00edch ch\u00ednh cho c\u00f4ng ty c\u1ee7a b\u1ea1n"},"content":{"rendered":"

T\u00ecm hi\u1ec3u c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 gi\u00fap th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Hi\u1ec7n nay, v\u1edbi s\u1ef1 m\u1edf r\u1ed9ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a internet, s\u1ef1 c\u1ea1nh tranh v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ng\u00e0y c\u00e0ng gia t\u0103ng. \u0110\u00f3 l\u00e0 b\u1edfi v\u00ec, trong v\u00e0i gi\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t s\u1ed1 t\u00f9y ch\u1ecdn v\u1ec1 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm, c\u0169ng nh\u01b0 c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00e1c. <\/p>\n\n\n\n

V\u1edbi \u0111i\u1ec1u n\u00e0y, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i mang l\u1ea1i l\u1ee3i \u00edch cho ng\u01b0\u1eddi b\u00e1n, ch\u1eb3ng h\u1ea1n nh\u01b0 thanh to\u00e1n trong \u1ee9ng d\u1ee5ng, ph\u00ed giao h\u00e0ng \u0111\u01b0\u1ee3c bao g\u1ed3m trong gi\u00e1 tr\u1ecb, ngo\u00e0i vi\u1ec7c ti\u1ebfp c\u1eadn s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi l\u1edbn h\u01a1n.<\/p>\n\n\n\n

Tuy nhi\u00ean, v\u1edbi s\u1ef1 c\u1ea1nh tranh, c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng \u0111ang t\u00ecm ki\u1ebfm c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3n l\u00fd m\u1edbi \u0111\u1ec3 n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 thu ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd. Do \u0111\u00f3, h\u1ecd s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 gi\u00e1o l\u00fd, \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng, ngo\u00e0i truy\u1ec1n th\u00f4ng b\u1eb1ng h\u00ecnh \u1ea3nh. M\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm \u0111\u1ec3 gi\u1ea3i quy\u1ebft b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 truy\u1ec1n th\u00f4ng n\u00e0o l\u00e0 Truy\u1ec1n th\u00f4ng Ti\u1ebfp th\u1ecb T\u00edch h\u1ee3p.<\/p>\n\n\n\n

Truy\u1ec1n th\u00f4ng Ti\u1ebfp th\u1ecb T\u00edch h\u1ee3p l\u00e0 g\u00ec<\/h2>\n\n\n\n

Truy\u1ec1n th\u00f4ng Ti\u1ebfp th\u1ecb T\u00edch h\u1ee3p l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u0103ng th\u00eam gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch chung v\u1edbi c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c, ngo\u00e0i Truy\u1ec1n th\u00f4ng v\u00e0 Ti\u1ebfp th\u1ecb, \u0111\u1ec3 c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn bao qu\u00e1t v\u1ec1 t\u00ecnh h\u00ecnh. <\/p>\n\n\n\n

\u0110\u00f4i khi, qu\u1ea3ng c\u00e1o, b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng, qu\u1ea3ng b\u00e1 v\u00e0 bu\u00f4n b\u00e1n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. Tuy nhi\u00ean, h\u00e3y nh\u1edb r\u1eb1ng: \u0111\u00f3 l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c. \u0110i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 k\u1ebf ho\u1ea1ch ph\u1ea3i c\u00f3 tr\u1ecdng t\u00e2m, t\u1ee9c l\u00e0 c\u1ea7n ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p cho m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3. Ki\u1ec3m tra m\u1ed9t s\u1ed1 l\u1ee3i \u00edch m\u00e0 vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch n\u00e0y c\u00f3 th\u1ec3 mang l\u1ea1i cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

H\u1ee3p nh\u1ea5t th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n

\u0110\u1ea1i d\u1ecbch COVID-19 \u0111\u00e3 cho ch\u00fang ta th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u1ed9t c\u00f4ng ty trong vi\u1ec7c c\u1eadp nh\u1eadt v\u00e0 v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1, m\u1ecdi ng\u01b0\u1eddi s\u1ebd nh\u1edb \u0111\u1ebfn n\u00f3 khi h\u1ecd c\u1ea7n. Tuy nhi\u00ean, \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 \u0111i\u1ec1u h\u00e0nh t\u1ed1t v\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng b\u00e0i b\u1ea3n. <\/p>\n\n\n\n

Ngo\u00e0i ra, s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 tr\u1edf n\u00ean kh\u00f4ng th\u1ec3 thi\u1ebfu, nh\u01b0ng \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng ph\u1ea3i \u0111i li\u1ec1n v\u1edbi nhau \u0111\u1ec3 n\u00f3 kh\u00f4ng c\u00f3 ng\u00f4n ng\u1eef kh\u00e1c bi\u1ec7t, \u0111\u1ec3 t\u1ea1o n\u00ean b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n

