{"id":3740,"date":"2022-10-14T17:46:07","date_gmt":"2022-10-14T17:46:07","guid":{"rendered":"http:\/\/kevinbk.com\/?p=3740"},"modified":"2022-10-14T17:48:00","modified_gmt":"2022-10-14T17:48:00","slug":"d2a-direct-to-avatar-pode-ser-o-modelo-de-negocios-que-vai-impactar-o-comercio","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/vi\/d2a-direct-to-avatar-could-be-the-business-model-that-will-effect-trade\/","title":{"rendered":"D2A: Direct-to-Avatar c\u00f3 th\u1ec3 l\u00e0 m\u00f4 h\u00ecnh kinh doanh s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u01b0\u01a1ng m\u1ea1i"},"content":{"rendered":"

T\u01b0\u01a1ng t\u00e1c m\u1edbi gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1m ph\u00e1 nh\u1eefng kh\u1ea3 n\u0103ng t\u1ed3n t\u1ea1i trong metaverse<\/p>\n\n\n\n

N\u1ebfu ng\u00e0y nay th\u1ebf gi\u1edbi \u1ea3o \u0111\u00e3 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a con ng\u01b0\u1eddi, v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i, c\u1eeda h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 cu\u1ed9c g\u1ecdi video, th\u00ec t\u01b0\u01a1ng lai c\u00f3 xu h\u01b0\u1edbng k\u1ef9 thu\u1eadt s\u1ed1 h\u01a1n n\u1eefa. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o v\u00e0 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng, con ng\u01b0\u1eddi \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd b\u1eaft r\u1ec5 s\u00e2u h\u01a1n trong m\u00f4i tr\u01b0\u1eddng \u1ea3o.<\/p>\n\n\n\n

V\u00e0 n\u1ebfu \u0111\u00e2y l\u00e0 t\u01b0\u01a1ng lai, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u00e1n l\u1ebb n\u00f3i chung ph\u1ea3i hi\u1ec3u h\u00e0nh vi ti\u00eau d\u00f9ng m\u1edbi n\u00e0y c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t. \u0110\u00f3 l\u00e0 b\u1edfi v\u00ec n\u00f3 s\u1ebd kh\u00f4ng \u0111\u1ee7, n\u00f3 s\u1ebd l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 hi\u1ec7n di\u1ec7n trong m\u00f4i tr\u01b0\u1eddng \u1ea3o m\u1edbi n\u00e0y v\u00e0 cung c\u1ea5p m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb cho n\u00f3.<\/p>\n\n\n\n

Ch\u00ednh trong k\u1ecbch b\u1ea3n m\u1edbi n\u00e0y, m\u1ed9t m\u00f4 h\u00ecnh kinh doanh m\u1edbi \u0111ang \u0111\u01b0\u1ee3c ph\u00e1t huy s\u1ee9c m\u1ea1nh: Tr\u1ef1c ti\u1ebfp th\u00e0nh h\u00ecnh \u0111\u1ea1i di\u1ec7n. Trong v\u0103n b\u1ea3n n\u00e0y, h\u00e3y hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 n\u1ed9i dung, l\u1ee3i th\u1ebf c\u1ee7a n\u00f3 v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi t\u01b0\u01a1ng lai c\u1ee7a th\u01b0\u01a1ng m\u1ea1i.<\/p>\n\n\n

\n
\"Avatars<\/figure><\/div>\n\n\n

Metaverse l\u00e0 g\u00ec?<\/h2>\n\n\n\n

Thay v\u00e0o \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u metaverse l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a n\u00f3 l\u1ea1i c\u00f3 m\u1ecdi th\u1ee9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn b\u00e1n l\u1ebb v\u00e0 c\u00e1ch th\u1ee9c b\u00e1n l\u1ebb t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00f3 l\u00e0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u1ea3o nh\u1eadp vai c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i b\u1eb1ng c\u00e1c thi\u1ebft b\u1ecb nh\u01b0 m\u0169 b\u1ea3o hi\u1ec3m ho\u1eb7c k\u00ednh cho th\u1ef1c t\u1ebf \u1ea3o v\u00e0 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng.<\/p>\n\n\n\n

