N\u0103m 2024 \u0111\u00e3 \u0111\u1ebfn, v\u00e0 v\u1edbi n\u00f3, nhi\u1ec1u thay \u0111\u1ed5i s\u1ebd x\u1ea3y ra. \u0110\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 v\u00e0 internet n\u00f3i chung, v\u00ec nhi\u1ec1u c\u00f4ng ty lu\u00f4n c\u00f4ng b\u1ed1 nh\u1eefng thay \u0111\u1ed5i, h\u00e0nh \u0111\u1ed9ng ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi.<\/p>\n\n\n\n
V\u00e0 trong g\u00f3i n\u00e0y, Google, m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi trong ph\u00e2n kh\u00fac n\u00e0y, \u0111ang chu\u1ea9n b\u1ecb m\u1ed9t con \u0111\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 chuy\u00ean gia coi l\u00e0 c\u1ef1c \u0111oan. \u0110i\u1ec1u n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n
Vi\u1ec7c s\u1eed d\u1ee5ng cookie, c\u00f4ng c\u1ee5 g\u00e2y ra kho\u1ea3ng 600 t\u1ef7 \u0111\u00f4 la qu\u1ea3ng c\u00e1o m\u1ed7i n\u0103m, s\u1ebd kh\u00f4ng c\u00f2n t\u1ed3n t\u1ea1i. V\u1edbi n\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ghi l\u1ea1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi tr\u00ean Internet v\u00e0 c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau theo s\u1edf th\u00edch c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c qu\u1ea3ng c\u00e1o m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, v\u00ed d\u1ee5.<\/p>\n\n\n\n
Google \u0111\u00e3 th\u1eed nghi\u1ec7m b\u01b0\u1edbc n\u00e0y trong m\u1ed9t v\u00e0i n\u0103m qua. M\u1ed9t th\u1eed nghi\u1ec7m hi\u1ec7n nay s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u01b0 sau: Kho\u1ea3ng 1% ng\u01b0\u1eddi d\u00f9ng Chrome s\u1ebd kh\u00f4ng c\u00f2n c\u00f3 c\u00f4ng c\u1ee5 n\u00e0y n\u1eefa.<\/p>\n\n\n\n
Chrome chi\u1ebfm 65% l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp Internet tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, khi\u1ebfn cho n\u00f3 ph\u1ed5 bi\u1ebfn g\u1ea5p ba l\u1ea7n so v\u1edbi Safari, \u0111\u01b0\u1ee3c coi l\u00e0 tr\u00ecnh duy\u1ec7t \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t th\u1ee9 hai tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n\n\n\n
C\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb cho r\u1eb1ng c\u00e1c thi\u1ebft k\u1ebf ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u \u0111\u1ec3 thay th\u1ebf cookie kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 nh\u01b0 m\u1ed9t to\u00e0n th\u1ec3.<\/p>\n\n\n\n
\u0110\u1ed1i v\u1edbi Anthony Katsur, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a IAB Tech Lab, ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u1eabn ch\u01b0a s\u1eb5n s\u00e0ng. \u00d4ng c\u00f2n l\u1eadp lu\u1eadn r\u1eb1ng c\u00f4ng ty n\u00ean d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho qu\u00e1 tr\u00ecnh n\u00e0y v\u00e0 thay \u0111\u1ed5i ng\u00e0y. L\u00e0m nh\u01b0 v\u1eady trong qu\u00fd 4 c\u00f3 th\u1ec3 g\u00e2y ra thi\u1ec7t h\u1ea1i l\u1edbn. \u201cTh\u1eddi gian v\u1eabn t\u1ed3i t\u1ec7. Ph\u00e1t h\u00e0nh n\u00f3 trong ph\u1ea7n c\u1ee7a n\u0103m khi c\u00f3 doanh thu l\u1edbn nh\u1ea5t l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh kh\u1ee7ng khi\u1ebfp\u201d, Katsur n\u00f3i.<\/p>\n\n\n\n
Tuy nhi\u00ean, c\u00f3 m\u1ed9t kh\u00eda c\u1ea1nh kh\u00e1c trong c\u00e2u chuy\u1ec7n n\u00e0y. C\u00e1c t\u1ed5 ch\u1ee9c b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tuy\u00ean b\u1ed1 r\u1eb1ng cookie c\u1ee7a b\u00ean th\u1ee9 ba x\u00e2m nh\u1eadp v\u00e0o quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y l\u00e0 do c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t h\u1ed3 s\u01a1 r\u1ea5t chi ti\u1ebft, bao g\u1ed3m th\u00f4ng tin nh\u1ea1y c\u1ea3m.<\/p>\n\n\n\n
Tuy nhi\u00ean, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng ty \u0111\u1ea7u ti\u00ean th\u1ef1c hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i n\u00e0y. Firefox c\u1ee7a Mozilla v\u00e0 Safari c\u1ee7a Apple \u0111\u00e3 \u00e1p \u0111\u1eb7t gi\u1edbi h\u1ea1n v\u1ec1 vi\u1ec7c theo d\u00f5i cookie.B\u00e2y gi\u1edd, sau khi b\u1ecb tr\u00ec ho\u00e3n nhi\u1ec1u l\u1ea7n, Google d\u01b0\u1eddng nh\u01b0 ki\u00ean quy\u1ebft trong quy\u1ebft \u0111\u1ecbnh c\u1ea5m ch\u00fang kh\u1ecfi tr\u00ecnh duy\u1ec7t c\u1ee7a h\u1ecd.<\/p>\n\n\n\n
T\u01b0\u01a1ng lai l\u00e0 kh\u00f4ng ch\u1eafc ch\u1eafn. Nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 c\u00e1c c\u00f4ng ty l\u00e0m vi\u1ec7c v\u1edbi qu\u1ea3ng c\u00e1o s\u1ebd ph\u1ea3i l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 \u0111\u1ec3 \u0111\u1ea3o ng\u01b0\u1ee3c m\u1ed9t k\u1ecbch b\u1ea3n m\u00e0 h\u00f3a ra l\u00e0 r\u1ea5t b\u1ea5t l\u1ee3i. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, h\u1ecd s\u1ebd c\u1ea7n ph\u1ea3i d\u1ef1a v\u00e0o nh\u00e2n vi\u00ean c\u00f3 k\u1ef9 n\u0103ng cao v\u00e0 c\u00e1c thi\u1ebft b\u1ecb ti\u00ean ti\u1ebfn, ch\u1eb3ng h\u1ea1n nh\u01b0 Notebook game th\u1ee7<\/strong><\/a>.<\/p>","protected":false},"excerpt":{"rendered":" N\u0103m 2024 \u0111\u00e3 \u0111\u1ebfn v\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u0111em theo nhi\u1ec1u thay \u0111\u1ed5i. \u0110\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 v\u00e0 internet.<\/p>","protected":false},"author":1,"featured_media":2856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/kevinbk.com\/wp-content\/uploads\/2021\/06\/pexels-photo-6874087.jpeg","_links":{"self":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/16688"}],"collection":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/comments?post=16688"}],"version-history":[{"count":1,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/16688\/revisions"}],"predecessor-version":[{"id":16689,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/16688\/revisions\/16689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media\/2856"}],"wp:attachment":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media?parent=16688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/categories?post=16688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}