{"id":3508,"date":"2022-07-08T19:39:32","date_gmt":"2022-07-08T19:39:32","guid":{"rendered":"http:\/\/kevinbk.com\/?p=3508"},"modified":"2023-09-28T09:55:09","modified_gmt":"2023-09-28T09:55:09","slug":"google-analytics","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/vi\/google-analytics\/","title":{"rendered":"Google Analytics: T\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng thay \u0111\u1ed5i s\u1eafp t\u1edbi v\u1edbi n\u1ec1n t\u1ea3ng n\u00e0y trong n\u0103m t\u1edbi"},"content":{"rendered":"<p>O <strong>Google Analytics<\/strong> l\u00e0 c\u00f4ng c\u1ee5 ch\u00ednh \u0111\u1ec3 gi\u00fap nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c v\u00e0 th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, \u0111\u01b0\u1ee3c chuy\u00ean bi\u1ec7t h\u00f3a \u0111\u1ec3 gi\u00fap \u0111o l\u01b0\u1eddng kh\u00f4ng ch\u1ec9 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n c\u1ea3 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a n\u1ed9i dung \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, m\u1ed9t s\u1ed1 thay \u0111\u1ed5i s\u1eafp di\u1ec5n ra v\u00e0 ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y m\u1ed9t th\u1eddi gian c\u0169ng c\u1ea7n ph\u1ea3i th\u00edch nghi v\u1edbi ch\u00fang \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c s\u1ea3n xu\u1ea5t n\u1ed9i dung v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd tr\u00ean internet th\u00f4ng qua ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n<p>Do \u0111\u00f3, v\u0103n b\u1ea3n h\u00f4m nay s\u1ebd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i s\u1ebd \u0111\u1ebfn v\u1edbi n\u1ec1n t\u1ea3ng, kh\u00e1m ph\u00e1 nh\u1eefng g\u00ec \u0111\u00e3 thay \u0111\u1ed5i, c\u00e1ch Google Analytics ho\u1ea1t \u0111\u1ed9ng, l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng n\u00f3 l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u00ean ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o n\u00f3.<\/p>\n\n\n\n<p>B\u1ea5t k\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 t\u1eadp trung v\u00e0o <a href=\"https:\/\/www.breaksoft.com.br\/desenvolvimento-software-automacao-comercial\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a kinh doanh<\/strong><\/a><strong> <\/strong>ho\u1eb7c trong vi\u1ec7c b\u00e1n c\u00e1c d\u1ecbch v\u1ee5 c\u00f4ng nghi\u1ec7p, vi\u1ec7c s\u1eed d\u1ee5ng Google Analytics l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o, \u0111\u1eb7c bi\u1ec7t n\u1ebfu c\u00f4ng ty m\u1edbi th\u00e0nh l\u1eadp.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, m\u1eb7c d\u00f9 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i, d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i s\u1ebd ng\u1eebng ho\u1ea1t \u0111\u1ed9ng sau h\u01a1n 10 n\u0103m s\u1eed d\u1ee5ng, nh\u01b0\u1eddng ch\u1ed7 cho m\u1ed9t b\u1ea3n c\u1eadp nh\u1eadt m\u1edbi s\u1ebd ra m\u1eaft v\u00e0o n\u0103m 2023. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o ra r\u1ea5t nhi\u1ec1u b\u00ecnh lu\u1eadn tr\u00ean internet v\u00e0 ch\u00fang t\u00f4i \u0111ang \u1edf \u0111\u00e2y ch\u00ednh x\u00e1c \u0111\u1ec3 cho b\u1ea1n th\u1ea5y nh\u1eefng thay \u0111\u1ed5i n\u00e0y s\u1ebd nh\u01b0 th\u1ebf n\u00e0o..