{"id":2857,"date":"2021-06-30T00:14:24","date_gmt":"2021-06-30T00:14:24","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=2857"},"modified":"2023-04-12T11:12:04","modified_gmt":"2023-04-12T11:12:04","slug":"inbound-marketing-saiba-os-passos-essenciais-para-atrair-novos-clientes","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/vi\/inbound-marketing-know-the-can-thiet-cac-buoc-de-thu-hut-khach-hang-moi\/","title":{"rendered":"Ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc: T\u00ecm hi\u1ec3u c\u00e1c b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi"},"content":{"rendered":"

O Ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc<\/strong> \u0111\u00f3 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u00e0 tr\u1ecdng t\u00e2m l\u00e0 s\u1ef1 m\u00ea ho\u1eb7c ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi c\u00f4ng ty, do \u0111\u00f3 t\u1ea1o ra m\u1ed9t con \u0111\u01b0\u1eddng cho m\u1ed1i quan h\u1ec7 n\u00e0y \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean c\u01a1 s\u1edf c\u00e1c gi\u1ea3i ph\u00e1p l\u1ea5y m\u1eabu cho nh\u1eefng ng\u01b0\u1eddi c\u1ea7n n\u00f3.<\/p>\n\n\n\n

Kh\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng, n\u01a1i c\u00e1c c\u00f4ng ty b\u1eaft \u0111\u1ea7u y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn h\u1ecd, Inbound ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch tinh t\u1ebf h\u01a1n nhi\u1ec1u nh\u01b0ng c\u0169ng hi\u1ec7u qu\u1ea3 cao, h\u1ea7u nh\u01b0 lu\u00f4n s\u1eed d\u1ee5ng s\u1ea3n xu\u1ea5t n\u1ed9i dung.<\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 c\u00e1c c\u00f4ng ty t\u1eeb c\u00e1c l\u0129nh v\u1ef1c \u0111a d\u1ea1ng nh\u1ea5t ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, c\u00f3 c\u01a1 h\u1ed9i t\u1ea1o ra chu k\u1ef3 mua s\u1eafm ngay t\u1eeb \u0111\u1ea7u.<\/p>\n\n\n\n

Ngo\u00e0i ra, \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 h\u1ed9i \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y, gi\u00fap cho vi\u1ec7c s\u1ea3n xu\u1ea5t n\u1ed9i dung, cho d\u00f9 th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i hay ti\u1ebfp th\u1ecb qua email, \u0111\u1ec1u c\u00f3 c\u01a1 h\u1ed9i thu h\u00fat mua h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

\"-\"<\/figure><\/div>\n\n\n\n

Nh\u1eefng c\u00e1ch ch\u00ednh \u0111\u1ec3 th\u1ef1c hi\u1ec7n Inbound l\u00e0 g\u00ec?<\/h2>\n\n\n\n

H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u m\u1ed9t s\u1ed1 c\u00e1ch d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 b\u1eaft \u0111\u1ea7u \u00e1p d\u1ee5ng Inbound Marketing v\u00e0o th\u1ef1c t\u1ebf trong c\u00f4ng ty c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea3n l\u00fd an to\u00e0n lao \u0111\u1ed9ng<\/strong><\/a>:<\/p>\n\n\n\n

  1. Nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 c\u00f4ng nh\u1eadn tuy\u1ec7t v\u1eddi v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n<\/li><\/ol>\n\n\n\n

    N\u1ebfu \u01b0u ti\u00ean c\u1ee7a b\u1ea1n l\u00e0 thu h\u00fat m\u1ecdi ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 trong t\u01b0\u01a1ng lai, s\u1eb5n s\u00e0ng mua h\u00e0ng, th\u00ec l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 b\u1ea1n ph\u1ea3i hi\u1ec3u th\u00eam v\u1ec1 c\u00f4ng ty c\u1ee7a m\u00ecnh, nh\u1eadn ra nh\u1eefng \u0111i\u1ec3m t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c c\u00f9ng v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n

    Ch\u1ec9 khi \u0111\u00f3, b\u1ea1n m\u1edbi c\u00f3 nh\u1eefng c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra \u0111i\u1ec1u g\u00ec \u0111\u00f3 v\u1ec1 m\u00ecnh, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, ch\u1ec9 ra c\u00e1c gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00f4ng ty b\u1ea1n.<\/p>\n\n\n\n

    V\u00ec v\u1eady, \u0111\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi suy ngh\u0129 n\u00e0y, h\u00e3y nghi\u00ean c\u1ee9u s\u00e2u r\u1ed9ng v\u00e0 gi\u1ea3i th\u00edch c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u00e1y tr\u1ed9n c\u00f4ng nghi\u1ec7p<\/strong><\/a> v\u00e0 hi\u1ec3u \u0111i\u1ec1u g\u00ec th\u1ef1c s\u1ef1 quan tr\u1ecdng v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n bi\u1ebft.<\/p>\n\n\n\n

    1. Bi\u1ebft b\u1ea1n \u0111ang n\u00f3i chuy\u1ec7n v\u1edbi ai<\/li><\/ol>\n\n\n\n

      T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, vi\u1ec7c hi\u1ec3u bi\u1ebft l\u1eabn nhau \u0111\u1ec3 t\u1ea1o ra nh\u1eefng giao ti\u1ebfp t\u1ed1t l\u00e0 r\u1ea5t quan tr\u1ecdng, hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ea1n \u0111ang giao d\u1ecbch v\u1edbi ai l\u00e0 c\u01a1 s\u1edf c\u1ee7a s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa c\u00f4ng ty v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

      B\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh l\u00e0 ai, nh\u01b0ng b\u01b0\u1edbc t\u1ed1t nh\u1ea5t l\u1ea7n n\u00e0y l\u00e0 t\u00ecm ki\u1ebfm c\u00e1 t\u00ednh c\u1ee7a b\u1ea1n, \u0111\u00f3 l\u00e0 s\u1ef1 th\u1ec3 hi\u1ec7n chi ti\u1ebft h\u01a1n nhi\u1ec1u v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00fd t\u01b0\u1edfng n\u00e0y, c\u00f3 th\u1ec3 h\u01b0\u1edbng b\u1ea1n theo nhi\u1ec1u h\u01b0\u1edbng:<\/p>\n\n\n\n