{"id":1842,"date":"2020-06-07T12:27:41","date_gmt":"2020-06-07T12:27:41","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=1842"},"modified":"2022-02-17T09:47:31","modified_gmt":"2022-02-17T09:47:31","slug":"como-o-google-encara-seu-site-hoje","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/vi\/cach-google-trong-trang-web-cua-ban-hom-nay\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 Google Xem Trang web c\u1ee7a B\u1ea1n H\u00f4m nay?"},"content":{"rendered":"

Trong nhi\u1ec1u th\u1eadp k\u1ef7, m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 nghi\u00ean c\u1ee9u c\u00e1c c\u00e1ch \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb m\u00ecnh tr\u00ean trang \u0111\u1ea7u ti\u00ean c\u1ee7a Google. Nh\u1eefng k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 SEO n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt h\u00e0ng n\u0103m. B\u1ea1n \u0111\u00e3 bao gi\u1edd t\u1ef1 h\u1ecfi l\u00e0m th\u1ebf n\u00e0o Google xem trang web c\u1ee7a b\u1ea1n H\u00f4m nay?<\/p>\n\n\n\n

V\u00e0o gi\u1eefa n\u0103m 2020, c\u00f3 m\u1ed9t bu\u1ed5i ph\u00e1t tr\u1ef1c ti\u1ebfp t\u1eeb semrush n\u00f3i ch\u00ednh x\u00e1c v\u1ec1 SEO v\u00e0 c\u00e1ch Google v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c xem trang web c\u1ee7a b\u1ea1n. T\u00f4i \u0111\u00e3 c\u00f3 th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 \u0111i\u1ec1u t\u1eeb bu\u1ed5i bi\u1ec3u di\u1ec5n tr\u1ef1c ti\u1ebfp n\u00e0y, v\u00ec v\u1eady t\u00f4i mu\u1ed1n nh\u1ea5n m\u1ea1nh m\u1ed9t s\u1ed1 \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t trong b\u00e0i vi\u1ebft n\u00e0y. <\/p>\n\n\n\n– \n– \n– \n– <\/pre>\n\n\n\n

\"Como
SEO \u00e9 muito importante!<\/figcaption><\/figure><\/div>\n\n\n\n

C\u00f3 h\u00ecnh ph\u1ea1t n\u00e0o cho Google Algorithm kh\u00f4ng?<\/h2>\n\n\n\n

Trong H\u1ed9i ngh\u1ecb B\u00e0n tr\u00f2n Tr\u1ef1c ti\u1ebfp, ch\u00fang t\u00f4i c\u00f3 c\u1ef1u nh\u00e2n vi\u00ean c\u1ee7a Google, Pedro Dias, ng\u01b0\u1eddi bi\u1ebft nhi\u1ec1u v\u1ec1 SEO<\/a>. Anh \u1ea5y l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 \u0111\u00e3 th\u1ef1c hi\u1ec7n vi\u1ec7c tr\u1eebng ph\u1ea1t th\u1ee7 c\u00f4ng c\u00e1c trang web kh\u1ed5ng l\u1ed3 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi lo s\u1ee3. Ch\u00fang ta c\u00f3 th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb anh \u1ea5y? <\/p>\n\n\n\n

Tr\u00ean th\u1ef1c t\u1ebf, theo Peter, KH\u00d4NG C\u00d3 THU\u1eacT TO\u00c1N N\u00c0O<\/em><\/strong>. Khi c\u1eadp nh\u1eadt x\u1ea3y ra tr\u00ean Google, trang web c\u1ee7a b\u1ea1n kh\u00f4ng b\u1ecb tr\u1eebng ph\u1ea1t. \u0110i\u1ec1u th\u1ef1c s\u1ef1 x\u1ea3y ra l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (Google) b\u1eaft \u0111\u1ea7u li\u00ean quan nhi\u1ec1u h\u01a1n \u0111\u1ebfn m\u1ed9t trang web kh\u00e1c kh\u00f4ng ph\u1ea3i c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

\u0110i\u1ec1u g\u00ec \u0111\u00e3 khi\u1ebfn trang web c\u1ee7a t\u00f4i m\u1ea5t l\u01b0\u1ee3t truy c\u1eadp t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google?<\/strong><\/h3>\n\n\n\n

