{"id":3208,"date":"2022-03-24T18:35:28","date_gmt":"2022-03-24T18:35:28","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=3208"},"modified":"2023-09-28T09:54:15","modified_gmt":"2023-09-28T09:54:15","slug":"google-search-console","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/vi\/google-search-console\/","title":{"rendered":"Google Search Console: T\u00ecm hi\u1ec3u c\u00e1ch l\u1eadp ch\u1ec9 m\u1ee5c trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 xu\u1ea5t hi\u1ec7n trong c\u00e1c t\u00ecm ki\u1ebfm"},"content":{"rendered":"<p>C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng<strong><em> Google Search Console<\/em><\/strong>, c\u0169ng nh\u01b0 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1, mang theo t\u1ea5t c\u1ea3 s\u1ef1 \u0111\u1ed5i m\u1edbi, d\u1ec5 v\u1eadn h\u00e0nh v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed d\u00e0nh cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng ty, nh\u1eb1m t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho vi\u1ec7c gi\u00e1m s\u00e1t v\u00e0 truy c\u1eadp m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng ty tr\u00ean c\u00e1c trang web v\u00e0 c\u00e1c trang trong c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>Theo c\u00e1ch n\u00e0y, tr\u1edf th\u00e0nh m\u1ed9t l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi t\u1eeb m\u1ed9t <a href=\"https:\/\/www.selth.com.br\/estudo-seletividade-eletrica\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nghi\u00ean c\u1ee9u ch\u1ecdn l\u1ecdc \u0111i\u1ec7n<\/strong><\/a> ngay c\u1ea3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f4ng ty c\u00f3 mong mu\u1ed1n th\u00e0nh l\u1eadp v\u00e0 n\u1eb1m trong c\u00e1c lo\u1ea1i h\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 t\u00ecm ki\u1ebfm ch\u00ednh tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n\n\n\n<p>Do \u0111\u00f3, c\u00f4ng c\u1ee5 n\u00e0y qu\u1ea3n l\u00fd \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ed9t tham s\u1ed1 th\u00f4ng qua t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m k\u1ebft n\u1ed1i c\u1ee7a n\u00f3, cho th\u1ea5y trang web v\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c l\u01b0\u1ee3t t\u00ecm ki\u1ebfm v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn \u1edf gi\u1eefa nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p>V\u1edbi \u0111i\u1ec1u n\u00e0y, cho th\u1ea5y n\u01a1i c\u00f4ng ty c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 c\u1ea3i thi\u1ec7n ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh, xu\u1ea5t hi\u1ec7n n\u1ed5i b\u1eadt v\u00e0 th\u01b0\u1eddng xuy\u00ean h\u01a1n trong c\u00e1c trang t\u00ecm ki\u1ebfm ch\u00ednh, tr\u1edf th\u00e0nh t\u00e0i li\u1ec7u tham kh\u1ea3o trong m\u00f4i tr\u01b0\u1eddng m\u00e0 c\u00f4ng ty l\u00e0 m\u1ed9t ph\u1ea7n.<\/p>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n Google Search Console l\u00e0 g\u00ec, c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y tr\u00ean th\u1ecb tr\u01b0\u1eddng, h\u00e3y theo d\u00f5i n\u1ed9i dung b\u00ean d\u01b0\u1edbi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Search Console l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p>Google Search Console l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n theo d\u00f5i s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a doanh nghi\u1ec7p m\u00ecnh tr\u00ean c\u00e1c trang t\u00ecm ki\u1ebfm, th\u00f4ng qua c\u00f4ng c\u1ee5 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c quan \u0111i\u1ec3m ph\u00e1t tri\u1ec3n v\u00e0 to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 ti\u1ebfn v\u1ec1 ph\u00eda tr\u01b0\u1edbc.