{"id":2946,"date":"2021-09-10T00:40:17","date_gmt":"2021-09-10T00:40:17","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=2946"},"modified":"2021-09-10T00:40:17","modified_gmt":"2021-09-10T00:40:17","slug":"microsoft-advertising-bing-ads","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/vi\/microsoft-ads-bing-ads\/","title":{"rendered":"L\u00e0m quen v\u1edbi Microsoft Advertising (Bing Ads)"},"content":{"rendered":"

g\u1eb7p g\u1ee1 <\/em>Qu\u1ea3ng c\u00e1o c\u1ee7a Microsoft (Qu\u1ea3ng c\u00e1o Bing)<\/em><\/strong>, m\u1ed9t l\u1ef1a ch\u1ecdn t\u1ed1t kh\u00e1c cho l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ph\u1ea3i tr\u1ea3 ph\u00ed!<\/em><\/p>\n\n\n\n

Kh\u00f4ng c\u00f2n nghi ng\u1edd g\u00ec n\u1eefa, m\u1ed9t trong nh\u1eefng c\u00e1ch ch\u00ednh \u0111\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 cho ho\u1ea1t \u0111\u1ed9ng kinh doanh tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n nhanh h\u01a1n l\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ph\u1ea3i tr\u1ea3 ti\u1ec1n<\/a>.<\/p>\n\n\n\n

C\u00f3 r\u1ea5t nhi\u1ec1u ngu\u1ed3n, \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t l\u00e0 qu\u1ea3ng c\u00e1o Facebook, Google Ads (tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 Adwords), Taboola, trong s\u1ed1 nh\u1eefng ngu\u1ed3n kh\u00e1c.<\/p>\n\n\n\n

M\u1eb7c d\u00f9 ch\u00fang l\u00e0 nh\u1eefng l\u1ef1a ch\u1ecdn t\u1ed1t, nh\u01b0ng s\u1ef1 c\u1ea1nh tranh r\u1ea5t kh\u1ed1c li\u1ec7t. cho nh\u1eefng ng\u01b0\u1eddi \u0111ang b\u1eaft \u0111\u1ea7u<\/a>.<\/p>\n\n\n\n

B\u1ea1n th\u1eed ngh\u0129 xem, s\u1ebd th\u1eadt tuy\u1ec7t n\u1ebfu c\u00f3 m\u1ed9t gi\u1ea3i ph\u00e1p thay th\u1ebf t\u1ed1t t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Google Ads ph\u1ea3i kh\u00f4ng?<\/p>\n\n\n\n

N\u00ean bi\u1ebft r\u1eb1ng n\u00f3 \u0111\u00e3 c\u00f3 t\u1eeb r\u1ea5t l\u00e2u \u1edf Brazil v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi qu\u1ea3ng c\u00e1o Bing, nh\u01b0ng hi\u1ec7n t\u1ea1i c\u00f3 t\u00ean Microsoft Advertising.<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi nh\u1eefng ai v\u1eabn ch\u01b0a bi\u1ebft, d\u01b0\u1edbi \u0111\u00e2y t\u00f4i s\u1ebd tr\u00ecnh b\u00e0y ng\u1eafn g\u1ecdn v\u1ec1 n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n\n\n\n

M\u1ee5c \u0111\u00edch c\u1ee7a b\u00e0i vi\u1ebft n\u00e0y l\u00e0 gi\u1edbi thi\u1ec7u n\u1ec1n t\u1ea3ng cho nh\u1eefng ng\u01b0\u1eddi ch\u01b0a bi\u1ebft v\u1ec1 n\u00f3, v\u1edbi c\u00e1c t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a n\u00f3.<\/p>\n\n\n\n

Qu\u1ea3ng c\u00e1o c\u1ee7a Microsoft (qu\u1ea3ng c\u00e1o Bing) l\u00e0 g\u00ec?<\/h2>\n\n\n\n

C\u00c1C Qu\u1ea3ng c\u00e1o c\u1ee7a Microsoft<\/a> l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u1ea3 cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t (PPC) \u0111\u01b0\u1ee3c t\u1ea1o tr\u00ean qu\u1ea3ng c\u00e1o, k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm Bing v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n n\u01a1i b\u1ea1n s\u1ebd qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Google Ads nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y trong h\u00ecnh \u1ea3nh b\u00ean d\u01b0\u1edbi:<\/p>\n\n\n\n

\"Microsoft
Microsoft Advertising (Bing ads)<\/figcaption><\/figure><\/div>\n\n\n\n

N\u00f3i chung, b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc c\u00e1ch l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c t\u00f9y ch\u1ecdn trong v\u00e0i ph\u00fat n\u1ebfu b\u1ea1n \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m trong c\u00e1c n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u1ef1 kh\u00e1c.<\/p>\n\n\n\n

M\u1eb7c d\u00f9 Google l\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t tr\u00ean h\u00e0nh tinh, ch\u00fang ta kh\u00f4ng th\u1ec3 lo\u1ea1i tr\u1eeb Bing, ch\u1ec9 xem m\u1ed9t s\u1ed1 con s\u1ed1 \u1edf Brazil<\/a>:<\/p>\n\n\n\n