{"id":3236,"date":"2022-05-11T17:48:07","date_gmt":"2022-05-11T17:48:07","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=3236"},"modified":"2023-09-28T09:54:20","modified_gmt":"2023-09-28T09:54:20","slug":"blog-post-lead","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/vi\/blog-post-lead\/","title":{"rendered":"B\u00e0i \u0111\u0103ng tr\u00ean blog: M\u1eb9o bi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc c\u1ee7a b\u1ea1n th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng"},"content":{"rendered":"

Tr\u00ean internet, t\u1ea5t c\u1ea3 n\u1ed9i dung c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ec3 l\u00e0m cho ng\u01b0\u1eddi \u0111\u1ecdc c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh ch\u00ec<\/strong>. Khi ch\u00fang t\u00f4i ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ed1 lo\u1ea1i n\u1ed9i dung tr\u00ean internet, \u0111i\u1ec1u ch\u00fang t\u00f4i c\u00e2n nh\u1eafc nh\u1ea5t l\u00e0 t\u1ea1o ra t\u00e0i li\u1ec7u h\u1eefu \u00edch v\u00e0 \u0111\u1eb9p m\u1eaft. <\/p>\n\n\n\n

Trong m\u1ecdi tr\u01b0\u1eddng h\u1ee3p, khi ch\u00fang t\u00f4i t\u1ea1o b\u1ea5t k\u1ef3 lo\u1ea1i t\u00e0i li\u1ec7u n\u00e0o tr\u00ean internet, ch\u00fang t\u00f4i \u0111\u00f3ng vai tr\u00f2 c\u1ee7a c\u00e1c chuy\u00ean gia t\u00ecm c\u00e1ch thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd. <\/p>\n\n\n\n

N\u1ebfu b\u1ea1n l\u00e0m vi\u1ec7c \u0111\u1ec3 t\u1ea1o n\u1ed9i dung cho m\u1ed9t c\u00f4ng ty, b\u1ea1n n\u00ean bi\u1ebft r\u1eb1ng n\u1ebfu t\u1ed5 ch\u1ee9c \u0111\u00f3 kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng, th\u00ec s\u1ebd kh\u00f4ng c\u00f3 \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung. <\/p>\n\n\n\n

Theo c\u00e1ch n\u00e0y, \u0111i\u1ec1u c\u00f2n l\u1ea1i l\u00e0 ho\u00e0n thi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 sau n\u00e0y \u0111\u1ed9c gi\u1ea3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed9c gi\u1ea3 trung th\u00e0nh. <\/p>\n\n\n\n

Do \u0111\u00f3, n\u1ebfu blog c\u1ee7a b\u1ea1n t\u1eadp trung v\u00e0o c\u00e1c ch\u1ee7 \u0111\u1ec1 kinh doanh, h\u00e3y c\u1ed1 g\u1eafng l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng ph\u1ea7n m\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc quan t\u00e2m nh\u1ea5t, ch\u1eb3ng h\u1ea1n nh\u01b0 giao d\u1ecbch chi\u1ebft kh\u1ea5u tr\u00e1i phi\u1ebfu bao thanh to\u00e1n<\/strong><\/a>, do \u0111\u00f3 l\u00e0 s\u1ef1 gi\u1ea3i ph\u00f3ng c\u00e1c ngu\u1ed3n l\u1ef1c c\u00f3 th\u1ec3 r\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng ty. <\/p>\n\n\n\n

N\u1ed9i dung b\u1ea1n ph\u00e1t tri\u1ec3n kh\u00f4ng ch\u1ec9 nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u00e1o d\u1ee5c kh\u00e1n gi\u1ea3 m\u00e0 c\u00f2n gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd v\u00e0 gi\u00fap h\u1ecd gi\u1ea3i tr\u00ed. <\/p>\n\n\n\n

C\u0169ng c\u1ea7n l\u01b0u \u00fd r\u1eb1ng quy tr\u00ecnh mua h\u00e0ng \u0111\u00e3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Th\u00f4ng qua internet, c\u00f9ng v\u1edbi ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n \u0111\u1ec3 c\u00e1c c\u00f4ng ty x\u00e2y d\u1ef1ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. <\/p>\n\n\n\n

