{"id":3640,"date":"2022-09-19T13:08:04","date_gmt":"2022-09-19T13:08:04","guid":{"rendered":"http:\/\/kevinbk.com\/?p=3640"},"modified":"2023-09-28T09:55:13","modified_gmt":"2023-09-28T09:55:13","slug":"google-web-stories","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/vi\/google-web-story\/","title":{"rendered":"C\u00e2u chuy\u1ec7n tr\u00ean web c\u1ee7a Google: N\u00f3 l\u00e0 g\u00ec, n\u00f3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o v\u00e0 l\u1ee3i \u00edch"},"content":{"rendered":"<p>O <strong>truy\u1ec7n tr\u00ean web<\/strong> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u s\u1ef1 n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng, ch\u1ee7 y\u1ebfu l\u00e0 nh\u1edd c\u00e1c k\u1ebft qu\u1ea3 m\u00e0 n\u00f3 mang l\u1ea1i \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb ch\u00ednh x\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Th\u1ebf gi\u1edbi \u0111\u00e3 thay \u0111\u1ed5i r\u1ea5t nhi\u1ec1u v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7, tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a c\u00f4ng ch\u00fang. Qu\u00e1 tr\u00ecnh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 th\u1ef1c s\u1ef1 t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i l\u1edbn v\u1ec1 lo\u1ea1i h\u00ecnh ho\u1ea1t \u0111\u1ed9ng n\u00e0y.<\/p>\n\n\n\n<p>\u0110\u1ec3 l\u00e0m cho cu\u1ed9c s\u1ed1ng c\u1ee7a c\u00e1c doanh nh\u00e2n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng \u1ea3o n\u00e0y, nhi\u1ec1u c\u00f4ng c\u1ee5 \u0111\u00e3 cung c\u1ea5p c\u00e1c ngu\u1ed3n t\u00e0i nguy\u00ean ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch \u0111\u1ecbnh v\u1ecb m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Web story \u0111\u00e3 \u0111\u01b0a ra lo\u1ea1i \u0111\u1ec1 xu\u1ea5t n\u00e0y, ban \u0111\u1ea7u \u0111\u01b0\u1ee3c \u0111\u01b0a ra cho m\u1ea1ng x\u00e3 h\u1ed9i h\u00ecnh \u1ea3nh v\u00e0 phong c\u00e1ch s\u1ed1ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Snapchat, v\u00ec v\u1eady c\u00f4ng c\u1ee5 n\u00e0y t\u1ecf ra r\u1ea5t h\u1eefu \u00edch cho c\u00e1c m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean Google.<\/p>\n\n\n\n<p>G\u00e3 kh\u1ed5ng l\u1ed3 internet kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, cung c\u1ea5p v\u00f4 s\u1ed1 d\u1ecbch v\u1ee5 cho ng\u01b0\u1eddi d\u00f9ng ph\u1ed5 th\u00f4ng v\u00e0 c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c n\u00e0y, ph\u1ea7n l\u1edbn l\u00e0 mi\u1ec5n ph\u00ed ho\u1eb7c r\u1ebb h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>V\u1edbi Google, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t lo\u1ea1t c\u00e1c h\u00e0nh \u0111\u1ed9ng, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n\n\n<ul><li>Qu\u1ea3n l\u00fd email;<\/li><li>L\u01b0u tr\u1eef \u0111\u00e1m m\u00e2y;<\/li><li>S\u1eed d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u0103n ph\u00f2ng;<\/li><li>Gi\u00e1m s\u00e1t v\u00e0 t\u1ed1i \u01b0u h\u00f3a SEO.<\/li><\/ul>\n\n\n\n<p>\u0110i\u1ec1u cu\u1ed1i c\u00f9ng trong s\u1ed1 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng ty, ph\u1ee5 thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed t\u1ed1t trong c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao SEO \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u00f3 trong m\u00f4i tr\u01b0\u1eddng kinh doanh k\u1ef9 thu\u1eadt s\u1ed1, l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u01a1 b\u1ea3n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ed9t c\u00f4ng c\u1ee5 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean web.