{"id":3124,"date":"2022-02-24T12:45:56","date_gmt":"2022-02-24T12:45:56","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=3124"},"modified":"2023-09-28T09:54:11","modified_gmt":"2023-09-28T09:54:11","slug":"tendencias-marketing-digital","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/vi\/xu-huong-tiep-thi-ky-thuat-so\/","title":{"rendered":"5 xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 cho n\u0103m 2022"},"content":{"rendered":"

O ti\u1ebfp th\u1ecb<\/strong> k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ng\u00e0y c\u00e0ng c\u00f3 v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng, ph\u1ea7n l\u1edbn l\u00e0 do t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi th\u1ebf gi\u1edbi ng\u00e0y nay. <\/p>\n\n\n\n

Ng\u00e0y c\u00e0ng nhi\u1ec1u c\u00f4ng ty t\u1eeb qu\u00e0 t\u1eb7ng c\u00e1 nh\u00e2n c\u1ee7a c\u00f4ng ty<\/strong><\/a> \u0111ang chuy\u1ec3n sang Internet v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch giao ti\u1ebfp m\u1edbi n\u00e0y.<\/p>\n\n\n\n

Th\u1ebf gi\u1edbi \u0111ang tr\u1ea3i qua m\u1ed9t qu\u00e1 tr\u00ecnh c\u1eadp nh\u1eadt li\u00ean t\u1ee5c, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1. V\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, h\u00e0ng lo\u1ea1t t\u00ednh m\u1edbi v\u00e0 ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng tr\u1edf n\u00ean d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n, tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n\n\n\n

Th\u1ecb tr\u01b0\u1eddng kh\u00f4ng b\u1ecf qua phong tr\u00e0o n\u00e0y, v\u00e0 tr\u00ean th\u1ef1c t\u1ebf, h\u1ecd ph\u1ea3i th\u00edch nghi v\u00e0 t\u1ea1o ra nh\u1eefng c\u00e1ch t\u01b0\u01a1ng t\u00e1c m\u1edbi v\u1edbi c\u00f4ng ch\u00fang. Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a internet, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a m\u1ea1ng di \u0111\u1ed9ng, n\u00f3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng cho ng\u00e0y nay.<\/p>\n\n\n\n

B\u1ea3n th\u00e2n ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i n\u00f3i chung \u0111\u00e3 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 thay \u0111\u1ed5i n\u00e0y, v\u1edbi vi\u1ec7c m\u1ecdi ng\u01b0\u1eddi ng\u00e0y c\u00e0ng tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m tr\u00ean internet, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u00e3n m\u00e3 v\u1ea1ch<\/strong><\/a>. <\/p>\n\n\n\n

Sau th\u1eddi k\u1ef3 c\u00f4 l\u1eadp x\u00e3 h\u1ed9i do Covid-19 g\u00e2y ra, \u0111i\u1ec1u n\u00e0y c\u00e0ng tr\u1edf n\u00ean gay g\u1eaft h\u01a1n.<\/p>\n\n\n\n

Suy ngh\u0129 v\u1ec1 t\u1ea5t c\u1ea3 nh\u1eefng thay \u0111\u1ed5i n\u00e0y, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i ghi nh\u1edb c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 khai th\u00e1c t\u1ed1t h\u01a1n c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh v\u00e0 tr\u1edf th\u00e0nh t\u00e0i li\u1ec7u tham kh\u1ea3o tr\u00ean th\u1ecb tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1, ti\u1ebfp c\u1eadn ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n.<\/p>\n\n\n\n

Lo\u1ea1i ho\u1ea1t \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c v\u1edbi s\u1ef1 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c s\u1ea3n xu\u1ea5t ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1<\/a>, khai th\u00e1c nh\u1eefng t\u00ednh n\u0103ng m\u1edbi n\u00e0y \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 n\u1ed5i b\u1eadt ng\u00e0y c\u00e0ng l\u1edbn tr\u00ean th\u1ecb tr\u01b0\u1eddng. C\u00e1c h\u00e0nh \u0111\u1ed9ng ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y c\u00e0ng t\u0103ng kh\u1ea3 n\u0103ng c\u1ee7a ch\u00fang.<\/p>\n\n\n\n