Anh \u1ea5y th\u1ea5y r\u1eb1ng trang web \u0111\u00f3 cung c\u1ea5p n\u1ed9i dung t\u1ed1t h\u01a1n c\u1ee7a anh \u1ea5y d\u1ef1a tr\u00ean h\u00e0ng t\u00e1 y\u1ebfu t\u1ed1 m\u00e0 anh \u1ea5y s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 n\u00f3. Khi trang web c\u1ee7a ch\u00fang t\u00f4i m\u1ea5t l\u01b0\u1ee3t truy c\u1eadp trong c\u00e1c t\u00ecm ki\u1ebfm tr\u01b0\u1edbc \u0111\u00e2y tr\u00ean trang \u0111\u1ea7u ti\u00ean, th\u00ec \u0111i\u1ec1u \u0111\u00f3 \u0111\u01a1n gi\u1ea3n l\u00e0 n\u00f3 c\u00f3 li\u00ean quan nhi\u1ec1u h\u01a1n \u0111\u1ebfn c\u00e1c trang kh\u00e1c.<\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u00e0i vi\u1ebft ho\u1eb7c n\u1ed9i dung c\u1ee7a b\u1ea1n k\u00e9m h\u01a1n nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. \u0110\u00f4i khi n\u1ed9i dung nh\u1ecf h\u01a1n v\u00e0 \u00edt \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a h\u01a1n c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc m\u1eaft b\u1ea1n. T\u1ea5t c\u1ea3 \u0111i\u1ec1u n\u00e0y b\u1edfi v\u00ec ph\u1ea1m vi ti\u1ebfp c\u1eadn x\u00e3 h\u1ed9i, li\u00ean k\u1ebft v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd \u0111\u1ec3 l\u1edbn h\u01a1n c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n

Thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm c\u1ee7a Google \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt ch\u01b0a?<\/strong> <\/h3>\n\n\n\n

Ngo\u00e0i ra KH\u00d4NG c\u00f3 th\u00eam c\u1eadp nh\u1eadt nh\u01b0 chim c\u00e1nh c\u1ee5t, g\u1ea5u tr\u00fac v\u00e0 c\u00e1c t\u00ean b\u1ecb c\u00f4 l\u1eadp kh\u00e1c. Google c\u00f3 m\u1ed9t g\u00f3i thu\u1eadt to\u00e1n \u201cbao g\u1ed3m t\u1ea5t c\u1ea3 ch\u00fang\u201d, t\u1ee9c l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c \u201cr\u00f4-b\u1ed1t\u201d c\u00f9ng \u201ct\u1ea1o th\u00e0nh m\u1ed9t\u201d ph\u00e2n t\u00edch c\u00e1c trang web v\u00e0 x\u1ebfp h\u1ea1ng ch\u00fang theo ti\u00eau ch\u00ed c\u1ee7a ch\u00fang.<\/p>\n\n\n\n

M\u1eb7c d\u00f9 v\u1eady, c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt li\u00ean t\u1ee5c c\u1ee7a Google c\u00f3 th\u1ec3 t\u1ea1m th\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb trang web c\u1ee7a b\u1ea1n. \u0110\u1eb7c bi\u1ec7t l\u00e0 n\u1ebfu n\u00f3 kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u c\u1ee7a m\u1ed9t trang web t\u1ed1t theo Google. Nh\u01b0ng kh\u00f4ng c\u00f3 h\u00ecnh ph\u1ea1t, ch\u1ec9 c\u1ea7n c\u1ea3i thi\u1ec7n n\u1ed9i dung c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n

N\u1ebfu kh\u00f4ng c\u00f3 h\u00ecnh ph\u1ea1t d\u00e0nh cho r\u00f4 b\u1ed1t c\u1ee7a Google th\u00ec trang web c\u1ee7a t\u00f4i b\u1ecb ph\u1ea1t nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h3>\n\n\n\n

Ch\u1ec9 c\u00f3 m\u1ed9t c\u00e1ch \u0111\u1ec3 ch\u1ecbu h\u00ecnh ph\u1ea1t v\u00e0 m\u1ea5t t\u1ea5t c\u1ea3 c\u00e1c l\u01b0\u1ee3t truy c\u1eadp b\u1eb1ng c\u00e1ch b\u1ecf l\u1ea1i ho\u00e0n to\u00e0n c\u00e1c t\u00ecm ki\u1ebfm ho\u1eb7c \u1edf l\u1ea1i ph\u00eda sau, c\u00e1c trang cu\u1ed1i c\u00f9ng. V\u1edbi h\u00ecnh ph\u1ea1t th\u1ee7 c\u00f4ng,<\/strong><\/em> m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 hi\u1ebfm g\u1eb7p, nh\u01b0ng c\u1ea7n c\u00e2n nh\u1eafc tr\u01b0\u1edbc khi l\u00e0m b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec b\u1ecb Google c\u1ea5m. <\/p>\n\n\n\n