\u0110\u01b0\u01a1ng nhi\u00ean, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb b\u1eaft \u0111\u1ea7u \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ec3 c\u1ea3i thi\u1ec7n giao ti\u1ebfp c\u1ee7a c\u00f4ng ty v\u1edbi m\u1ee5c \u0111\u00edch t\u1ea1o ra n\u1ed9i dung chi\u1ebfn l\u01b0\u1ee3c. <\/p>\n\n\n\n

\u0110\u1ed5i l\u1ea1i, giao ti\u1ebfp l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 <\/strong>thi\u1ebft k\u1ebf k\u1ebft c\u1ea5u kim lo\u1ea1i m\u00e1i<\/strong><\/a>, v\u00ed d\u1ee5, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch linh ho\u1ea1t, ng\u0103n ng\u1eeba c\u00e1c l\u1ed7i c\u00f3 th\u1ec3 x\u1ea3y ra. <\/p>\n\n\n\n

Th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn, c\u00f4ng ty s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng b\u01b0\u1edbc m\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc ph\u1ea3i tr\u1ea3i qua \u0111\u1ec3 cu\u1ed1i c\u00f9ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. <\/p>\n\n\n\n

Khi n\u1ed9i dung c\u1ee7a b\u1ea1n qu\u1ea3n l\u00fd \u0111\u1ec3 t\u1ea1o ra ng\u00e0y c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, h\u1ecd s\u1ebd ph\u1ea3n \u00e1nh tr\u1ef1c ti\u1ebfp v\u1ec1 gi\u1ea3i ph\u00e1p b\u1ea1n \u0111ang \u0111\u1ec1 xu\u1ea5t th\u00f4ng qua n\u1ed9i dung \u0111ang \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n. <\/p>\n\n\n\n

Khi b\u1ea1n \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, s\u1ebd t\u1ef1 \u0111\u1ed9ng c\u00f3 nh\u1eefng c\u01a1 h\u1ed9i kinh doanh m\u1edbi. <\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch n\u00e0y, blog c\u1ee7a b\u1ea1n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn h\u1ed9p tr\u01b0\u1ee3t k\u00ednh hi\u1ec3n vi<\/strong><\/a>, b\u1ea1n n\u00ean xem x\u00e9t c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i tr\u00ed b\u1eb1ng n\u1ed9i dung m\u00e0 b\u1ea1n ph\u00e1t tri\u1ec3n. <\/p>\n\n\n\n

S\u1edf d\u0129 nh\u1eefng c\u01a1 h\u1ed9i n\u00e0y b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n l\u00e0 do c\u00f3 th\u1ec3 h\u01b0\u1edbng n\u1ed9i dung \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng<\/a>.\u00a0<\/p>\n\n\n\n

Do \u0111\u00f3, khi t\u1ea1o n\u1ed9i dung c\u1ee7a b\u1ea1n, h\u00e3y nh\u1edb r\u1eb1ng ch\u1ee7 \u0111\u1ec1 v\u00e0 c\u00e1c t\u1eeb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ea3i h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp. <\/p>\n\n\n\n

Tr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c n\u00f3i v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn l\u1ed1i s\u1ed1ng kh\u00f4ng c\u00f3 \u00edch g\u00ec, v\u00ec blog c\u1ee7a b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eefng l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng trong <\/strong>c\u00f4ng ty r\u00e0o c\u1ea3n \u00e2m thanh<\/strong><\/a> ho\u1eb7c li\u00ean quan. <\/p>\n\n\n\n

N\u00f3i c\u00e1ch kh\u00e1c, h\u00e3y nh\u1eafm m\u1ee5c ti\u00eau n\u1ed9i dung \u0111\u1ebfn ki\u1ec3u ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m b\u1ea1n b\u00e1n tr\u00ean trang web c\u1ee7a m\u00ecnh. N\u1ebfu b\u1ea1n t\u1ea1o n\u1ed9i dung kh\u00f4ng li\u00ean quan \u0111\u1ebfn b\u00e1n h\u00e0ng, h\u00e3y c\u1ed1 g\u1eafng ph\u00e1t tri\u1ec3n c\u00e1c t\u00e0i li\u1ec7u th\u1ef1c s\u1ef1 khi\u1ebfn c\u00f4ng ch\u00fang quan t\u00e2m. <\/p>\n\n\n\n

