{"id":16165,"date":"2023-08-24T19:41:51","date_gmt":"2023-08-24T19:41:51","guid":{"rendered":"https:\/\/kevinbk.com\/?p=16165"},"modified":"2023-08-24T19:55:04","modified_gmt":"2023-08-24T19:55:04","slug":"comportamento-do-consumidor-busca-de-ofertas","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/vi\/hanh-vi-cua-nguoi-tieu-dung-khi-tim-kiem-uu-dai\/","title":{"rendered":"Nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi t\u00ecm ki\u1ebfm \u01b0u \u0111\u00e3i"},"content":{"rendered":"<p>Chia nh\u1ecf s\u1ed1 l\u1ea7n mua h\u00e0ng l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p thay th\u1ebf \u0111\u1ec3 gi\u1ea3m chi ph\u00ed khi mua h\u00e0ng h\u00e0ng th\u00e1ng<\/p>\n\n\n\n<p>L\u1ea1m ph\u00e1t cao v\u00e0o n\u0103m 2022 v\u00e0 \u0111\u1ea1i d\u1ecbch Covid-19 l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng d\u1eabn \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i trong th\u00f3i quen ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Brazil. V\u1edbi m\u1ee9c gi\u00e1 kh\u00f4ng \u1ed5n \u0111\u1ecbnh h\u01a1n, vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi v\u00e0 s\u1eed d\u1ee5ng s\u1ef1 an to\u00e0n khi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u1edbi m\u1ee9c gi\u1ea3m gi\u00e1 \u0111\u00e3 t\u1ea1o ra xu h\u01b0\u1edbng cho nh\u1eefng c\u00e1ch ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m m\u1edbi trong n\u01b0\u1edbc.&nbsp;<\/p>\n\n\n\n<p>Ngo\u00e0i vi\u1ec7c t\u00ecm ki\u1ebfm \u01b0u \u0111\u00e3i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 \u1ee9ng d\u1ee5ng \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 t\u1ea1i c\u1eeda h\u00e0ng. <\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng v\u00e0 kh\u1ea3o s\u00e1t v\u00e0 ch\u00fang t\u00f4i s\u1ebd ch\u1ec9 ra nh\u1eefng thay \u0111\u1ed5i ch\u00ednh trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Brazil. H\u00e3y xem nh\u1eefng thay \u0111\u1ed5i ch\u00ednh d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mua h\u00e0ng h\u00e0ng th\u00e1ng \u0111\u00e3 tr\u1edf th\u00e0nh h\u00e0ng tu\u1ea7n&nbsp;<\/h2>\n\n\n\n<p>Vi\u1ec7c mua h\u00e0ng t\u1ea1p h\u00f3a chi\u1ebfm m\u1ed9t ph\u1ea7n l\u1edbn ng\u00e2n s\u00e1ch h\u00e0ng th\u00e1ng c\u1ee7a ch\u00fang ta v\u00e0 v\u1edbi l\u1ea1m ph\u00e1t cao trong n\u0103m qua, ng\u01b0\u1eddi ti\u00eau d\u00f9ng bu\u1ed9c ph\u1ea3i thay \u0111\u1ed5i th\u00f3i quen mua s\u1eafm c\u1ee7a h\u1ecd. Thay v\u00ec mua s\u1eafm h\u00e0ng th\u00e1ng \u0111\u1ea7y \u0111\u1ee7 h\u01a1n, nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 \u00e1p d\u1ee5ng th\u00f3i quen mua s\u1eafm h\u00e0ng tu\u1ea7n ho\u1eb7c g\u1ea7n nh\u01b0 h\u00e0ng ng\u00e0y \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c khuy\u1ebfn m\u00e3i trong su\u1ed1t th\u00e1ng.&nbsp;<\/p>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 th\u1eddi k\u1ef3 si\u00eau l\u1ea1m ph\u00e1t nh\u1eefng n\u0103m 1980, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay \u0111ang \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u1ef1. Kh\u00f4ng mua s\u1eafm h\u00e0ng th\u00e1ng, \u0111i ch\u1ee3 sau khi nh\u1eadn l\u01b0\u01a1ng ch\u1ec9 mua nh\u1eefng th\u1ee9 c\u1ea7n thi\u1ebft nh\u1ea5t v\u00e0 v\u1edbi s\u1ed1 l\u01b0\u1ee3ng \u00edt.