{"id":3229,"date":"2022-05-06T09:19:00","date_gmt":"2022-05-06T09:19:00","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=3229"},"modified":"2023-09-28T09:54:20","modified_gmt":"2023-09-28T09:54:20","slug":"metricas-mensuracao-dados","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/vi\/so-lieu-do-luong-du-lieu\/","title":{"rendered":"Ch\u1ec9 s\u1ed1: t\u00ecm hi\u1ec3u c\u00e1ch \u0111o l\u01b0\u1eddng d\u1eef li\u1ec7u c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a b\u1ea1n"},"content":{"rendered":"<p>B\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o mu\u1ed1n m\u1edf r\u1ed9ng trong th\u1ecb tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u1ea7n ph\u1ea3i quy \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, <strong>s\u1ed1 li\u1ec7u<\/strong> v\u00e0 l\u00e0m th\u1ebf n\u00e0o b\u1ea1n s\u1ebd ti\u1ebfp c\u1eadn h\u1ecd, sau t\u1ea5t c\u1ea3, ch\u1ec9 v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c l\u1eadp k\u1ebf ho\u1ea1ch t\u1ed1t s\u1ebd \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t v\u00e0 s\u1ebd mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t.<\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t l\u00e0 trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, n\u01a1i m\u00e0 internet c\u00f3 m\u1ed9t l\u01b0\u1ee3ng \u0111\u1ed1i t\u01b0\u1ee3ng n\u0103ng \u0111\u1ed9ng v\u00e0 d\u1ec5 thay \u0111\u1ed5i nh\u01b0 v\u1eady, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea3i lu\u00f4n nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c b\u1ea5t k\u1ef3 thay \u0111\u1ed5i n\u00e0o c\u00f3 th\u1ec3 x\u1ea3y ra cho c\u1ea3 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a h\u1ecd v\u00e0 ch\u00ednh th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Nh\u01b0ng tr\u01b0\u1edbc \u0111\u00f3, c\u1ea7n ph\u1ea3i hi\u1ec3u r\u1ea5t r\u00f5 v\u1ec1 kh\u00e1i ni\u1ec7m s\u1ed1 li\u1ec7u v\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang l\u1ea1i c\u1ea7n thi\u1ebft trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 trong ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, b\u1ea5t k\u1ec3 tr\u1ecdng t\u00e2m c\u1ee7a c\u00f4ng ty l\u00e0 <strong>thi\u1ebft b\u1ecb \u0111\u1ea7u cu\u1ed1i th\u1ee7y l\u1ef1c<\/strong> ho\u1eb7c b\u00e1n d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<p>Do \u0111\u00f3, b\u00e0i vi\u1ebft h\u00f4m nay s\u1ebd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn to\u00e0n b\u1ed9 kh\u00e1i ni\u1ec7m v\u1ec1 s\u1ed1 li\u1ec7u, c\u00e1ch ch\u00fang ho\u1ea1t \u0111\u1ed9ng, t\u00ednh n\u0103ng c\u1ee7a ch\u00fang l\u00e0 g\u00ec, s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ch\u00fang v\u00e0 KPI (Key Performance Indicator), c\u0169ng nh\u01b0 nh\u1eefng l\u1ee3i \u00edch v\u00e0 l\u1ee3i th\u1ebf c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng khi \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n<p>Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi doanh nghi\u1ec7p l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a m\u1ecdi c\u00f4ng ty, x\u00e9t cho c\u00f9ng, ch\u00ednh th\u00f4ng qua mua h\u00e0ng v\u00e0 t\u01b0\u01a1ng t\u00e1c, c\u00f4ng ty ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng v\u00e0 th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh v\u1edbi internet .