{"id":3605,"date":"2022-08-29T17:40:01","date_gmt":"2022-08-29T17:40:01","guid":{"rendered":"http:\/\/kevinbk.com\/?p=3605"},"modified":"2022-08-29T17:40:21","modified_gmt":"2022-08-29T17:40:21","slug":"como-a-pesquisa-digital-guia-as-estrategias-de-marketing","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/ko\/\ub514\uc9c0\ud108-\uc870\uc0ac\uac00-\ub9c8\ucf00\ud305-\uc804\ub7b5\uc744-\uc774\ub04c\uc5b4-\uac00\ub294-\ubc29\ubc95\uc5d0-\ub300\/","title":{"rendered":"\ub514\uc9c0\ud138 \ub9ac\uc11c\uce58\uac00 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc774\ub04c\uc5b4 \uac00\ub294 \ubc29\ubc95"},"content":{"rendered":"

\ub514\uc9c0\ud138 \uc870\uc0ac\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc9c0\uc815\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uc5bb\uc740 \ub370\uc774\ud130\ub294 \uc5ec\ub7ec \ubc29\ubc95\uc73c\ub85c \uc0ac\uc6a9\ub418\uc5b4 \uace0\uac1d \ud2b8\ub798\ud53d \ubc0f \ud310\ub9e4\ub97c \uac1c\uc120\ud558\ub294 \uc804\uc220\uc744 \uacb0\uc815\ud560 \uc218 \uc788\ub294 \uc22b\uc790\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc18c\ube44\uc790\uc758 \uc694\uad6c \uc0ac\ud56d \ubc0f \uc120\ud638\ub3c4\uc5d0 \ub300\ud55c \uc815\ubcf4\ub294 \ud574\ub2f9 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uad6c\ub9e4\uc790\uc758 \uc2b5\uad00\uc740 \uae30\uc5c5\uc774 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \uc911\uc694\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ud0c0\uae43 \uc2dc\uc7a5\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub514\uc9c0\ud138 \ub9ac\uc11c\uce58\ub97c \uc218\ud589\ud560 \ub54c \uc8fc\uc694 \uad00\uc2ec\uc0ac\ub294 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc758 \uc2dc\uc7a5 \uc0bd\uc785, \uc18c\ube44\uc790 \ud589\ub3d9\uc774\ub098 \uc120\ud638\ub3c4, \uc0c8\ub85c\uc6b4 \ud0c0\uac9f \uadf8\ub8f9 \uc2dd\ubcc4 \ubc0f \ucea0\ud398\uc778\uc758 \uc0c8\ub85c\uc6b4 \uc7a0\uc7ac\ub825 \ub4f1\uc758 \ubaa9\ud45c\uc5d0 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc61b\ub0a0\uc5d0\ub294 \uc774\ub7ec\ud55c \uc870\uc0ac\ub4e4\uc774 \uc6b0\ud3b8, \uc804\ud654 \ub610\ub294 \uc9c1\uc811 \uc811\uadfc\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc774\ub8e8\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub0a0\uc5d0\ub294 \uc628\ub77c\uc778\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c8 \uc218 \uc788\uc5b4\uc11c \uc804\uccb4 \uacfc\uc815\uc744 \uc27d\uac8c \ub9cc\ub4e4\uc5b4 \uc8fc\uba70 \uc870\uc0ac \ube44\uc6a9\uc744 \ud06c\uac8c \uc904\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774 \uc5f0\uad6c\ub4e4\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \ubb34\uc5c7\uc744 \uc0dd\uac01\ud558\uace0 \uc6d0\ud558\ub294\uc9c0 \uc774\ud574\ud558\uace0, \uadf8 \uc815\ubcf4\uc5d0 \uae30\ubc18\ud558\uc5ec \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130\uc758 \uc2e0\uc18d\uc131\uacfc \ubbfc\ucca9\uc131\uc740 \ud504\ub85c\ubaa8\uc158\uc774 \uc2dc\uc791\ub420 \ub54c \uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d\uacfc \uac19\uc740 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc778\uacf5 \uc9c0\ub2a5<\/h2>\n\n\n\n

