{"id":3605,"date":"2022-08-29T17:40:01","date_gmt":"2022-08-29T17:40:01","guid":{"rendered":"http:\/\/kevinbk.com\/?p=3605"},"modified":"2022-08-29T17:40:21","modified_gmt":"2022-08-29T17:40:21","slug":"como-a-pesquisa-digital-guia-as-estrategias-de-marketing","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/vi\/how-ky-thuat-so-tim-kiem-huong-dan-chien-luoc-tiep-thi\/","title":{"rendered":"C\u00e1ch t\u00ecm ki\u1ebfm k\u1ef9 thu\u1eadt s\u1ed1 h\u01b0\u1edbng d\u1eabn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb"},"content":{"rendered":"

Nghi\u00ean c\u1ee9u k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 gi\u00fap thu th\u1eadp th\u00f4ng tin quan tr\u1ecdng cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u1ee5c ti\u00eau. D\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau v\u00e0 th\u00f4ng b\u00e1o nh\u1eefng con s\u1ed1 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh chi\u1ebfn thu\u1eadt \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u1ea3 l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n

Th\u00f4ng tin v\u1ec1 nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u00fap t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3. Th\u00f3i quen c\u1ee7a nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng c\u00f3 th\u1ec3 cung c\u1ea5p cho c\u00f4ng ty nh\u1eefng th\u00f4ng tin quan tr\u1ecdng \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh. Nh\u1edd \u0111\u00f3, c\u00f3 th\u1ec3 v\u1ea1ch ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

Khi ph\u00e1t tri\u1ec3n m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t k\u1ef9 thu\u1eadt s\u1ed1, tr\u1ecdng t\u00e2m c\u00f3 th\u1ec3 l\u00e0 c\u00e1c m\u1ee5c ti\u00eau nh\u01b0 th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ch\u00e8n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, h\u00e0nh vi ho\u1eb7c s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, x\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u1edbi v\u00e0 ti\u1ec1m n\u0103ng m\u1edbi cho c\u00e1c chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n

Tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1c cu\u1ed9c \u0111i\u1ec1u tra n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nh\u01b0 th\u01b0 t\u1eeb, \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp. Ng\u00e0y nay, ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u1ef1c tuy\u1ebfn, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh c\u0169ng nh\u01b0 gi\u1ea3m \u0111\u00e1ng k\u1ec3 chi ph\u00ed c\u1ee7a c\u00e1c cu\u1ed9c \u0111i\u1ec1u tra nh\u01b0 v\u1eady.<\/p>\n\n\n\n

Nh\u1eefng cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y c\u00f3 th\u1ec3 hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang ngh\u0129 g\u00ec v\u00e0 mu\u1ed1n g\u00ec, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean th\u00f4ng tin n\u00e0y. T\u1ed1c \u0111\u1ed9 v\u00e0 t\u00ednh linh ho\u1ea1t c\u1ee7a d\u1eef li\u1ec7u c\u00f3 ngh\u0129a l\u00e0 d\u1eef li\u1ec7u th\u1eadm ch\u00ed c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch theo th\u1eddi gian th\u1ef1c, t\u1ee9c l\u00e0 t\u1ea1i th\u1eddi \u0111i\u1ec3m ch\u00fang x\u1ea3y ra, ch\u1eb3ng h\u1ea1n nh\u01b0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u00ean trang web khi ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i \u0111\u01b0\u1ee3c kh\u1edfi ch\u1ea1y.<\/p>\n\n\n\n

Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/h2>\n\n\n\n

Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n kh\u00e1c c\u1ee7a th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 v\u00ec n\u00f3 c\u00f3 th\u1ec3 nhanh ch\u00f3ng ph\u00e2n t\u00edch m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c. B\u1ea1n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian v\u00e0 thu \u0111\u01b0\u1ee3c th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. D\u1eef li\u1ec7u t\u1eeb c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 ph\u00e2n t\u00edch c\u1ee7a ch\u00fang c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed1t cho c\u00e1c k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

C\u00f3 m\u1ed9t s\u1ed1 d\u1eef li\u1ec7u c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c th\u00f4ng qua nghi\u00ean c\u1ee9u k\u1ef9 thu\u1eadt s\u1ed1. C\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t m\u1ee9c \u0111\u1ed9 quen thu\u1ed9c c\u1ee7a c\u00f4ng ch\u00fang \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u1ed1i v\u1edbi tr\u00ed nh\u1edb c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 nh\u1eb1m v\u00e0o \u00fd \u0111\u1ecbnh mua ho\u1eb7c k\u00fd h\u1ee3p \u0111\u1ed3ng c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p.<\/p>\n\n\n\n