N\u00f3i chung, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00fap l\u00e0m cho qu\u00e1 tr\u00ecnh kinh doanh hi\u1ec7u qu\u1ea3 h\u01a1n, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 do \u0111\u00f3, c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty. <\/p>\n\n\n\n

Tr\u01b0\u1edbc khi \u0111i \u0111\u1ebfn c\u00e1c th\u1ee7 thu\u1eadt, c\u1ea7n ph\u1ea3i ng\u1eef c\u1ea3nh h\u00f3a ch\u1ee7 \u0111\u1ec1, gi\u1ea3i th\u00edch ban \u0111\u1ea7u v\u1ec1 c\u00e1c c\u00e2u d\u1eabn l\u00e0 g\u00ec. \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi, thu\u1eadt ng\u1eef n\u00e0y v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn, v\u00ec v\u1eady c\u1ea7n gi\u1ea3i th\u00edch kh\u00e1i ni\u1ec7m v\u1ec1 n\u00f3. <\/p>\n\n\n\n

Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 g\u00ec?<\/h2>\n\n\n\n

N\u00f3i t\u00f3m l\u1ea1i, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 ti\u1ec1m n\u0103ng r\u1ea5t l\u1edbn tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai. <\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi khi nghi\u00ean c\u1ee9u c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u01b0 <\/strong>m\u00f4i gi\u1edbi h\u1ea3i quan h\u1eadu c\u1ea7n<\/strong><\/a>, v\u00ed d\u1ee5, b\u1eb1ng m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3, th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn l\u00e0m vi\u1ec7c trong khu v\u1ef1c ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 nghi\u00ean c\u1ee9u c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng. <\/p>\n\n\n\n

Trong blog, \u0111\u1ed9c gi\u1ea3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn c\u00e1c ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn h\u00e0ng ng\u00e0y. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ch\u00fang t\u00f4i \u0111ang t\u00ecm c\u00e1ch \u0111\u1ec3 thu h\u00fat nh\u1eefng \u0111\u1ed9c gi\u1ea3 n\u00e0y b\u1eb1ng c\u00e1ch n\u00e0o \u0111\u00f3 quan t\u00e2m \u0111\u1ebfn nh\u1eefng g\u00ec blog cung c\u1ea5p. <\/p>\n\n\n\n

Qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m kh\u01a1i d\u1eady s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc. Tr\u00ean internet, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a blog n\u00f3i v\u1ec1 cho thu\u00ea tu\u1ed1c n\u01a1 v\u00edt \u0111i\u1ec7n<\/strong><\/a>, ch\u1eb3ng h\u1ea1n, h\u00e3y c\u00e2n nh\u1eafc \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng l\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3. <\/p>\n\n\n\n

Tuy nhi\u00ean, qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i kh\u00f4ng gi\u1edbi h\u1ea1n ch\u1ec9 \u0111\u1ec3 kh\u01a1i d\u1eady s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ed1i v\u1edbi c\u00e1c \u01b0u \u0111\u00e3i c\u1ee7a trang web. N\u00f3 c\u0169ng l\u00e0 v\u1ec1 vi\u1ec7c h\u01b0\u1edbng d\u1eabn h\u1ecd tr\u00ean h\u00e0nh tr\u00ecnh n\u00e0y, th\u01b0\u1eddng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 kh\u00f3 kh\u0103n cho nh\u1eefng ng\u01b0\u1eddi tham gia. <\/p>\n\n\n\n