T\u1eeb \u0111\u00f3, n\u00f3 h\u1ee9a h\u1eb9n cho ng\u01b0\u1eddi d\u00f9ng m\u1ed9t tr\u1ea3i nghi\u1ec7m s\u1ed1ng \u0111\u1ed9ng, \u0111\u1eb7t h\u1ecd v\u00e0o b\u00ean trong m\u00f4i tr\u01b0\u1eddng n\u00e0y v\u00e0 gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c. Th\u00f4ng qua h\u00ecnh \u0111\u1ea1i di\u1ec7n, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111i du l\u1ecbch, vui ch\u01a1i, mua h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5, tham d\u1ef1 c\u00e1c bu\u1ed5i h\u00f2a nh\u1ea1c v\u00e0 th\u1eadm ch\u00ed l\u00e0 l\u00e0m vi\u1ec7c. T\u1ea5t c\u1ea3 \u0111i\u1ec1u n\u00e0y m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i r\u1eddi kh\u1ecfi ph\u00f2ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

T\u1ea5t nhi\u00ean, \u0111\u00e2y v\u1eabn l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m r\u1ea5t m\u1edbi v\u00e0 v\u1eabn \u0111ang \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n. Tuy nhi\u00ean, metaverse \u0111\u00e3 \u0111\u01b0\u1ee3c coi l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a Internet, \u0111\u1ebfn n\u1ed7i nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 nh\u01b0 Google, Apple v\u00e0 Facebook \u0111\u00e3 v\u00e0 \u0111ang c\u1ea1nh tranh \u0111\u1ec3 th\u1ed1ng tr\u1ecb l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n\n\n

\n
\"Metaverso\"
Metaverso<\/figcaption><\/figure><\/div>\n\n\n

D2A l\u00e0 g\u00ec?<\/h2>\n\n\n\n

Direct-to-Avatar, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 D2A, l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh kinh doanh b\u00e1n s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp cho h\u00ecnh \u0111\u1ea1i di\u1ec7n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong metaverse. Do \u0111\u00f3, m\u00f4 h\u00ecnh n\u00e0y lo\u1ea1i b\u1ecf s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a m\u1ed9t b\u00ean trung gian v\u00e0 c\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn h\u1eadu c\u1ea7n \u0111\u1ec3 g\u1eedi m\u1ed9t s\u1ea3n ph\u1ea9m v\u1eadt ch\u1ea5t cho kh\u00e1ch h\u00e0ng, v\u00ec \u0111i\u1ec1u n\u00e0y h\u1ea7u nh\u01b0 x\u1ea3y ra.<\/p>\n\n\n\n

V\u00ed d\u1ee5, m\u00f4 h\u00ecnh m\u1edbi n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong th\u1ebf gi\u1edbi th\u1eddi trang. V\u00e0o n\u0103m 2021, Ralph Lauren \u0111\u00e3 tung ra 50 s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 s\u1eb5n \u0111\u1ec3 mua tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i Zepeto. C\u00f9ng n\u0103m, Gucci tung ra m\u1ed9t m\u1eabu gi\u00e0y th\u1ec3 thao<\/em> th\u1ef1c t\u1ebf \u1ea3o ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u1edbi Th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR).<\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y c\u00f3 v\u1ebb nh\u01b0 l\u00e0 m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 r\u1ea5t t\u01b0\u01a1ng lai, nh\u01b0ng n\u00f3 l\u00e0 m\u1ed9t th\u1ef1c t\u1ebf \u0111\u00e3 hi\u1ec7n h\u1eefu ng\u00e0y h\u00f4m nay. Theo Crucible, th\u1ecb tr\u01b0\u1eddng Tr\u1ef1c ti\u1ebfp \u0111\u1ebfn Avatar \u0111\u00e3 s\u1eb5n s\u00e0ng tr\u1edf th\u00e0nh th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t trong n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 trong l\u1ecbch s\u1eed, thu v\u1ec1 1 ngh\u00ecn t\u1ef7 US$ trong th\u1eadp k\u1ef7 n\u00e0y.<\/p>\n\n\n\n

T\u1ea1i Brazil, m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a Kantar Ibope Media ch\u1ec9 ra r\u1eb1ng kho\u1ea3ng 6% ng\u01b0\u1eddi Brazil (ho\u1eb7c 5 tri\u1ec7u ng\u01b0\u1eddi) \u0111\u00e3 qu\u00e1 c\u1ea3nh trong m\u1ed9t s\u1ed1 phi\u00ean b\u1ea3n c\u1ee7a metaverse. Gartner d\u1ef1 \u0111o\u00e1n r\u1eb1ng v\u00e0o n\u0103m 2026, c\u1ee9 b\u1ed1n ng\u01b0\u1eddi d\u00f9ng th\u00ec c\u00f3 m\u1ed9t ng\u01b0\u1eddi d\u00e0nh \u00edt nh\u1ea5t m\u1ed9t gi\u1edd m\u1ed7i ng\u00e0y trong c\u00e1c m\u00f4i tr\u01b0\u1eddng \u1ea3o n\u00e0y.<\/p>\n\n\n

