{"id":2870,"date":"2021-07-22T18:54:44","date_gmt":"2021-07-22T18:54:44","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=2870"},"modified":"2023-09-28T09:53:53","modified_gmt":"2023-09-28T09:53:53","slug":"tiktok-para-empresas-10-dicas-valiosas-para-se-destacar-na-rede-social-do-momento","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/vi\/tiktok-for-business-10-value-tips-to-stand-on-the-moment-social-network\/","title":{"rendered":"TikTok d\u00e0nh cho doanh nghi\u1ec7p: 10 m\u1eb9o \u0111\u00e1ng gi\u00e1 \u0111\u1ec3 n\u1ed5i b\u1eadt tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i"},"content":{"rendered":"

Kh\u00f4ng th\u1ec3 b\u1ecf qua vai tr\u00f2 c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i ng\u00e0y nay, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean ph\u01b0\u01a1ng di\u1ec7n ngh\u1ec1 nghi\u1ec7p. Tuy nhi\u00ean, v\u1eabn c\u00f3 r\u1ea5t \u00edt ng\u01b0\u1eddi xoay s\u1edf \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi t\u1ed1c \u0111\u1ed9 c\u1ea7n thi\u1ebft, nh\u01b0 v\u1edbi TikTok<\/strong>, \u0111\u00f3 l\u00e0 c\u1ea3m gi\u00e1c k\u1ef9 thu\u1eadt s\u1ed1 m\u1edbi nh\u1ea5t.<\/p>\n\n\n\n

Tr\u00ean th\u1ef1c t\u1ebf, b\u1ea5t k\u1ef3 ai ngh\u0129 r\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u00e0y v\u1eabn ch\u1ec9 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng h\u1ea1n ch\u1ebf cho m\u1ee5c \u0111\u00edch c\u00e1 nh\u00e2n v\u00e0 vi\u1ec7c trao \u0111\u1ed5i \u1ea3nh nghi\u1ec7p d\u01b0 l\u00e0 r\u1ea5t nhi\u1ec1u sai l\u1ea7m. Ng\u00e0y nay, h\u1ecd l\u00e0 trung t\u00e2m tuy\u1ec7t v\u1eddi c\u1ee7a l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 th\u1ebf h\u1ec7 kh\u00e1n gi\u1ea3, v\u00ec v\u1eady h\u1ecd c\u00f3 ph\u1ea1m vi ti\u1ebfp c\u1eadn th\u01b0\u01a1ng m\u1ea1i \u0111\u00e1ng kinh ng\u1ea1c.<\/p>\n\n\n\n

H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng m\u1ed9t c\u00f4ng ty, n\u1ebfu n\u00f3 c\u00f3 m\u1eb7t trong s\u1ed1 h\u00e0ng tr\u0103m ho\u1eb7c h\u00e0ng ngh\u00ecn ng\u01b0\u1eddi l\u00e0m vi\u1ec7c v\u1edbi \u00e2m nh\u1ea1c. K\u1ebft qu\u1ea3 c\u1ee7a c\u00f4 \u1ea5y s\u1ebd t\u0103ng t\u1ed1c v\u00e0 ph\u00e1t tri\u1ec3n r\u1ea5t nhi\u1ec1u, ph\u1ea3i kh\u00f4ng?<\/p>\n\n\n\n

\u0110\u00e2y ch\u00ednh l\u00e0 n\u01a1i c\u00f3 s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c m\u1ea1ng nh\u01b0 TikTok, c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1n gi\u1ea3 v\u00e0 c\u0169ng nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00e1c qu\u1ea3ng c\u00e1o m\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. Do \u0111\u00f3, kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a b\u1ea1n s\u1ebd chuy\u1ec3n th\u00e0nh l\u1ee3i nhu\u1eadn quy\u1ebft \u0111o\u00e1n h\u01a1n nhi\u1ec1u.<\/p>\n\n\n\n

