{"id":3734,"date":"2022-11-16T17:53:37","date_gmt":"2022-11-16T17:53:37","guid":{"rendered":"http:\/\/kevinbk.com\/?p=3734"},"modified":"2023-09-28T09:55:16","modified_gmt":"2023-09-28T09:55:16","slug":"funil-de-vendas-b2b","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/vi\/b2b-ban-hang-pheu\/","title":{"rendered":"5 m\u1eb9o l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai k\u00eanh b\u00e1n h\u00e0ng B2B"},"content":{"rendered":"<p>Ph\u1ec5u b\u00e1n h\u00e0ng<strong> B2B<\/strong> \u0110\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t chu\u1ed7i c\u00e1c b\u01b0\u1edbc m\u00e0 ng\u01b0\u1eddi d\u00f9ng trong ng\u00e0nh, t\u1ee9c l\u00e0 c\u00e1c c\u00f4ng ty mua h\u00e0ng t\u1eeb c\u00e1c c\u00f4ng ty kh\u00e1c, tr\u1ea3i qua \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ed9t chu k\u1ef3 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau l\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh, ngh\u0129a l\u00e0 k\u00eanh b\u00e1n h\u00e0ng B2B d\u00e0nh ri\u00eang cho c\u00e1c c\u00f4ng ty kinh doanh v\u1edbi c\u00e1c c\u00f4ng ty v\u00e0 t\u1ed5 ch\u1ee9c kh\u00e1c, nh\u01b0ng c\u1ea5u tr\u00fac chung tu\u00e2n theo m\u00f4 h\u00ecnh h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua:<\/p>\n\n\n\n<ul>\n<li>L\u01b0\u01a1ng t\u00e2m;<\/li>\n\n\n\n<li>Quan t\u00e2m;<\/li>\n\n\n\n<li>Khao kh\u00e1t;<\/li>\n\n\n\n<li>Ho\u1ea1t \u0111\u1ed9ng.<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u00f3 l\u00e0, m\u1ed9t c\u00f4ng ty d\u00e0nh cho si\u00eau th\u1ecb v\u00e0 c\u1eeda h\u00e0ng ch\u1eb3ng h\u1ea1n, c\u1ea7n ph\u1ea3i tr\u1ea3i qua t\u1ea5t c\u1ea3 c\u00e1c quy tr\u00ecnh k\u00eanh n\u00e0y, c\u0169ng nh\u01b0 m\u1ed9t kh\u00e1ch h\u00e0ng B2C (doanh nghi\u1ec7p d\u00e0nh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng).<\/p>\n\n\n\n<p>Ph\u1ec5u b\u00e1n h\u00e0ng B2B m\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a v\u00ec k\u00eanh n\u00e0y y\u00eau c\u1ea7u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u00e1ng k\u1ec3 \u0111\u1ec3 cho ph\u00e9p th\u1eed nghi\u1ec7m A\/B th\u00edch h\u1ee3p.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 ki\u1ec3m tra, b\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t v\u00e0 ti\u1ebfp t\u1ee5c th\u1ef1c hi\u1ec7n li\u00ean t\u1ee5c.<\/p>\n\n\n\n<p>H\u00e3y xem 5 m\u1eb9o sau \u0111\u1ec3 b\u1eaft \u0111\u1ea7u tri\u1ec3n khai k\u00eanh b\u00e1n h\u00e0ng B2B c\u1ee7a b\u1ea1n ngay h\u00f4m nay:<\/p>\n\n\n\n<ol>\n<li>Hi\u1ec3u nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n mu\u1ed1n<\/li>\n<\/ol>\n\n\n\n<p>Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a ch\u00fang t\u00f4i, kh\u00e1ch h\u00e0ng b\u1ecb t\u1ea5n c\u00f4ng b\u1edfi th\u00f4ng tin, c\u00f3 v\u00f4 s\u1ed1 t\u00f9y ch\u1ecdn \u0111\u1ec3 l\u1ef1a ch\u1ecdn, ngay c\u1ea3 kh\u00e1ch h\u00e0ng B2B. \u0110\u00f3 l\u00e0, c\u00f3 r\u1ea5t nhi\u1ec1u l\u1eddi \u0111\u1ec1 ngh\u1ecb c\u1ee7a c\u00e1c c\u00f4ng ty thu\u00ea ngo\u00e0i b\u00e1n d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m cho c\u00e1c c\u00f4ng ty kh\u00e1c.<\/p>\n\n\n\n<p>Cho d\u00f9 \u0111\u00f3 l\u00e0 d\u1ecbch v\u1ee5 hay cung c\u1ea5p s\u1ea3n ph\u1ea9m cho c\u00e1c c\u00f4ng ty kh\u00e1c, b\u1ea1n c\u1ea7n bi\u1ebft s\u00e2u kh\u00e1ch h\u00e0ng B2B l\u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh l\u00e0 ai. \u0110\u00f3 l\u00e0, c\u00e1c c\u00f4ng ty mua h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? H\u1ed3 s\u01a1 c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/p>\n\n\n\n<p>V\u00ec v\u1eady, h\u00e3y b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n, x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec kh\u00e1ch truy c\u1eadp trang web l\u00e0m \u1edf \u0111\u00f3, n\u01a1i h\u1ecd nh\u1ea5p v\u00e0o, n\u1ed9i dung h\u1ecd xem v\u00e0 th\u1eddi gian h\u1ecd d\u00e0nh cho m\u1ed9t trang.