\u0110\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc th\u1ef1c s\u1ef1 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, anh ta c\u1ea7n cung c\u1ea5p th\u00f4ng tin t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho vi\u1ec7c li\u00ean h\u1ec7 gi\u1eefa blog v\u00e0 blog. \u0110\u00e2y l\u00e0 c\u00e1ch m\u1ed9t blog n\u00f3i v\u1ec1 L\u1eafp \u0111\u1eb7t camera quan s\u00e1t chung c\u01b0<\/strong><\/a>, qu\u1ea3n l\u00fd \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, \u0111i\u1ec1u n\u00e0y l\u00e0 do ng\u01b0\u1eddi \u0111\u1ecdc cu\u1ed1i c\u00f9ng r\u1eddi kh\u1ecfi danh s\u00e1ch li\u00ean h\u1ec7 c\u1ee7a h\u1ecd \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 l\u1eadp ng\u00e2n s\u00e1ch trong t\u01b0\u01a1ng lai. <\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch n\u00e0y, blog c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed1i quan h\u1ec7 v\u1edbi \u0111\u1ed9c gi\u1ea3 \u0111\u1ec3 sau n\u00e0y, h\u1ecd c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. <\/p>\n\n\n\n

\u0110\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi \u0111\u1ecdc cung c\u1ea5p d\u1eef li\u1ec7u c\u1ee7a h\u1ecd, blog c\u1ea7n ph\u1ea3i \u0111\u01b0a ra m\u1ed9t s\u1ed1 ph\u1ea7n th\u01b0\u1edfng cho vi\u1ec7c l\u00e0m \u0111\u00f3. H\u00e0nh \u0111\u1ed9ng n\u00e0y li\u00ean quan \u0111\u1ebfn ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, li\u00ean quan \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc v\u00e0 Ti\u1ebfp th\u1ecb n\u1ed9i dung. <\/p>\n\n\n\n

Nh\u00ecn chung, qu\u00e1 tr\u00ecnh n\u00e0y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch cung c\u1ea5p n\u1ed9i dung v\u00e0 t\u00e0i li\u1ec7u c\u00f3 th\u1ec3 kh\u01a1i d\u1eady s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc, cung c\u1ea5p n\u1ed9i dung thay th\u1ebf \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n chi ti\u1ebft h\u01a1n. <\/p>\n\n\n\n

Do \u0111\u00f3, ch\u00fang ta c\u00f3 th\u1ec3 k\u1ebft lu\u1eadn r\u1eb1ng vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng gi\u00fap nh\u1eadn ra c\u00e1c ph\u00e2n t\u00edch ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai v\u00e0 v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00f4ng ty \u0111\u00e3 \u00e1p d\u1ee5ng. <\/p>\n\n\n\n

Th\u1eddi \u0111i\u1ec3m blog quy\u1ebft \u0111\u1ecbnh chuy\u1ec3n \u0111\u1ed5i \u0111\u1ed9c gi\u1ea3 c\u1ee7a m\u00ecnh th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1ef1 nhi\u00ean nh\u00f3m s\u1ebd c\u00f3 n\u0103ng su\u1ea5t th\u01b0\u01a1ng m\u1ea1i cao h\u01a1n. <\/p>\n\n\n\n

Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h2>\n\n\n\n

\u0110\u1ec3 h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i n\u00e0y, c\u00f3 m\u1ed9t ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng n\u00e0y t\u1ed1t h\u01a1n. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, c\u00e1c danh m\u1ee5c l\u00e0:<\/p>\n\n\n\n

  • Ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u l\u1ea1nh l\u00f9ng: ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u00e3 cung c\u1ea5p th\u00f4ng tin, nh\u01b0ng kh\u00f4ng theo d\u00f5i;<\/li>
  • D\u1eabn \u0111\u1ea7u trong giai \u0111o\u1ea1n nu\u00f4i d\u01b0\u1ee1ng: kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng;<\/li>
  • Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng: kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u01b0a s\u1eb5n s\u00e0ng \u0111\u1ec3 mua;<\/li>
  • D\u1eabn \u0111\u1ea7u trong qu\u00e1 tr\u00ecnh t\u00e1i ch\u1ebf: kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd mua l\u1ea1i;<\/li>
  • Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 ti\u00eau chu\u1ea9n: kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 quen thu\u1ed9c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/li><\/ul>\n\n\n\n

