{"id":16157,"date":"2023-08-23T13:48:21","date_gmt":"2023-08-23T13:48:21","guid":{"rendered":"https:\/\/kevinbk.com\/?p=16157"},"modified":"2023-09-28T09:55:16","modified_gmt":"2023-09-28T09:55:16","slug":"domine-a-arte-do-e-mail-marketing-estrategias-para-escrever-e-mails-impactantes","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/vi\/bac-thay-ve-nghe-thuat-email-tiep-thi-chien-luoc-viet-email-co-tac-dong\/","title":{"rendered":"N\u1eafm v\u1eefng ngh\u1ec7 thu\u1eadt ti\u1ebfp th\u1ecb qua email: Chi\u1ebfn l\u01b0\u1ee3c vi\u1ebft email c\u00f3 t\u00e1c \u0111\u1ed9ng"},"content":{"rendered":"

Trong th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 n\u0103ng \u0111\u1ed9ng, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb nh\u01b0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 tr\u1ef1c ti\u1ebfp nh\u1ea5t \u0111\u1ec3 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng: ti\u1ebfp th\u1ecb qua email. M\u1ed9t email \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1ed1t c\u00f3 s\u1ee9c m\u1ea1nh thu h\u00fat, cung c\u1ea5p th\u00f4ng tin v\u00e0 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi nh\u1eadn th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n\n\n\n

Tuy nhi\u00ean, ranh gi\u1edbi gi\u1eefa m\u1ed9t tin nh\u1eafn h\u1ea5p d\u1eabn v\u00e0 m\u1ed9t tin nh\u1eafn kh\u00f4ng mong mu\u1ed1n c\u00f3 th\u1ec3 b\u1ecb x\u00f3a nh\u00f2a. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang t\u00f4i \u0111\u00e3 t\u00e1ch ra m\u1ed9t s\u1ed1 m\u1eb9o \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n thi\u1ebft t\u1ed1t nh\u1ea5t \u0111\u1ec3 vi\u1ebft email ti\u1ebfp th\u1ecb kh\u00f4ng ch\u1ec9 n\u1ed5i b\u1eadt trong h\u1ed9p th\u01b0 \u0111\u1ebfn m\u00e0 c\u00f2n t\u1ea1o ra k\u1ebft qu\u1ea3 r\u00f5 r\u00e0ng.<\/p>\n\n\n\n

Ti\u1ebfp th\u1ecb qua email l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

Ti\u1ebfp th\u1ecb qua email l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 bao g\u1ed3m vi\u1ec7c g\u1eedi email \u0111\u1ebfn m\u1ed9t nh\u00f3m ng\u01b0\u1eddi nh\u1eadn v\u1edbi m\u1ee5c \u0111\u00edch qu\u1ea3ng b\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, s\u1ef1 ki\u1ec7n ho\u1eb7c th\u00f4ng tin c\u00f3 li\u00ean quan.<\/p>\n\n\n\n

K\u1ef9 thu\u1eadt n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd, thi\u1ebft l\u1eadp k\u00eanh li\u00ean l\u1ea1c tr\u1ef1c ti\u1ebfp v\u00e0 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n email marketing hi\u1ec7u qu\u1ea3?<\/strong><\/h2>\n\n\n\n

Ti\u1ebfp th\u1ecb qua email v\u1eabn l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u00e0 hi\u1ec7u qu\u1ea3 v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd. Tuy nhi\u00ean, th\u00e0nh c\u00f4ng kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o ch\u1ec9 b\u1eb1ng c\u00e1ch g\u1eedi tin nh\u1eafn.<\/p>\n\n\n\n

Vi\u1ebft c\u1ea9n th\u1eadn, thi\u1ebft k\u1ebf chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1 nh\u00e2n h\u00f3a hi\u1ec7u qu\u1ea3 l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb qua email th\u00e0nh c\u00f4ng. B\u1eb1ng c\u00e1ch t\u1ea1o c\u00e1c email c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn, b\u1ea1n kh\u00f4ng ch\u1ec9 n\u1ed5i b\u1eadt trong h\u1ed9p th\u01b0 \u0111\u1ebfn m\u00e0 c\u00f2n nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi ng\u01b0\u1eddi nh\u1eadn, d\u1eabn \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 trung th\u00e0nh v\u00e0 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.<\/p>\n\n\n

\n
\"-\"<\/figure><\/div>\n\n\n

Bi\u1ebft \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n: B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean quan tr\u1ecdng<\/strong><\/h2>\n\n\n\n

Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u vi\u1ebft b\u1ea5t k\u1ef3 email ti\u1ebfp th\u1ecb n\u00e0o, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i hi\u1ec3u b\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn ai. Bi\u1ebft \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n cho ph\u00e9p b\u1ea1n t\u00f9y ch\u1ec9nh n\u1ed9i dung cho ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u00fap b\u1ea1n t\u1ea1o ra c\u00e1c th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n\n\n\n