<\/p>\n\n\n\n<p>C\u00f4ng c\u1ee5 n\u00e0y kh\u00f4ng g\u00ec kh\u00e1c h\u01a1n l\u00e0 m\u1ed9t n\u01a1i tr\u01b0ng b\u00e0y, n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 c\u00f4ng khai t\u00e0i li\u1ec7u l\u00e0m vi\u1ec7c c\u1ee7a m\u00ecnh sau khi th\u1ef1c hi\u1ec7n trong h\u1ec7 th\u1ed1ng c\u1ee7a b\u1ea1n, \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb nhi\u1ec1u h\u01a1n cho c\u00f4ng ch\u00fang.<\/p>\n\n\n\n<p>Google Web Stories r\u1ea5t gi\u1ed1ng v\u1edbi m\u00f4 h\u00ecnh c\u00e2u chuy\u1ec7n tr\u00ean Instagram, \u0111\u01b0\u1ee3c t\u1ea1o th\u00e0nh t\u1eeb n\u1ed9i dung ti\u00eau d\u00f9ng nhanh, th\u01b0\u1eddng \u1edf \u0111\u1ecbnh d\u1ea1ng video.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a n\u1ed9i dung, ch\u1eb3ng h\u1ea1n nh\u01b0 ph\u1ee5 \u0111\u1ec1 v\u00e0 nh\u1ea1c phim, \u0111\u1ec3 l\u00e0m cho n\u1ed9i dung th\u1eadm ch\u00ed h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng. M\u00f4 h\u00ecnh s\u1ea3n xu\u1ea5t v\u1eadt li\u1ec7u n\u00e0y ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn.<\/p>\n\n\n\n<p>B\u1edfi v\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t tri\u1ec3n l\u00e3m b\u0103ng chuy\u1ec1n, th\u00f4ng th\u01b0\u1eddng ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i s\u1ebd ti\u1ebfp t\u1ee5c theo d\u00f5i n\u1ed9i dung c\u1ee7a b\u1ea1n, d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi <\/p>\n\n\n\n<p>V\u00ec h\u1ea7u h\u1ebft c\u00e1c b\u00e0i \u0111\u0103ng n\u00e0y ch\u1ec9 k\u00e9o d\u00e0i v\u00e0i gi\u00e2y, s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c thu h\u00fat, \u0111\u1ea3m b\u1ea3o h\u1ecd d\u00e0nh nhi\u1ec1u th\u1eddi gian theo d\u00f5i t\u00e0i li\u1ec7u c\u1ee7a b\u1ea1n, mi\u1ec5n l\u00e0 n\u00f3 th\u00fa v\u1ecb.<\/p>\n\n\n\n<p>Kh\u00f4ng gi\u1ed1ng nh\u01b0 n\u1ec1n t\u1ea3ng ban \u0111\u1ea7u c\u1ee7a n\u00f3, \u0111\u00f3 l\u00e0 m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i, Google l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 kh\u00e1c nhau, c\u00f3 th\u1ec3 gi\u00fap Google m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a lo\u1ea1i t\u00e0i li\u1ec7u n\u00e0y.<\/p>\n\n\n\n<p>Web Stories kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng ri\u00eang l\u1ebb, nh\u01b0 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a ng\u01b0\u1eddi ti\u1ec1n nhi\u1ec7m c\u1ee7a n\u00f3 v\u00e0 \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf ch\u00ednh c\u1ee7a \u1ee9ng d\u1ee5ng, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch ho\u00e0n thi\u1ec7n h\u01a1n cho s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\">D\u1ecbch v\u1ee5 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n\n\n\n<p>\u0110\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00e2u chuy\u1ec7n tr\u00ean web, b\u1ea1n ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t s\u1ed1 m\u1ee5c quan tr\u1ecdng gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 lo\u1ea1i n\u1ed9i dung n\u00e0y v\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o k\u1ebft qu\u1ea3 v\u1edbi n\u00f3.<\/p>\n\n\n\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00f4ng c\u1ee5 ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1ecbnh c\u1ea5u h\u00ecnh trong trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 l\u00e0m cho n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng c\u00f3 kh\u1ea3 n\u0103ng xu\u1ea5t b\u1ea3n lo\u1ea1i n\u1ed9i dung n\u00e0y. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf web n\u1ebfu c\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf web.<\/p>\n\n\n\n<p>Nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00e1c h\u1ec7 th\u1ed1ng c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 WordPress, s\u1ebd d\u1ec5 d\u00e0ng b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng web story h\u01a1n, v\u00ec ch\u1ec9 c\u1ea7n c\u00e0i \u0111\u1eb7t m\u1ed9t plugin v\u00e0 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng n\u00f3.