<\/p>\n\n\n\n<p>C\u00f4ng c\u1ee5 n\u00e0y l\u00e0 c\u01a1 b\u1ea3n ch\u00ednh v\u00ec n\u00f3 thi\u1ebft l\u1eadp nh\u1eefng l\u1ee3i \u00edch v\u00e0 to\u00e0n b\u1ed9 kh\u00e1i ni\u1ec7m n\u00e0y cho doanh nghi\u1ec7p, t\u1ea1o ra nh\u1eadn th\u1ee9c v\u1ec1 nh\u1eefng \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn c\u00f4ng ch\u00fang trong qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n\n\n\n<p>\u0110\u1ee9ng \u0111\u1ea7u trong c\u00e1c t\u00ecm ki\u1ebfm v\u00e0 t\u00ecm ki\u1ebfm c\u1ee7a Google l\u00e0 mong mu\u1ed1n c\u1ee7a m\u1ed9t s\u1ed1 c\u00f4ng ty, t\u1eeb m\u1ed9t <a href=\"https:\/\/www.globalsa.com.br\/sensores-seguranca\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>c\u1ea3m bi\u1ebfn an ninh<\/strong><\/a> th\u1eadm ch\u00ed m\u1ed9t trong nh\u1eefng c\u00f4ng khai v\u00e0 tuy\u00ean truy\u1ec1n ho\u1eb7c b\u1ea5t k\u1ef3 nh\u00e1nh n\u00e0o kh\u00e1c.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00f4ng c\u1ee5 n\u00e0y r\u1ea5t c\u1ea7n thi\u1ebft v\u00e0 quan tr\u1ecdng trong su\u1ed1t qu\u00e1 tr\u00ecnh n\u00e0y, cho th\u1ea5y trong qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u00f3, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i bao nhi\u00eau v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n l\u00e0m vi\u1ec7c trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 ng\u00e0y c\u00e0ng mu\u1ed1n ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, c\u00f4ng c\u1ee5 n\u00e0y s\u1ebd t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho m\u1ed9t s\u1ed1 b\u01b0\u1edbc trong t\u1ea5t c\u1ea3 th\u00e0nh t\u1ef1u n\u00e0y, ch\u1ee7 y\u1ebfu gi\u00fap m\u1ecdi ng\u01b0\u1eddi xem n\u1ed9i dung v\u00e0 b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Theo c\u00e1ch n\u00e0y, vi\u1ec7c s\u1eed d\u1ee5ng l\u00e0 c\u1ea7n thi\u1ebft v\u00e0 s\u00e1ng t\u1ea1o, d\u1ef1a tr\u00ean quan \u0111i\u1ec3m t\u00edch c\u1ef1c trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 \u0111\u00f3n \u0111\u1ea7u c\u00e1c doanh nghi\u1ec7p kh\u00e1c, hi\u1ec3u m\u1ecdi c\u00e1ch \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec \u0111ang \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 tr\u00ean to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Do \u0111\u00f3, d\u1ef1 \u0111o\u00e1n trong c\u00e1c l\u0129nh v\u1ef1c \u0111a d\u1ea1ng nh\u1ea5t, ch\u1eb3ng h\u1ea1n nh\u01b0 trong m\u1ed9t trang web c\u1ee7a <a href=\"https:\/\/www.nativaambiental.com.br\/solucoes-ambientais\" target=\"_blank\" rel=\"noopener\"><strong>gi\u1ea3i ph\u00e1p m\u00f4i tr\u01b0\u1eddng<\/strong><\/a>. Sau khi theo d\u00f5i Google Search Console l\u00e0 g\u00ec v\u00e0 c\u00f4ng c\u1ee5 n\u00e0y \u0111\u00e3 tr\u1edf n\u00ean c\u01a1 b\u1ea3n nh\u01b0 th\u1ebf n\u00e0o, h\u00e3y xem b\u00ean d\u01b0\u1edbi c\u00f4ng c\u1ee5 n\u00e0y d\u00f9ng \u0111\u1ec3 l\u00e0m g\u00ec.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Search Console d\u00f9ng \u0111\u1ec3 l\u00e0m g\u00ec?