T\u1ea1o m\u1ed9t d\u00f2ng ch\u1ee7 \u0111\u1ec1 h\u1ea5p d\u1eabn<\/strong><\/h2>\n\n\n\n

D\u00f2ng ch\u1ee7 \u0111\u1ec1 l\u00e0 danh thi\u1ebfp email c\u1ee7a b\u1ea1n. N\u00f3 ph\u1ea3i ng\u1eafn g\u1ecdn, h\u1ea5p d\u1eabn v\u00e0 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c b\u1ea3n ch\u1ea5t c\u1ee7a n\u1ed9i dung. Tr\u00e1nh nh\u1eefng ti\u00eau \u0111\u1ec1 s\u00e1o r\u1ed7ng v\u00e0 chung chung. H\u00e3y s\u00e1ng t\u1ea1o v\u00e0 kh\u01a1i g\u1ee3i s\u1ef1 t\u00f2 m\u00f2 c\u1ee7a ng\u01b0\u1eddi nh\u1eadn. D\u00f2ng ch\u1ee7 \u0111\u1ec1 hi\u1ec7u qu\u1ea3 l\u00e0 d\u00f2ng ch\u1ee7 \u0111\u1ec1 khuy\u1ebfn kh\u00edch vi\u1ec7c m\u1edf email.<\/p>\n\n\n\n

B\u1eaft \u0111\u1ea7u b\u1eb1ng l\u1eddi ch\u00e0o c\u00e1 nh\u00e2n<\/strong><\/h2>\n\n\n\n

B\u1eaft \u0111\u1ea7u email b\u1eb1ng l\u1eddi ch\u00e0o c\u00e1 nh\u00e2n, s\u1eed d\u1ee5ng t\u00ean c\u1ee7a ng\u01b0\u1eddi nh\u1eadn, c\u00f3 th\u1ec3 t\u1ea1o k\u1ebft n\u1ed1i ngay l\u1eadp t\u1ee9c. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, l\u00e0m cho email tr\u1edf n\u00ean th\u00e2n m\u1eadt v\u00e0 c\u00f3 m\u1ee5c ti\u00eau h\u01a1n.<\/p>\n\n\n\n

Thu h\u00fat s\u1ef1 quan t\u00e2m s\u1edbm<\/strong><\/h2>\n\n\n\n

M\u1ed9t s\u1ed1 \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a email ph\u1ea3i thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi nh\u1eadn. M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 l\u00e0 n\u00eau b\u1eadt m\u1ed9t v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau g\u1eb7p ph\u1ea3i v\u00e0 \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p n\u1eb1m trong email. H\u00e3y ng\u1eafn g\u1ecdn, tr\u1ef1c ti\u1ebfp v\u00e0 h\u1ea5p d\u1eabn.<\/p>\n\n\n\n

N\u1ed9i dung c\u00f3 li\u00ean quan v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb<\/strong><\/h2>\n\n\n\n

N\u1ed9i dung c\u1ee7a email ph\u1ea3i c\u00f3 gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc. Cung c\u1ea5p th\u00f4ng tin li\u00ean quan, l\u1eddi khuy\u00ean h\u1eefu \u00edch, th\u00f4ng tin chi ti\u1ebft \u0111\u1ed9c quy\u1ec1n ho\u1eb7c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t. Tr\u00e1nh s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u thu\u1eadt ng\u1eef k\u1ef9 thu\u1eadt v\u00e0 gi\u1eef cho ng\u00f4n ng\u1eef d\u1ec5 ti\u1ebfp c\u1eadn. S\u1eed d\u1ee5ng danh s\u00e1ch, \u0111o\u1ea1n v\u0103n ng\u1eafn v\u00e0 d\u1ea5u \u0111\u1ea7u d\u00f2ng \u0111\u1ec3 l\u00e0m cho n\u1ed9i dung d\u1ec5 \u0111\u1ecdc h\u01a1n.<\/p>\n\n\n\n

L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) r\u00f5 r\u00e0ng v\u00e0 h\u1ea5p d\u1eabn<\/strong><\/h2>\n\n\n\n