H\u00ecnh ph\u1ea1t th\u1ee7 c\u00f4ng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o? <\/strong>M\u1ed9t nh\u00e2n vi\u00ean ph\u00e2n t\u00edch trang web, th\u01b0\u1eddng l\u00e0m m\u1ed9t vi\u1ec7c g\u00ec \u0111\u00f3 r\u1ea5t nghi\u00eam tr\u1ecdng nh\u01b0 mua li\u00ean k\u1ebft, qu\u1ea3ng c\u00e1o v\u00e0 kh\u00f4ng ch\u1ec9 r\u00f5 \u0111\u00f3 l\u00e0 m\u1ed9t, m\u0169 \u0111en<\/strong><\/em> trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. <\/p>\n\n\n\n

Sau khi x\u00e1c minh r\u1eb1ng trang web, c\u00f3 th\u1ec3 l\u00e0 c\u1ee7a m\u1ed9t c\u00f4ng ty ho\u1eb7c c\u1ed5ng th\u00f4ng tin l\u1edbn, \u0111\u00e3 l\u00e0m sai \u0111i\u1ec1u g\u00ec \u0111\u00f3 \u0111\u1ec3 thao t\u00fang c\u00e1c t\u00ecm ki\u1ebfm, nh\u00e2n vi\u00ean n\u00e0y s\u1ebd ph\u1ea1t trang web. V\u00ec l\u00fd do n\u00e0y, h\u00e3y lu\u00f4n s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ef1 nhi\u00ean v\u00e0 th\u00e2n thi\u1ec7n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c quy\u1ec1n h\u1ea1n tr\u00ean Google. <\/p>\n\n\n\n

\"Como
Links \u00e2ncoras? <\/figcaption><\/figure><\/div>\n\n\n\n

DA, PA v\u00e0 DS l\u00e0 c\u00e1c tham s\u1ed1 cho Google? <\/h2>\n\n\n\n

T\u1eb6NG<\/strong> (c\u01a1 quan qu\u1ea3n l\u00fd mi\u1ec1n), CH\u1ea2O<\/strong> (c\u01a1 quan trang) v\u00e0 DS<\/strong> (\u0111i\u1ec3m t\u00ean mi\u1ec1n) c\u00f3 th\u1ef1c s\u1ef1 l\u00e0 th\u00f4ng s\u1ed1 \u0111\u1ec3 s\u1eed d\u1ee5ng trong SEO? \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u01b0a ra trong Live da \u0111\u00e1 d\u0103m<\/strong><\/em>. C\u00e1c th\u00f4ng s\u1ed1 n\u00e0y c\u00f3 \u0111\u01b0\u1ee3c Google xem x\u00e9t kh\u00f4ng? <\/p>\n\n\n\n

T\u00f4i ch\u01b0a bao gi\u1edd sai v\u1ec1 nh\u1eefng th\u00f4ng s\u1ed1 n\u00e0y, ch\u1ec9 l\u00e0 suy ngh\u0129 v\u1ec1 n\u00f3 th\u00f4i. C\u00e1c li\u00ean k\u1ebft ng\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ebfn trang web c\u1ee7a ch\u00fang t\u00f4i \u1ea3nh h\u01b0\u1edfng r\u1ea5t nhi\u1ec1u \u0111\u1ebfn v\u1ecb tr\u00ed c\u1ee7a ch\u00fang t\u00f4i ho\u1eb7c c\u00e1ch Google \u0111\u01b0a ra m\u1ee9c \u0111\u1ed9 li\u00ean quan \u0111\u1ebfn trang web c\u1ee7a ch\u00fang t\u00f4i, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u bi\u1ebft \u0111i\u1ec1u \u0111\u00f3 l\u00e0 c\u00f3.<\/p>\n\n\n\n

B\u00e2y gi\u1edd, kh\u00f4ng c\u00f3 \u00edch g\u00ec khi ra ngo\u00e0i li\u00ean k\u1ebft ng\u01b0\u1ee3c<\/strong><\/em> trong DA v\u00e0 PA<\/a> cao, n\u1ebfu trang web ho\u1eb7c n\u1ed9i dung kh\u00f4ng c\u00f3 m\u1ed1i quan h\u1ec7 ho\u1eb7c li\u00ean quan \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n. H\u00e3y xem x\u00e9t m\u1ed9t s\u1ed1 l\u00fd do kh\u00f4ng s\u1eed d\u1ee5ng DA v\u00e0 PA l\u00e0m c\u00e1c tham s\u1ed1 li\u00ean k\u1ebft b\u00ean ngo\u00e0i:<\/p>\n\n\n\n