<\/p>\n\n\n\n<p>T\u1ea5t nhi\u00ean, r\u1ea5t nhi\u1ec1u ph\u1ee5 thu\u1ed9c v\u00e0o s\u1edf th\u00edch c\u00e1 nh\u00e2n v\u00e0 th\u1eadm ch\u00ed c\u1ea3 s\u1ef1 g\u1eafn b\u00f3 v\u1edbi c\u00f4ng c\u1ee5, nh\u01b0ng m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c t\u00ednh n\u0103ng \u0111\u00e3 b\u1ecb tr\u00ec ho\u00e3n v\u00e0 \u0111ang \u0111\u01b0\u1ee3c s\u1eeda ch\u1eefa v\u00e0 <em>b\u1ea3n v\u00e1 l\u1ed7i <\/em>c\u1eadp nh\u1eadt, g\u00e2y h\u1ea1i cho ngay c\u1ea3 m\u1ed9t <a href=\"https:\/\/www.crioulacamera.com.br\/produtora-video-comercial\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nh\u00e0 s\u1ea3n xu\u1ea5t video th\u01b0\u01a1ng m\u1ea1i<\/strong><\/a>.<\/p>\n\n\n\n<p>Ch\u01b0a k\u1ec3 \u0111\u1ebfn vi\u1ec7c khi m\u1ed9t c\u00f4ng ty ho\u1eb7c m\u1ed9t ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u1ed9t d\u1ecbch v\u1ee5 kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a h\u1ecd, h\u1ecd b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm nh\u1eefng d\u1ecbch v\u1ee5 kh\u00e1c l\u00e0m t\u1ed1t h\u01a1n, khi\u1ebfn ch\u00ednh Google c\u0169ng m\u1ea5t \u0111i m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng trong ho\u00e0n c\u1ea3nh n\u00e0y.<\/p>\n\n\n\n<p>V\u1edbi suy ngh\u0129 \u0111\u00f3, s\u1ebd tr\u1edf n\u00ean d\u1ec5 hi\u1ec3u h\u01a1n t\u1ea1i sao c\u1ea7n ph\u1ea3i c\u1eadp nh\u1eadt nh\u01b0 v\u1eady v\u00e0 t\u1ea1i sao ph\u1ea3i t\u1ea1o m\u1ed9t c\u00f4ng c\u1ee5 m\u1edbi, k\u1ebf nhi\u1ec7m cho c\u00f4ng c\u1ee5 tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n\n\n\n<p>C\u0169ng c\u1ea7n ph\u1ea3i nh\u1eafc l\u1ea1i r\u1eb1ng, v\u00ec l\u00e0 \u0111\u1ea7u t\u00e0u trong vi\u1ec7c duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng, qu\u1ea3n l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, n\u00ean c\u1ea7n ph\u1ea3i quan t\u00e2m \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng vi\u1ec7c l\u00e0m.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, s\u1eed d\u1ee5ng b\u1ea1n \u0111\u1ec3 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u t\u1eeb <a href=\"https:\/\/www.viniltec.com.br\/mobile-promocional\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng<\/strong><\/a> ho\u1eb7c \u0111\u1ed1i v\u1edbi c\u00f4ng ty h\u1eadu c\u1ea7n c\u1ee7a b\u1ea1n, ch\u1ee7 \u0111\u1ec1 sau \u0111\u00e2y s\u1ebd ng\u1eef c\u1ea3nh h\u00f3a t\u1ed1t h\u01a1n c\u00e1ch Google Analytics ho\u1ea1t \u0111\u1ed9ng v\u00e0 nh\u1eefng thay \u0111\u1ed5i n\u00e0o s\u1ebd x\u1ea3y ra trong n\u0103m 2023. H\u00e3y xem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hi\u1ec3u v\u1ec1 Google Analytics<\/h2>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, c\u1ea7n hi\u1ec3u r\u1eb1ng c\u00f4ng c\u1ee5 hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0 GA3, th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Universal Analytics, c\u0169ng c\u00f3 phi\u00ean b\u1ea3n th\u1ee9 hai, \u0111\u00f3 l\u00e0 GA4. C\u0169ng n\u00ean nh\u1edb r\u1eb1ng GA l\u00e0 ch\u1eef vi\u1ebft t\u1eaft c\u1ee7a thu\u1eadt ng\u1eef Google Analytics.