{"id":15408,"date":"2023-03-27T11:16:26","date_gmt":"2023-03-27T11:16:26","guid":{"rendered":"https:\/\/kevinbk.com\/?p=15408"},"modified":"2023-03-27T11:16:30","modified_gmt":"2023-03-27T11:16:30","slug":"o-que-e-click-through-rate-entenda-tudo-sobre-essa-metrica","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/vi\/ty-le-nhap-thong-qua-hieu-moi-thu-ve-so-lieu-nay-la-gi\/","title":{"rendered":"T\u1ef7 l\u1ec7 nh\u1ea5p qua l\u00e0 g\u00ec? Hi\u1ec3u m\u1ecdi th\u1ee9 v\u1ec1 s\u1ed1 li\u1ec7u n\u00e0y<\/strong>"},"content":{"rendered":"


T\u00ecm ki\u1ebfm c\u00e1c s\u1ed1 li\u1ec7u ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 theo d\u00f5i l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m thi\u1ebft y\u1ebfu c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. R\u1ed1t cu\u1ed9c, ch\u00fang gi\u00fap hi\u1ec3u th\u00f4ng qua d\u1eef li\u1ec7u l\u1ee3i t\u1ee9c m\u00e0 c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n mang l\u1ea1i cho c\u00f4ng ty l\u00e0 g\u00ec, cho ph\u00e9p x\u00e1c \u0111\u1ecbnh c\u00e1c l\u1ed7i c\u00f3 th\u1ec3 x\u1ea3y ra v\u00e0 h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n

Khi c\u00e1c ch\u1ec9 s\u1ed1 ph\u00f9 h\u1ee3p \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch, c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u00e0i nguy\u00ean v\u00e0 th\u1eadm ch\u00ed t\u1eadn d\u1ee5ng t\u1ed1t h\u01a1n c\u00e1c n\u1ed7 l\u1ef1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n \u1edf nh\u1eefng n\u01a1i m\u00e0 chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c ph\u00e2n ph\u00e1t. \u0110\u00e2y l\u00e0 c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 bi\u1ebft li\u1ec7u kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng c\u1ed5 phi\u1ebfu n\u00e0y c\u00f3 th\u1ef1c s\u1ef1 t\u1ea1o ra l\u1ee3i nhu\u1eadn k\u1ef3 v\u1ecdng hay kh\u00f4ng.<\/p>\n\n\n\n

\u0110\u1ec3 b\u1eaft \u0111\u1ea7u hi\u1ec3u t\u1eeb vi\u1ebft t\u1eaft CTR l\u00e0 g\u00ec, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i l\u00e0m s\u00e1ng t\u1ecf t\u00ean c\u1ee7a n\u00f3. \u201cT\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t\u201d l\u00e0 m\u1ed9t bi\u1ec3u th\u1ee9c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u1ecbch l\u00e0 \u201cT\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t\u201d, ngh\u0129a l\u00e0 n\u00f3 \u0111o l\u01b0\u1eddng s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t v\u00e0o m\u1ed9t ph\u1ea7n ho\u1eb7c li\u00ean k\u1ebft nh\u1ea5t \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn s\u1ed1 l\u1ea7n t\u00e0i li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho c\u00f4ng ch\u00fang.<\/p>\n\n\n\n

Trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 qu\u1ea3ng c\u00e1o, nh\u1eb1m hi\u1ec3u hi\u1ec7u su\u1ea5t c\u1ee7a ch\u00fang v\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 gi\u1eefa nh\u1ea5p chu\u1ed9t v\u00e0 hi\u1ec3n th\u1ecb.<\/p>\n\n\n\n

C\u00f3 CTR cao l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng, v\u00ec n\u00f3 cho th\u1ea5y r\u1eb1ng n\u1ed9i dung \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n \u0111ang \u0111\u01b0\u1ee3c kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n coi l\u00e0 th\u00fa v\u1ecb. Ngo\u00e0i ra, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 gi\u00fap \u00edch cho c\u00e1c k\u1ebft qu\u1ea3 kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, c\u0169ng nh\u01b0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c li\u00ean k\u1ebft \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3.<\/p>\n\n\n\n