&nbsp;<\/h2>\n\n\n\n<p>Th\u00f4ng qua c\u00f4ng c\u1ee5 c\u1ee7a m\u00ecnh, google nh\u1eb1m m\u1ee5c \u0111\u00edch c\u1ea3i thi\u1ec7n to\u00e0n di\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, cung c\u1ea5p n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng, duy tr\u00ec kh\u1ea3 n\u0103ng truy c\u1eadp t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n\n\n<p>Ngo\u00e0i vi\u1ec7c t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho t\u1ea5t c\u1ea3 c\u00f4ng vi\u1ec7c n\u00e0y cho c\u00e1c c\u00f4ng ty \u0111a d\u1ea1ng nh\u1ea5t, gi\u00fap c\u00e1c c\u00f4ng ty thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1ch th\u1ee9c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t v\u00e0 v\u1ecb tr\u00ed t\u1ed1t h\u01a1n trong nghi\u00ean c\u1ee9u.<\/p>\n\n\n\n<p>Do \u0111\u00f3, tr\u1edf th\u00e0nh m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 c\u01a1 b\u1ea3n gi\u1eefa c\u00e1c c\u00f4ng ty v\u00e0 cho t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng, ph\u1ee5c v\u1ee5 t\u1eeb m\u1ed9t <strong>T\u01b0 v\u1ea5n CNTT<\/strong> ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi \u0111a d\u1ea1ng nh\u1ea5t truy c\u1eadp v\u00e0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a to\u00e0n b\u1ed9 th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n<p>Google ph\u00e2n ph\u1ed1i n\u1ed9i dung l\u00fd t\u01b0\u1edfng cho t\u1eebng lo\u1ea1i ng\u01b0\u1eddi d\u00f9ng, v\u00ec v\u1eady, vi\u1ec7c ch\u00fa \u00fd v\u00e0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1ecb tr\u00ed t\u1ed1t nh\u1ea5t l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty, ti\u1ebfp c\u1eadn m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng \u1edf m\u1ecdi giai \u0111o\u1ea1n.<\/p>\n\n\n\n<p>Theo c\u00e1ch n\u00e0y, c\u1ea7n quan t\u00e2m \u0111\u1ebfn c\u00e1ch c\u00f4ng ch\u00fang nh\u00ecn nh\u1eadn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, v\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 c\u00f4ng nh\u1eadn t\u1ed1t gi\u1eefa c\u00e1c c\u00f4ng ty v\u00e0 trong m\u00f4i tr\u01b0\u1eddng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o.<\/p>\n\n\n\n<p>H\u00e3y xem b\u00ean d\u01b0\u1edbi t\u1ea7m quan tr\u1ecdng c\u1ee7a Google Search Console v\u00e0 l\u00fd do s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u0103ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u1ea7m quan tr\u1ecdng c\u1ee7a Google Search Console<\/h2>\n\n\n\n<p>Kh\u00f4ng th\u1ec3 ch\u1ed1i c\u00e3i r\u1eb1ng c\u00f4ng c\u1ee5 n\u00e0y c\u1ea7n thi\u1ebft v\u00e0 quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o trong to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n tr\u1ef1c tuy\u1ebfn c\u1ee7a c\u00e1c c\u00f4ng ty, khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i nh\u1ea5t, mang l\u1ea1i l\u1ee3i \u00edch trong t\u1ea5t c\u1ea3 c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n<p>Th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y, t\u00ednh chuy\u00ean nghi\u1ec7p v\u00e0 t\u1ea5t c\u1ea3 s\u1ef1 ch\u1eb7t ch\u1ebd xung quanh t\u00e0i li\u1ec7u v\u00e0 n\u1ed9i dung \u0111\u00e3 tr\u1edf n\u00ean thi\u1ebft y\u1ebfu, duy tr\u00ec m\u1ee9c ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1i \u0111a trong t\u1ea5t c\u1ea3 vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c d\u1ef1 \u00e1n v\u00e0 n\u1ed9i dung cho c\u00f4ng ch\u00fang.