<\/p>\n\n\n\n<p>C\u1ea3 hai c\u00f4ng c\u1ee5 \u0111\u1ec1u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i, v\u1edbi c\u00f4ng c\u1ee5 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c ra m\u1eaft v\u00e0o n\u0103m 2012 v\u00e0 c\u00f4ng c\u1ee5 th\u1ee9 hai v\u00e0o n\u0103m 2020.&nbsp;<\/p>\n\n\n\n<p>C\u00e1c chuy\u00ean gia s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng SEO c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t s\u1ed1 nhu c\u1ea7u, c\u0169ng nh\u01b0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Do \u0111\u00f3, t\u1eeb c\u00e1c c\u00f4ng ty l\u00e0m vi\u1ec7c v\u1edbi <a href=\"https:\/\/www.pressmedicao.com.br\/calibracao-equipamentos-medicao\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>hi\u1ec7u chu\u1ea9n thi\u1ebft b\u1ecb \u0111o l\u01b0\u1eddng<\/strong><\/a> ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 v\u1edbi b\u00e1n h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1, t\u1ea5t c\u1ea3 h\u1ecd s\u1ebd ph\u1ea3i chuy\u1ec3n sang GA4, t\u1eeb b\u1ecf Universal Analytics.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 t\u00ednh n\u0103ng s\u1ebd thay \u0111\u1ed5i v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn v\u00e0 thi\u1ebft k\u1ebf l\u1ea1i l\u00e0:<\/p>\n\n\n\n<ul><li>Ph\u00e2n t\u00edch \u0111a n\u1ec1n t\u1ea3ng;<\/li><li>T\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi n\u1ed9i dung;<\/li><li>ph\u00e2n t\u00edch <a href=\"https:\/\/kevinbk.com\/vi\/the-best-method-and-application-to-do-things\/\" target=\"_blank\" data-type=\"URL\" data-id=\"http:\/\/kevinbk.com\/os-melhores-metodos-e-aplicativos-para-fazer-as-coisas\/\" rel=\"noreferrer noopener\">\u1ee9ng d\u1ee5ng<\/a> v\u00e0 web;<\/li><li>T\u01b0\u01a1ng t\u00e1c l\u1edbn h\u01a1n c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a Google;<\/li><li>T\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00f9ng m\u1ed9t n\u1ec1n t\u1ea3ng.<\/li><\/ul>\n\n\n\n<p>T\u1ea5t nhi\u00ean, n\u00f3 kh\u00e1c nhau gi\u1eefa c\u00e1c c\u00f4ng ty, s\u1ef1 th\u00edch nghi n\u00e0y s\u1ebd nh\u01b0 th\u1ebf n\u00e0o v\u00e0 h\u1ecd s\u1ebd g\u1eb7p nh\u1eefng kh\u00f3 kh\u0103n g\u00ec trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n, nh\u01b0ng m\u1ed9t khi Google \u0111\u1eb7t ra th\u1eddi h\u1ea1n thay \u0111\u1ed5i c\u00f4ng c\u1ee5, m\u1ecdi th\u1ee9 s\u1ebd tr\u1edf n\u00ean nhanh h\u01a1n m\u1ed9t ch\u00fat.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y l\u00e0 do lu\u00f4n c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng c\u00f4ng ty s\u1ebd chuy\u1ec3n sang c\u00e1i m\u1edbi v\u00e0 nh\u1eefng c\u00f4ng ty kh\u00e1c th\u00edch s\u1ef1 tho\u1ea3i m\u00e1i ho\u1eb7c kh\u00f4ng mu\u1ed1n tr\u1ea3i qua t\u1ea5t c\u1ea3 nh\u1eefng r\u1eafc r\u1ed1i trong vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh t\u1ed5 ch\u1ee9c theo khu\u00f4n m\u1eabu m\u1edbi.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y h\u1ea1i cho c\u00e1c c\u00f4ng ty cung c\u1ea5p <strong>c\u1ea5u h\u00ecnh c\u00f4ng t\u1eafc c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd<\/strong>, kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt m\u1edbi v\u00ec Google c\u1ea7n ph\u00e2n chia n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh cho nhi\u1ec1u h\u01a1n m\u1ed9t c\u00f4ng c\u1ee5. N\u00f3i c\u00e1ch kh\u00e1c, n\u00f3 tr\u1edf n\u00ean kh\u00f3 h\u01a1n v\u00e0 \u00edt tr\u1ef1c quan h\u01a1n.