<\/p>\n\n\n\n<p>Khi t\u1ea5t c\u1ea3 c\u00e1c c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c t\u1ed1t h\u01a1n v\u1edbi c\u00e1c c\u00e2u chuy\u1ec7n tr\u00ean web, n\u1eb1m trong khu v\u1ef1c \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u, xu\u1ea5t hi\u1ec7n c\u1ea3 tr\u00ean trang web c\u1ee7a b\u1ea1n v\u00e0 trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>\u0110\u1ec3 ph\u00e2n bi\u1ec7t v\u1edbi c\u00e1c c\u00f4ng ty c\u00f2n l\u1ea1i, c\u00e1c c\u00e2u chuy\u1ec7n tr\u00ean web n\u1eb1m trong m\u1ed9t khu v\u1ef1c c\u1ee5 th\u1ec3, b\u00ean c\u1ea1nh Google Kh\u00e1m ph\u00e1. \u0110i\u1ec1u n\u00e0y gi\u00fap m\u1edf r\u1ed9ng ti\u1ec1m n\u0103ng truy c\u1eadp, gi\u1edbi thi\u1ec7u t\u00e0i li\u1ec7u c\u1ee7a b\u1ea1n cho nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n.<\/p>\n\n\n\n<p>C\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1ch \u00e1p d\u1ee5ng lo\u1ea1i c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p trong kh\u1ea3 n\u0103ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u1ee3i \u00edch c\u1ee7a C\u00e2u chuy\u1ec7n tr\u00ean web<\/h2>\n\n\n\n<p> B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 bi\u1ebft th\u00eam m\u1ed9t ch\u00fat v\u1ec1 d\u1ecbch v\u1ee5 v\u00e0 c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u00f3, \u0111\u00e3 \u0111\u1ebfn l\u00fac x\u00e1c \u0111\u1ecbnh nh\u1eefng l\u1ee3i th\u1ebf ch\u00ednh m\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng web story c\u00f3 th\u1ec3 mang l\u1ea1i <\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y l\u00e0 do l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng lo\u1ea1i c\u00f4ng c\u1ee5 n\u00e0y l\u00e0 r\u1ea5t nhi\u1ec1u v\u00e0 c\u00f3 th\u1ec3 l\u00e0m cho \u1ee9ng d\u1ee5ng tr\u1edf n\u00ean c\u1ea7n thi\u1ebft cho c\u00e1c c\u00f4ng ty trong m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng c\u00f4ng ty l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i h\u01a1n.<\/p>\n\n\n\n<p>C\u1ea7n nh\u1edb r\u1eb1ng m\u1ed7i c\u00f4ng ty l\u00e0 duy nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng, v\u00e0 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o hai c\u00f4ng ty c\u0169ng c\u00f3 c\u00f9ng m\u1ed9t lo\u1ea1i k\u1ebft qu\u1ea3, ngay c\u1ea3 khi c\u1ea3 hai \u0111\u1ec1u thu\u1ed9c c\u00f9ng m\u1ed9t ph\u00e2n kh\u00fac ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n<p>Do \u0111\u00f3, vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh lo\u1ea1i t\u00e0i li\u1ec7u n\u00e0y cho ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf c\u1ee7a b\u1ea1n l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c khi s\u1eed d\u1ee5ng C\u00e2u chuy\u1ec7n tr\u00ean web tr\u00ean trang c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ec3 qu\u1ea3ng b\u00e1 lo\u1ea1i t\u00e1c ph\u1ea9m n\u00e0y. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ki\u1ebfm ti\u1ec1n<\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf l\u1edbn c\u1ee7a Google Web Stories l\u00e0 ti\u1ec1m n\u0103ng ki\u1ebfm ti\u1ec1n c\u1ee7a n\u00f3. Hi\u1ec3u \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng tuy\u1ec7t v\u1eddi c\u1ee7a \u0111\u1ecbnh d\u1ea1ng n\u00e0y trong vi\u1ec7c t\u1ea1o ra doanh s\u1ed1 b\u00e1n h\u00e0ng m\u1edbi, c\u00f4ng ty \u0111\u00e3 th\u00eam c\u00e1c n\u1ec1n t\u1ea3ng ki\u1ebfm ti\u1ec1n c\u1ee7a m\u00ecnh v\u00e0o m\u00f4 h\u00ecnh.