\uc778\uacf5 \uc9c0\ub2a5\uc740 \ub514\uc9c0\ud138 \uc138\uacc4\uc758 \ub610 \ub2e4\ub978 \uac15\uc810\uc73c\ub85c, \ud68d\ub4dd\ud55c \ub9ce\uc740 \uc591\uc758 \ub370\uc774\ud130\ub97c \ube60\ub974\uac8c \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc2dc\uac04\uc744 \ub9ce\uc774 \uc808\uc57d\ud558\uace0 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc774\ub04c \uc218 \uc788\ub294 \uc911\uc694\ud55c \uc815\ubcf4\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uc870\uc0ac \ub370\uc774\ud130\uc640 \ud574\ub2f9 \ubd84\uc11d\uc740 \ubbf8\ub798\uc758 \ud589\ub3d9 \uacc4\ud68d\uc744 \uc798 \uc870\uc728\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub514\uc9c0\ud138 \uc870\uc0ac\ub97c \ud1b5\ud574 \uc5bb\uc744 \uc218\uc788\ub294 \ub2e4\uc591\ud55c \ub370\uc774\ud130\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \ub300\uc911\uc758 \uc778\uc2dd\uc774\ub098 \ud1b5\uc2e0 \ucea0\ud398\uc778\uc774 \uc18c\ube44\uc790\ub4e4\uc758 \uae30\uc5b5\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc870\uc0ac\ud558\ub294 \uac83\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \ub610\ud55c \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4 \uad6c\ub9e4 \ub610\ub294 \uace0\uc6a9 \uc758\ub3c4\ub97c \uc870\uc0ac\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

Outro objetivo pode ser a defini\u00e7\u00e3o do perfil do neg\u00f3cio, isto \u00e9, como as pessoas entendem a persona de determinada empresa. Ao entender como o consumidor v\u00ea a empresa, fica mais f\u00e1cil tra\u00e7ar estrat\u00e9gias de marketing que levem em conta o p\u00fablico-alvo em quest\u00e3o, ou a empresa pode visar reconstruir sua persona para que o p\u00fablico mude sua impress\u00e3o dela.<\/p>\n\n\n\n

\uacf5\uac1c\uac00 \uae30\uc5c5\uc744 \uc5b4\ub5bb\uac8c \ubcf4\ub294\uc9c0 \uc774\ud574\ud558\ub294 \uac83\uc740 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ucd9c\uc2dc\ud558\ub294 \ub370 \uc911\uc694\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \uae30\uc5c5\uc774 \uc804\ud558\ub824\ub294 \ubc14\uc5d0 \uacf5\uac10\ud574\uc57c \ud558\uba70, \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \uadf8\ub4e4\uc758 \ucea0\ud398\uc778\uc774 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uc870\uc0ac\ub294 \ub9e4\ucd9c\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uace0\uac1d\uacfc \uae30\uc5c5 \uac04\uc758 \uad00\ub828\uc131 \uce21\uba74\uc744 \uacb0\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

Todos esses aspectos podem influenciar na estrat\u00e9gia de comunica\u00e7\u00e3o e de m\u00eddia. Ao analisar todos os dados obtidos em pesquisas digitais, \u00e9 poss\u00edvel entender quais os melhores canais para se alcan\u00e7ar os consumidores em potencial da marca. A mensagem que se passa tamb\u00e9m considera toda a informa\u00e7\u00e3o dos levantamentos.<\/p>\n\n\n\n

\ub9cc\uc871\ub3c4 \uc870\uc0ac<\/h2>\n\n\n\n

Uma \ub9cc\uc871\ub3c4 \uc870\uc0ac<\/a> do cliente \u00e9 uma das estrat\u00e9gias que as empresas usam para entender como melhorar em diferentes \u00e2mbitos. A percep\u00e7\u00e3o dos clientes tem um grande valor para tra\u00e7ar estrat\u00e9gias que podem aumentar as vendas. Pequenos ajustes podem j\u00e1 ser de grande valia considerando a experi\u00eancia dos consumidores.<\/p>\n\n\n\n