<\/p>\n\n\n\n<p>Do \u0111\u00f3, \u0111\u1ec3 d\u1ec5 hi\u1ec3u, ch\u00fang t\u00f4i s\u1ebd b\u00ecnh lu\u1eadn v\u1ec1 nh\u1eefng thay \u0111\u1ed5i \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean v\u00e0 c\u00e1ch ch\u00fang t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t ho\u00e0n to\u00e0n t\u1eeb c\u00f4ng c\u1ee5 n\u00e0y sang c\u00f4ng c\u1ee5 kh\u00e1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">01 - B\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch<\/h3>\n\n\n\n<p>l\u00e0 m\u1ed9t b\u00e1o c\u00e1o c\u1ee7a <strong>\u1ee7y quy\u1ec1n m\u00f4i tr\u01b0\u1eddng<\/strong> ho\u1eb7c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong n\u1ed9i dung c\u1ee7a b\u1ea1n, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u r\u1eb1ng ph\u00e2n t\u00edch \u1ee9ng d\u1ee5ng v\u00e0 trang web l\u00e0 nh\u1eefng t\u00ednh n\u0103ng r\u1ea5t c\u00f3 m\u1eb7t trong c\u00f4ng c\u1ee5 GA4 m\u1edbi.<\/p>\n\n\n\n<p>M\u1ed9t c\u00f4ng ty c\u00f3 m\u1ed9t s\u1ed1 k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 do \u0111\u00f3, m\u1ed9t s\u1ed1 d\u1eef li\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c h\u1ee3p nh\u1ea5t v\u00e0 ph\u00e2n t\u00edch theo c\u00e1ch quy\u1ebft \u0111o\u00e1n \u0111\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ra quy\u1ebft \u0111\u1ecbnh, b\u1ea5t k\u1ec3 c\u00f4ng ty \u0111\u00f3 mu\u1ed1n \u0111i theo con \u0111\u01b0\u1eddng n\u00e0o.<\/p>\n\n\n\n<p>Do \u0111\u00f3, vi\u1ec7c c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 m\u1ed9t trang web v\u00e0 \u1ee9ng d\u1ee5ng kh\u00f4ng ch\u1ec9 \u0111\u1ec3 t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn m\u00e0 c\u00f2n t\u0103ng s\u1ed1 l\u01b0\u1ee3ng b\u00e1n h\u00e0ng v\u00e0 gi\u00fap m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng mua s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd d\u1ec5 d\u00e0ng h\u01a1n, cho d\u00f9 \u0111\u00f3 l\u00e0 \u00e1o thun hay <strong>b\u1ed9 chuy\u1ec3n \u0111\u1ed5i \u00e1p su\u1ea5t<\/strong>.<\/p>\n\n\n\n<p>Do \u0111\u00f3, vi\u1ec7c s\u1eed d\u1ee5ng v\u00e0 ph\u00e2n t\u00edch c\u1ea3 d\u1eef li\u1ec7u \u1ee9ng d\u1ee5ng v\u00e0 internet ch\u1ec9 l\u00e0 m\u1ed9t trong nh\u1eefng thay \u0111\u1ed5i m\u00e0 GA4 cho ph\u00e9p, cho ph\u00e9p c\u00f4ng ty t\u00edch h\u1ee3p th\u00f4ng tin nhi\u1ec1u h\u01a1n v\u00e0 c\u1ee7ng c\u1ed1 th\u00f4ng tin t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">02 - Ph\u00e2n t\u00edch tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng<\/h3>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, trong Google Analytics hi\u1ec7n t\u1ea1i, m\u1ecdi ng\u01b0\u1eddi c\u1ea7n m\u1ed9t s\u1ed1 b\u00e1o c\u00e1o \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o b\u00e1o c\u00e1o m\u1edbi v\u00e0 ph\u00e2n t\u00edch quy\u1ebft \u0111o\u00e1n, lu\u00f4n h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n v\u00e0 d\u1ec5 ch\u1ecbu h\u01a1n.