<\/p>\n\n\n\n<p>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1ch c\u00e1c c\u00f4ng ty b\u1eaft \u0111\u1ea7u nh\u00ecn v\u00e0o th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t, h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng kh\u1ea3 n\u0103ng v\u00f4 h\u1ea1n th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng Google T\u00ecm ki\u1ebfm theo \u0111\u00fang c\u00e1ch, do \u0111\u00f3 thu h\u00fat nhi\u1ec1u kh\u00e1n gi\u1ea3 h\u01a1n v\u00e0 tr\u1edf th\u00e0nh t\u00e0i li\u1ec7u tham kh\u1ea3o tr\u00ean to\u00e0n th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch n\u00e0y, m\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 v\u00e0 h\u00ecnh th\u1ee9c \u1ee9ng d\u1ee5ng \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt d\u1ef1a tr\u00ean s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 l\u1ee3i \u00edch c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y, c\u1eadp nh\u1eadt t\u1eeb m\u1ed9t <a href=\"https:\/\/www.breaksoft.com.br\/desenvolvimento-software\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m<\/strong><\/a> \u0111\u1ebfn c\u00e1c c\u00f4ng vi\u1ec7c v\u00e0 c\u00f4ng c\u1ee5 \u0111a d\u1ea1ng nh\u1ea5t.<\/p>\n\n\n\n<p>Do \u0111\u00f3, vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 t\u0103ng k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ea7n thi\u1ebft tr\u00ean th\u1ecb tr\u01b0\u1eddng, khi\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty ch\u00fa \u00fd \u0111\u1ebfn c\u00f4ng c\u1ee5 n\u00e0y v\u00e0 s\u1eed d\u1ee5ng n\u00f3.<\/p>\n\n\n\n<p>Do \u0111\u00f3, vi\u1ec7c tri\u1ec3n khai Google Search Console \u0111\u00e3 tr\u1edf n\u00ean th\u01b0\u1eddng xuy\u00ean h\u01a1n, gi\u00fap \u00edch cho vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 c\u00e1ch c\u00f4ng ch\u00fang giao d\u1ecbch v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n trong qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm v\u00e0 t\u1ea5t c\u1ea3 \u0111i\u1ec1u h\u01b0\u1edbng c\u1ee7a h\u1ecd trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n<p>Khi theo d\u00f5i t\u1ea7m quan tr\u1ecdng c\u1ee7a Google T\u00ecm ki\u1ebfm v\u00e0 c\u00e1ch c\u00f4ng c\u1ee5 n\u00e0y tr\u1edf n\u00ean quan tr\u1ecdng trong th\u1ecb tr\u01b0\u1eddng vi\u1ec7c l\u00e0m, h\u00e3y xem b\u00ean d\u01b0\u1edbi c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ch\u00ednh c\u1ee7a n\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 T\u00ecm ki\u1ebfm c\u1ee7a Google<\/h2>\n\n\n\n<p>Google Search Console c\u00f3 m\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng v\u00e0 nguy\u00ean t\u1eafc \u0111\u1ec3 b\u1ea1n hi\u1ec3u v\u00e0 v\u1eadn h\u00e0nh h\u00e0ng ng\u00e0y. M\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng n\u1ed5i b\u1eadt v\u00ec t\u1ea7m quan tr\u1ecdng cao c\u1ee7a ch\u00fang, h\u00e3y xem chi ti\u1ebft c\u00e1c \u1ee9ng d\u1ee5ng ch\u00ednh:<\/p>\n\n\n\n<ul><li>Di\u1ec7n m\u1ea1o t\u00ecm ki\u1ebfm: khu v\u1ef1c m\u00e0 Google \u0111\u1ecdc t\u1eebng ph\u1ea7n c\u1ee7a trang, ch\u1eb3ng h\u1ea1n nh\u01b0 ti\u00eau \u0111\u1ec1;<\/li><li>L\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm: d\u1ef1a tr\u00ean nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm tr\u00ean Google v\u00e0 n\u1ed9i dung;<\/li><li>Ch\u1ec9 m\u1ee5c c\u1ee7a Google: Ph\u00e2n t\u00edch c\u00e1ch Google l\u1eadp ch\u1ec9 m\u1ee5c trang web c\u1ee7a b\u1ea1n;<\/li><li>V\u1ea5n \u0111\u1ec1 B\u1ea3o m\u1eadt: c\u1ea3nh b\u00e1o v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 th\u00f4ng qua th\u00f4ng b\u00e1o qua email;<\/li><li>T\u00e0i nguy\u00ean kh\u00e1c: trong menu cu\u1ed1i c\u00f9ng, b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y C\u00f4ng c\u1ee5 ki\u1ec3m tra.