\uc774 \uc870\uc0ac\ub294 \ud68c\uc0ac\uac00 \uace0\uac1d\ub4e4\uc774 \ubb34\uc5c7\uc744 \uc0dd\uac01\ud558\uace0 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc5b4\ub5bb\uac8c \ubc1b\uc544\ub4e4\uc774\ub294\uc9c0 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uadf8\ub7ec\uba74 \ud310\ub9e4\ud558\ub294 \uc81c\ud488\uc744 \uc804\ub7b5\uc801\uc73c\ub85c \uac1c\uc120\ud558\uace0 \uace0\uac1d \uacbd\ud5d8\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ubc29\ubc95\uc744 \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uace0\uac1d \uc720\uc9c0\ub294 \ubaa8\ub4e0 \ube44\uc988\ub2c8\uc2a4\uc758 \ud575\uc2ec \uc694\uc778 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc815\uae30\uc801\uc73c\ub85c \uc218\ud589\ub418\ub294 \ub514\uc9c0\ud138 \uc870\uc0ac\ub294 \uace0\uac1d \uc720\uc9c0\uc758 \uac00\ub2a5\ud55c \ubb38\uc81c\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc7ac\uad6c\ub9e4\ub97c \ud558\uc9c0 \uc54a\ub294 \uc774\uc288\ub97c \uc2e0\uc18d\ud558\uac8c \ud655\uc778\ud558\uba74 \ubcc0\uacbd \uc0ac\ud56d\uc744 \uac00\ud574\ud558\uc5ec \uace0\uac1d\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n

\n
\"-\"<\/figure><\/div>\n\n\n

\ub9ce\uc740 \uace0\uac1d\uc774 \ub9cc\uc871\ud558\uc9c0 \ubabb\ud55c \ubd80\ubd84\uc774 \uc788\ub2e4\uace0 \ud574\ub3c4 \uc9c1\uc811 \ubb3c\uc5b4\ubcf4\uc9c0 \uc54a\ub294 \uc774\uc0c1 \uc790\ubc1c\uc801\uc73c\ub85c \ubd88\ud3c9\ud558\uc9c0 \uc54a\uc744 \uac83\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub178\ub825 \uc5c6\uc774 \uc815\ubcf4\uac00 \ub3c4\ucc29\ud558\uc9c0 \uc54a\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc774 \ubd88\ub9cc\uc744 \ud45c\ud604\ud560 \uc218\uc788\ub294 \uae30\ud68c\ub97c \uc8fc\ub294 \uac83\uc740 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc18c\ube44\uc790 \uc5ec\uc815\uc740 \uc2dc\uc791\ubd80\ud130 \ub05d\uae4c\uc9c0 \uae0d\uc815\uc801\uc778 \uacbd\ud5d8\uc744 \ubcf4\uc7a5\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \uad6c\ub9e4 \uc2dc\uac04\uc5d0\ub9cc\uc774 \uc544\ub2c8\ub77c \uadf8 \uc804\uc5d0\ub3c4 \ube0c\ub79c\ub4dc\uc640 \uc811\ucd09\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4 \uc804 \ub2e8\uacc4\ubd80\ud130 \uad6c\ub9e4 \ud6c4 \ub2e8\uacc4\uae4c\uc9c0 \uae0d\uc815\uc801\uc778 \uacbd\ud5d8\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \ubd84\uc11d\ud558\uace0 \ucd94\uc801\ud574\uc57c \ud560 \uc911\uc694\ud55c \uacfc\uc815\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubaa8\ub4e0 \ub2e8\uacc4\ub294 \ub9e4\ud551\ub418\uace0 \uc5f0\uad6c\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uad00\uc2ec\ubd80\ud130 \ud310\ub9e4\uac00 \uc644\ub8cc\ub420 \ub54c\uae4c\uc9c0\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uad6c\ub9e4\ub97c \ud3ec\uae30\ud558\ub294 \uac83\uc744 \uad00\ucc30\ud558\uace0 \uace0\uac1d\uc774 \uc81c\ud488\uc744 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uc558\uc9c0\ub9cc \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc740 \uc774\uc720\ub97c \ubc1c\uacac\ud558\uae30 \uc704\ud55c \ubc29\ubc95\uc744 \ub3c4\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub2e4\ub978 \uc804\ub7b5<\/h2>\n\n\n\n

