{"id":3049,"date":"2021-11-19T15:48:01","date_gmt":"2021-11-19T15:48:01","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=3049"},"modified":"2023-09-28T09:54:05","modified_gmt":"2023-09-28T09:54:05","slug":"facebook-ads-material-campanhas","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/vi\/facebook-ads-material-campaign\/","title":{"rendered":"Qu\u1ea3ng c\u00e1o Facebook: t\u00e0i li\u1ec7u cu\u1ed1i c\u00f9ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n"},"content":{"rendered":"
O Qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/strong> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 th\u00fac \u0111\u1ea9y quan tr\u1ecdng cho b\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o mu\u1ed1n duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. C\u00f4ng c\u1ee5 Facebook cho ph\u00e9p b\u1ea1n t\u1ea1o c\u00e1c \u1ea5n ph\u1ea9m v\u00e0 qu\u1ea3ng b\u00e1 trong n\u1ec1n t\u1ea3ng trong c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n Th\u1ebf gi\u1edbi \u0111ang tr\u1ea3i qua m\u1ed9t qu\u00e1 tr\u00ecnh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1, n\u01a1i m\u1ed9t s\u1ed1 ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n nhi\u1ec1u \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n B\u1edfi v\u00ec \u0111i\u1ec1u n\u00e0y, v\u00e0 ch\u1ee7 y\u1ebfu l\u00e0 do nh\u1eefng ti\u1ebfn b\u1ed9 trong v\u1ea5n \u0111\u1ec1 di \u0111\u1ed9ng, m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 k\u1ebft n\u1ed1i, mu\u1ed1n th\u00f4ng tin nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng ch\u1ec9 b\u1eb1ng m\u1ed9t c\u00fa ch\u1ea1m \u0111\u01a1n gi\u1ea3n tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u1ee7a h\u1ecd, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea3n l\u00fd giao h\u00e0ng<\/strong><\/a> <\/strong>mua h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n Tuy nhi\u00ean, trong t\u1ea5t c\u1ea3 th\u1eddi gian m\u1ecdi ng\u01b0\u1eddi d\u00e0nh \u0111\u1ec3 l\u01b0\u1edbt internet, ph\u1ea7n l\u1edbn l\u00e0 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1c n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u00e1c n\u00e0y \u0111\u00e3 chi\u1ebfm l\u0129nh th\u1ebf gi\u1edbi v\u00e0 ng\u00e0y nay ch\u00fang l\u00e0 n\u01a1i h\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng d\u00e0nh th\u1eddi gian c\u1ee7a h\u1ecd.<\/p>\n\n\n\n Trong s\u1ed1 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn, t\u1ea5t c\u1ea3 \u0111\u1ec1u r\u1ea5t ph\u1ed5 bi\u1ebfn. Tuy nhi\u00ean, m\u1ed9t trong nh\u1eefng c\u00f3 l\u1ebd ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a t\u1ea5t c\u1ea3 l\u00e0 Facebook. M\u1ed7i ng\u00e0y, h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0o m\u1ea1ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0 k\u1ebft n\u1ed1i.<\/p>\n\n\n\n Th\u00f4ng qua c\u00e1c \u1ea5n ph\u1ea9m tr\u00ean m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u00edch h\u1ee3p<\/strong><\/a>, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o n\u1ed9i dung \u0111\u01b0\u1ee3c suy ngh\u0129 v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch cho nh\u1eefng g\u00ec h\u1ecd quan t\u00e2m, c\u00f3 th\u1ec3 nh\u1eadn x\u00e9t, th\u00edch ho\u1eb7c chia s\u1ebb c\u00e1c \u1ea5n ph\u1ea9m m\u00e0 h\u1ecd cho l\u00e0 th\u00fa v\u1ecb trong n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n Kh\u00f4ng m\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 th\u1ecb tr\u01b0\u1eddng hi\u1ec3u \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng c\u1ee7a lo\u1ea1i h\u00ecnh ho\u1ea1t \u0111\u1ed9ng n\u00e0y v\u00e0 nhi\u1ec1u c\u00f4ng ty b\u1eaft \u0111\u1ea7u tham gia v\u00e0o Facebook. L\u00fac \u0111\u1ea7u, c\u00e1c c\u00f4ng ty t\u1ea1o m\u1ed9t t\u00e0i kho\u1ea3n th\u00f4ng th\u01b0\u1eddng, gi\u1ed1ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng th\u00f4ng th\u01b0\u1eddng.<\/p>\n\n\n\n Tuy nhi\u00ean, b\u1ea3n th\u00e2n n\u1ec1n t\u1ea3ng hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 c\u1ea7n thi\u1ebft ph\u1ea3i t\u1ea1o ra c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ri\u00eang m\u00ecnh cho lo\u1ea1i ho\u1ea1t \u0111\u1ed9ng n\u00e0y v\u00e0 t\u1ea1o ra c\u00e1c c\u00f4ng c\u1ee5 cho c\u00e1c t\u00e0i kho\u1ea3n th\u01b0\u01a1ng m\u1ea1i v\u00e0 c\u00e1c c\u00f4ng ty. C\u00f3 m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng c\u1ee7a d\u1ecbch v\u1ee5 n\u00e0y tr\u00ean c\u00e1c m\u1ea1ng, m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng ch\u00ednh l\u00e0 Qu\u1ea3ng c\u00e1o Facebook.