\n
\"3D<\/figure><\/div>\n\n\n

\u0110\u00e2y l\u00e0 m\u1ed9t minh ch\u1ee9ng cho th\u1ea5y c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1n l\u1ebb v\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n c\u1ea7n ph\u1ea3i ch\u00fa \u00fd \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u00e0y nh\u01b0 th\u1ebf n\u00e0o. C\u01a1 h\u1ed9i n\u00e0y l\u00e0 m\u1ed9t \u0111\u1ed9ng l\u1ef1c tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n th\u00f4ng qua tr\u1ea3i nghi\u1ec7m phong ph\u00fa.<\/p>\n\n\n\n

M\u00f4 h\u00ecnh D2A v\u1eabn cung c\u1ea5p c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebft ki\u1ec7m kh\u00e1c cho s\u1ea3n xu\u1ea5t b\u00e1n l\u1ebb. Si\u00eau th\u1ecb kh\u00f4ng c\u00f3 gi\u1edbi h\u1ea1n v\u1ec1 kh\u00f4ng gian c\u1eeda h\u00e0ng ho\u1eb7c kho h\u00e0ng, v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n \u1edf \u0111\u00f3 kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t trong nh\u00e0 m\u00e1y ho\u1eb7c nguy\u00ean li\u1ec7u th\u00f4. K\u1ebft qu\u1ea3 l\u00e0 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn h\u1ea5p d\u1eabn h\u01a1n nhi\u1ec1u.<\/p>\n\n\n\n

Kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi c\u00f4ng ty c\u00f4ng ngh\u1ec7 Wildbytes \u01b0\u1edbc t\u00ednh r\u1eb1ng, trong v\u00f2ng 5 n\u0103m t\u1edbi, 70% t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn s\u1ebd c\u00f3 m\u1eb7t trong metaverse. Ngo\u00e0i vi\u1ec7c t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, k\u1ef3 v\u1ecdng l\u00e0 c\u00e1c trung t\u00e2m mua s\u1eafm, c\u1eeda h\u00e0ng \u1ea3o, c\u1eeda h\u00e0ng v\u00e0 th\u1eadm ch\u00ed c\u1ea3 v\u0169 tr\u1ee5 \u1ea3o c\u1ee7a ri\u00eang h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c t\u1ea1o ra, nh\u01b0 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Nike, c\u00f4ng ty c\u00f3 k\u1ebf ho\u1ea1ch ra m\u1eaft Nikeland.<\/p>\n\n\n\n

Do \u0111\u00f3, \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng l\u00e0 c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb ph\u1ea3i t\u00ecm c\u00e1ch hi\u1ec3u v\u00e0 n\u1eafm v\u1eefng nh\u1eefng kh\u00e1i ni\u1ec7m n\u00e0y trong nh\u1eefng n\u0103m t\u1edbi, \u0111\u1ec3 kh\u00f4ng b\u1ecb t\u1ee5t h\u1eadu. Vi\u1ec7c \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean s\u1ebd r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t cho kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng n\u00e0y c\u0169ng d\u1ec5 ch\u1ecbu nh\u01b0 trong th\u1ebf gi\u1edbi th\u1ef1c, t\u0103ng c\u01b0\u1eddng h\u01a1n n\u1eefa m\u1ed1i quan h\u1ec7 gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/p>","protected":false},"excerpt":{"rendered":"

T\u01b0\u01a1ng t\u00e1c m\u1edbi gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1m ph\u00e1 nh\u1eefng kh\u1ea3 n\u0103ng t\u1ed3n t\u1ea1i trong metaverse N\u1ebfu ng\u00e0y nay th\u1ebf gi\u1edbi \u1ea3o \u0111\u00e3 l\u00e0 m\u1ed9t ph\u1ea7n<\/p>","protected":false},"author":1,"featured_media":3272,"comment_status":"open","ping_status":" ","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/kevinbk.com\/wp-content\/uploads\/2022\/06\/grass-lawn-green-wooden-6069.jpg","_links":{"self":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3740"}],"collection":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/comments?post=3740"}],"version-history":[{"count":3,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3740\/revisions"}],"predecessor-version":[{"id":3747,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3740\/revisions\/3747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media\/3272"}],"wp:attachment":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media?parent=3740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/categories?post=3740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}