M\u1ed9t m\u1ee5c ti\u00eau kh\u00e1c c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ecbnh ngh\u0129a v\u1ec1 h\u1ed3 s\u01a1 doanh nghi\u1ec7p, t\u1ee9c l\u00e0 l\u00e0m th\u1ebf n\u00e0o m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1 t\u00ednh c\u1ee7a m\u1ed9t c\u00f4ng ty c\u1ee5 th\u1ec3. B\u1eb1ng c\u00e1ch hi\u1ec3u c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u00ecn nh\u1eadn v\u1ec1 c\u00f4ng ty, vi\u1ec7c thi\u1ebft k\u1ebf c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u00f3 t\u00ednh \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n ho\u1eb7c c\u00f4ng ty c\u00f3 th\u1ec3 h\u01b0\u1edbng t\u1edbi x\u00e2y d\u1ef1ng l\u1ea1i t\u00ednh c\u00e1ch c\u1ee7a m\u00ecnh \u0111\u1ec3 kh\u00e1n gi\u1ea3 thay \u0111\u1ed5i \u1ea5n t\u01b0\u1ee3ng v\u1ec1 n\u00f3.<\/p>\n\n\n\n

Hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch c\u00f4ng ch\u00fang nh\u00ecn nh\u1eadn v\u1ec1 c\u00f4ng ty l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 tung ra c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea7n ph\u1ea3i \u0111\u1ed3ng \u0111i\u1ec7u v\u1edbi nh\u1eefng g\u00ec c\u00f4ng ty mu\u1ed1n truy\u1ec1n t\u1ea3i \u0111\u1ec3 c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a h\u1ecd c\u00f3 hi\u1ec7u qu\u1ea3 t\u00edch c\u1ef1c. C\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t k\u1ef9 thu\u1eadt s\u1ed1 gi\u00fap x\u00e1c \u0111\u1ecbnh nh\u1eefng kh\u00eda c\u1ea1nh c\u1ee7a m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1n gi\u1ea3 v\u00e0 c\u00f4ng ty \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n

T\u1ea5t c\u1ea3 nh\u1eefng kh\u00eda c\u1ea1nh n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng v\u00e0 truy\u1ec1n th\u00f4ng. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t k\u1ef9 thu\u1eadt s\u1ed1, c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c k\u00eanh t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Tin nh\u1eafn \u0111\u01b0\u1ee3c g\u1eedi \u0111i c\u0169ng xem x\u00e9t t\u1ea5t c\u1ea3 th\u00f4ng tin t\u1eeb c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t.<\/p>\n\n\n\n

Kh\u1ea3o s\u00e1t s\u1ef1 h\u00e0i l\u00f2ng<\/h2>\n\n\n\n

M\u1ed9t kh\u1ea3o s\u00e1t s\u1ef1 h\u00e0i l\u00f2ng<\/a> c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng \u0111\u1ec3 hi\u1ec3u c\u00e1ch c\u1ea3i thi\u1ec7n trong c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau. C\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn trong vi\u1ec7c thi\u1ebft k\u1ebf c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. Nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh nh\u1ecf \u0111\u00e3 c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn n\u1ebfu x\u00e9t \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

Cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y gi\u00fap c\u00f4ng ty hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ngh\u0129 g\u00ec v\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c b\u00e1n \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o. Sau \u0111\u00f3, c\u00f3 th\u1ec3 v\u1ea1ch ra c\u00e1c c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c b\u00e1n, ngo\u00e0i vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t k\u1ef9 thu\u1eadt s\u1ed1 th\u01b0\u1eddng xuy\u00ean c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. N\u1ebfu b\u1ea1n nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 n\u00e0o khi\u1ebfn kh\u00e1ch h\u00e0ng b\u1ecf qua l\u1ea7n mua h\u00e0ng ti\u1ebfp theo, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i \u0111\u1ec3 gi\u1eef ch\u00e2n h\u1ecd.<\/p>\n\n\n

\n
\"-\"<\/figure><\/div>\n\n\n

Nhi\u1ec1u kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng khi\u1ebfu n\u1ea1i t\u1ef1 ph\u00e1t ngay c\u1ea3 khi h\u1ecd kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh c\u1ee7a vi\u1ec7c mua h\u00e0ng tr\u1eeb khi \u0111\u01b0\u1ee3c h\u1ecfi tr\u1ef1c ti\u1ebfp. Do \u0111\u00f3, r\u1ea5t nhi\u1ec1u th\u00f4ng tin s\u1ebd kh\u00f4ng \u0111\u1ebfn \u0111\u01b0\u1ee3c n\u1ebfu kh\u00f4ng c\u00f3 n\u1ed7 l\u1ef1c. Cho h\u1ecd c\u01a1 h\u1ed9i \u0111\u1ec3 nh\u1eadn x\u00e9t v\u1ec1 s\u1ef1 kh\u00f4ng h\u00e0i l\u00f2ng c\u1ee7a h\u1ecd c\u00f3 gi\u00e1 tr\u1ecb r\u1ea5t l\u1edbn.<\/p>\n\n\n\n