    Nh\u01b0ng c\u00e2u h\u1ecfi v\u1eabn l\u00e0: l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra lo\u1ea1i n\u1ed9i dung n\u00e0y? V\u00ec l\u00fd do n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 li\u1ec7t k\u00ea m\u1ed9t s\u1ed1 m\u1eb9o c\u00f3 th\u1ec3 r\u1ea5t h\u1eefu \u00edch khi t\u1ea1o t\u00e0i li\u1ec7u cho c\u00f4ng ty c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n

    1. S\u1eed d\u1ee5ng CTA h\u00ecnh \u1ea3nh <\/h3>\n\n\n\n

    Trong th\u1ef1c t\u1ebf, vi\u1ec7c s\u1eed d\u1ee5ng banner th\u1eadm ch\u00ed c\u00f3 th\u1ec3 h\u1eefu \u00edch, nh\u01b0ng ch\u00fang ta ph\u1ea3i bi\u1ebft c\u00e1ch l\u00e0m vi\u1ec7c v\u1edbi ch\u00fang \u0111\u1ec3 tr\u00e1nh hi\u1ec7n t\u01b0\u1ee3ng banner b\u1ecb m\u00f9. <\/p>\n\n\n\n

    Thu\u1eadt ng\u1eef m\u00f9 \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0o n\u0103m 1998, trong m\u1ed9t b\u00e0i b\u00e1o h\u1ecdc thu\u1eadt \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Jan Panero Benway v\u00e0 David M. Lane. N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1ea3i th\u00edch r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 h\u1ecdc c\u00e1ch b\u1ecf qua n\u1ed9i dung tr\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t qu\u1ea3ng c\u00e1o, b\u00ean c\u1ea1nh m\u1ed9t qu\u1ea3ng c\u00e1o ho\u1eb7c xu\u1ea5t hi\u1ec7n \u1edf nh\u1eefng n\u01a1i th\u01b0\u1eddng c\u00f3 qu\u1ea3ng c\u00e1o. <\/p>\n\n\n\n

    B\u1eb1ng c\u00e1ch n\u00e0y, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u1eb7t c\u00e1c bi\u1ec3u ng\u1eef m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c trong m\u1ed9t b\u00e0i \u0111\u0103ng blog. Trong th\u1ef1c t\u1ebf, ch\u1ec9 c\u1ea7n t\u01b0\u1edfng t\u01b0\u1ee3ng m\u1ed9t b\u00e0i \u0111\u0103ng v\u1ec1 ph\u1ee5 gia ki\u1ec1m h\u00f3a<\/strong>, n\u01a1i h\u1ecd \u0111\u1eb7t CTA h\u00ecnh \u1ea3nh m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng b\u1eb1ng n\u1ed9i dung kh\u00e1c. <\/p>\n\n\n\n

    Tr\u00ean th\u1ef1c t\u1ebf, CTA l\u00e0 nh\u1eefng n\u00fat cho ph\u00e9p ng\u01b0\u1eddi \u0111\u1ecdc truy c\u1eadp v\u00e0o t\u00e0i li\u1ec7u thay th\u1ebf kh\u00e1c, theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3, s\u1ebd khi\u1ebfn anh ta quan t\u00e2m \u0111\u1ebfn c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00e1c trong blog. Do \u0111\u00f3, m\u1eb9o \u0111\u1ea7u ti\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e2n b\u1ed5 CTA \u1edf \u0111\u1ecbnh d\u1ea1ng bi\u1ec3u ng\u1eef. <\/p>\n\n\n\n

    2. V\u0103n b\u1ea3n CTA<\/h3>\n\n\n\n

    B\u1ea5t k\u1ef3 ai \u0111\u00e3 quen v\u1edbi vi\u1ec7c vi\u1ebft c\u00e1c v\u0103n b\u1ea3n ti\u1ebfp th\u1ecb n\u00f3i chung \u0111\u1ec1u bi\u1ebft t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c li\u00ean k\u1ebft ng\u01b0\u1ee3c n\u1ed9i b\u1ed9 v\u00e0 b\u00ean ngo\u00e0i \u0111\u1ed1i v\u1edbi SEO. Trong qu\u00e1 tr\u00ecnh n\u00e0y, m\u1ed9t ph\u1ea7n nh\u1eefng ng\u01b0\u1eddi n\u00e0y cu\u1ed1i c\u00f9ng qu\u00ean r\u1eb1ng nh\u1eefng li\u00ean k\u1ebft n\u00e0y c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ea1nh m\u1ebd nh\u01b0 th\u1ebf n\u00e0o. <\/p>\n\n\n\n

