{"id":15724,"date":"2023-05-15T14:22:43","date_gmt":"2023-05-15T14:22:43","guid":{"rendered":"https:\/\/kevinbk.com\/?p=15724"},"modified":"2023-05-15T14:22:46","modified_gmt":"2023-05-15T14:22:46","slug":"vendas-online-tecnologias-bem-implementadas-contribuem-para-alavancar-os-negocios","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/vi\/ban-ban-truc-trien-tot-cong-nghe-dong-gop-don-day-doanh-nghiep\/","title":{"rendered":"B\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn: c\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c tri\u1ec3n khai t\u1ed1t gi\u00fap th\u00fac \u0111\u1ea9y kinh doanh"},"content":{"rendered":"
Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng r\u1ea5t r\u1ed9ng l\u1edbn v\u00e0 \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u1ea7y th\u00e1ch th\u1ee9c. \u0110\u1ea1i d\u1ecbch Covid-19 \u0111\u00e3 khi\u1ebfn th\u01b0\u01a1ng m\u1ea1i \u1ea3o tr\u1edf th\u00e0nh \u0111i\u1ec3m mua h\u00e0ng ch\u00ednh c\u1ee7a ng\u01b0\u1eddi Brazil, \u0111i\u1ec1u v\u1eabn \u0111\u01b0\u1ee3c duy tr\u00ec cho \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m \u0111\u00f3. Theo d\u1eef li\u1ec7u t\u1eeb ABComm (Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Brazil), qu\u1ed1c gia n\u00e0y \u0111\u00e3 ghi nh\u1eadn doanh thu R$ 169,59 t\u1ef7 ch\u1ec9 ri\u00eang trong n\u0103m 2022 \u2013 R$ cao h\u01a1n 18 t\u1ef7 so v\u1edbi n\u0103m 2021. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y l\u0129nh v\u1ef1c n\u00e0y v\u1eabn r\u1ea5t th\u1ecbnh v\u01b0\u1ee3ng nh\u01b0ng c\u00f3 t\u00ednh c\u1ea1nh tranh cao.<\/p>\n\n\n\n
\u01afu \u0111i\u1ec3m ch\u00ednh c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 t\u00ednh th\u1ef1c t\u1ebf, \u00e1p d\u1ee5ng cho c\u1ea3 ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. H\u00e0nh \u0111\u1ed9ng \u0111\u01a1n gi\u1ea3n l\u00e0 t\u00ecm ki\u1ebfm m\u1ed9t s\u1ea3n ph\u1ea9m v\u00e0 mua n\u00f3 ch\u1ec9 b\u1eb1ng v\u00e0i c\u00fa nh\u1ea5p chu\u1ed9t r\u1ea5t h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi mua h\u00e0ng; v\u1ec1 ph\u00eda nh\u00e0 b\u00e1n l\u1ebb, internet gi\u1ea3m b\u1edbt m\u1ecdi r\u00e0o c\u1ea3n v\u1ec1 kho\u1ea3ng c\u00e1ch v\u00e0 cho ph\u00e9p c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c ti\u1ebfp th\u1ecb kh\u1eafp c\u1ea3 n\u01b0\u1edbc m\u00e0 kh\u00f4ng g\u1eb7p kh\u00f3 kh\u0103n g\u00ec. To\u00e0n b\u1ed9 s\u1ef1 k\u1ebft h\u1ee3p n\u00e0y \u0111ang khi\u1ebfn ngay c\u1ea3 nh\u1eefng th\u01b0\u01a1ng nh\u00e2n nh\u1ecf c\u0169ng ch\u1ea5p nh\u1eadn c\u00e1c c\u1eeda h\u00e0ng \u1ea3o, tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u01a1 b\u1ea3n c\u1ee7a b\u1ea5t k\u1ef3 ho\u1ea1t \u0111\u1ed9ng kinh doanh n\u00e0o.<\/p>\n\n\n\n