<\/p>\n\n\n\n<p>C\u00f9ng v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 gi\u00e1m s\u00e1t trang web, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1c nhau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<ol start=\"2\">\n<li>Thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3<\/li>\n<\/ol>\n\n\n\n<p>K\u1ebft h\u1ee3p v\u1edbi nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n v\u00e0 s\u1ef1 kh\u00f4ng tin t\u01b0\u1edfng chung, vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng B2B th\u1ef1c s\u1ef1 kh\u00f3 h\u01a1n B2C.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y l\u00e0 do h\u1ecd h\u1ee3p l\u00fd v\u00e0 \u0111\u00e3 bi\u1ebft c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, v\u00ec h\u1ecd li\u00ean t\u1ee5c ki\u1ec3m tra v\u1ea5n \u0111\u1ec1 n\u00e0y v\u1edbi ch\u00ednh c\u00f4ng ty c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>\u0110i\u1ec1u th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng B2B l\u00e0 nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a th\u1ef1c s\u1ef1 quan tr\u1ecdng, \u0111\u01b0\u1ee3c g\u1eedi v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 kh\u00f3 b\u00e1n \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 nh\u00e0 qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb v\u00ec l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng r\u00f5 r\u00e0ng.<\/p>\n\n\n\n<p>Kh\u00e1ch truy c\u1eadp trang web kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i trong l\u1ea7n mua h\u00e0ng \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd. Trong nhi\u1ec1u ng\u00e0nh, ph\u1ea3i m\u1ea5t v\u00e0i l\u01b0\u1ee3t truy c\u1eadp \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>C\u0169ng c\u00f3 th\u1ec3 m\u1ea5t v\u00e0i th\u00e1ng \u0111\u1ec3 chuy\u1ec3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n t\u1eeb giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c sang giai \u0111o\u1ea1n c\u00e2n nh\u1eafc.<\/p>\n\n\n\n<ol start=\"3\">\n<li>vun \u0111\u1eafp c\u00e1c m\u1ed1i quan h\u1ec7<\/li>\n<\/ol>\n\n\n\n<p>Sau l\u1ea7n ti\u1ebfp x\u00fac \u0111\u1ea7u ti\u00ean th\u00e0nh c\u00f4ng, nhi\u1ec1u c\u00f4ng ty ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 theo k\u1ecbp. Ngh\u0129a l\u00e0, khi c\u00f4ng ty c\u1ee7a b\u1ea1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, cho d\u00f9 th\u00f4ng qua ti\u1ebfp th\u1ecb n\u1ed9i dung hay th\u00f4ng qua m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c, b\u1ea1n s\u1ebd c\u00f3 nguy c\u01a1 khi\u1ebfn h\u1ecd s\u1ee3 h\u00e3i ho\u1eb7c khi\u1ebfn h\u1ecd m\u1ea5t h\u1ee9ng th\u00fa.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111i xu\u1ed1ng c\u00e1c giai \u0111o\u1ea1n c\u1ee7a k\u00eanh b\u00e1n h\u00e0ng, b\u1ea1n c\u1ea7n vun \u0111\u1eafp m\u1ed1i quan h\u1ec7 th\u00f4ng qua c\u00e1c cu\u1ed9c g\u1ecdi, h\u1ed7 tr\u1ee3, tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi, v.v.<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i ng\u01b0\u1eddi mua ng\u00e0y c\u00e0ng tho\u1ea3i m\u00e1i \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh tr\u01b0\u1edbc khi giao ti\u1ebfp hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>C\u1ee5 th\u1ec3, ng\u01b0\u1eddi mua B2B c\u0169ng nghi\u00ean c\u1ee9u n\u1ed9i dung tr\u01b0\u1edbc khi mua. N\u00f3i c\u00e1ch kh\u00e1c, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng mu\u1ed1n (ho\u1eb7c mong \u0111\u1ee3i) m\u1ed9t cu\u1ed9c g\u1ecdi ho\u1eb7c email t\u1eeb b\u1ea1n.<\/p>\n\n\n\n<ol start=\"4\">\n<li>\u0111\u00f3ng th\u1ecfa thu\u1eadn<\/li>\n<\/ol>\n\n\n\n<p>M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng mua h\u00e0ng. D\u1ef1a tr\u00ean \u0111i\u1ec1u n\u00e0y, \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n nh\u1ea5n m\u1ea1nh l\u00e0 g\u1ea7n 50% giao d\u1ecbch mua B2B \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eadn \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 cho \u0111\u1ebfn khi \u0111\u00f3ng c\u1eeda.