\n
\"monitor,<\/figure><\/div>\n\n\n

chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 h\u01a1n<\/h2>\n\n\n\n

B\u1edfi v\u00ec n\u00f3 l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c, ngo\u00e0i nh\u1eefng \u00fd ki\u1ebfn kh\u00e1c nhau, nh\u00f3m nghi\u00ean c\u1ee9u cu\u1ed1i c\u00f9ng s\u1ebd c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n \u0111\u1ec3 t\u1ea1o ra m\u1ed9t k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb quy\u1ebft \u0111o\u00e1n h\u01a1n. X\u00e9t cho c\u00f9ng, m\u1ed7i khu v\u1ef1c c\u00f3 m\u1ed9t g\u00f3c nh\u00ecn kh\u00e1c nhau, c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y k\u1ebf ho\u1ea1ch t\u1eeb m\u1ed9t g\u00f3c \u0111\u1ed9 kh\u00e1c nhau, cung c\u1ea5p nh\u1eefng th\u1ea5t b\u1ea1i c\u00f3 th\u1ec3 x\u1ea3y ra, ngo\u00e0i ra c\u00f2n t\u1ea1o ra c\u00e1c k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u1ef1 ph\u00f2ng \u0111\u1ec3 tr\u00e1nh kh\u1ee7ng ho\u1ea3ng.<\/p>\n\n\n\n

h\u1ed9i nh\u1eadp nh\u00f3m<\/h2>\n\n\n\n

Nh\u01b0 \u0111\u00e3 n\u00f3i, l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p y\u00eau c\u1ea7u m\u1ecdi ng\u01b0\u1eddi t\u1eeb c\u00e1c nh\u00f3m kh\u00e1c nhau tham gia. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 tham gia gi\u1eefa h\u1ecd, c\u1ea3 trong c\u00e1c d\u1ef1 \u00e1n kh\u00e1c, y\u00eau c\u1ea7u \u00fd ki\u1ebfn v\u00e0 quan \u0111i\u1ec3m kh\u00e1c nhau, ho\u1eb7c th\u1eadm ch\u00ed b\u00ean ngo\u00e0i c\u00f4ng ty, c\u1ea3i thi\u1ec7n m\u00f4i tr\u01b0\u1eddng t\u1ed5 ch\u1ee9c, t\u0103ng n\u0103ng su\u1ea5t v\u00e0 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3, c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng n\u00f3i chung.<\/p>\n\n\n\n

T\u1ed1i \u01b0u h\u00f3a t\u00e0i nguy\u00ean<\/h2>\n\n\n\n

B\u1eb1ng c\u00e1ch t\u1ea1o m\u1ed9t nh\u00f3m v\u1edbi m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c, quy tr\u00ecnh c\u1ee7a b\u1ea1n s\u1ebd nhanh h\u01a1n, v\u00ec m\u1ecdi ng\u01b0\u1eddi s\u1ebd l\u00e0m vi\u1ec7c c\u00f9ng nhau \u0111\u1ec3 gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1. Do \u0111\u00f3, c\u00f4ng ty t\u1ed1i \u01b0u h\u00f3a c\u00e1c ngu\u1ed3n l\u1ef1c v\u00e0 quy tr\u00ecnh c\u00f3 th\u1ec3 t\u1ed1n nhi\u1ec1u th\u1eddi gian do thi\u1ebfu t\u00edch h\u1ee3p v\u00e0 giao ti\u1ebfp gi\u1eefa c\u00e1c nh\u00f3m. V\u1edbi vi\u1ec7c m\u1ecdi ng\u01b0\u1eddi c\u00f9ng nhau l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 ph\u00e2n chia nhi\u1ec7m v\u1ee5, theo chuy\u00ean m\u00f4n c\u1ee7a h\u1ecd, n\u00f3 s\u1ebd th\u00fac \u0111\u1ea9y m\u1ed9t s\u1ed1 th\u1ee9.<\/p>\n\n\n\n

T\u0103ng k\u1ebft qu\u1ea3<\/h2>\n\n\n\n

V\u1edbi s\u1ef1 li\u00ean k\u1ebft c\u1ee7a c\u00e1c \u0111\u1ed9i, t\u1ed1i \u01b0u h\u00f3a c\u00e1c ngu\u1ed3n l\u1ef1c, ngo\u00e0i hi\u1ec7u qu\u1ea3 trong chi\u1ebfn l\u01b0\u1ee3c, c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch t\u1ed1t h\u01a1n v\u00e0 ho\u00e0n th\u00e0nh t\u1ed1t. \u0110i\u1ec1u n\u00e0y, t\u1ea5t nhi\u00ean, s\u1ebd \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong k\u1ebft qu\u1ea3. Chi\u1ebfn l\u01b0\u1ee3c, ngo\u00e0i vi\u1ec7c gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee7a c\u00f4ng ty, c\u00f3 th\u1ec3 thu h\u00fat c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean m\u1edbi, c\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u, c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh v\u00e0 danh ti\u1ebfng, bi\u1ebfn c\u00f4ng ty c\u1ee7a b\u1ea1n th\u00e0nh m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng tham kh\u1ea3o tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>","protected":false},"excerpt":{"rendered":"

T\u00ecm hi\u1ec3u c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 gi\u00fap th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n. Hi\u1ec7n nay, v\u1edbi s\u1ef1 m\u1edf r\u1ed9ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0<\/p>","protected":false},"author":1,"featured_media":3784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/kevinbk.com\/wp-content\/uploads\/2022\/10\/marketing-integrado.jpg","_links":{"self":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3783"}],"collection":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/comments?post=3783"}],"version-history":[{"count":1,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3783\/revisions"}],"predecessor-version":[{"id":3786,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3783\/revisions\/3786"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media\/3784"}],"wp:attachment":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media?parent=3783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/categories?post=3783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}