Ngo\u00e0i ra, T\u1ef7 l\u1ec7 nh\u1ea5p c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ed1 ti\u1ec1n m\u00e0 m\u1ed9t c\u00f4ng ty s\u1ebd tr\u1ea3 cho m\u1ed9t l\u1ea7n nh\u1ea5p v\u00e0o Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ch\u1eb3ng h\u1ea1n. CTR cao h\u01a1n c\u00f3 ngh\u0129a l\u00e0 nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n \u0111ang \u0111\u1ebfn \u0111\u00edch qu\u1ea3ng c\u00e1o b\u1ea1n \u0111\u00e3 ch\u1ecdn, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i c\u1ee5 th\u1ec3.<\/p>\n\n\n\n

M\u1eb7t kh\u00e1c, khi c\u00e1c ch\u1ec9 s\u1ed1 metric c\u00e0ng th\u1ea5p, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u1ea7n \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n cho qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng click mong mu\u1ed1n.<\/p>\n\n\n\n

\"-\"
<\/figcaption><\/figure>\n\n\n\n

C\u00e1ch t\u00ednh CTR<\/strong><\/h2>\n\n\n\n

Th\u00f4ng th\u01b0\u1eddng, kh\u00f4ng c\u1ea7n ph\u1ea3i lo l\u1eafng v\u1ec1 vi\u1ec7c t\u00ednh to\u00e1n T\u1ef7 l\u1ec7 nh\u1ea5p v\u00ec b\u1ea3n th\u00e2n c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c th\u01b0\u1eddng l\u00e0m \u0111i\u1ec1u n\u00e0y. Tuy nhi\u00ean, th\u1eadt th\u00fa v\u1ecb khi hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o con s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y \u0111\u1ec3 bi\u1ebft kh\u00e1i ni\u1ec7m v\u1ec1 s\u1ed1 li\u1ec7u l\u00e0 g\u00ec.<\/p>\n\n\n\n

V\u1ec1 c\u01a1 b\u1ea3n, \u0111\u1ec3 t\u00ednh CTR, ch\u1ec9 c\u1ea7n chia gi\u1eefa s\u1ed1 l\u1ea7n nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o ho\u1eb7c b\u00e0i \u0111\u0103ng v\u00e0 s\u1ed1 l\u1ea7n t\u00e0i li\u1ec7u \u0111\u00f3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi d\u00f9ng, t\u1ee9c l\u00e0 s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb.<\/p>\n\n\n\n

Do \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n nh\u1edb l\u00e0 c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa s\u1ed1 ng\u01b0\u1eddi \u0111\u00e3 xem li\u00ean k\u1ebft v\u00e0 s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb, v\u00ec gi\u00e1 tr\u1ecb sau s\u1ebd bao g\u1ed3m c\u00e1c th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau m\u00e0 c\u00f9ng m\u1ed9t li\u00ean k\u1ebft c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

Do \u0111\u00f3, n\u1ebfu m\u1ed9t qu\u1ea3ng c\u00e1o nh\u1eadn \u0111\u01b0\u1ee3c 5 l\u1ea7n nh\u1ea5p trong s\u1ed1 70 l\u1ea7n hi\u1ec3n th\u1ecb, ph\u00e9p t\u00ednh ph\u1ea3i th\u1ef1c hi\u1ec7n l\u00e0 5 \u00f7 70. K\u1ebft qu\u1ea3 l\u00e0 kho\u1ea3ng 0,0714. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c CTR, b\u1ea1n c\u1ea7n bi\u1ebfn n\u00f3 th\u00e0nh t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m. T\u1ee9c l\u00e0 CTR c\u1ee7a qu\u1ea3ng c\u00e1o n\u00e0y l\u00e0 7,14%.<\/p>\n\n\n\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n bi\u1ebft CTR l\u00fd t\u01b0\u1edfng cho m\u1ed9t qu\u1ea3ng c\u00e1o ho\u1eb7c s\u00e1ng t\u1ea1o?<\/strong><\/h2>\n\n\n\n

Kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb ch\u00ednh x\u00e1c x\u00e1c \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ed1 li\u1ec7u. M\u1ed7i t\u00ecnh hu\u1ed1ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 trong ph\u1ea1m vi \u0111\u1eb7c th\u00f9 c\u1ee7a n\u00f3, ngh\u0129a l\u00e0 CTR t\u1ed1t c\u00f3 th\u1ec3 thay \u0111\u1ed5i r\u1ea5t nhi\u1ec1u t\u00f9y theo m\u1ee5c ti\u00eau kinh doanh v\u00e0 lo\u1ea1i chi\u1ebfn d\u1ecbch \u0111ang \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. Ngo\u00e0i ra, ng\u00e0nh ngh\u1ec1 kinh doanh c\u1ee7a c\u00f4ng ty v\u00e0 c\u00f4ng ch\u00fang c\u0169ng c\u00f3 th\u1ec3 can thi\u1ec7p.<\/p>\n\n\n\n

Th\u00f4ng th\u01b0\u1eddng, CTR kho\u1ea3ng 3,17% c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 t\u00edch c\u1ef1c, v\u1edbi chi\u1ebfn d\u1ecbch \u0111\u00e3 di\u1ec5n ra theo chi\u1ec1u h\u01b0\u1edbng t\u1ed1t. \u0110\u1eb7c bi\u1ec7t l\u00e0 v\u00ec c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i ch\u00ednh th\u01b0\u1eddng mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ea5p h\u01a1n.<\/p>\n\n\n\n

Tr\u00ean Qu\u1ea3ng c\u00e1o tr\u00ean Facebook, T\u1ef7 l\u1ec7 nh\u1ea5p trung b\u00ecnh cho c\u00e1c c\u00f4ng ty l\u00e0 0,9%. Tr\u00ean Instagram, gi\u00e1 tr\u1ecb n\u00e0y c\u00f3 th\u1ec3 th\u1ea5p h\u01a1n n\u1eefa, \u0111\u1ea1t 0,88% cho ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u v\u00e0 0,54% cho tin. Do \u0111\u00f3, t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty v\u00e0 chi\u1ebfn d\u1ecbch, c\u00e1c gi\u00e1 tr\u1ecb tr\u00ean c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f4n vinh.<\/p>\n\n\n\n

Tr\u00ean LinkedIn, CTR c\u00f3 th\u1ec3 th\u1ea5p h\u01a1n n\u1eefa, \u0111\u1ea1t 0,26%. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch th\u00f4ng qua m\u1ee5c \u0111\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u1ed7i m\u1ea1ng n\u00e0y.<\/p>\n\n\n\n

Trong khi LinkedIn th\u01b0\u1eddng c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng \u0111ang t\u00ecm ki\u1ebfm c\u00e1c m\u1eb7t h\u00e0ng chuy\u00ean nghi\u1ec7p h\u01a1n, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c kh\u00f3a h\u1ecdc v\u00e0 gi\u1ea3i ph\u00e1p B2B, Facebook v\u00e0 Instagram c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn l\u1edbn h\u01a1n \u0111\u1ed1i v\u1edbi l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3, gi\u00fap c\u00e1c m\u1eb7t h\u00e0ng b\u00e1n l\u1ebb c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb t\u1ed1t.<\/p>\n\n\n\n