\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang t\u00f4i quy\u1ebft \u0111\u1ecbnh vi\u1ebft b\u00e0i vi\u1ebft n\u00e0y, mang \u0111\u1ebfn \u0111\u00e2y 10 m\u1eb9o hay nh\u1ea5t c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt trong v\u0169 tr\u1ee5 \u0111\u00e1ng kinh ng\u1ea1c n\u00e0y. \u0110i\u1ec1u tuy\u1ec7t v\u1eddi nh\u1ea5t l\u00e0 TikTok ng\u00e0y nay \u0111\u00e3 qu\u00e1 n\u1ed5i ti\u1ebfng, n\u00f3 c\u00f3 th\u1ec3 gi\u00fap \u00edch cho b\u1ea5t k\u1ef3 ph\u00e2n kh\u00fac n\u00e0o.<\/p>\n\n\n\n

N\u00f3i c\u00e1ch kh\u00e1c, c\u1ea3 hai c\u00f4ng ty trong l\u0129nh v\u1ef1c d\u1ecbch v\u1ee5 th\u00edch h\u1ee3p h\u01a1n v\u00e0 qu\u1ea3n l\u00fd chung c\u01b0<\/strong><\/a>, ngay c\u1ea3 nh\u1eefng doanh nghi\u1ec7p b\u00e1n s\u1ea3n ph\u1ea9m b\u00ecnh d\u00e2n c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 xu\u1ea5t s\u1eafc. \u0110\u1ed1i v\u1edbi \u0111i\u1ec1u \u0111\u00f3, ch\u1ec9 c\u1ea7n l\u00e0m theo l\u1eddi khuy\u00ean \u0111\u00fang v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c b\u00e0n tay c\u1ee7a b\u1ea1n b\u1ea9n.<\/p>\n\n\n\n

Inside TikTok<\/h2>\n\n\n\n

M\u1eb7c d\u00f9 \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0o n\u0103m 2016, nh\u01b0ng ph\u1ea3i t\u1eeb qu\u00fd \u0111\u1ea7u ti\u00ean c\u1ee7a n\u0103m 2020, TikTok m\u1edbi b\u1eaft \u0111\u1ea7u tr\u1edf th\u00e0nh nh\u01b0 ng\u00e0y nay. Ch\u1ec9 trong kho\u1ea3ng th\u1eddi gian \u0111\u00f3, n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng b\u1edfi h\u01a1n 2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n\n\n\n

C\u00e1i nh\u00ecn s\u00e2u s\u1eafc c\u1ee7a n\u00f3 l\u00e0 \u0111\u00e3 t\u1ed1i \u01b0u h\u00f3a h\u01a1n n\u1eefa s\u1ef1 th\u1eadt r\u1eb1ng \u201ch\u00ecnh \u1ea3nh n\u00f3i to h\u01a1n l\u1eddi n\u00f3i\u201d. \u1ede \u0111\u00f3, th\u1ee9 chi\u1ebfm \u01b0u th\u1ebf l\u00e0 video ng\u1eafn, t\u1ea1o ra s\u1ee9c m\u1ea1nh t\u01b0\u01a1ng t\u00e1c v\u00e0 chia s\u1ebb cao.<\/p>\n\n\n\n

H\u01a1n n\u1eefa, vi\u1ec7c t\u1ea1o chi\u1ebfn d\u1ecbch tr\u00ean \u0111\u00f3 r\u1ea5t d\u1ec5 d\u00e0ng, ch\u1ec9 c\u1ea7n g\u1eedi y\u00eau c\u1ea7u v\u00e0 sau khi \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh, h\u00e3y l\u00e0m theo c\u00e1c b\u01b0\u1edbc. Qu\u1ea3ng c\u00e1o TikTok tu\u00e2n theo c\u00e1c ti\u00eau chu\u1ea9n gi\u1ed1ng nh\u01b0 c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ch\u00ednh.<\/p>\n\n\n\n

B\u00e2y gi\u1edd, n\u1ebfu th\u1eed th\u00e1ch l\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 n\u1ed5i b\u1eadt trong m\u1ed9t \u0111\u1ea1i d\u01b0\u01a1ng n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra m\u1ed7i ph\u00fat, ch\u1ec9 c\u1ea7n l\u00e0m theo c\u00e1c m\u1eb9o d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n