&nbsp;<\/p>\n\n\n\n<p>T\u1eeb l\u1ea7n mua h\u00e0ng \u0111\u1ea7u ti\u00ean \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd gh\u00e9 th\u0103m c\u00e1c si\u00eau th\u1ecb h\u00e0ng tu\u1ea7n \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i trong ng\u00e0y. \u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u01b0\u1ee3c cho l\u00e0 nh\u1eb1m gi\u1ea3m s\u1ee9c n\u1eb7ng c\u1ee7a gi\u00e1 l\u01b0\u01a1ng th\u1ef1c th\u1ef1c ph\u1ea9m trong th\u1eddi gian g\u1ea7n \u0111\u00e2y trong ng\u00e2n s\u00e1ch. Mua h\u00e0ng h\u00e0ng tu\u1ea7n cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eadn d\u1ee5ng c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 gi\u1eef trong t\u1ee7 \u0111\u1ef1ng th\u1ee9c \u0103n nh\u1eefng th\u1ee9 c\u1ea7n thi\u1ebft cho th\u1ef1c ph\u1ea9m, v\u1ec7 sinh v\u00e0 d\u1ecdn d\u1eb9p nh\u00e0 c\u1eeda.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang th\u1eed nh\u00e3n hi\u1ec7u m\u1edbi \u0111\u1ec3 ti\u1ebft ki\u1ec7m ti\u1ec1n&nbsp;<\/h2>\n\n\n\n<p>Theo d\u1eef li\u1ec7u t\u01b0 v\u1ea5n c\u1ee7a Kantar, 24% ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1eeba nh\u1eadn \u0111\u00e3 thay \u0111\u1ed5i nh\u00e3n hi\u1ec7u y\u00eau th\u00edch c\u1ee7a h\u1ecd \u0111\u1ec3 chuy\u1ec3n sang nh\u00e3n hi\u1ec7u r\u1ebb h\u01a1n kh\u00e1c. N\u00f3i c\u00e1ch kh\u00e1c, ngo\u00e0i vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang c\u00f3 c\u01a1 h\u1ed9i th\u1eed c\u00e1c nh\u00e3n hi\u1ec7u m\u1edbi \u0111\u1ec3 ti\u1ebft ki\u1ec7m khi mua h\u00e0ng. Bi\u1ebft nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u h\u01a1n s\u1ebd m\u1edf ra nhi\u1ec1u l\u1ef1a ch\u1ecdn thay th\u1ebf h\u01a1n \u0111\u1ec3 mua m\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n v\u00e0 chi ti\u00eau \u00edt h\u01a1n.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mua h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 \u1ee9ng d\u1ee5ng \u0111\u00e3 tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c \u1edf n\u01b0\u1edbc n\u00e0y&nbsp;<\/h2>\n\n\n\n<p>M\u1ed9t thay \u0111\u1ed5i kh\u00e1c trong th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 s\u1ef1 gia t\u0103ng mua h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 mua h\u00e0ng trong \u1ee9ng d\u1ee5ng. Sau \u0111\u1ea1i d\u1ecbch Covid-19, <a href=\"https:\/\/kevinbk.com\/vi\/cuoc-goi-thuong-mai-dien-tu\/\">th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/a> \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng r\u1ea5t nhi\u1ec1u \u1edf Brazil v\u00e0 \u1edf t\u1ea5t c\u1ea3 c\u00e1c ph\u00e2n kh\u00fac, bao g\u1ed3m c\u1ea3 nh\u1eefng ph\u00e2n kh\u00fac thi\u1ebft y\u1ebfu nh\u1ea5t nh\u01b0 mua h\u00e0ng \u1edf ch\u1ee3.\u00a0<\/p>\n\n\n\n<p>Ng\u00e0y nay, b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 mua s\u1eafm t\u1ea1i c\u00e1c si\u00eau th\u1ecb, c\u00e1c s\u1ea3n ph\u1ea9m v\u1ec7 sinh v\u00e0 l\u00e0m \u0111\u1eb9p th\u00f4ng qua \u1ee9ng d\u1ee5ng m\u1ea1ng l\u01b0\u1edbi ch\u1ee3 y\u00eau th\u00edch c\u1ee7a m\u00ecnh. V\u00e0 ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn, h\u00e3y lu\u00f4n xem qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i tr\u00ean \u1ee9ng d\u1ee5ng v\u00e0 trang web c\u1ee7a c\u1eeda h\u00e0ng tr\u01b0\u1edbc khi \u0111i mua s\u1eafm.