<\/p>\n\n\n\n<p>V\u1edbi GA4, ch\u00fang t\u00f4i c\u00f3 <em>th\u0103m d\u00f2<\/em>, <em>ph\u1ec5u <\/em>\u0111\u00f3 l\u00e0 <em>Ph\u00e2n t\u00edch \u0111\u01b0\u1eddng d\u1eabn<\/em> cung c\u1ea5p c\u00e1c c\u1ea3i ti\u1ebfn cho c\u00e1c chuy\u00ean gia, nh\u1eefng ng\u01b0\u1eddi ph\u1ea3i th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 vi\u1ec7c l\u1ecdc d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u00edch xu\u1ea5t c\u00e0ng nhi\u1ec1u th\u00f4ng tin quan tr\u1ecdng c\u00e0ng t\u1ed1t t\u1eeb m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u.<\/p>\n\n\n\n<p>O <em>th\u0103m d\u00f2 <\/em>cho ph\u00e9p b\u1ea1n k\u00e9o th\u00f4ng tin v\u00e0 \u0111\u1eb7t n\u00f3 \u1edf n\u01a1i thu\u1eadn ti\u1ec7n nh\u1ea5t cho vi\u1ec7c t\u1ed5 ch\u1ee9c d\u1eef li\u1ec7u chuy\u00ean nghi\u1ec7p, ngay c\u1ea3 khi \u0111\u00f3 l\u00e0 s\u1ed1 l\u01b0\u1ee3ng b\u00e1n h\u00e0ng c\u1ee7a <a href=\"https:\/\/www.losung.ind.br\/dispositivos-controle-industrial?url=dispositivos-controle-industrial\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>thi\u1ebft b\u1ecb \u0111i\u1ec1u khi\u1ec3n c\u00f4ng nghi\u1ec7p<\/strong><\/a> t\u1ea1o m\u00f4 h\u00ecnh canvas.<\/p>\n\n\n\n<p>O <em>ph\u1ec5u<\/em>, nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, l\u00e0 m\u1ed9t tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c trong vi\u1ec7c nh\u1eadn th\u1ee9c v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c giai \u0111o\u1ea1n trong ph\u1ec5u mua h\u00e0ng m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang tham gia, gi\u00fap c\u00f4ng ty d\u1ec5 d\u00e0ng can thi\u1ec7p v\u00e0 \u0111\u01b0a ra nh\u1eefng th\u00fac \u0111\u1ea9y nh\u1ecf \u0111\u00f3 n\u1ebfu c\u1ea7n.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng nh\u01b0ng kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng, <em>Ph\u00e2n t\u00edch \u0111\u01b0\u1eddng d\u1eabn<\/em> \u0110i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i hi\u1ec3u l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i, cung c\u1ea5p th\u00f4ng tin r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 c\u00f4ng ty kh\u00f4ng l\u1eb7p l\u1ea1i sai l\u1ea7m ho\u1eb7c ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng g\u00ec ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 thu h\u00fat ng\u00e0y c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">03 - C\u00e1c thay \u0111\u1ed5i kh\u00e1c<\/h3>\n\n\n\n<p>M\u1eb7c d\u00f9 c\u00e1c ch\u1ee7 \u0111\u1ec1 \u1edf tr\u00ean t\u00f3m t\u1eaft m\u1ed9t s\u1ed1 thay \u0111\u1ed5i kh\u00e1 \u00edt, ch\u00fang v\u1eabn c\u00f2n \u00edt khi ch\u00fang t\u00f4i ngh\u0129 r\u1eb1ng m\u1ed9t ph\u1ea7n c\u1ee7a nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y \u0111\u00e3 t\u1ed3n t\u1ea1i trong Universal Analytics v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n ho\u1eb7c v\u1eabn g\u1ea7n v\u1edbi nh\u1eefng g\u00ec \u0111\u00e3 t\u1ed3n t\u1ea1i.<\/p>\n\n\n\n<p>GA4 s\u1ebd thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 kh\u00f4ng ch\u1ec9 c\u00e1ch c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c n\u00e0y s\u1ebd l\u00e0m vi\u1ec7c m\u00e0 c\u00f2n c\u00e1ch c\u00e1c m\u00f4 h\u00ecnh d\u1eef li\u1ec7u kh\u00e1c nhau s\u1ebd \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng v\u00e0 c\u00e1ch c\u00e1c s\u1ef1 ki\u1ec7n kh\u00e1c nhau s\u1ebd \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 s\u1eed d\u1ee5ng h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a ch\u00fang.