{"id":3537,"date":"2022-07-18T17:56:55","date_gmt":"2022-07-18T17:56:55","guid":{"rendered":"http:\/\/kevinbk.com\/?p=3537"},"modified":"2022-07-18T17:58:13","modified_gmt":"2022-07-18T17:58:13","slug":"vendas-b2b-o-que-e-e-do-que-se-trata","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/vi\/b2b-sales-what-and-what-is-it-about\/","title":{"rendered":"B\u00e1n h\u00e0ng B2B: N\u00f3 l\u00e0 g\u00ec v\u00e0 n\u00f3 n\u00f3i v\u1ec1 c\u00e1i g\u00ec?"},"content":{"rendered":"
S\u1edf th\u00edch mua s\u1eafm qua Internet khi\u1ebfn ng\u00e0y c\u00e0ng nhi\u1ec1u c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn xu\u1ea5t hi\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ebfn l\u01b0\u1ee3t n\u00f3, s\u1ed1 l\u01b0\u1ee3ng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a h\u1ecd, \u0111i k\u00e8m v\u1edbi s\u1ef1 gia t\u0103ng nhu c\u1ea7u t\u1eeb c\u00e1c nh\u00e0 b\u00e1n bu\u00f4n.<\/p>\n\n\n\n
Do \u0111\u00f3, \u0111i\u1ec1u \u0111\u00e1ng quan t\u00e2m l\u00e0 b\u00e1n h\u00e0ng B2B, t\u1ee9c l\u00e0 giao d\u1ecbch gi\u1eefa c\u00e1c c\u00f4ng ty. N\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft th\u00eam v\u1ec1 lo\u1ea1i ho\u1ea1t \u0111\u1ed9ng n\u00e0y, h\u00e3y \u0111\u1ecdc h\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u1ee7a ch\u00fang t\u00f4i!<\/p>\n\n\n\n
B\u00e1n h\u00e0ng B2B (doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p) l\u00e0 th\u01b0\u01a1ng m\u1ea1i gi\u1eefa c\u00e1c c\u00f4ng ty. T\u00f9y theo lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p m\u00e0 c\u00f3 nh\u00e0 s\u1ea3n xu\u1ea5t - nh\u00e0 ph\u00e2n ph\u1ed1i ho\u1eb7c nh\u00e0 ph\u00e2n ph\u1ed1i - \u0111i\u1ec3m b\u00e1n h\u00e0ng. M\u1ed1i quan h\u1ec7 kinh doanh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp:<\/p>\n\n\n\n
Th\u1eadt sai l\u1ea7m khi ngh\u0129 r\u1eb1ng b\u00e1n h\u00e0ng B2B ch\u1ec9 gi\u1edbi h\u1ea1n trong c\u00e1c giao d\u1ecbch gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p. N\u00f3 l\u00e0 to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh bao g\u1ed3m mua s\u1eafm, th\u1ef1c hi\u1ec7n \u0111\u01a1n h\u00e0ng, d\u1ecbch v\u1ee5 sau b\u00e1n h\u00e0ng v\u00e0 nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng kinh doanh t\u01b0\u01a1ng t\u00e1c kh\u00e1c.<\/p>\n\n\n\n
M\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c ch\u00ednh c\u1ee7a b\u00e1n h\u00e0ng B2B l\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, n\u01a1i c\u00e1c nh\u00e0 b\u00e1n bu\u00f4n tr\u1ef1c tuy\u1ebfn t\u1eeb nhi\u1ec1u ng\u00e0nh kh\u00e1c nhau cung c\u1ea5p cho c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn. Do s\u1ef1 ph\u00e1t tri\u1ec3n n\u0103ng \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u00e0y, b\u00e1n h\u00e0ng B2B c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng kinh doanh r\u1ea5t c\u00f3 l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n
Qu\u00e1 tr\u00ecnh m\u1edf m\u1ed9t kho h\u00e0ng tr\u1ef1c tuy\u1ebfn kh\u00f4ng kh\u00e1c nhi\u1ec1u so v\u1edbi vi\u1ec7c b\u1eaft \u0111\u1ea7u m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn. Nh\u1eefng kh\u00e1c bi\u1ec7t ch\u00ednh l\u00e0 do quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng v\u00e0 bao g\u1ed3m:<\/p>\n\n\n\n