<\/p>\n\n\n\n<p>V\u1edbi Adsense v\u00e0 Admanager \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o c\u00e1c c\u00e2u chuy\u1ec7n tr\u00ean web, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n t\u1eeb c\u00e1c c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh, gi\u1ed1ng nh\u01b0 v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n tr\u00ean m\u1ed9t trang web c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c lo\u1ea1i k\u1ebft qu\u1ea3 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c li\u00ean k\u1ebft nh\u01b0 m\u1ed9t chi nh\u00e1nh c\u1ee7a n\u1ec1n t\u1ea3ng, nh\u1eadn doanh thu tr\u1ef1c ti\u1ebfp t\u1eeb s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111ang xem t\u00e0i li\u1ec7u.<\/p>\n\n\n\n<p>M\u1eb7t kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o trong n\u1ec1n t\u1ea3ng, \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac ch\u1ea5t l\u01b0\u1ee3ng cho c\u00e1c h\u00e0nh \u0111\u1ed9ng t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p> r\u1eb1ng c\u00f4ng ty c\u1ee7a b\u1ea1n b\u00e1n tr\u00ean lo\u1ea1i n\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00f4ng ty, v\u00ec qu\u1ea3ng c\u00e1o s\u1ebd xu\u1ea5t hi\u1ec7n trong m\u1ed9t s\u1ed1 c\u00e2u chuy\u1ec7n tr\u00ean web n\u1ebfu n\u00f3 \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">li\u00ean k\u1ebft x\u00e2y d\u1ef1ng<\/h3>\n\n\n\n<p>M\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ef1c k\u1ef3 li\u00ean quan kh\u00e1c \u0111\u1ed1i v\u1edbi lo\u1ea1i v\u1eadt li\u1ec7u n\u00e0y l\u00e0 <em>li\u00ean k\u1ebft x\u00e2y d\u1ef1ng<\/em>. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00f9 h\u1ee3p t\u1ed1t tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 n\u1ed9i dung \u0111\u01b0\u1ee3c nh\u1eadp v\u00e0o Google \u0111\u1ec1u \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c b\u1edfi thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm, bao g\u1ed3m c\u00e1c c\u00e2u chuy\u1ec7n tr\u00ean web. Khi b\u1ea1n c\u00f3 th\u1ec3 li\u00ean k\u1ebft b\u00ean ngo\u00e0i lo\u1ea1i n\u1ed9i dung n\u00e0y, n\u00f3 s\u1ebd t\u1ea1o ra nh\u1eefng \u0111i\u1ec3m t\u00edch c\u1ef1c cho c\u01a1 quan qu\u1ea3n l\u00fd trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c m\u1eabu c\u00e2u chuy\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c, ch\u1ee7 y\u1ebfu l\u00e0 v\u00ec c\u00e1c c\u00e2u chuy\u1ec7n tr\u00ean web kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n trong m\u1ed9t n\u1ec1n t\u1ea3ng c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>Kh\u1ea3 n\u0103ng \u0111a d\u1ea1ng v\u00e0 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n n\u00e0y v\u1edbi Google l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 ch\u00ednh \u0111\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3 s\u1eed d\u1ee5ng c\u00e1c c\u00e2u chuy\u1ec7n tr\u00ean web, v\u1ed1n ng\u00e0y c\u00e0ng thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi theo d\u00f5i h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ph\u00e2n t\u00edch k\u1ef9 thu\u1eadt<\/h3>\n\n\n\n<p>Kh\u00f4ng c\u00f3 lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng n\u00e0o ho\u1ea1t \u0111\u1ed9ng n\u1ebfu n\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c gi\u00e1m s\u00e1t ch\u1eb7t ch\u1ebd. B\u1ea1n n\u00ean bi\u1ebft v\u1ec1 nh\u1eefng thay \u0111\u1ed5i, sai l\u1ea7m v\u00e0 th\u00e0nh c\u00f4ng trong lo\u1ea1i t\u00ecnh hu\u1ed1ng n\u00e0y.<\/p>\n\n\n\n<p>C\u00e1c n\u1ec1n t\u1ea3ng c\u00f3 lo\u1ea1i n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1 th\u01b0\u1eddng cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 s\u1ed1 l\u01b0\u1ee3t xem, l\u01b0\u1ee3t truy c\u1eadp v\u00e0 s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean m\u1ed7i h\u00ecnh \u1ea3nh.