<\/p>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 v\u1eady, m\u00e0 ngay c\u1ea3 vi\u1ec7c b\u00e1n m\u1ed9t <a href=\"http:\/\/brantengenharia.com\/porta-paletes\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>xe t\u1ea3i pallet<\/strong><\/a> c\u00f3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb1ng sau n\u00f3, t\u00ecm ki\u1ebfm m\u1ed9t s\u1ed1 doanh s\u1ed1 b\u00e1n h\u00e0ng, t\u01b0\u01a1ng t\u00e1c, chia s\u1ebb v\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn, t\u1ea5t c\u1ea3 nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u01b0a c\u00f4ng ty \u0111i xa h\u01a1n v\u00e0 gi\u00fap \u0111o l\u01b0\u1eddng c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c nhau li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n v\u00e0 r\u1ea5t tr\u1ef1c ti\u1ebfp, ch\u00fang ta c\u00f3 th\u1ec3 hi\u1ec3u metrics l\u00e0 th\u01b0\u1edbc \u0111o \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t c\u1ee7a m\u1ed9t quy tr\u00ecnh. V\u00e0, v\u00ec m\u1ed9t c\u00f4ng ty c\u00f3 m\u1ed9t s\u1ed1 trong s\u1ed1 h\u1ecd, n\u00ean c\u00e1c bi\u1ec7n ph\u00e1p \u0111\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng t\u1ed1t.<\/p>\n\n\n\n<p>Do \u0111\u00f3, vi\u1ec7c t\u00ednh to\u00e1n s\u1ed1 l\u1ea7n b\u00e1n h\u00e0ng trong th\u00e1ng c\u1ee7a m\u1ed9t<strong> <\/strong><a href=\"https:\/\/www.breaksoft.com.br\/sistema-comercial\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u1ec7 th\u1ed1ng th\u01b0\u01a1ng m\u1ea1i<\/strong><\/a> X, ho\u1eb7c s\u1ed1 ng\u01b0\u1eddi ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c c\u1ee7a c\u00f4ng ty, ch\u1eb3ng h\u1ea1n nh\u01b0 \u00e1o ph\u00f4ng c\u00e1 nh\u00e2n h\u00f3a, ch\u1ec9 l\u00e0 m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c lo\u1ea1i h\u00ecnh kinh doanh v\u00e0 th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, s\u1ed1 li\u1ec7u l\u00e0 c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c m\u1ed9t chi\u1ebfn d\u1ecbch ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c c\u00f3 kh\u1ea3 thi hay kh\u00f4ng, \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t lo\u1ea1i la b\u00e0n, lu\u00f4n ch\u1ec9 cho b\u1ea1n con \u0111\u01b0\u1eddng ph\u1ea3i \u0111i v\u00e0o l\u00fac n\u00e0y.<\/p>\n\n\n\n<p>Do \u0111\u00f3, c\u00e1c ch\u1ee7 \u0111\u1ec1 sau \u0111\u00e2y s\u1ebd bao g\u1ed3m m\u1ed9t lo\u1ea1t c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 gi\u1ea3i th\u00edch t\u1ed1t h\u01a1n v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, c\u00f3 th\u1ec3 l\u00e0 h\u1eadu c\u1ea7n ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 <strong>T\u01b0 v\u1ea5n CNTT<\/strong>. N\u1ebfu kh\u00f4ng c\u00f3 th\u00eam qu\u1ea3ng c\u00e1o, h\u00e3y ki\u1ec3m tra n\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kh\u00e1m ph\u00e1 kh\u00e1i ni\u1ec7m v\u1ec1 s\u1ed1 li\u1ec7u<\/h2>\n\n\n\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 hi\u1ec3u nh\u1eefng s\u1ed1 li\u1ec7u n\u00e0y quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u m\u1ed9t ch\u00fat \u1edf \u0111\u1ea7u b\u00e0i vi\u1ebft n\u00e0y. Ch\u00fang l\u00e0 c\u01a1 s\u1edf cho b\u1ea5t k\u1ef3 quy\u1ebft \u0111\u1ecbnh n\u00e0o c\u1ee7a c\u00f4ng ty b\u1ea1n v\u00e0 \u0111i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0, n\u1ebfu m\u1ed9t s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng v\u00e0 t\u00ednh to\u00e1n sai, t\u1ea5t c\u1ea3 c\u00e1c quy tr\u00ecnh kh\u00e1c c\u1ee7a c\u00f4ng ty b\u1ea1n, th\u1eadm ch\u00ed c\u1ea3 m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, s\u1ebd b\u1ecb sai l\u1ec7ch, khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u r\u1eb1ng n\u00f3 c\u00f3 l\u00e3i ho\u1eb7c kh\u00f4ng kh\u1ea3 thi l\u1eafm, c\u00f3 th\u00e1i \u0111\u1ed9 sai l\u1ea7m.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u1eeb <strong>c\u00f4ng ty t\u01b0 v\u1ea5n m\u00f4i tr\u01b0\u1eddng<\/strong> ngay c\u1ea3 nh\u1eefng nh\u00e0 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m l\u1edbn. Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng kh\u00f4ng k\u00e9m l\u00e0 bi\u1ebft c\u00e1ch ph\u00e2n bi\u1ec7t c\u00e1c ch\u1ec9 s\u1ed1 v\u1edbi KPI n\u1ed5i ti\u1ebfng, l\u00e0 c\u00e1c Ch\u1ec9 s\u1ed1 Hi\u1ec7u su\u1ea5t Ch\u00ednh n\u1ed5i ti\u1ebfng.<\/p>\n\n\n\n<p>Ch\u1ec9 s\u1ed1 kh\u00f4ng c\u00f3 g\u00ec kh\u00e1c h\u01a1n l\u00e0 th\u00f4ng tin c\u00f3 li\u00ean quan v\u1ec1 m\u1ed9t h\u00e0nh \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh m\u00e0 c\u00f4ng ty \u0111\u00e3 th\u1ef1c hi\u1ec7n, trong khi KPI l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t h\u00e0nh \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh. \u0110\u00f3 l\u00e0, m\u1ed9t l\u00e0 s\u1ef1 li\u00ean t\u1ee5c, m\u1ed9t chu\u1ed7i c\u1ee7a c\u00e1i tr\u01b0\u1edbc.<\/p>\n\n\n\n<p>Nh\u01b0ng \u0111\u1ec3 t\u00ednh to\u00e1n c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 v\u1eady, b\u1ea1n c\u1ea7n c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng d\u1eef li\u1ec7u gi\u00fap b\u1ea1n l\u00e0m vi\u1ec7c v\u1edbi r\u1ea5t nhi\u1ec1u th\u00f4ng tin v\u1ec1 <a href=\"http:\/\/ncsolucoes.com.br\/empresa-desenvolvimento-software\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>c\u00f4ng ty ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m<\/strong><\/a>, x\u00e9t cho c\u00f9ng, c\u00f4ng ngh\u1ec7 \u0111\u00e3 ph\u00e1t tri\u1ec3n v\u00e0 n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00f3 l\u1ee3i cho t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Do \u0111\u00f3, m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay l\u00e0:<\/p>\n\n\n\n<ul><li>Google Analytics;<\/li><li>SEMrush;<\/li><li><a href=\"https:\/\/kevinbk.com\/vi\/google-search-console\/\" target=\"_blank\" data-type=\"URL\" data-id=\"http:\/\/kevinbk.com\/\/google-search-console\/\" rel=\"noreferrer noopener\">Google Search Console<\/a>;<\/li><li>N\u00e9t nh\u1ecdn.<\/li><\/ul>\n\n\n\n<p>M\u1ed7i ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang v\u00e0 t\u00f9y thu\u1ed9c v\u00e0o m\u1ed7i c\u00f4ng ty \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh c\u00e1i n\u00e0o \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t nhu c\u1ea7u c\u1ee7a h\u1ecd. T\u1ea5t nhi\u00ean, c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n m\u1ed9t c\u00f4ng c\u1ee5, t\u1ea5t c\u1ea3 ph\u1ee5 thu\u1ed9c v\u00e0o nh\u1eefng g\u00ec c\u00f4ng ty \u0111ang t\u00ecm ki\u1ebfm v\u00e0 c\u1ea7n.<\/p>\n\n\n\n<p>V\u1edbi suy ngh\u0129 \u0111\u00f3, ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 nghi ng\u1edd v\u1ec1 s\u1ed1 li\u1ec7u n\u00e0o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u n\u00e0y mang l\u1ea1i l\u1ee3i \u00edch nh\u01b0 th\u1ebf n\u00e0o cho m\u1ecdi lo\u1ea1i h\u00ecnh kinh doanh, th\u1eadm ch\u00ed l\u00e0 <a href=\"https:\/\/www.cristalflex.ind.br\/distribuidor-fibra-vidro\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>m\u00e1y r\u00fat s\u1ee3i th\u1ee7y tinh<\/strong><\/a>. Ki\u1ec3m tra c\u00e1c ch\u1ee7 \u0111\u1ec1 d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 KPI \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t<\/h2>\n\n\n\n<p>Gi\u1edd \u0111\u00e2y, t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 KPI \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a b\u1ea1n \u0111\u00e3 r\u00f5 r\u00e0ng h\u01a1n m\u1ed9t ch\u00fat, \u0111\u00e3 \u0111\u1ebfn l\u00fac t\u00ecm hi\u1ec3u m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Do \u0111\u00f3, h\u00e3y ki\u1ec3m tra m\u1ed9t s\u1ed1 b\u00ean d\u01b0\u1edbi m\u00e0 th\u1ecb tr\u01b0\u1eddng s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch quy\u1ebft \u0111o\u00e1n h\u01a1n v\u00e0 \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t hay x\u1ea5u trong <strong>qu\u1ea3n l\u00fd ch\u1ea5t th\u1ea3i<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">01 - V\u00e9 trung b\u00ecnh<\/h3>\n\n\n\n<p>N\u00f3i m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp, v\u00e9 trung b\u00ecnh cho th\u1ea5y gi\u00e1 tr\u1ecb doanh s\u1ed1 c\u1ee7a b\u1ea1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian do c\u00f4ng ty quy \u0111\u1ecbnh tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 n\u00f3 c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb l\u1ee3i nhu\u1eadn trung b\u00ecnh tr\u00ean m\u1ed7i chi\u1ebfn d\u1ecbch, s\u1ea3n ph\u1ea9m ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i m\u00e0 c\u00f4ng ty th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, n\u00f3 ti\u1ebft l\u1ed9 m\u1ed9t c\u00e1ch kh\u00e1 th\u00f4 thi\u1ec3n v\u1ec1 m\u1ee9c \u0111\u1ed9 m\u00e0 b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng \u0111\u00e3 qu\u1ea3n l\u00fd \u0111\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn tr\u00ean m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3. Tuy nhi\u00ean, c\u1ea7n h\u1ebft s\u1ee9c l\u01b0u \u00fd v\u00ec kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o doanh s\u1ed1 b\u00e1n h\u00e0ng ch\u1ec9 li\u00ean quan \u0111\u1ebfn m\u1ed9t quy tr\u00ecnh, do \u0111\u00f3, c\u1ea7n c\u00f3 s\u1ef1 nh\u1ea1y c\u1ea3m nh\u1ea5t \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi th\u01b0\u1edbc \u0111o n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">02 - ROI<\/h3>\n\n\n\n<p>T\u1eeb vi\u1ebft t\u1eaft n\u00e0y l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a thu\u1eadt ng\u1eef L\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0, ho\u1eb7c trong ti\u1ebfng Anh, <em>L\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0<\/em>. C\u00f3 th\u1ec3 hi\u1ec3u v\u00e0 n\u00f3i r\u1eb1ng n\u00f3 l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o cho bi\u1ebft m\u1ee9c \u0111\u1ed9 sinh l\u1eddi c\u1ee7a m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0, t\u1ee9c l\u00e0 s\u1ed1 ti\u1ec1n \u0111\u00e3 huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c v\u1edbi m\u1ed9t s\u1ed1 kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>N\u00f3 r\u1ea5t h\u1eefu \u00edch ch\u1ee7 y\u1ebfu cho b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb c\u1ee7a c\u00e1c c\u00f4ng ty, ch\u1ee7 y\u1ebfu \u0111\u1ec3 t\u00ednh to\u00e1n c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1eb7c bi\u1ec7t, ch\u1eb3ng h\u1ea1n nh\u01b0 Ng\u00e0y c\u1ee7a M\u1eb9, L\u1ec5 Gi\u00e1ng sinh, trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 r\u1ea5t kh\u00f3 \u0111\u1ec3 qu\u1ea3n l\u00fd doanh nghi\u1ec7p c\u1ee7a b\u1ea1n n\u1ebfu kh\u00f4ng c\u00f3 s\u1ed1 li\u1ec7u n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">03 - CPL<\/h3>\n\n\n\n<p>Ch\u1ec9 s\u1ed1 n\u00e0y l\u00e0 t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a Cost per Lead v\u00e0 n\u00f3i m\u1ed9t c\u00e1ch r\u1ea5t tr\u1ef1c ti\u1ebfp, n\u00f3 l\u00e0 gi\u00e1 m\u00e0 c\u00f4ng ty b\u1ea1n ph\u1ea3i tr\u1ea3, chi ph\u00ed v\u00e0 chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u00f4ng qua ti\u1ebfp th\u1ecb n\u1ed9i dung, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc.<\/p>\n\n\n\n<p>H\u00e3y nh\u1edb r\u1eb1ng ti\u1ebfp th\u1ecb n\u1ed9i dung kh\u00f4ng c\u00f3 g\u00ec kh\u00e1c h\u01a1n l\u00e0 li\u00ean t\u1ee5c t\u1ea1o ra n\u1ed9i dung cho internet nh\u1eb1m m\u1ee5c \u0111\u00edch t\u0103ng gi\u00e1 tr\u1ecb v\u00e0 gi\u1eef ch\u00e2n b\u1ea1n, v\u00e0 l\u00e0m \u0111i\u1ec1u n\u00e0y kh\u00f4ng h\u1ec1 r\u1ebb.