<\/p>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 v\u1eady, th\u1ef1c t\u1ebf \u0111\u01a1n gi\u1ea3n l\u00e0 thay \u0111\u1ed5i t\u00edch h\u1ee3p d\u1eef li\u1ec7u c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau, ho\u1ea1t \u0111\u1ed9ng gi\u1eefa ch\u00fang v\u00e0 kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o cookie \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c c\u1eadp nh\u1eadt \u0111\u00e3 cho th\u1ea5y c\u00f4ng c\u1ee5 m\u1edbi n\u00e0y c\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u \u0111\u1ec3 cung c\u1ea5p.<\/p>\n\n\n\n<p>M\u1ed9t \u0111i\u1ec3m kh\u00e1c c\u1ea7n \u0111\u1ec1 c\u1eadp l\u00e0 \u0111\u1ecba ch\u1ec9 IP s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef, \u0111i\u1ec1u n\u00e0y l\u00e0m cho vi\u1ec7c l\u00e0m vi\u1ec7c v\u1edbi c\u00f4ng c\u1ee5 tr\u1edf n\u00ean kh\u1ea3 thi h\u01a1n nhi\u1ec1u v\u00ec n\u00f3 n\u1eb1m tr\u1ef1c ti\u1ebfp trong c\u00e1c nguy\u00ean t\u1eafc \u1ee9ng x\u1eed, th\u1ecfa thu\u1eadn v\u00e0 quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e2n nh\u1eafc cu\u1ed1i c\u00f9ng<\/h2>\n\n\n\n<p>V\u0103n b\u1ea3n h\u00f4m nay \u0111\u1ec1 c\u1eadp \u0111\u1ebfn Google Analytics l\u00e0 g\u00ec, t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng vi\u1ec7c l\u00e0m, c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng, nh\u1eefng thay \u0111\u1ed5i ch\u00ednh s\u1ebd x\u1ea3y ra v\u1edbi c\u00f4ng c\u1ee5 m\u1edbi cho n\u0103m 2023, c\u0169ng nh\u01b0 c\u00e1c th\u00f4ng tin chi ti\u1ebft kh\u00e1c v\u1ec1.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ef1c c\u1ea3n \u0111\u1ed1i v\u1edbi s\u1ef1 thay \u0111\u1ed5i, nh\u01b0ng kh\u00f4ng th\u1ec3 ch\u1ed1i c\u00e3i r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi s\u1ebd ph\u1ea3i th\u00edch nghi v\u1edbi \u0111\u1ecbnh d\u1ea1ng n\u1ec1n t\u1ea3ng m\u1edbi v\u00e0 c\u00f4ng ty c\u00e0ng s\u1edbm chu\u1ea9n b\u1ecb cho \u0111i\u1ec1u n\u00e0y th\u00ec s\u1ef1 thay \u0111\u1ed5i n\u00e0y s\u1ebd c\u00e0ng t\u1ed1t v\u00e0 th\u1eddi gian th\u00edch \u1ee9ng c\u00e0ng l\u00e2u.<\/p>\n\n\n\n<p>Khi ch\u00fang ta ngh\u0129 v\u1ec1 n\u00f3, r\u00f5 r\u00e0ng l\u00e0 nh\u1eefng l\u1ee3i th\u1ebf ch\u00ednh \u0111\u01b0\u1ee3c li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp v\u1edbi tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1ch c\u00f4ng ty c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c t\u1ed1t h\u01a1n v\u1edbi h\u1ecd \u0111\u1ec3 c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng \u0111i\u1ec1u t\u1ed1t nh\u1ea5t cho kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp trong ph\u1ec5u b\u00e1n h\u00e0ng, c\u00f4ng ty c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng th\u00f4ng qua c\u00f4ng c\u1ee5 v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng g\u1eb7p ph\u1ea3i, gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng h\u01a1n v\u00e0o