    Khi t\u1ea1o b\u1ea3n sao c\u1ee7a b\u1ea1n, h\u00e3y nh\u1edb bao g\u1ed3m m\u1ed9t v\u00e0i trang \u0111\u00edch t\u1eeb s\u00e1ch \u0111i\u1ec7n t\u1eed, h\u1ed9i th\u1ea3o tr\u00ean web ho\u1eb7c b\u1ea5t k\u1ef3 \u01b0u \u0111\u00e3i n\u00e0o kh\u00e1c c\u00f3 th\u1ec3 l\u00e0m t\u0103ng s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ed1i v\u1edbi blog c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n

    \u0110\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb, b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc vi\u1ec7c \u0111\u1eb7t c\u00e1c li\u00ean k\u1ebft \u1edf \u0111\u1ea7u \u0111o\u1ea1n v\u0103n ho\u1eb7c \u1edf cu\u1ed1i ch\u00fang. <\/p>\n\n\n\n

    3. C\u1eeda s\u1ed5 b\u1eadt l\u00ean<\/h3>\n\n\n\n

    \u0110\u1ed1i v\u1edbi h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi, c\u1eeda s\u1ed5 b\u1eadt l\u00ean c\u00f3 th\u1ec3 kh\u00e1 kh\u00f3 ch\u1ecbu. Nh\u01b0ng c\u00e1ch m\u1ecdi ng\u01b0\u1eddi \u0111\u1eb7t ch\u00fang khi\u1ebfn h\u1ecd t\u1ee9c gi\u1eadn. <\/p>\n\n\n\n

    T\u00f9y thu\u1ed9c v\u00e0o c\u00e1ch b\u1ea1n \u0111\u1eb7t t\u00ednh n\u0103ng n\u00e0y, nh\u01b0 nh\u00f3m c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog theo ch\u1ee7 \u0111\u1ec1 ch\u00ednh v\u00e0 sau \u0111\u00f3 t\u1ea1o m\u1ed9t c\u1eeda s\u1ed5 b\u1eadt l\u00ean li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 \u0111ang \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft. <\/p>\n\n\n\n

    Cu\u1ed1i c\u00f9ng, h\u00e3y c\u00e2n nh\u1eafc \u0111\u01b0a ng\u01b0\u1eddi \u0111\u1ecdc c\u1ee7a b\u1ea1n \u0111\u1ebfn m\u1ed9t trang c\u00f3 th\u1ec3 b\u1ed5 sung cho ch\u1ee7 \u0111\u1ec1 m\u00e0 h\u1ecd \u0111ang xem, nh\u01b0ng b\u1eb1ng c\u00e1ch n\u00e0o \u0111\u00f3, h\u1ecd c\u0169ng c\u00f3 th\u1ec3 quan t\u00e2m \u0111\u1ebfn c\u00e1c \u01b0u \u0111\u00e3i \u0111\u01b0\u1ee3c li\u00ean k\u1ebft \u0111\u1ebfn blog c\u1ee7a b\u1ea1n. <\/p>","protected":false},"excerpt":{"rendered":"

    Tr\u00ean internet, t\u1ea5t c\u1ea3 n\u1ed9i dung c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ec3 khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u.<\/p>","protected":false},"author":7,"featured_media":3237,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,11],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/kevinbk.com\/wp-content\/uploads\/2022\/05\/lead.jpg","_links":{"self":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3236"}],"collection":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/comments?post=3236"}],"version-history":[{"count":1,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3236\/revisions"}],"predecessor-version":[{"id":16318,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3236\/revisions\/16318"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media\/3237"}],"wp:attachment":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media?parent=3236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/categories?post=3236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}