Tr\u1ecdng t\u00e2m ch\u00ednh c\u1ee7a ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Kh\u00f4ng gi\u1ed1ng nh\u01b0 kh\u00e1i ni\u1ec7m ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng, t\u00ecm ki\u1ebfm nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n, ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n, kh\u00f4ng ng\u1eebng c\u1ed1 g\u1eafng ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm nh\u00e0 tri\u1ec3n l\u00e3m tr\u01b0ng b\u00e0y<\/strong>.<\/p>\n\n\n\n

B\u1edfi v\u00ec \u0111i\u1ec1u n\u00e0y, m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 ch\u00ednh c\u1ee7a h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u00e0y ch\u00ednh x\u00e1c l\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i h\u1ed3 s\u01a1 c\u1ee7a h\u1ecd theo th\u1eddi \u0111\u1ea1i th\u00f4ng tin, v\u00e0 h\u1ecd kh\u00f4ng c\u00f2n kh\u1ea3 n\u0103ng ph\u1ea3n \u1ee9ng \u0111\u1ec3 ng\u1ed3i v\u00e0 ch\u1edd \u0111\u1ee3i m\u1ed9t h\u00e0nh \u0111\u1ed9ng ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n

Ng\u01b0\u1eddi d\u00f9ng ng\u00e0y nay t\u00f2 m\u00f2 v\u00e0 y\u00eau c\u1ea7u cao, \u0111\u1ed3ng th\u1eddi mu\u1ed1n th\u00f4ng tin ch\u1ea5t l\u01b0\u1ee3ng ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o k\u1ebft qu\u1ea3 r\u00f5 r\u00e0ng h\u01a1n trong h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd. Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0y v\u00e0 c\u00e1ch \u0111\u1ed1i ph\u00f3 v\u1edbi anh ta.<\/p>\n\n\n\n

Xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u0169ng kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n v\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m s\u1ebd r\u1ea5t quan tr\u1ecdng trong n\u0103m t\u1edbi. Do \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i bi\u1ebft c\u00e1ch \u0111\u1ed1i ph\u00f3 v\u1edbi lo\u1ea1i h\u00e0nh \u0111\u1ed9ng n\u00e0y trong bi\u1ec3n b\u00e1o an to\u00e0n<\/strong><\/a>.<\/p>\n\n\n\n

M\u1ee9c ti\u00eau th\u1ee5 Internet \u0111\u00e3 t\u0103ng l\u00ean r\u1ea5t nhi\u1ec1u trong n\u0103m ngo\u00e1i, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i c\u00e1ch l\u00e0m vi\u1ec7c v\u1edbi ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1. C\u1ea7n ph\u1ea3i hi\u1ec3u v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a s\u1ef1 thay \u0111\u1ed5i \u0111\u1ec3 c\u00f4ng ty c\u1ee7a b\u1ea1n chu\u1ea9n b\u1ecb cho n\u0103m 2022.<\/p>\n\n\n\n

M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 \u00e1p d\u1ee5ng lo\u1ea1i c\u01a1 ch\u1ebf n\u00e0y, nh\u01b0ng b\u1ea1n n\u00ean nh\u1edb r\u1eb1ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng x\u1ea3y ra \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty nh\u1ecf h\u01a1n trong internet, n\u01a1i m\u00e0 vi\u1ec7c chinh ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch kh\u00e1c.<\/p>\n\n\n\n

N\u1ed5i b\u1eadt trong th\u1ecb tr\u01b0\u1eddng n\u00e0y, \u0111\u00e3 c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 trong n\u0103m qua v\u00e0 ng\u00e0y c\u00e0ng c\u1ea1nh tranh, \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ed5i m\u1edbi, t\u00e0i n\u0103ng v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 nhu c\u1ea7u c\u1ee7a c\u00f4ng ch\u00fang, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n tham kh\u1ea3o trong d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng, t\u1eeb nh\u1eefng thay \u0111\u1ed5i nh\u1ecf nh\u1ea5t cho \u0111\u1ebfn nh\u1eefng th\u00f3i quen \u0111\u00e3 ho\u00e0n to\u00e0n thay \u0111\u1ed5i, l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1ea1n lu\u00f4n s\u1eb5n s\u00e0ng \u0111\u1ed1i ph\u00f3 v\u1edbi m\u1ecdi t\u00ecnh hu\u1ed1ng x\u1ea3y ra v\u1edbi c\u00f4ng ty du l\u1ecbch c\u1ee7a b\u1ea1n. ki\u1ec3m so\u00e1t truy c\u1eadp k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/a>.<\/p>\n\n\n\n