th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>M\u1ed9t \u0111i\u1ec3m n\u1eefa l\u00e0 khi b\u1ea1n c\u00f3 \u0111\u1ee7 d\u1eef li\u1ec7u v\u1ec1 c\u00e1 t\u00ednh, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec mong \u0111\u1ee3i t\u1eeb h\u1ecd v\u00e0 c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo c\u1ee7a h\u1ecd, c\u0169ng gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c n\u01a1i t\u1eadp trung n\u1ed7 l\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd \u0111\u01b0\u1ee3c t\u1ea1o ra .<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 nh\u1eefng l\u1ee3i \u00edch n\u00e0y tr\u1edf n\u00ean c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c l\u1edbn h\u01a1n t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, nh\u1eefng ng\u01b0\u1eddi s\u1ebd c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1ec1 n\u1ed7 l\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, ngay c\u1ea3 khi h\u1ecd kh\u00f4ng tr\u1ef1c ti\u1ebfp c\u1ea3m nh\u1eadn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i hy v\u1ecdng v\u0103n b\u1ea3n n\u00e0y h\u1eefu \u00edch \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng thay \u0111\u1ed5i \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch cho n\u0103m 2023 c\u1ee7a Google Analytics. S\u1eed d\u1ee5ng v\u0103n b\u1ea3n n\u00e0y nh\u01b0 m\u1ed9t h\u01b0\u1edbng d\u1eabn v\u00e0 chu\u1ea9n b\u1ecb nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111i \u0111\u00fang h\u01b0\u1edbng trong k\u1ef7 nguy\u00ean m\u1edbi n\u00e0y c\u1ee7a Google.<\/p>\n\n\n\n<p><em>V\u0103n b\u1ea3n n\u00e0y ban \u0111\u1ea7u \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi nh\u00f3m blog <\/em><a href=\"https:\/\/www.guiadeinvestimento.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong><em>H\u01b0\u1edbng d\u1eabn \u0111\u1ea7u t\u01b0<\/em><\/strong><\/a><em>, n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y h\u00e0ng tr\u0103m n\u1ed9i dung th\u00f4ng tin tr\u00ean c\u00e1c ph\u00e2n \u0111o\u1ea1n kh\u00e1c nhau.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Google Analytics l\u00e0 c\u00f4ng c\u1ee5 ch\u00ednh \u0111\u1ec3 gi\u00fap nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c v\u00e0 th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1,<\/p>","protected":false},"author":7,"featured_media":3509,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95,11],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/kevinbk.com\/wp-content\/uploads\/2022\/07\/Google-analytics.jpg","_links":{"self":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3508"}],"collection":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/comments?post=3508"}],"version-history":[{"count":4,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3508\/revisions"}],"predecessor-version":[{"id":16328,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3508\/revisions\/16328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media\/3509"}],"wp:attachment":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media?parent=3508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/categories?post=3508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}