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: gi\u1ea3 s\u1eed b\u1ea1n mu\u1ed1n b\u00e1n m\u1ed9t h\u1ec7 th\u1ed1ng cho c\u00e1c nh\u00e0 h\u00e0ng v\u00e0 si\u00eau th\u1ecb. B\u1ea1n c\u1ea7n li\u00ean h\u1ec7 v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u00e1n g\u1ea7n nh\u1ea5t v\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c h\u1ecdp v\u00e0 cu\u1ed9c g\u1ecdi tr\u01b0\u1edbc khi ch\u1ed1t giao d\u1ecbch.<\/p>\n\n\n\n<p>Lu\u00f4n ngh\u0129 v\u1ec1 h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt th\u1ef1c s\u1ef1 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ch\u1ed1t giao d\u1ecbch v\u1edbi kh\u00e1ch h\u00e0ng B2B.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 y\u00eau c\u1ea7u c\u00e1c cu\u1ed9c h\u1ecdp h\u1ed9i ngh\u1ecb truy\u1ec1n h\u00ecnh ho\u1eb7c c\u00e1c cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, v\u00ec kh\u00e1ch h\u00e0ng B2B lu\u00f4n mu\u1ed1n hi\u1ec3u s\u00e2u v\u1ec1 c\u00e1c quy tr\u00ecnh m\u00e0 anh ta \u0111\u00e3 k\u00fd h\u1ee3p \u0111\u1ed3ng.<\/p>\n\n\n\n<ol start=\"5\">\n<li>T\u1ed1i \u01b0u h\u00f3a k\u00eanh c\u1ee7a b\u1ea1n<\/li>\n<\/ol>\n\n\n\n<p>\u0110i\u1ec1u b\u1eaft bu\u1ed9c l\u00e0 b\u1ea1n ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a k\u00eanh b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh, cho d\u00f9 b\u1ea1n l\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i \u0111i\u1ec7n t\u1eed hay <\/p>\n\n\n\n<p>\u1ede m\u1ecdi giai \u0111o\u1ea1n trong k\u00eanh b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n, lu\u00f4n c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng \u0111ang s\u1ed1ng \u0111ang t\u00ecm ki\u1ebfm c\u00e2u tr\u1ea3 l\u1eddi. \u0110\u1ec3 ph\u1ee5c v\u1ee5 t\u1ed1t nh\u1ea5t nhu c\u1ea7u c\u1ee7a h\u1ecd \u1edf m\u1ecdi giai \u0111o\u1ea1n, k\u00eanh c\u1ee7a b\u1ea1n ph\u1ea3i cung c\u1ea5p m\u1ed9t lo\u1ea1t gi\u1ea3i ph\u00e1p \u0111a d\u1ea1ng.<\/p>\n\n\n\n<p>L\u00fac \u0111\u1ea7u, kh\u00e1ch h\u00e0ng s\u1ebd ti\u1ebfp x\u00fac v\u1edbi nhi\u1ec1u lo\u1ea1i n\u1ed9i dung: t\u1eeb <em>trang \u0111\u00edch<\/em>, b\u00e0i \u0111\u0103ng tr\u00ean blog, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, video clip v\u00e0 \u0111\u1ed3 h\u1ecda th\u00f4ng tin.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 t\u1ea5t c\u1ea3 t\u00e0i li\u1ec7u n\u00e0y c\u00f3 v\u1ebb kh\u00f4ng li\u00ean quan nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 n\u00f3 \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn m\u1ed9t ng\u01b0\u1eddi c\u1ee5 th\u1ec3 trong k\u00eanh.<\/p>","protected":false},"excerpt":{"rendered":"<p>K\u00eanh b\u00e1n h\u00e0ng B2B \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t chu\u1ed7i c\u00e1c b\u01b0\u1edbc th\u00f4ng qua \u0111\u00f3 ng\u01b0\u1eddi d\u00f9ng trong ng\u00e0nh, t\u1ee9c l\u00e0 c\u00e1c c\u00f4ng ty<\/p>","protected":false},"author":7,"featured_media":3735,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,11],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/kevinbk.com\/wp-content\/uploads\/2022\/10\/FUNIL.jpg","_links":{"self":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3734"}],"collection":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/comments?post=3734"}],"version-history":[{"count":4,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3734\/revisions"}],"predecessor-version":[{"id":16333,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3734\/revisions\/16333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media\/3735"}],"wp:attachment":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media?parent=3734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/categories?post=3734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}