C\u00e1c xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 h\u00e0ng \u0111\u1ea7u<\/h2>\n\n\n\n

M\u1eb7c d\u00f9 n\u00f3 kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n v\u00e0 c\u00e1c xu h\u01b0\u1edbng m\u1edbi c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n ngay c\u1ea3 v\u00e0o n\u0103m 2022, m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng \u0111\u00e3 n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng g\u1ea7n \u0111\u00e2y, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 khi\u1ebfn nhi\u1ec1u c\u00f4ng ty t\u00ecm ki\u1ebfm s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y.<\/p>\n\n\n\n

C\u1ea7n nh\u1edb r\u1eb1ng m\u1ed7i c\u00f4ng ty l\u00e0 duy nh\u1ea5t, v\u00e0 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3 hai sinh tr\u1eafc h\u1ecdc khu\u00f4n m\u1eb7t<\/strong><\/a> s\u1ebd c\u00f3 c\u00f9ng m\u1ed9t lo\u1ea1i t\u00e0i nguy\u00ean khi l\u00e0m vi\u1ec7c v\u1edbi xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, ngay c\u1ea3 khi c\u1ea3 hai \u0111\u1ec1u trong c\u00f9ng m\u1ed9t ng\u00e0nh.<\/p>\n\n\n\n

Theo quan \u0111i\u1ec3m n\u00e0y, \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf c\u1ee7a m\u00ecnh, qu\u1ea3n l\u00fd \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c hi\u1ec7u qu\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng trong d\u00e0i h\u1ea1n \u0111\u1ec3 gi\u1eef cho c\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 gi\u00e1 tr\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

  1. n\u1ed9i dung video<\/li><\/ol>\n\n\n\n

    S\u1ea3n xu\u1ea5t t\u00e0i li\u1ec7u video v\u1ed1n \u0111\u00e3 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng v\u1eefng ch\u1eafc, nh\u01b0ng trong n\u0103m ngo\u00e1i, n\u00f3 \u0111\u00e3 ph\u00e1t tri\u1ec3n h\u01a1n r\u1ea5t nhi\u1ec1u. S\u1ea3n xu\u1ea5t nghe nh\u00ecn \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 ch\u00ednh \u0111\u1ec3 thu h\u00fat c\u00f4ng ch\u00fang.<\/p>\n\n\n\n

    C\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ea5t x\u00fac t\u00e1c ch\u00ednh c\u1ee7a \u0111\u1ecbnh d\u1ea1ng n\u00e0y, v\u00ec c\u00e1c m\u1ea1ng m\u1edbi \u0111\u00e3 xu\u1ea5t hi\u1ec7n v\u1edbi \u0111\u1ec1 xu\u1ea5t t\u1ea1o video \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00e1c m\u1ea1ng n\u00e0y \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u s\u1ef1 quan t\u00e2m c\u1ee7a m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n

    Phong tr\u00e0o n\u00e0y d\u1eef d\u1ed9i \u0111\u1ebfn n\u1ed7i ngay c\u1ea3 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 c\u00f3 t\u00ean tu\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u0169ng b\u1eaft \u0111\u1ea7u ngh\u0129 \u0111\u1ebfn k\u1ebf ho\u1ea1ch th\u00edch \u1ee9ng v\u1edbi m\u1ed9t h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng m\u1edbi, cho ph\u00e9p lo\u1ea1i h\u00ecnh \u0111\u1ed1i tho\u1ea1i n\u00e0y.<\/p>\n\n\n\n

    S\u1ea3n xu\u1ea5t nghe nh\u00ecn c\u00f3 chi ph\u00ed nh\u1ea5t \u0111\u1ecbnh v\u00e0 c\u1ea7n ph\u1ea3i chu\u1ea9n b\u1ecb cho m\u1ed9t lo\u1ea1t c\u00e1c y\u1ebfu t\u1ed1, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n\n\n