<\/li><\/ul>\n\n\n\n<p>Trong s\u1ed1 c\u00e1c c\u00f4ng c\u1ee5 m\u00e0 GSC cung c\u1ea5p trong qu\u00e1 tr\u00ecnh n\u00e0y, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 l\u00e0m n\u1ed5i b\u1eadt m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a trang web c\u1ee7a b\u1ea1n v\u1edbi Google T\u00ecm ki\u1ebfm \u0111\u1ec3 t\u00ecm c\u00e1c khu v\u1ef1c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n tr\u00ean c\u00e1c trang c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong c\u00e1c m\u00f4i tr\u01b0\u1eddng v\u00e0 c\u00f4ng ty \u0111a d\u1ea1ng nh\u1ea5t, t\u1eeb m\u1ed9t <a href=\"https:\/\/www.3atecnologia.com.br\/sistema-gestao-empresarial\" target=\"_blank\" rel=\"noopener\"><strong>h\u1ec7 th\u1ed1ng<\/strong><\/a><strong><a href=\"https:\/\/www.3atecnologia.com.br\/sistema-gestao-empresarial\" target=\"_blank\" rel=\"noreferrer noopener\">m<\/a><\/strong><a href=\"https:\/\/www.3atecnologia.com.br\/sistema-gestao-empresarial\" target=\"_blank\" rel=\"noopener\"><strong>qu\u1ea3n l\u00fd kinh doanh<\/strong><\/a> th\u1eadm ch\u00ed l\u00e0 m\u1ed9t kh\u00f3a h\u1ecdc v\u1ec1 h\u00e0ng kh\u00f4ng, cho th\u1ea5y m\u1ee9c \u0111\u1ed9 r\u1ed9ng l\u1edbn c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y v\u00e0 bao g\u1ed3m c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau.<\/p>\n\n\n\n<p>Trong s\u1ed1 c\u00e1c c\u00f4ng c\u1ee5 ch\u00ednh, Google Search Console cho ph\u00e9p b\u1ea1n ki\u1ec3m tra t\u00ecnh tr\u1ea1ng c\u1ee7a s\u01a1 \u0111\u1ed3 trang web c\u1ee7a m\u00ecnh, m\u1ed9t khu\u00f4n kh\u1ed5 ph\u00e2n t\u00edch xem t\u1ea5t c\u1ea3 n\u1ed9i dung tr\u00ean m\u1ed9t trang web c\u00f3 th\u1ec3 truy c\u1eadp \u0111\u01b0\u1ee3c hay kh\u00f4ng.<\/p>\n\n\n\n<p>N\u1ec1n t\u1ea3ng n\u00e0y c\u0169ng cung c\u1ea5p m\u1ed9t b\u00e1o c\u00e1o v\u1ec1 c\u00e1c t\u1eeb kh\u00f3a d\u1eabn \u0111\u1ebfn trang web trong c\u00e1c t\u00ecm ki\u1ebfm c\u1ee7a Google v\u00e0 cho ph\u00e9p b\u1ea1n xem tr\u1ea1ng th\u00e1i l\u1eadp ch\u1ec9 m\u1ee5c n\u1ed9i dung c\u1ee7a m\u00ecnh trong t\u00ecm ki\u1ebfm v\u00e0 gi\u00e1m s\u00e1t b\u1ea3o m\u1eadt, trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/p>\n\n\n\n<p>Khi tu\u00e2n theo c\u00e1c nguy\u00ean t\u1eafc v\u00e0 c\u00f4ng c\u1ee5 c\u01a1 b\u1ea3n trong vi\u1ec7c s\u1eed d\u1ee5ng Google Search Console, h\u00e3y xem b\u00ean d\u01b0\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ec3 theo d\u00f5i v\u00e0 s\u1eed d\u1ee5ng trong quy tr\u00ecnh c\u1ee7a c\u00e1c c\u00f4ng ty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ec3 theo d\u00f5i l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p>\u0110i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 d\u00e0nh m\u1ed9t ng\u00e0y m\u1ed9t tu\u1ea7n ho\u1eb7c 15 ng\u00e0y m\u1ed9t l\u1ea7n \u0111\u1ec3 ki\u1ec3m tra t\u1ea5t c\u1ea3 c\u00e1c ch\u1ec9 s\u1ed1 trang web c\u1ee7a b\u1ea1n, ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, t\u1eeb kh\u00f3a ch\u00ednh c\u1ee7a b\u1ea1n \u1edf \u0111\u00e2u v\u00e0 \u0111\u1eb7c bi\u1ec7t n\u1ebfu c\u00f3 m\u1ed9t l\u1ed7i m\u1edbi c\u1ea7n \u0111\u01b0\u1ee3c s\u1eeda, nh\u01b0 m\u1ed9t lo\u1ea1i<strong> <\/strong><a href=\"https:\/\/www.lindnerengenharia.com.br\/projeto-executivo\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>d\u1ef1 \u00e1n \u0111i\u1ec1u h\u00e0nh<\/strong><\/a>.