M\u1ed9t trong nh\u1eefng ph\u1ea7n quan tr\u1ecdng nh\u1ea5t c\u1ee7a email l\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA). \u0110\u00e2y l\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n mu\u1ed1n ng\u01b0\u1eddi nh\u1eadn th\u1ef1c hi\u1ec7n, ch\u1eb3ng h\u1ea1n nh\u01b0 mua h\u00e0ng, \u0111\u0103ng k\u00fd h\u1ed9i th\u1ea3o tr\u00ean web ho\u1eb7c t\u1ea3i xu\u1ed1ng t\u00e0i nguy\u00ean. CTA ph\u1ea3i r\u00f5 r\u00e0ng, n\u1ed5i b\u1eadt v\u1ec1 m\u1eb7t tr\u1ef1c quan v\u00e0 h\u1ea5p d\u1eabn. S\u1eed d\u1ee5ng \u0111\u1ed9ng t\u1eeb h\u00e0nh \u0111\u1ed9ng v\u00e0 t\u1ea1o c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch khi th\u00edch h\u1ee3p.<\/p>\n\n\n\n

Thi\u1ebft k\u1ebf s\u1ea1ch s\u1ebd v\u00e0 h\u1ea5p d\u1eabn<\/strong><\/h2>\n\n\n\n

Thi\u1ebft k\u1ebf email ph\u1ea3i r\u00f5 r\u00e0ng, chuy\u00ean nghi\u1ec7p v\u00e0 g\u1eafn k\u1ebft v\u1edbi nh\u1eadn d\u1ea1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ph\u00f9 h\u1ee3p nh\u01b0ng \u0111\u1eebng l\u1ea1m d\u1ee5ng v\u00ec nhi\u1ec1u m\u00e1y ch\u1ee7 email s\u1ebd t\u1ef1 \u0111\u1ed9ng ch\u1eb7n h\u00ecnh \u1ea3nh. \u0110\u1ea3m b\u1ea3o v\u0103n b\u1ea3n c\u00f3 th\u1ec3 \u0111\u1ecdc \u0111\u01b0\u1ee3c ngay c\u1ea3 khi h\u00ecnh \u1ea3nh kh\u00f4ng t\u1ea3i.<\/p>\n\n\n\n

Ki\u1ec3m tra, \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u h\u00f3a<\/strong><\/h2>\n\n\n\n

Ch\u00eca kh\u00f3a \u0111\u1ec3 ti\u1ebfp th\u1ecb qua email hi\u1ec7u qu\u1ea3 l\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c. Ch\u1ea1y th\u1eed nghi\u1ec7m A\/B \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c d\u00f2ng ch\u1ee7 \u0111\u1ec1, n\u1ed9i dung v\u00e0 ph\u01b0\u01a1ng ph\u00e1p thi\u1ebft k\u1ebf kh\u00e1c nhau. Ph\u00e2n t\u00edch c\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 t\u1ef7 l\u1ec7 m\u1edf, t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 hi\u1ec3u \u0111i\u1ec1u g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t. S\u1eed d\u1ee5ng nh\u1eefng hi\u1ec3u bi\u1ebft n\u00e0y \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

Tu\u00e2n th\u1ee7 lu\u1eadt ph\u00e1p v\u00e0 c\u00e1c quy \u0111\u1ecbnh<\/strong><\/h2>\n\n\n\n

Khi g\u1eedi email ti\u1ebfp th\u1ecb, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i tu\u00e2n th\u1ee7 lu\u1eadt v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 email. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng \u00fd g\u1eedi email (ch\u1ecdn tham gia), cung c\u1ea5p t\u00f9y ch\u1ecdn h\u1ee7y \u0111\u0103ng k\u00fd (ch\u1ecdn kh\u00f4ng tham gia) v\u00e0 tu\u00e2n theo c\u00e1c nguy\u00ean t\u1eafc b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u.<\/p>\n\n\n\n

di \u0111\u1ed9ng, b\u1eaft bu\u1ed9c<\/strong><\/h2>\n\n\n\n

Th\u1eddi \u0111\u1ea1i di \u0111\u1ed9ng y\u00eau c\u1ea7u email c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng. H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi ki\u1ec3m tra email c\u1ee7a h\u1ecd tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng, v\u00ec v\u1eady h\u00e3y \u0111\u1ea3m b\u1ea3o thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n ph\u1ea3n h\u1ed3i nhanh v\u00e0 n\u1ed9i dung d\u1ec5 \u0111\u1ecdc tr\u00ean m\u00e0n h\u00ecnh nh\u1ecf h\u01a1n.<\/p>","protected":false},"excerpt":{"rendered":"

Trong th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 n\u0103ng \u0111\u1ed9ng, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb nh\u01b0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 tr\u1ef1c ti\u1ebfp nh\u1ea5t \u0111\u1ec3<\/p>","protected":false},"author":1,"featured_media":16158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/kevinbk.com\/wp-content\/uploads\/2023\/08\/image-1.png","_links":{"self":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/16157"}],"collection":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/comments?post=16157"}],"version-history":[{"count":2,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/16157\/revisions"}],"predecessor-version":[{"id":16334,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/16157\/revisions\/16334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media\/16158"}],"wp:attachment":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media?parent=16157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/categories?post=16157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}