{"id":2863,"date":"2021-07-07T12:50:49","date_gmt":"2021-07-07T12:50:49","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=2863"},"modified":"2021-07-07T12:50:58","modified_gmt":"2021-07-07T12:50:58","slug":"5-dicas-para-fazer-o-posicionamento-da-sua-marca-nas-redes-sociais","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/vi\/5-meo-de-lam-thuong-hieu-dinh-vi-tren-mang-xa-hoi-truyen-thong\/","title":{"rendered":"5 m\u1eb9o \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i"},"content":{"rendered":"

\u0111\u1ecbnh v\u1ecb <\/strong>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea7u t\u01b0 v\u00e0o ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, ch\u1ee7 y\u1ebfu th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

Nh\u01b0ng ngay c\u1ea3 khi x\u00e9t v\u1ec1 m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a n\u00f3, r\u1ea5t \u00edt ng\u01b0\u1eddi th\u1ef1c s\u1ef1 bi\u1ebft ch\u1ee7 \u0111\u1ec1 n\u00e0y n\u00f3i v\u1ec1 \u0111i\u1ec1u g\u00ec. Tuy nhi\u00ean, s\u1ef1 th\u1eadt l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o, c\u1ea7n ph\u1ea3i nh\u1ea5t qu\u00e1n v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n

\u0110i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 n\u00f3 ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a trang web c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, ch\u1eb3ng h\u1ea1n nh\u01b0 ki\u1ec3u ch\u1eef, m\u00e0u s\u1eafc, \u0111\u1ed3 h\u1ecda, gi\u1ecdng n\u00f3i, v.v.<\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u1ecbnh v\u1ecb tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 trung t\u00e2m c\u1ee7a s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 b\u1ec1n v\u1eefng c\u1ee7a m\u1ed9t c\u00f4ng ty. N\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn Th\u01b0\u01a1ng hi\u1ec7u, c\u1ee7ng c\u1ed1 b\u1ea3n s\u1eafc c\u1ee7a c\u00f4ng ty v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb kinh doanh<\/a>.<\/p>\n\n\n\n

\u0110\u00f3 c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0m cho c\u00f4ng ty tr\u1edf n\u00ean kh\u1ea3 thi h\u01a1n v\u00e0 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh, \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb t\u1ed1t trong c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, l\u00e0 m\u1ed9t \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n

V\u1edbi \u00fd ngh\u0129 \u0111\u00f3, trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec, c\u00e1c b\u01b0\u1edbc nghi\u00ean c\u1ee9u n\u00f3, \u0111\u01b0a ra c\u00e1c m\u1eb9o \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u00f3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 n\u00f3i m\u1ed9t ch\u00fat v\u1ec1 l\u1ee3i \u00edch c\u1ee7a n\u00f3.<\/p>\n\n\n\n

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<\/figcaption><\/figure>\n\n\n\n

\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n\n\n\n

C\u00f3 m\u1ed9t s\u1ed1 \u0111\u1ecbnh ngh\u0129a v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng \u0111\u1ecbnh ngh\u0129a ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi th\u1ef1c t\u1ebf c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ecbnh ngh\u0129a v\u1ec1 h\u00ecnh \u1ea3nh doanh nghi\u1ec7p.<\/p>\n\n\n\n

N\u00f3i c\u00e1ch kh\u00e1c, \u0111\u00f3 l\u00e0 c\u00e1ch m\u00e0 c\u00f4ng ty mu\u1ed1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y v\u00e0 c\u00f4ng nh\u1eadn. \u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi nh\u00ecn th\u1ea5y nh\u01b0 th\u1ebf n\u00e0o, m\u00e0 l\u00e0 n\u00f3 mu\u1ed1n \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n

N\u00f3 c\u0169ng kh\u00f4ng quan t\u00e2m \u0111\u1ebfn nh\u1eefng g\u00ec m\u1ed9t c\u00f4ng ty, v\u00ed d\u1ee5, t\u1ef1 \u0111\u1ed9ng h\u00f3a t\u00f2a nh\u00e0<\/strong><\/a> l\u00e0, ho\u1eb7c c\u00e1ch n\u00f3 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn, nh\u01b0ng \u0111\u00fang h\u01a1n l\u00e0 c\u00e1ch n\u00f3 mu\u1ed1n \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn.<\/p>\n\n\n\n

\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t, c\u1ea7n bi\u1ebft s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n d\u00e0nh cho ai. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 bi\u1ebft ai l\u00e0 ng\u01b0\u1eddi v\u00e0 t\u1ea5t nhi\u00ean, gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c n\u1ed7i \u0111au n\u00e0o.<\/p>\n\n\n\n

Gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 v\u00e0 mang l\u1ea1i ni\u1ec1m vui l\u00e0 hai \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00ec v\u1eady, h\u00e3y bi\u1ebft s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c n\u1ed7i \u0111au n\u00e0o v\u00e0 ni\u1ec1m vui m\u00e0 n\u00f3 g\u00e2y ra.<\/p>\n\n\n\n

Ngo\u00e0i ra, h\u00e3y x\u00e1c \u0111\u1ecbnh c\u00e1c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi b\u1ea1n ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. M\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m c\u00f3 th\u1ec3 g\u00e2y ra ph\u1ea3n \u1ee9ng n\u00e0y l\u00e0:<\/p>\n\n\n\n