<\/p>\n\n\n\n<p>C\u00f3 c\u00e1c chuy\u00ean gia c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o n\u1ed9i dung, b\u1ea3o tr\u00ec li\u00ean t\u1ee5c trang ho\u1eb7c trang web, c\u0169ng nh\u01b0 li\u00ean t\u1ee5c l\u1ecdc nh\u1eefng g\u00ec th\u00fa v\u1ecb \u0111\u1ed1i v\u1edbi c\u00f4ng ch\u00fang, ch\u1ec9nh s\u1eeda video, thi\u1ebft k\u1ebf n\u1ed9i dung v\u00e0 h\u00ecnh \u1ea3nh, trong s\u1ed1 nhi\u1ec1u kho\u1ea3n \u0111\u1ea7u t\u01b0 kh\u00e1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">04 - CAC<\/h3>\n\n\n\n<p>KPI n\u00e0y r\u1ea5t gi\u1ed1ng v\u1edbi KPI tr\u01b0\u1edbc \u0111\u00f3, nh\u01b0ng trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, thay v\u00ec ch\u1ec9 li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, n\u00f3 li\u00ean quan \u0111\u1ebfn to\u00e0n b\u1ed9 Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00f3 to\u00e0n di\u1ec7n nh\u01b0 ch\u1ee7 \u0111\u1ec1 tr\u01b0\u1edbc, v\u1edbi s\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 n\u00f3 c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n, duy tr\u00ec k\u00eanh b\u00e1n h\u00e0ng v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty, trong s\u1ed1 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c h\u00e0nh kh\u00e1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">05 - L\u01b0u l\u01b0\u1ee3ng kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n<\/h3>\n\n\n\n<p>Nh\u01b0 t\u00ean c\u1ee7a n\u00f3, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111o l\u01b0\u1ee3ng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn n\u1ed9i dung c\u1ee7a trang v\u00e0 ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng nh\u1eefng g\u00ec n\u00f3 cung c\u1ea5p. H\u1ecd \u0111\u1ebfn \u0111\u00f3 theo \u0111\u1ec1 xu\u1ea5t t\u1eeb Google ho\u1eb7c theo ch\u1ec9 d\u1eabn c\u1ee7a c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a trang.<\/p>\n\n\n\n<p>Ch\u1ec9 s\u1ed1 n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch hi\u1ec3u ai l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng xu\u1ea5t hi\u1ec7n tr\u00ean trang web m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, t\u1ea5t c\u1ea3 \u0111\u1ec1u l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng vi\u1ec7c ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc r\u00e1o ri\u1ebft c\u1ee7a c\u00f4ng ty v\u00e0 c\u00f3 th\u1ec3 r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh xem c\u00f3 c\u1ea7n thi\u1ebft ph\u1ea3i thay \u0111\u1ed5i h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb ho\u1eb7c thu\u00ea l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ea3 ph\u00ed hay kh\u00f4ng. \u0111\u1ec3 t\u0103ng ph\u1ea1m vi.<\/p>\n\n\n\n<p>Theo d\u00f5i s\u1ed1 li\u1ec7u l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00ec th\u1ef1c t\u1ebf \u0111\u01a1n gi\u1ea3n l\u00e0 bi\u1ebft li\u1ec7u c\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong c\u00e1c h\u00e0nh \u0111\u1ed9ng m\u00e0 h\u1ecd \u0111ang c\u1ed1 g\u1eafng qu\u1ea3ng b\u00e1, thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hay kh\u00f4ng ho\u1eb7c li\u1ec7u c\u00f3 c\u1ea7n thi\u1ebft ph\u1ea3i th\u00edch \u1ee9ng v\u1edbi c\u00e1c th\u1ef1c ti\u1ec5n kh\u00e1c ho\u1eb7c thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c hay kh\u00f4ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e2n nh\u1eafc cu\u1ed1i c\u00f9ng<\/h2>\n\n\n\n<p>V\u0103n b\u1ea3n h\u00f4m nay \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c ch\u1ec9 s\u1ed1 l\u00e0 g\u00ec v\u00e0 c\u00e1ch \u0111o l\u01b0\u1eddng d\u1eef li\u1ec7u c\u1ee7a c\u00f4ng ty b\u1ea1n \u0111\u1ec3 s\u1eed d\u1ee5ng trong ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, kh\u00e1m ph\u00e1 c\u00e1c t\u00e1c \u0111\u1ed9ng m\u00e0 \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u00f3 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, c\u0169ng nh\u01b0 c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 KPI \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay.<\/p>\n\n\n\n<p>Nh\u01b0 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 l\u1ee3i \u00edch, ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u1ec1 c\u1eadp r\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1 lu\u00f4n gi\u00fap c\u00f4ng ty \u0111i tr\u01b0\u1edbc m\u1ed9t b\u01b0\u1edbc v\u00e0, nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp m\u1ed9t v\u00e0i l\u1ea7n trong v\u0103n b\u1ea3n, cho ph\u00e9p quy\u1ec1n l\u1ef1c l\u1edbn h\u01a1n v\u00e0 kh\u1ea3 n\u0103ng ra quy\u1ebft \u0111\u1ecbnh th\u01b0\u1eddng ch\u1ec9 \u0111\u01b0\u1ee3c hi\u1ec3u sau khi th\u1ea5t b\u1ea1i ho\u00e0n to\u00e0n.<\/p>\n\n\n\n<p>N\u00f3 c\u0169ng gi\u00fap thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n, bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a doanh nghi\u1ec7p l\u00e0 g\u00ec, c\u0169ng nh\u01b0 cho ph\u00e9p m\u1ed9t s\u1ed1 kh\u1ea3 n\u0103ng khi c\u00f9ng v\u1edbi KPI, c\u00f4ng ty hi\u1ec3u \u0111\u01b0\u1ee3c tr\u1ecdng t\u00e2m c\u1ea7n ph\u1ea3i l\u00e0 g\u00ec, th\u1eadm ch\u00ed c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n.<\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u01b0\u1ee3c cung c\u1ea5p xuy\u00ean su\u1ed1t v\u0103n b\u1ea3n nh\u01b0 m\u1ed9t h\u00ecnh th\u1ee9c h\u01b0\u1edbng d\u1eabn v\u00e0 nghi\u00ean c\u1ee9u c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t v\u1ec1 nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0o m\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng, s\u1eed d\u1ee5ng ph\u00e2n kh\u00fac, th\u1ef1c t\u1ebf v\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a b\u1ea1n \u0111\u1ec3 chi\u1ebft xu\u1ea5t nh\u1eefng g\u00ec t\u1ed1t nh\u1ea5t t\u1eeb \u0111\u00f3.<\/p>\n\n\n\n<p><em>V\u0103n b\u1ea3n n\u00e0y ban \u0111\u1ea7u \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi nh\u00f3m blog <\/em><a href=\"https:\/\/www.guiadeinvestimento.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong><em>H\u01b0\u1edbng d\u1eabn \u0111\u1ea7u t\u01b0<\/em><\/strong><\/a><em>, n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y h\u00e0ng tr\u0103m n\u1ed9i dung th\u00f4ng tin tr\u00ean c\u00e1c ph\u00e2n \u0111o\u1ea1n kh\u00e1c nhau.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o mu\u1ed1n m\u1edf r\u1ed9ng trong th\u1ecb tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec1u c\u1ea7n ph\u1ea3i quy \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau, ch\u1ec9 s\u1ed1 v\u00e0 c\u00e1ch th\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, x\u00e9t cho c\u00f9ng,<\/p>","protected":false},"author":7,"featured_media":3230,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/kevinbk.com\/wp-content\/uploads\/2022\/04\/metricas.jpg","_links":{"self":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3229"}],"collection":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/comments?post=3229"}],"version-history":[{"count":4,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3229\/revisions"}],"predecessor-version":[{"id":16317,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3229\/revisions\/16317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media\/3230"}],"wp:attachment":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media?parent=3229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/categories?post=3229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}