\uc774 \uc815\ubcf4\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uc804\ub7b5\uc740 \uc81c\ud488\uc744 \uae30\ub2e4\ub9ac\uace0 \uc788\ub2e4\uace0 \uace0\uac1d\uc5d0\uac8c \uc54c\ub9bc\uc744 \ubcf4\ub0b4\ub294 \uac83\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ub978 \uc804\ub7b5\uc740 \uacbd\uc7c1\uc0ac\uc640 \uac00\uaca9\uc744 \ube44\uad50\ud558\uace0 \uc788\uc744 \uc218 \uc788\uc73c\ubbc0\ub85c \uc9c0\uae08 \uad6c\ub9e4\ud558\ub3c4\ub85d \ud560\uc778\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ubc18\uba74\uc5d0 \uace0\uac1d\uc5d0\uac8c \uc694\uccad\ud558\uc9c0 \uc54a\uc740 \ucc44\ub85c \uc811\uadfc\ubc1b\ub294 \uac83\uc744 \uc88b\uc544\ud558\uc9c0 \uc54a\ub294 \uace0\uac1d\uc744 \ub180\ub77c\uac8c \ud560 \uc218 \uc788\ub294 \uc9c0\ub098\uce58\uac8c \uac15\ub825\ud55c \ucd94\uc9c4\uc740 \ud53c\ud574\uc57c \ud569\ub2c8\ub2e4. \uc804\ub7b5\uc740 \ube0c\ub79c\ub4dc\uc758 \uc18c\ube44\uc790\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uac83\uc5d0 \ub9de\uac8c \uc870\uc815\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uadf8\uac83\uc740 \uc5ec\uc804\ud788 \uc0ac\uc6a9\uc790 \uc815\uc758\ub41c \uc804\ub7b5\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\ubd80 \uace0\uac1d\uc740 \uc54c\ub9bc\uc744 \ubc1b\ub294 \uac83\uc744 \uc120\ud638\ud558\uace0 \ub2e4\ub978 \uc0ac\ub78c\uc740 \uadf8\ub807\uc9c0 \uc54a\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc778\uacf5 \uc9c0\ub2a5\uc740 \uac01 \uace0\uac1d\uc758 \uc120\ud638\ub3c4\ub97c \uae30\uc5b5\ud558\uace0 \uac01\uc790\uc758 \uc131\uaca9\uc5d0 \uae30\ubc18\ud55c \uc120\ud0dd\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud1b5\uc2e0 \uc120\ud638\ub3c4\ub3c4 \uace0\uac1d\uacfc \uae30\uc5c5\uc744 \uac00\uae5d\uac8c \ud558\ub294 \ub2e4\ub978 \uce21\uba74\uc785\ub2c8\ub2e4. \uace0\uac1d \uc11c\ube44\uc2a4\uc758 \ubbfc\ucca9\uc131\uacfc \uc720\uc5f0\ud558\uace0 \ud22c\uba85\ud55c \ubb38\uc81c \ud574\uacb0\uc744 \uc704\ud574 \ub2e4\uc591\ud55c \ud1b5\uc2e0 \ucc44\ub110\uc744 \uc81c\uacf5\ud558\ub294 \uc634\ub2c8\ucc44\ub110\uc774 \uc778\uae30\ub97c \ub04c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub514\uc9c0\ud138 \uc870\uc0ac\ub294 \uace0\uac1d\uacfc \uae30\uc5c5 \uac04\uc758 \uad00\uacc4\ub97c \uacb0\uc815\ud558\uace0 \ub2e4\uc591\ud55c \uce21\uba74\uc5d0\uc11c \ub9cc\uc871\uc744 \ub3c4\ubaa8\ud560 \ubc29\ubc95\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uace0\uac1d\uc758 \ud53c\ub4dc\ubc31\uc740 \ucd5c\uc801\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uace0 \uc758\uc0ac \uacb0\uc815\uc744 \ud604\uc2e4 \ub370\uc774\ud130\uc5d0 \uadfc\uac70\ud558\uc5ec \ud558\ub3c4\ub85d \ud558\ub294 \ub370 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"

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