Nh\u1eefng kh\u00f3 kh\u0103n ch\u00ednh li\u00ean quan \u0111\u1ebfn c\u1ea1nh tranh, m\u00e0 trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 r\u1ea5t kh\u00f4ng c\u00f4ng b\u1eb1ng. Vi\u1ec7c c\u00f3 qu\u00e1 nhi\u1ec1u c\u1eeda h\u00e0ng b\u00e1n c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ea1o ra s\u1ef1 c\u1ea1nh tranh gay g\u1eaft h\u01a1n, n\u01a1i th\u01b0\u1eddng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00f9ng m\u1ed9t lo\u1ea1i h\u00e0ng h\u00f3a v\u1edbi c\u00e1c m\u1ee9c gi\u00e1 r\u1ea5t kh\u00e1c nhau. Kh\u00f4ng ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0a ra m\u1ee9c gi\u00e1 h\u1ea5p d\u1eabn nh\u1ea5t m\u1edbi gi\u00e0nh \u0111\u01b0\u1ee3c chi\u1ebfn th\u1eafng m\u00e0 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng t\u1ed1t c\u00e1c ngu\u1ed3n l\u1ef1c c\u00f4ng ngh\u1ec7 ch\u00ednh c\u1ee7a th\u1eddi \u0111i\u1ec3m n\u00e0y.<\/p>\n\n\n\n
C\u00f4ng ngh\u1ec7 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y v\u00e0 lu\u00f4n \u0111i \u0111\u1ea7u trong t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1i ni\u1ec7m c\u1ee7a n\u00f3 l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng ai khao kh\u00e1t th\u00e0nh c\u00f4ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Theo quan \u0111i\u1ec3m n\u00e0y, ch\u00fang ta s\u1ebd n\u00f3i \u1edf \u0111\u00e2y v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 ch\u00ednh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong th\u01b0\u01a1ng m\u1ea1i \u1ea3o v\u00e0 c\u00e1c \u0111i\u1ec3m kh\u00e1c c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t, ch\u1eb3ng h\u1ea1n nh\u01b0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 ch\u1eb3ng h\u1ea1n.<\/p>\n\n\n\n
\u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 trong b\u00e1n h\u00e0ng<\/strong><\/p>\n\n\n\n B\u1ea3n th\u00e2n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng ngh\u1ec7, \u0111i\u1ec1u n\u00e0y cho th\u1ea5y s\u1ee9c n\u1eb7ng c\u1ee7a nh\u1eefng ti\u1ebfn b\u1ed9 n\u00e0y \u0111\u1ed1i v\u1edbi th\u00f3i quen ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i. Tuy nhi\u00ean, khi ch\u00fang ta n\u00f3i v\u1ec1 vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c t\u00e0i nguy\u00ean n\u00e0y trong m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng n\u00e0y, v\u1ec1 c\u01a1 b\u1ea3n ch\u00fang ta \u0111ang \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ba kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i ng\u00e0y nay: tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, m\u00e1y h\u1ecdc<\/em> v\u00e0 d\u1eef li\u1ec7u l\u1edbn<\/em>. B\u1ed9 ba n\u00e0y c\u00f3 m\u1eb7t trong b\u1ea5t k\u1ef3 c\u1eeda h\u00e0ng \u1ea3o th\u00e0nh c\u00f4ng n\u00e0o, v\u00ec ch\u1ee9c n\u0103ng c\u1ee7a ch\u00fang r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1p \u1ee9ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn v\u00e0 \u0111\u1ea3m b\u1ea3o v\u1ecb tr\u00ed cao h\u01a1n trong c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o l\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 nh\u1eefng h\u1ec7 th\u1ed1ng m\u00f4 ph\u1ecfng suy lu\u1eadn c\u1ee7a con ng\u01b0\u1eddi v\u00e0 t\u1ef1 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh, lu\u00f4n d\u1ef1a tr\u00ean logic n\u00e0y. Ng\u00e0y nay, t\u00e0i nguy\u00ean n\u00e0y \u0111\u00e3 ph\u00e1t tri\u1ec3n r\u1ea5t nhi\u1ec1u, nh\u1edd v\u00e0o h\u1ecdc m\u00e1y,<\/em> ho\u1eb7c h\u1ecdc m\u00e1y, m\u1ed9t