<\/p>\n\n\n\n Facebook Ads l\u00e0 h\u1ec7 th\u1ed1ng xu\u1ea5t b\u1ea3n tr\u1ea3 ph\u00ed c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i, cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c \u0111\u1ecbnh d\u1ea1ng cho c\u00e1c qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. N\u00f3 r\u1ea5t hi\u1ec7u qu\u1ea3, ch\u1ee7 y\u1ebfu l\u00e0 do t\u1ea5t c\u1ea3 c\u00e1c kh\u1ea3 n\u0103ng ph\u00e2n \u0111o\u1ea1n c\u00f3 s\u1eb5n tr\u00ean n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n Th\u00f4ng qua qu\u1ea3ng c\u00e1o Facebook, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t lo\u1ea1t qu\u1ea3ng c\u00e1o cho nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng \u0111a d\u1ea1ng nh\u1ea5t trong m\u1ed9t t\u01b0 v\u1ea5n k\u1ebf to\u00e1n<\/strong>, ch\u1ecdn c\u00e1c tham chi\u1ebfu nh\u01b0:<\/p>\n\n\n\n Ngo\u00e0i nhi\u1ec1u t\u00f9y ch\u1ecdn kh\u00e1c cho ph\u00e9p nh\u1eafm m\u1ee5c ti\u00eau nhi\u1ec1u h\u01a1n cho m\u1ed7i qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong \u1ee9ng d\u1ee5ng, do \u0111\u00f3 t\u1ea1o ra c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i l\u1edbn h\u01a1n cho c\u00f4ng ty c\u1ee7a b\u1ea1n th\u00f4ng qua n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n \u0110\u1ea9y m\u1ea1nh c\u00e1c \u1ea5n ph\u1ea9m l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 l\u00e0m cho c\u00f4ng ty c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng kinh doanh. <\/p>\n\n\n\n Chi ph\u00ed th\u00fac \u0111\u1ea9y th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi chi ph\u00ed c\u1ee7a m\u1ed9t h\u00e0nh \u0111\u1ed9ng ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng \u0111\u1ec3 d\u1ecbch trang web<\/strong>, v\u00ed d\u1ee5: v\u1edbi vi\u1ec7c b\u1ed5 sung trong Qu\u1ea3ng c\u00e1o Facebook, b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh k\u1ebft qu\u1ea3.<\/p>\n\n\n\n L\u00fd t\u01b0\u1edfng khi b\u1ea1n l\u00e0m vi\u1ec7c v\u1edbi b\u1ea5t k\u1ef3 h\u00e0nh \u0111\u1ed9ng k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0o l\u00e0 t\u00ecm ki\u1ebfm c\u00e1c c\u00e1ch h\u1eefu c\u01a1 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp h\u01a1n nhi\u1ec1u v\u1edbi ki\u1ec3u c\u1ea5u tr\u00fac n\u00e0y, cho ph\u00e9p th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp h\u01a1n trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n Tuy nhi\u00ean, m\u00f4 h\u00ecnh thu h\u00fat kh\u00e1ch h\u00e0ng t\u1ef1 nhi\u00ean ph\u1ea3i m\u1ea5t m\u1ed9t th\u1eddi gian \u0111\u1ec3 b\u1eaft \u0111\u1ea7u t\u1ea1o ra k\u1ebft qu\u1ea3.<\/p>\n\n\n\n V\u00ec v\u1eady, \u0111i\u1ec1u th\u00fa v\u1ecb l\u00e0 b\u1ea1n bi\u1ebft c\u00e1ch l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec3 bi\u1ebft th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c \u1ea5n ph\u1ea9m \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 \u0111\u1ec3 \u0111\u1ea3o ng\u01b0\u1ee3c t\u00ecnh th\u1ebf t\u1ed1t h\u01a1n.<\/p>\n\n\n\n K\u1ebft qu\u1ea3 c\u1ee7a lo\u1ea1i ho\u1ea1t \u0111\u1ed9ng n\u00e0y th\u01b0\u1eddng l\u00e0 ngay l\u1eadp t\u1ee9c, l\u00fd t\u01b0\u1edfng cho c\u00e1c c\u00f4ng ty \u0111ang b\u1eaft \u0111\u1ea7u ho\u1eb7c kh\u00f4ng th\u1ec3 ch\u1edd \u0111\u1ee3i c\u00e1c h\u00e0nh \u0111\u1ed9ng tham gia di\u1ec5n ra m\u1ed9t c\u00e1ch h\u1eefu c\u01a1, th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh \u0111\u01b0a t\u00e0i li\u1ec7u c\u1ee7a h\u1ecd \u0111\u1ebfn v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c.<\/p>\n\n\n\n Ngo\u00e0i ra, c\u00f4ng c\u1ee5 Facebook Ads cho ph\u00e9p b\u1ea1n t\u1ea1o qu\u1ea3ng c\u00e1o v\u1edbi c\u00e1c m\u00f4 h\u00ecnh kh\u00e1c nhau, t\u1eeb c\u00e1c b\u00e0i \u0111\u0103ng v\u0103n b\u1ea3n c\u1ed5 \u0111i\u1ec3n v\u1ec1 ki\u1ec3m so\u00e1t truy c\u1eadp<\/strong><\/a> \u0111\u1ebfn h\u00ecnh \u1ea3nh v\u00e0 n\u1ed9i dung nghe nh\u00ecn. B\u1ea1n c\u00e0ng c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 nhi\u1ec1u t\u00e0i nguy\u00ean n\u00e0y th\u00ec c\u00e0ng t\u1ed1t.<\/p>\n\n\n\n B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng ng\u00e0y c\u00e0ng ph\u00f9 h\u1ee3p, l\u00e0m vi\u1ec7c \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i ng\u00e0y c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn t\u00e0i li\u1ec7u b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n