H\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1eadm ch\u00ed kh\u00f4ng li\u00ean h\u1ec7 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i th\u1eddi \u0111i\u1ec3m mua h\u00e0ng, m\u00e0 l\u00e0 tr\u01b0\u1edbc \u0111\u00f3. C\u00f3 m\u1ed9t quy tr\u00ecnh l\u1edbn c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch v\u00e0 theo d\u00f5i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c t\u1eeb giai \u0111o\u1ea1n tr\u01b0\u1edbc khi mua h\u00e0ng \u0111\u1ebfn sau khi mua h\u00e0ng.<\/p>\n\n\n\n

T\u1ea5t c\u1ea3 c\u00e1c giai \u0111o\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c l\u1eadp b\u1ea3n \u0111\u1ed3 v\u00e0 nghi\u00ean c\u1ee9u, t\u1eeb s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ebfn khi k\u1ebft th\u00fac giao d\u1ecbch. V\u00ed d\u1ee5, ng\u01b0\u1eddi ta c\u00f3 th\u1ec3 quan s\u00e1t vi\u1ec7c t\u1eeb b\u1ecf mua h\u00e0ng v\u00e0 theo d\u00f5i c\u00e1c c\u00e1ch \u0111\u1ec3 t\u00ecm ra l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u1eb7t s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng v\u00e0 kh\u00f4ng mua s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n\n\n\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c<\/h2>\n\n\n\n

M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 l\u00e0 g\u1eedi m\u1ed9t l\u1eddi nh\u1eafc nh\u1edf cho kh\u00e1ch h\u00e0ng r\u1eb1ng s\u1ea3n ph\u1ea9m \u0111ang \u0111\u01b0\u1ee3c ch\u1edd \u0111\u1ee3i. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c l\u00e0 gi\u1ea3m gi\u00e1 \u0111\u1ec3 h\u1ecd mua h\u00e0ng v\u00ec ng\u01b0\u1eddi \u0111\u00f3 c\u00f3 th\u1ec3 \u0111ang so s\u00e1nh gi\u00e1 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. M\u1eb7t kh\u00e1c, m\u1ed9t s\u1ef1 kh\u0103ng kh\u0103ng r\u1ea5t hung h\u0103ng c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng th\u00edch \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn m\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c h\u1ecfi. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

Th\u1eadm ch\u00ed c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u00f9y ch\u1ec9nh. C\u00f3 th\u1ec3 c\u00f3 nh\u1eefng kh\u00e1ch h\u00e0ng th\u00edch nh\u1eadn l\u1eddi nh\u1eafc v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c th\u00ec kh\u00f4ng. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 ghi nh\u1edb s\u1edf th\u00edch c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn d\u1ef1a tr\u00ean t\u00ednh c\u00e1ch c\u1ee7a m\u1ed7i ng\u01b0\u1eddi.<\/p>\n\n\n\n

S\u1edf th\u00edch giao ti\u1ebfp c\u0169ng l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh kh\u00e1c \u0111\u01b0a kh\u00e1ch h\u00e0ng \u0111\u1ebfn g\u1ea7n v\u1edbi c\u00f4ng ty h\u01a1n. Omnichannel \u0111ang tr\u00ean \u0111\u00e0 ph\u00e1t tri\u1ec3n, cung c\u1ea5p nhi\u1ec1u k\u00eanh giao ti\u1ebfp \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ef1 nhanh nh\u1ea1y c\u1ee7a d\u1ecbch v\u1ee5 v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch linh ho\u1ea1t v\u00e0 minh b\u1ea1ch.<\/p>\n\n\n\n

C\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t k\u1ef9 thu\u1eadt s\u1ed1 gi\u00fap x\u00e1c \u0111\u1ecbnh m\u1ed1i quan h\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u00f4ng ty v\u00e0 \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 h\u00e0i l\u00f2ng \u1edf m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh. Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 thi\u1ebft k\u1ebf c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1ed1t nh\u1ea5t v\u00e0 vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf ch\u1ee9 kh\u00f4ng ph\u1ea3i d\u1ef1a tr\u00ean c\u00e1c gi\u1ea3 \u0111\u1ecbnh.<\/p>","protected":false},"excerpt":{"rendered":"

Nghi\u00ean c\u1ee9u k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 gi\u00fap thu th\u1eadp th\u00f4ng tin quan tr\u1ecdng cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u1ee5c ti\u00eau. D\u1eef li\u1ec7u<\/p>","protected":false},"author":1,"featured_media":818,"comment_status":"open","ping_status":" ","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/kevinbk.com\/wp-content\/uploads\/2019\/06\/marketing.jpg","_links":{"self":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3605"}],"collection":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/comments?post=3605"}],"version-history":[{"count":2,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3605\/revisions"}],"predecessor-version":[{"id":3608,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3605\/revisions\/3608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media\/818"}],"wp:attachment":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media?parent=3605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/categories?post=3605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}