M\u1eb9o t\u0103ng CTR trong chi\u1ebfn d\u1ecbch<\/strong><\/h2>\n\n\n\n

C\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0a ra m\u1ed9t s\u1ed1 \u0111\u1ec1 xu\u1ea5t cho b\u1ea5t k\u1ef3 ai mu\u1ed1n t\u0103ng s\u1ed1 li\u1ec7u n\u00e0y trong m\u1ed9t ph\u1ea7n ho\u1eb7c chi\u1ebfn d\u1ecbch. C\u00e1i ch\u00ednh l\u00e0 x\u00e2y d\u1ef1ng c\u00e1c ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 h\u1ea5p d\u1eabn, li\u00ean quan \u0111\u1ebfn ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi c\u00e1c v\u0103n b\u1ea3n trong c\u00e1c qu\u1ea3ng c\u00e1o n\u00e0y, c\u1ea7n thuy\u1ebft ph\u1ee5c v\u00e0 \u0111\u01b0a ra nh\u1eefng \u01b0u \u0111i\u1ec3m ch\u00ednh c\u1ee7a d\u1ecbch v\u1ee5 ho\u1eb7c nh\u1eefng g\u00ec n\u00f3 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u1ebfu c\u00f3 nh\u1eefng con s\u1ed1 ch\u1ee9ng minh nh\u1eefng l\u1ee3i th\u1ebf n\u00e0y, qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 c\u00f2n h\u1ea5p d\u1eabn h\u01a1n n\u1eefa.<\/p>\n\n\n\n

M\u1eb7c d\u00f9 c\u00e1c c\u00e2u h\u1ecfi h\u1ea5p d\u1eabn \u0111\u1ec3 tham gia, nh\u01b0ng ch\u00fang kh\u00f4ng n\u00ean kh\u00f4ng \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi. V\u00ec l\u00fd do n\u00e0y, \u0111\u00f4i khi c\u00f3 th\u1ec3 t\u1ed1t \u0111\u1ec3 tr\u00e1nh ch\u00fang \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1t h\u01a1n kh\u00f4ng gian c\u00f3 s\u1eb5n.<\/p>\n\n\n\n

Vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a c\u0169ng gi\u00fap c\u1ea3i thi\u1ec7n ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a qu\u1ea3ng c\u00e1o, \u0111\u01b0a qu\u1ea3ng c\u00e1o \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng. B\u1eb1ng c\u00e1ch t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m, t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t b\u1eaft \u0111\u1ea7u t\u0103ng l\u00ean.<\/p>\n\n\n\n

Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng qu\u1ea3ng c\u00e1o c\u00f3 v\u0103n b\u1ea3n tr\u00f4i ch\u1ea3y v\u00e0 c\u00e1c t\u1eeb kh\u1edbp v\u1edbi nhau m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u0103n ch\u1ec9nh qu\u1ea3ng c\u00e1o v\u1edbi \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

\u0110\u1ea7u t\u01b0 th\u1eddi gian v\u00e0o vi\u1ec7c t\u1ea1o ra c\u00e1c ph\u1ea7n h\u1ea5p d\u1eabn v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh c\u0169ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft, v\u00ec tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng, qu\u1ea3ng c\u00e1o th\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb c\u00f9ng v\u1edbi nhi\u1ec1u m\u1eb7t h\u00e0ng kh\u00e1c gi\u00fap \u0111\u00e1nh l\u1ea1c h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng. Khi ngh\u0129 v\u1ec1 c\u00e1c t\u00e1c ph\u1ea9m, h\u00e3y t\u00ecm nh\u1eefng t\u00e1c nh\u00e2n k\u00edch th\u00edch thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3.<\/p>","protected":false},"excerpt":{"rendered":"

T\u00ecm ki\u1ebfm c\u00e1c s\u1ed1 li\u1ec7u ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 theo d\u00f5i l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m thi\u1ebft y\u1ebfu c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. R\u1ed1t cu\u1ed9c, h\u1ecd gi\u00fap<\/p>","protected":false},"author":1,"featured_media":3738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/kevinbk.com\/wp-content\/uploads\/2022\/10\/conteudos-2.jpg","_links":{"self":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/15408"}],"collection":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/comments?post=15408"}],"version-history":[{"count":1,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/15408\/revisions"}],"predecessor-version":[{"id":15410,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/15408\/revisions\/15410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media\/3738"}],"wp:attachment":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media?parent=15408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/categories?post=15408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}