<\/p>\n\n\n\n<p>Bi\u1ebft c\u00e1ch trang web c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c v\u00e0 c\u00e1ch t\u00ecm trang web \u0111\u00f3 trong c\u00e1c t\u00ecm ki\u1ebfm l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 <a href=\"https:\/\/kevinbk.com\/vi\/seo-writing-content\/\" target=\"_blank\" data-type=\"URL\" data-id=\"http:\/\/kevinbk.com\/\/seo-writing-conteudo\/\" rel=\"noreferrer noopener\">t\u1ed1i \u01b0u h\u00f3a SEO c\u1ee7a b\u1ea1n<\/a>. B\u1eb1ng c\u00e1ch \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 x\u1eed l\u00fd t\u1ed1t h\u01a1n m\u1ed9t b\u00e0i vi\u1ebft ho\u1eb7c t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t v\u00e0 l\u00e0m cho n\u00f3 th\u1eadm ch\u00ed c\u00f2n t\u1ed1t h\u01a1n. C\u00e1c s\u1ed1 li\u1ec7u b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y l\u00e0:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb<\/h3>\n\n\n\n<p>S\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb l\u00e0 s\u1ed1 l\u1ea7n trang c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n trong t\u00ecm ki\u1ebfm c\u1ee7a Google, t\u1ee9c l\u00e0 s\u1ed1 l\u1ea7n ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm n\u1ed9i dung n\u00e0o \u0111\u00f3 li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">nh\u1eefng c\u00fa nh\u1ea5p chu\u1ed9t<\/h3>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, \u0111\u00e2y l\u00e0 s\u1ed1 l\u1ea7n li\u00ean k\u1ebft c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u1ea5p v\u00e0o Google T\u00ecm ki\u1ebfm, ngh\u0129a l\u00e0 sau khi li\u00ean k\u1ebft \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb, c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn trang c\u1ee7a b\u1ea1n, cho \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m nh\u1ea5p \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CTR<\/h3>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a t\u1ef7 l\u1ec7 n\u00e0y, n\u00f3 so s\u00e1nh s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb v\u1edbi s\u1ed1 l\u1ea7n nh\u1ea5p. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u li\u1ec7u m\u00f4 t\u1ea3 meta c\u1ee7a trang web c\u1ee7a b\u1ea1n c\u00f3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc hay kh\u00f4ng ho\u1eb7c n\u00f3 c\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n hay kh\u00f4ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ph\u00e2n lo\u1ea1i<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 v\u1ecb tr\u00ed trung b\u00ecnh c\u1ee7a URL trong b\u1ea3ng x\u1ebfp h\u1ea1ng. C\u00f3 ngh\u0129a l\u00e0, trong m\u1ed9t t\u1eeb nh\u1ea5t \u0111\u1ecbnh, n\u00f3 \u1edf v\u1ecb tr\u00ed 2, v\u00e0 trong m\u1ed9t t\u1eeb kh\u00e1c, n\u00f3 \u1edf v\u1ecb tr\u00ed 6, v\u1edbi trung b\u00ecnh l\u00e0 v\u1ecb tr\u00ed 4. \u0110\u1ec3 t\u00ednh to\u00e1n, nh\u01b0 \u0111\u00e3 th\u1ea5y, n\u00f3 kh\u00e1 \u0111\u01a1n gi\u1ea3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1ch c\u00e0i \u0111\u1eb7t