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00ed Pix v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 ph\u00e1t tri\u1ec3n nh\u01b0 m\u1ed9t t\u00f9y ch\u1ecdn thanh to\u00e1n cho giao d\u1ecbch mua h\u00e0ng ng\u00e0y&nbsp;<\/h2>\n\n\n\n<p>M\u1eb7c d\u00f9 th\u1ebb t\u00edn d\u1ee5ng v\u1eabn l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n thanh to\u00e1n ch\u00ednh cho vi\u1ec7c mua h\u00e0ng \u1edf Brazil, PIX v\u00e0 v\u00ed k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u00e1ng k\u1ec3 v\u00e0 hi\u1ec7n l\u00e0 nh\u1eefng l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn cho vi\u1ec7c mua h\u00e0ng h\u00e0ng ng\u00e0y. B\u1edfi ch\u00fang d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn, hi\u1ec7n di\u1ec7n tr\u00ean smartphone c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, vi\u1ec7c mua h\u00e0ng b\u1eb1ng PIX hay v\u00ed k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 tr\u1edf th\u00e0nh th\u00f3i quen c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi.&nbsp;<\/p>\n\n\n\n<p>Ngo\u00e0i s\u1ef1 ti\u1ec7n l\u1ee3i, c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n thanh to\u00e1n n\u00e0y c\u00f2n mang \u0111\u1ebfn c\u01a1 h\u1ed9i nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n v\u00e0 ho\u00e0n ti\u1ec1n (ho\u00e0n l\u1ea1i ti\u1ec1n) khi mua h\u00e0ng t\u1ea1i c\u00e1c c\u01a1 s\u1edf \u0111\u1ed1i t\u00e1c. V\u00ed d\u1ee5: \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm m\u1ee9c gi\u1ea3m gi\u00e1 t\u1ed1t h\u01a1n, vi\u1ec7c theo d\u00f5i c\u00e1c \u01b0u \u0111\u00e3i c\u1ee7a v\u00ed k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 ti\u1ebft ki\u1ec7m khi mua h\u00e0ng.&nbsp;<\/p>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp, \u0111\u1ea1i d\u1ecbch v\u00e0 b\u1ea5t \u1ed5n kinh t\u1ebf trong n\u01b0\u1edbc \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng bu\u1ed9c ph\u1ea3i l\u00e0m quen v\u1edbi th\u1ef1c t\u1ebf ti\u00eau d\u00f9ng m\u1edbi. V\u00ec v\u1eady, hi\u1ec3u c\u00e1ch ti\u1ebft ki\u1ec7m ti\u1ec1n v\u00e0 t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho m\u00ecnh l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 tr\u00e1nh l\u1ea1m ph\u00e1t v\u00e0 duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng t\u1ed1t.<\/p>","protected":false},"excerpt":{"rendered":"<p>Chia nh\u1ecf s\u1ed1 l\u1ea7n mua h\u00e0ng l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p thay th\u1ebf \u0111\u1ec3 gi\u1ea3m chi ph\u00ed khi mua h\u00e0ng h\u00e0ng th\u00e1ng. L\u1ea1m ph\u00e1t cao v\u00e0o n\u0103m 2022 v\u00e0<\/p>","protected":false},"author":9,"featured_media":16166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/kevinbk.com\/wp-content\/uploads\/2023\/08\/Mudancas-no-comportamento-do-consumidor-em-busca-de-ofertas.jpg","_links":{"self":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/16165"}],"collection":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/comments?post=16165"}],"version-history":[{"count":1,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/16165\/revisions"}],"predecessor-version":[{"id":16167,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/16165\/revisions\/16167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media\/16166"}],"wp:attachment":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media?parent=16165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/categories?post=16165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}