1. \u0110\u00e1nh gi\u00e1 c\u00e1c n\u1ed9i dung<\/h3>\n\n\n\n

T\u1ea5t nhi\u00ean, h\u00ecnh \u1ea3nh c\u00f3 gi\u00e1 tr\u1ecb r\u1ea5t l\u1edbn v\u00e0 b\u1ea1n c\u1ea7n quay video m\u1ecdi l\u00fac \u0111\u1ec3 th\u00e0nh c\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ng\u00e0y nay, ngay c\u1ea3 khi b\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n

Tuy nhi\u00ean, \u0111\u1eebng ngh\u0129 r\u1eb1ng b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 \u0111\u1ed9c \u0111\u00e1o v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb cho kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 l\u00fac ti\u1ebfp th\u1ecb n\u1ed9i dung xu\u1ea5t hi\u1ec7n, c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 s\u1eed d\u1ee5ng TikTok \u0111\u1ec3 d\u1ea1y cho kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n nh\u1eefng \u0111i\u1ec1u m\u1edbi.<\/p>\n\n\n\n

V\u00ec v\u1eady, m\u1ed9t c\u00f4ng ty t\u1ef1 \u0111\u1ed9ng h\u00f3a<\/strong><\/a> c\u00f3 th\u1ec3 gi\u1ea3i tr\u00ed v\u00e0 gi\u00e1o d\u1ee5c \u0111\u1ed3ng th\u1eddi, t\u1ea1o video \u0111\u1ed9ng, v\u1edbi nh\u1ea1c phim, flash v\u00e0 d\u1ef1ng phim gi\u1ea3i th\u00edch \u0111i\u1ec1u g\u00ec \u0111\u00f3 t\u1eeb v\u0169 tr\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a.<\/p>\n\n\n\n

V\u1edbi \u0111i\u1ec1u n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u0169ng t\u1ef1 c\u1ee7ng c\u1ed1 m\u00ecnh nh\u01b0 m\u1ed9t c\u01a1 quan c\u00f3 th\u1ea9m quy\u1ec1n trong khu v\u1ef1c, v\u00ec n\u00f3 cho th\u1ea5y r\u1eb1ng b\u1ea1n v\u00e0 c\u00e1c chuy\u00ean gia c\u1ee7a b\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd \u0111ang l\u00e0m.<\/p>\n\n\n\n

2. Tin v\u00e0o \u201ch\u1ed3 s\u01a1 c\u00e1 nh\u00e2n\u201d<\/h3>\n\n\n\n

M\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 chi\u1ebfn d\u1ecbch tr\u00ean TikTok l\u00e0 t\u1ea1o h\u1ed3 s\u01a1 v\u1edbi t\u01b0 c\u00e1ch l\u00e0 Ph\u00e1p nh\u00e2n. Tuy nhi\u00ean, \u0111\u1eebng ngh\u0129 r\u1eb1ng \u0111i\u1ec1u n\u00e0y bu\u1ed9c b\u1ea1n ph\u1ea3i s\u1eed d\u1ee5ng m\u1ed9t ng\u00f4n ng\u1eef tr\u00e1t, ho\u00e0n to\u00e0n ch\u00ednh th\u1ee9c ho\u1eb7c th\u1ec3 ch\u1ebf.<\/p>\n\n\n\n

Ng\u01b0\u1ee3c l\u1ea1i, c\u1ea7n tin t\u01b0\u1edfng v\u00e0 tin t\u01b0\u1edfng v\u00e0o ki\u1ec3u \u201ch\u1ed3 s\u01a1 c\u00e1 nh\u00e2n\u201d kh\u00f4ng ch\u00ednh th\u1ee9c. Tr\u00ean th\u1ef1c t\u1ebf, ngay c\u1ea3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u0169ng bi\u1ebft \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n

Do \u0111\u00f3, h\u1ecd \u0111\u1ec3 nh\u00e2n vi\u00ean v\u00e0 \u0111\u1ea1i di\u1ec7n hi\u1ec3n th\u1ecb khu\u00f4n m\u1eb7t c\u1ee7a h\u1ecd tr\u00ean TikTok nh\u01b0 th\u1ec3 h\u1ecd s\u1edf h\u1eefu t\u00e0i kho\u1ea3n. H\u00e3y l\u00e0m theo c\u00f9ng m\u1ed9t phong c\u00e1ch gi\u1ea3n d\u1ecb, gi\u1ea3n d\u1ecb, nh\u01b0 v\u1eady b\u1ea1n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n.<\/p>\n\n\n\n