Google Search Console<\/h2>\n\n\n\n<p>\u0110\u1ec3 thi\u1ebft l\u1eadp Google Search Console, ch\u1ec9 c\u1ea7n truy c\u1eadp d\u1ecbch v\u1ee5 (search.google.com) v\u00e0 \u0111\u0103ng nh\u1eadp b\u1eb1ng T\u00e0i kho\u1ea3n Google c\u1ee7a b\u1ea1n. Sau \u0111\u00f3, b\u1ea1n ph\u1ea3i y\u00eau c\u1ea7u trang web thu th\u1eadp th\u00f4ng tin, \u0111i\u1ec1u n\u00e0y y\u00eau c\u1ea7u quy\u1ec1n truy c\u1eadp v\u00e0o c\u1ea5u tr\u00fac b\u00ean trong c\u1ee7a trang m\u00e0 b\u1ea1n mu\u1ed1n s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<p>M\u1ed9t t\u00f9y ch\u1ecdn kh\u00e1c l\u00e0 th\u00eam m\u1ed9t trang web m\u1edbi theo c\u00e1ch th\u1ee7 c\u00f4ng trong \u201cTh\u00eam thu\u1ed9c t\u00ednh\u201d \u1edf menu tr\u00ean c\u00f9ng b\u00ean tr\u00e1i. Qu\u00e1 tr\u00ecnh n\u00e0y l\u00e0 c\u1ea7n thi\u1ebft v\u00ec<strong> <\/strong><strong>d\u1ecbch v\u1ee5 IT<\/strong> cho c\u00e1c c\u00f4ng ty v\u00e0 doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn \u0111a d\u1ea1ng nh\u1ea5t.<\/p>\n\n\n\n<p>Trong s\u1ed1 nh\u1eefng \u01b0u \u0111i\u1ec3m ch\u00ednh c\u1ee7a vi\u1ec7c c\u00e0i \u0111\u1eb7t v\u00e0 th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0: Li\u00ean t\u1ee5c ki\u1ec3m tra hi\u1ec7u su\u1ea5t c\u1ee7a trang web tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm; Kh\u1eafc ph\u1ee5c s\u1ef1 c\u1ed1 trong qu\u00e1 tr\u00ecnh n\u00e0y, \u00e1p d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p l\u1ec7 v\u00e0 ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n\n\n\n<p>V\u00e0 cu\u1ed1i c\u00f9ng, nh\u1eadn th\u00f4ng b\u00e1o t\u1eeb Google v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng tin li\u00ean l\u1ea1c n\u00e0y trong qu\u00e1 tr\u00ecnh c\u1ea3i thi\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><em>V\u0103n b\u1ea3n n\u00e0y ban \u0111\u1ea7u \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi nh\u00f3m blog <\/em><a href=\"https:\/\/www.guiadeinvestimento.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>H\u01b0\u1edbng d\u1eabn \u0111\u1ea7u t\u01b0<\/em><\/strong><\/a><em>, n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y h\u00e0ng tr\u0103m n\u1ed9i dung th\u00f4ng tin tr\u00ean c\u00e1c ph\u00e2n \u0111o\u1ea1n kh\u00e1c nhau.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng Google Search Console, c\u0169ng nh\u01b0 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1, mang t\u1ea5t c\u1ea3 s\u1ef1 \u0111\u1ed5i m\u1edbi<\/p>","protected":false},"author":7,"featured_media":3209,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,11],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/kevinbk.com\/wp-content\/uploads\/2022\/03\/Google.jpg","_links":{"self":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3208"}],"collection":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/comments?post=3208"}],"version-history":[{"count":2,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3208\/revisions"}],"predecessor-version":[{"id":16312,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/3208\/revisions\/16312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media\/3209"}],"wp:attachment":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media?parent=3208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/categories?post=3208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}