{"id":15371,"date":"2023-03-21T21:24:10","date_gmt":"2023-03-21T21:24:10","guid":{"rendered":"https:\/\/kevinbk.com\/?p=15371"},"modified":"2023-03-21T21:24:12","modified_gmt":"2023-03-21T21:24:12","slug":"tiktok-e-a-publicidade-como-os-internautas-estao-reagindo","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/vi\/tiktok-va-quang-cao-cach-nguoi-dung-internet-dang-phan-ung\/","title":{"rendered":"TikTok v\u00e0 Qu\u1ea3ng c\u00e1o: Ng\u01b0\u1eddi d\u00f9ng Internet \u0111ang ph\u1ea3n \u1ee9ng nh\u01b0 th\u1ebf n\u00e0o"},"content":{"rendered":"

Qu\u1ea3ng c\u00e1o tr\u00ean TikTok c\u00f3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u1ee7a nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng? T\u00ecm n\u00f3 ra!\u00a0<\/strong><\/em><\/p>\n\n\n\n

T\u00e1c \u0111\u1ed9ng c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ed1i v\u1edbi vi\u1ec7c ti\u00eau th\u1ee5 th\u00f4ng tin v\u00e0 t\u01b0\u01a1ng t\u00e1c trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 kh\u00f4ng c\u1ea7n b\u00e0n c\u00e3i. Kh\u00f4ng ph\u1ea3i ng\u1eabu nhi\u00ean m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng \u0111\u1ea7u t\u01b0 nhi\u1ec1u ti\u1ec1n h\u01a1n cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o<\/p>\n\n\n\n

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, TikTok \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng l\u1edbn c\u00f4ng ch\u00fang s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n n\u00e0y, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 Z (t\u1eeb 16 \u0111\u1ebfn 24 tu\u1ed5i), nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n cho 41% ng\u01b0\u1eddi d\u00f9ng \u1edf Brazil.<\/p>\n\n\n\n

Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, qu\u1ea3ng c\u00e1o tr\u00ean TikTok \u0111\u00e3 tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c v\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn \u0111\u1ecbnh d\u1ea1ng v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi xem n\u1ed9i dung tr\u00ean m\u1ea1ng.  <\/p>\n\n\n\n

Hi\u1ec7n t\u01b0\u1ee3ng TikTok<\/h2>\n\n\n\n

TikTok l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. \u1ede Brazil, hi\u1ec7n t\u01b0\u1ee3ng TikTok \u0111\u00e3 g\u00f3p ph\u1ea7n l\u00e0m xu\u1ea5t hi\u1ec7n nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng k\u1ef9 thu\u1eadt s\u1ed1 m\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong gi\u1edbi tr\u1ebb \u2014 \u0111\u1ed1i t\u01b0\u1ee3ng s\u1eed d\u1ee5ng m\u1ea1ng l\u1edbn nh\u1ea5t.<\/p>\n\n\n\n

Theo d\u1eef li\u1ec7u t\u1eeb Statista - m\u1ed9t c\u00f4ng ty chuy\u00ean v\u1ec1 d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng - Brazil l\u00e0 qu\u1ed1c gia th\u1ee9 hai s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nhi\u1ec1u nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. <\/p>\n\n\n\n

Theo d\u1eef li\u1ec7u g\u1ea7n \u0111\u00e2y nh\u1ea5t, v\u00e0o n\u0103m 2022, Brazil c\u00f3 61,6 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n\n\n\n

Phong tr\u00e0o ph\u1ed5 bi\u1ebfn \u0111\u00e3 x\u1ea3y ra v\u1edbi v\u0169 \u0111\u1ea1o n\u1ed5i ti\u1ebfng k\u1ebft h\u1ee3p v\u1edbi b\u1ed1 c\u1ee5c tr\u1ef1c quan v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng c\u1ee7a \u1ee9ng d\u1ee5ng. <\/p>\n\n\n\n

Ng\u00e0y nay, n\u00f3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i ch\u00ednh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u1edf Brazil, \u0111i\u1ec1u n\u00e0y khi\u1ebfn n\u00f3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f4ng ty mu\u1ed1n s\u1ea3n xu\u1ea5t n\u1ed9i dung v\u00e0 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/p>\n\n\n\n

C\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean TikTok<\/h2>\n\n\n\n

Tr\u00ean TikTok, vi\u1ec7c qu\u1ea3n l\u00fd l\u01b0u l\u01b0\u1ee3ng tr\u1ea3 ph\u00ed di\u1ec5n ra theo c\u00e1ch t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1ch \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c. <\/p>\n\n\n\n

Qu\u1ea3ng c\u00e1o TikTok s\u1eed d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c m\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n hi\u1ec3n th\u1ecb, m\u1ed7i l\u1ea7n nh\u1ea5p ho\u1eb7c m\u1ed7i l\u01b0\u1ee3t xem. Do \u0111\u00f3, c\u00f3 th\u1ec3 th\u00eam ng\u00e2n s\u00e1ch s\u1ebd \u0111\u01b0\u1ee3c chi ti\u00eau trong th\u1eddi gian chi\u1ebfn d\u1ecbch, x\u00e1c \u0111\u1ecbnh xem vi\u1ec7c ph\u00e2n ph\u1ed1i s\u1ebd l\u00e0 b\u00ecnh th\u01b0\u1eddng hay t\u0103ng t\u1ed1c.<\/p>\n\n\n\n