3. Tr\u1ef1c tuy\u1ebfn vs. Ngo\u1ea1i tuy\u1ebfn?<\/h3>\n\n\n\n

C\u00f3 th\u1ec3 tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t cu\u1ed9c chi\u1ebfn g\u1ea7n nh\u01b0 h\u1ecd t\u01b0\u1edfng. M\u1ed9t d\u1ea5u hi\u1ec7u cho th\u1ea5y \u0111i\u1ec1u n\u00e0y l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn t\u1eadn d\u1ee5ng c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

T\u1ea5t nhi\u00ean, c\u00e1c c\u00f4ng ty nh\u1ecf h\u01a1n kh\u00f4ng th\u1ec3 chi h\u00e0ng tri\u1ec7u USD cho lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n n\u00e0y, nh\u01b0ng h\u1ecd th\u1eadm ch\u00ed kh\u00f4ng c\u1ea7n n\u00f3 \u0111\u1ec3 \u00e1p d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u1ef1.<\/p>\n\n\n\n

N\u1ebfu doanh nghi\u1ec7p b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c t\u1eeb m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch, ch\u1ec9 c\u1ea7n qu\u1ea3ng b\u00e1 ho\u1eb7c tham d\u1ef1 c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 h\u1ed9i ch\u1ee3 trong l\u0129nh v\u1ef1c \u0111\u00f3, t\u1ea1o ph\u1ea1m vi ph\u1ee7 s\u00f3ng nghe nh\u00ecn s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng tr\u00ean TikTok.<\/p>\n\n\n\n

Th\u00f4ng th\u01b0\u1eddng, n\u1ebfu s\u1ef1 ki\u1ec7n \u0111\u00e3 \u0111\u01b0\u1ee3c l\u00ean l\u1ecbch v\u00e0 s\u1ebd \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 b\u1edfi c\u00e1c c\u00f4ng ty kh\u00e1c, b\u1ea1n ch\u1ec9 c\u1ea7n t\u1eadn h\u01b0\u1edfng to\u00e0n b\u1ed9 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng m\u00e0 kh\u00f4ng ph\u1ea3i tr\u1ea3 b\u1ea5t k\u1ef3 kho\u1ea3n n\u00e0o cho n\u00f3 v\u00e0 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u1ec3 di chuy\u1ec3n t\u00e0i kho\u1ea3n c\u1ee7a m\u00ecnh v\u00e0 tr\u1edf n\u00ean n\u1ed5i b\u1eadt.<\/p>\n\n\n\n

4. Quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng<\/em><\/h3>\n\n\n\n

Kh\u00f4ng ph\u1ea3i ai c\u0169ng c\u00f3 \u0111\u1ee7 ki\u00ean nh\u1eabn \u0111\u1ec3 tr\u01b0\u1edfng th\u00e0nh m\u1ed7i ng\u00e0y m\u1ed9t ch\u00fat. Tuy nhi\u00ean, gi\u1ea3i ph\u00e1p l\u00e0 kh\u00f4ng mua l\u01b0\u1ee3t th\u00edch v\u00e0 l\u01b0\u1ee3t chia s\u1ebb, b\u1eb1ng c\u00e1ch n\u00e0y, t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 b\u1ecb c\u1ea5m.<\/p>\n\n\n\n

M\u1ed9t b\u01b0\u1edbc t\u1ed1t \u0111\u1eb9p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng t\u1ed1c t\u1ef1 nhi\u00ean l\u00e0 h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u1edf \u0111\u00f3 l\u00e2u nh\u1ea5t, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng n\u1ed5i ti\u1ebfng, nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n

Th\u1eadm ch\u00ed nhi\u1ec1u l\u0129nh v\u1ef1c th\u00edch h\u1ee3p \u0111\u00e3 b\u1eaft \u0111\u1ea7u c\u00f3 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u1ecd, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n\n\n