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, c\u00e1c c\u00e2u chuy\u1ec7n tr\u00ean web l\u1ea1i d\u1eabn \u0111\u1ea7u v\u00ec vi\u1ec7c \u0111\u00e1nh gi\u00e1 lo\u1ea1i n\u1ed9i dung n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi ch\u00ednh Google Analytics. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd c\u00f3 t\u1ea5t c\u1ea3 th\u00f4ng tin trong quy\u1ec1n truy c\u1eadp th\u1eddi gian th\u1ef1c.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c s\u1ed1 li\u1ec7u c\u00f3 li\u00ean quan kh\u00e1c \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 b\u1edfi c\u00f4ng c\u1ee5 c\u1ee7a Google, gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch \u0111\u1ea7y \u0111\u1ee7 h\u01a1n v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">s\u1ef1 t\u01b0\u01a1ng t\u00e1c<\/h3>\n\n\n\n<p>Video \u1edf \u0111\u1ecbnh d\u1ea1ng c\u00e2u chuy\u1ec7n web r\u1ea5t t\u1ed1t \u0111\u1ec3 k\u00edch th\u00edch m\u1ed9t lo\u1ea1t c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c cu\u1ed9c th\u0103m d\u00f2 \u00fd ki\u1ebfn, li\u00ean k\u1ebft v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 giao ti\u1ebfp kh\u00e1c.<\/p>\n\n\n\n<p>Lo\u1ea1i ho\u1ea1t \u0111\u1ed9ng n\u00e0y gi\u00fap c\u00f4ng ch\u00fang c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c l\u1eafng nghe nhi\u1ec1u h\u01a1n b\u1eb1ng c\u00e1ch l\u00e0m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd h\u00e0i l\u00f2ng h\u01a1n v\u1edbi c\u00f4ng vi\u1ec7c truy\u1ec1n th\u00f4ng n\u00f3i chung.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e2n nh\u1eafc cu\u1ed1i c\u00f9ng<\/h2>\n\n\n\n<p>H\u1ea7u h\u1ebft c\u00e1c trang th\u00f4ng tin n\u1ed9i dung v\u00e0 tin t\u1ee9c l\u1edbn \u0111\u00e3 t\u1eadn d\u1ee5ng c\u00f4ng c\u1ee5 m\u1edbi \u0111\u1ec3 t\u1ea1o ra t\u00e0i li\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng. B\u1eb1ng c\u00e1ch n\u00e0y, h\u1ecd \u0111ang chu\u1ea9n b\u1ecb cho t\u01b0\u01a1ng lai g\u1ea7n v\u1ec1 m\u1eb7t truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n<p>V\u00e0 \u0111i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf c\u00e1c c\u00f4ng ty. C\u00e1c c\u00e1 nh\u00e2n, nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c \u0111ang hi\u1ec3u nh\u1eefng kh\u1ea3 n\u0103ng m\u00e0 lo\u1ea1i c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 mang l\u1ea1i trong d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<p>B\u1ea1n c\u00e0ng l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng t\u00e0i nguy\u00ean n\u00e0y, th\u00ec t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00e0ng l\u1edbn, h\u00e3y s\u1eed d\u1ee5ng Google Web Stories \u0111\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u1ef1c s\u1ef1 trong l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n.<\/p>","protected":false},"excerpt":{"rendered":"<p>C\u00e2u chuy\u1ec7n web l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u00e3 tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng tr\u00ean th\u1ecb tr\u01b0\u1eddng, ch\u1ee7 y\u1ebfu l\u00e0 do k\u1ebft qu\u1ea3 m\u00e0 n\u00f3 mang l\u1ea1i<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3640"}],"collection":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/comments?post=3640"}],"version-history":[{"count":3,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3640\/revisions"}],"predecessor-version":[{"id":16331,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3640\/revisions\/16331"}],"wp:attachment":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media?parent=3640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/categories?post=3640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}