Ng\u00e2n s\u00e1ch c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1eb7t cho nh\u00f3m qu\u1ea3ng c\u00e1o ho\u1eb7c cho chi\u1ebfn d\u1ecbch. \u0110\u1ed1i v\u1edbi chi\u1ebfn d\u1ecbch, ng\u00e2n s\u00e1ch t\u1ed1i thi\u1ec3u \u2014 t\u1ed5ng c\u1ed9ng ho\u1eb7c h\u00e0ng ng\u00e0y \u2014 l\u00e0 US$ 50 v\u00e0 nh\u00f3m qu\u1ea3ng c\u00e1o US$ 20.<\/p>\n\n\n\n

T\u1ea1i Trung t\u00e2m tr\u1ee3 gi\u00fap doanh nghi\u1ec7p TikTok, b\u1ea1n c\u00f3 th\u1ec3 xem quy tr\u00ecnh t\u1eebng b\u01b0\u1edbc v\u1ec1 c\u00e1ch t\u1ea1o qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c m\u1eb9o thi\u1ebft th\u1ef1c s\u1ebd gi\u00fap \u00edch cho b\u1ea5t k\u1ef3 ai ch\u01b0a t\u1eebng s\u1eed d\u1ee5ng Qu\u1ea3ng c\u00e1o TikTok.<\/p>\n\n\n\n

C\u00e1ch ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i ph\u00f3 v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean TikTok<\/h2>\n\n\n\n

Ph\u1ea7n l\u1edbn \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng c\u1ee7a TikTok l\u00e0 gi\u1edbi tr\u1ebb, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00f3m tu\u1ed5i 24. Tuy nhi\u00ean, xu h\u01b0\u1edbng l\u00e0 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u1edf c\u00e1c \u0111\u1ed9 tu\u1ed5i kh\u00e1c t\u0103ng l\u00ean, ch\u1ee7 y\u1ebfu l\u00e0 do s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a n\u1ec1n t\u1ea3ng v\u00e0 s\u1ef1 di chuy\u1ec3n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1eeb c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c.<\/p>\n\n\n\n

Nh\u00ecn chung, qu\u1ea3ng c\u00e1o tr\u00ean TikTok \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 li\u00ean quan \u0111\u1ebfn s\u1edf th\u00edch c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 qu\u1ea3ng c\u00e1o h\u01b0\u1edbng \u0111\u1ebfn. Do \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 r\u1ea5t ch\u1ea5p nh\u1eadn qu\u1ea3ng c\u00e1o v\u00e0 c\u00f4ng khai.<\/p>\n\n\n\n

V\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o n\u0103ng \u0111\u1ed9ng ph\u00f9 h\u1ee3p v\u1edbi phong c\u00e1ch n\u1ed9i dung v\u00e0 h\u1ed3 s\u01a1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, n\u00ean c\u00e1c k\u1ebft qu\u1ea3 m\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o thu \u0111\u01b0\u1ee3c c\u0169ng r\u1ea5t t\u00edch c\u1ef1c.<\/p>\n\n\n\n

M\u1eb9o cho nh\u1eefng ai mu\u1ed1n qu\u1ea3ng c\u00e1o tr\u00ean TikTok l\u00e0 t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o s\u1ea3n xu\u1ea5t n\u1ed9i dung. Tr\u1ecdng t\u00e2m c\u1ee7a m\u1ea1ng l\u00e0 chia s\u1ebb n\u1ed9i dung v\u00e0 th\u00f4ng tin nhanh ch\u00f3ng, mang t\u00ednh gi\u00e1o d\u1ee5c v\u00e0\/ho\u1eb7c th\u00fa v\u1ecb. V\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n xu\u1ea5t n\u1ed9i dung t\u1ed1t, vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n

Theo k\u1ecbp nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng ch\u00ednh trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi, v\u00ec b\u1ea1n s\u1ebd c\u00f3 c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n xu\u1ea5t n\u1ed9i dung c\u0169ng nh\u01b0 th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o th\u00f4ng qua Qu\u1ea3ng c\u00e1o TikTok. <\/p>","protected":false},"excerpt":{"rendered":"

Qu\u1ea3ng c\u00e1o tr\u00ean TikTok c\u00f3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u1ee7a nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng? T\u00ecm n\u00f3 ra! T\u00e1c \u0111\u1ed9ng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 \u0111i\u1ec1u kh\u00f4ng c\u1ea7n b\u00e0n c\u00e3i.<\/p>","protected":false},"author":1,"featured_media":2894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/kevinbk.com\/wp-content\/uploads\/2021\/08\/tiktok.png","_links":{"self":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/15371"}],"collection":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/comments?post=15371"}],"version-history":[{"count":1,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/15371\/revisions"}],"predecessor-version":[{"id":15372,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/posts\/15371\/revisions\/15372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media\/2894"}],"wp:attachment":[{"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/media?parent=15371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kevinbk.com\/vi\/wp-json\/wp\/v2\/categories?post=15371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}