kh\u00e1i ni\u1ec7m ch\u00ednh x\u00e1c \u0111\u1ecbnh kh\u1ea3 n\u0103ng c\u1ee7a c\u00e1c h\u1ec7 th\u1ed1ng n\u00e0y h\u1ecdc h\u1ecfi t\u1eeb c\u00e1c t\u00ecnh hu\u1ed1ng m\u1edbi v\u00e0 \u0111i\u1ec1u ch\u1ec9nh h\u00e0nh vi c\u1ee7a ch\u00fang cho ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n Cu\u1ed1i c\u00f9ng, ch\u00fang ta c\u00f3 d\u1eef li\u1ec7u l\u1edbn<\/em>, t\u1ee9c l\u00e0 l\u01b0\u1ee3ng d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin g\u1ea7n nh\u01b0 v\u00f4 t\u1eadn m\u00e0 ch\u00fang ta c\u1ea7n x\u1eed l\u00fd trong m\u00f4i tr\u01b0\u1eddng \u1ea3o. B\u1edfi v\u00ec n\u00f3 l\u00e0 m\u1ed9t d\u00f2ng ch\u1ea3y li\u00ean t\u1ee5c, tr\u00ed \u00f3c con ng\u01b0\u1eddi kh\u00f4ng th\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ecdi th\u1ee9 v\u00e0 \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3 theo m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng, v\u00ec v\u1eady ch\u1ec9 c\u00f3 m\u00e1y t\u00ednh m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng l\u1ecdc n\u00f3. T\u1ea5t c\u1ea3 nh\u1eefng c\u00f4ng ngh\u1ec7 n\u00e0y ho\u1ea1t \u0111\u1ed9ng c\u00f9ng nhau v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau c\u1ee7a th\u1ecb tr\u01b0\u1eddng, kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb.<\/p>\n\n\n\n Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c t\u00e0i nguy\u00ean n\u00e0y trong th\u1ef1c t\u1ebf kh\u00f4ng c\u00f2n l\u00e0 \u0111i\u1ec1u m\u1edbi l\u1ea1 trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. V\u00ed d\u1ee5, Chatbots l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch l\u00e2u \u0111\u1eddi nh\u1ea5t \u0111\u1ec3 s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o trong d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, m\u1ed9t th\u1ee9 g\u1ea7n \u0111\u00e2y \u0111\u00e3 ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a ChatGPT. Ng\u00e0y nay, m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n ph\u1ee9c t\u1ea1p v\u00e0 c\u1ee5 th\u1ec3 h\u01a1n v\u1edbi chatbot, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho d\u1ecbch v\u1ee5 con ng\u01b0\u1eddi v\u00e0 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng h\u01a1n.<\/p>\n\n\n\n D\u1eef li\u1ec7u l\u1edbn r\u1ea5t quan tr\u1ecdng v\u00ec nhi\u1ec1u l\u00fd do. Th\u00f4ng qua lu\u1ed3ng th\u00f4ng tin n\u00e0y, c\u00f3 th\u1ec3 hi\u1ec3u chi ti\u1ebft v\u1ec1 h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n mu\u1ed1n ti\u1ebfp c\u1eadn v\u00e0 t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh ph\u01b0\u01a1ng th\u1ee9c kinh doanh cho ph\u00f9 h\u1ee3p. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00f4ng ch\u00fang c\u1ee7a c\u1eeda h\u00e0ng v\u00e0 t\u00ecm c\u00e1ch cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng th\u00edch h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y ch\u1ec9 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c th\u00f4ng qua ph\u1ea7n m\u1ec1m c\u1ee5 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c, gi\u00fap doanh nh\u00e2n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n