{"id":3229,"date":"2022-05-06T09:19:00","date_gmt":"2022-05-06T09:19:00","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=3229"},"modified":"2023-09-28T09:54:20","modified_gmt":"2023-09-28T09:54:20","slug":"metricas-mensuracao-dados","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/ko\/\uba54\ud2b8\ub9ad\uacfc-\ub370\uc774\ud130-\uce21\uc815\/","title":{"rendered":"\uba54\ud2b8\ub9ad\uc2a4: \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub7b5 \ub370\uc774\ud130\ub97c \uce21\uc815\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694."},"content":{"rendered":"<p>\uc5b4\ub5a4 \uae30\uc5c5\uc774\ub4e0 \ub514\uc9c0\ud138 \uc2dc\uc7a5\uc5d0\uc11c \ud655\uc7a5\ud558\ub824\uba74 \ubaa9\ud45c\ub97c \uc124\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. <strong>\uba54\ud2b8\ub9ad\uc2a4<\/strong> \uadf8\ub9ac\uace0 \uc5b4\ub5bb\uac8c \uadf8\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\uac8c \ub418\ub294 \uac70\uc8e0? \uacb0\uad6d, \uc88b\uc740 \uacc4\ud68d\uc774 \uc5c6\uc73c\uba74 \uc804\ub7b5\uc740 \uc798 \uc815\uc758\ub418\uc9c0 \uc54a\uace0 \uc88b\uc740 \uacb0\uacfc\ub97c \uac00\uc838\uc624\uc9c0 \ubabb\ud560 \uac81\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc8fc\ub85c \uc774\ucee4\uba38\uc2a4\uc5d0\uc11c\ub294 \uc778\ud130\ub137\uc774 \ubcc0\ud654\ubb34\uc30d\ud55c \ub300\uc911\uc744 \uac00\uc9c0\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 \uae30\uc5c5\ub4e4\uc740 \uc790\uc0ac\uc758 \ub300\uc911\uc774\ub098 \uc2dc\uc7a5\uc5d0 \uc5b4\ub5a4 \ubcc0\ud654\uac00 \uc77c\uc5b4\ub0a0\uc9c0 \ud56d\uc0c1 \uc8fc\uc758\ub97c \uae30\uc6b8\uc5ec\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud558\uc9c0\ub9cc \uadf8 \uc804\uc5d0 \uba54\ud2b8\ub9ad\uc2a4 \uac1c\ub150\uc744 \uc544\uc8fc \uc798 \uc774\ud574\ud558\uace0 \uc65c \uadf8\uac83\uc774 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uaf2d \ud544\uc694\ud55c\uc9c0\ub97c \uc774\ud574\ud574\uc57c \ud558\uba70, \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc5d0\uc11c \ud6a8\uacfc\uc801\uc778 \uc774\uc720\ub97c \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4, \ud68c\uc0ac\uc758 \ucd08\uc810\uc774 \ubb34\uc5c7\uc774\ub4e0 \ub3c5\ub9bd\uc801\uc73c\ub85c. <strong>\uc218\uc555 \ub2e8\ub9d0\uc7a5\uce58<\/strong> \uc11c\ube44\uc2a4 \ud310\ub9e4.<\/p>\n\n\n\n<p>\uadf8\ub798\uc11c \uc624\ub298\uc758 \uae00\uc740 \uba54\ud2b8\ub9ad\uc2a4\uc758 \uc804\uccb4 \uac1c\ub150, \uc791\ub3d9 \ubc29\uc2dd, \uae30\ub2a5, \uadf8\ub4e4\uacfc KPI(Key Performance Indicator)\uc758 \ucc28\uc774\ubfd0\ub9cc \uc544\ub2c8\ub77c \ud22c\uc790\uc5d0\uc11c \ub204\ub9b4 \uc218 \uc788\ub294 \ud61c\ud0dd\uacfc \uc7a5\uc810\uc5d0 \ub300\ud574 \ub2e4\ub8f0 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9ac\ub4dc\ub97c \uc720\uce58\ud558\uace0 \uadc0\ud558\uc758 \uc791\uc5c5 \uac00\uce58\ub97c \ubcf4\uc5ec\uc8fc\uc5b4 \uadf8\ub4e4\uc744 \uc2e0\ub8b0\ud558\uace0 \ucda9\uc131\uc2a4\ub7ec\uc6b4 \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud558\ub294 \uac83\uc774 \ubaa8\ub4e0 \uae30\uc5c5\uc758 \ubaa9\ud45c\uc785\ub2c8\ub2e4. \uacb0\uad6d \uad6c\ub9e4\uc640 \ucc38\uc5ec\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uacc4\uc18d\ud574\uc11c \uc131\uc7a5\ud558\uace0 \uc778\ud130\ub137\uc5d0 \uc790\uc2e0\uc758 \uac00\uce58\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ubfd0\ub9cc\uc774 \uc544\ub2c8\ub77c \ud310\ub9e4\uc5d0\uc11c\ub3c4 <a href=\"http:\/\/brantengenharia.com\/porta-paletes\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>\ud314\ub808\ud2b8\ud2b8\ub7ed<\/strong><\/a> \ud2b9\uc815 \ud310\ub9e4 \uc218, \ucc38\uc5ec\ub3c4, \uacf5\uc720 \ubc0f \uc5f0\uacb0 \uc0c1\ud488\uc744 \ucc3e\uae30 \uc704\ud55c \uc804\ub7b5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubaa8\ub4e0 \uc9c0\ud45c\ub294 \ud68c\uc0ac\ub97c \ub354 \ub098\uc544\uac00\uac8c\ud558\uace0 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uad00\ub828\ub41c \ub2e4\uc591\ud55c \uac00\uce58\ub97c \uce21\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uac04\ub2e8\ud558\uace0 \ub9e4\uc6b0 \uc9c1\uc811\uc801\uc73c\ub85c \ub9d0\ud558\uc790\uba74, \uba54\ud2b8\ub9ad\uc2a4\ub294 \ud504\ub85c\uc138\uc2a4\uc758 \uc131\uacfc\ub97c \ubd84\uc11d\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub294 \uc591\uc801 \uce21\uc815\uce58\ub85c \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uae30\uc5c5\uc774 \uc5ec\ub7ec \uac1c\uc758 \ud504\ub85c\uc138\uc2a4\ub97c \uac16\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \uc774\ub7ec\ud55c \uce21\uc815\uce58\ub4e4\uc774 \uc798 \uc801\uc6a9\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub530\ub77c\uc11c \ud55c \ub2ec \ub3d9\uc548\uc758 \ud310\ub9e4 \uc218\ub97c \uacc4\uc0b0\ud558\uc2ed\uc2dc\uc624.<strong> <\/strong><a href=\"https:\/\/www.breaksoft.com.br\/sistema-comercial\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\uc0c1\uc5c5 \uc2dc\uc2a4\ud15c<\/strong><\/a> X, \uae30\uc5c5\uc758 \uc8fc\ub825 \uc81c\ud488\uc778 \ub9de\ucda4\ud615 \ud2f0\uc154\uce20\uc640 \uac19\uc774 \ub2e4\uc591\ud55c \ube44\uc988\ub2c8\uc2a4 \ubc0f \uc2dc\uc7a5\uc5d0\uc11c \uc0ac\uc6a9\ub418\ub294 \uc5ec\ub7ec \uba54\ud2b8\ub9ad\uc2a4 \uc911 \ud558\ub098\uc778 \uacc4\uc18d \ud22c\uc790\ud558\ub294 \uc0ac\ub78c\ub4e4\uc758 \uc218\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub2e4\uc2dc \ub9d0\ud574, \uce21\uc815 \ud56d\ubaa9\uc740 \ube44\uc988\ub2c8\uc2a4 \uacb0\uc815\uc5d0 \uc88b\uc740 \ubc29\ubc95\uc73c\ub85c, \uc5b4\ub5a4 \ucea0\ud398\uc778\uc774\ub098 \uc804\ub7b5\uc774 \uc2e4\ud589 \uac00\ub2a5\ud55c\uc9c0 \uc5ec\ubd80\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uba70 \uc5b4\ub5a4 \uacbd\ub85c\ub97c \ub530\ub77c\uac00\uc57c \ud558\ub294\uc9c0\ub97c \ud56d\uc0c1 \ubcf4\uc5ec\uc8fc\ub294 \ub098\uce68\ubc18\uacfc \uac19\uc740 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub530\ub77c\uc11c \ub2e4\uc74c \uc8fc\uc81c\ub4e4\uc740 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ud6a8\uc728\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub294 \ub2e4\uc591\ud55c \uce21\uc815 \ud56d\ubaa9\uacfc \uadf8\uc5d0 \ub300\ud55c \ub354 \ub098\uc740 \uc124\uba85\uc744 \ub2e4\ub8f0 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \ubb3c\ub958\ub098 \ub2e4\ub978 \uc885\ub958\uc758 \uc0ac\uc5c5\uc5d0 \uc801\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <strong>IT \ucee8\uc124\ud305<\/strong>\uadf8\ub9cc \ub450\uace0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uce21\uc815\ud559 \uac1c\ub150 \ud0d0\uad6c<\/h2>\n\n\n\n<p>\uccab \ubc88\uc9f8 \ub2e8\uacc4\ub294 \uc774\ub7ec\ud55c \uc9c0\ud45c\uac00 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0\ub97c \uc774\ud574\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \uc774 \uae30\uc0ac\uc758 \uc2dc\uc791\uc5d0\uc11c \uac04\ub2e8\ud788 \uc18c\uac1c\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c0\ud45c\ub294 \uadc0\ud558\uc758 \uae30\uc5c5\uc758 \uc5b4\ub5a0\ud55c \uacb0\uc815\uc758 \uae30\ubc18\uc774 \ub418\uba70, \uc774\ub294 \uae30\uc5c5\uc758 \uc804\uccb4 \uae30\ud68d\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub294 \ud2b9\uc815 \uc9c0\ud45c\uac00 \uc798\ubabb \uce21\uc815\ub418\uace0 \uacc4\uc0b0\ub420 \uacbd\uc6b0 \ud68c\uc0ac\uc758 \uae30\ud0c0 \ud504\ub85c\uc138\uc2a4, \uc2ec\uc9c0\uc5b4 \ud504\ub85c\ubaa8\uc158 \ucea0\ud398\uc778\uc758 \uacbd\uc6b0\uc5d0\ub3c4 \ud3b8\ud5a5\ub420 \uc218 \uc788\uc73c\uba70, \uadf8\ub85c \uc778\ud574 \ud574\ub2f9 \ube0c\ub79c\ub4dc\ub294 \uc774\uc775\uc774 \uc788\ub2e4\uace0 \uc624\ud574\ud558\uac70\ub098 \ube44\ud6a8\uc728\uc801\uc774\ub77c\uace0 \uc624\ud574\ud560 \uc218 \uc788\uc5b4 \uc798\ubabb\ub41c \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub2e4.<\/p>\n\n\n\n<p>\uadf8\uac83\uc740 \uc601\ud5a5\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4 <strong>\ud658\uacbd \ucee8\uc124\ud305 \ud68c\uc0ac<\/strong> \uc2ec\uc9c0\uc5b4 \ub300\uaddc\ubaa8 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uac1c\ubc1c\uc0ac\ub4e4\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ubcf4\ub2e4 \ub354 \uc911\uc694\ud55c \uac83\uc740 \uc798 \uc54c\ub824\uc9c4 \uc131\uacfc \uc9c0\ud45c(KPI)\uc640 \uba54\ud2b8\ub9ad\uc744 \uad6c\ubcc4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uba54\ud2b8\ub9ad\uc740 \uae30\uc5c5\uc774 \ucde8\ud55c \ud589\ub3d9\uc5d0 \uad00\ud55c \uc911\uc694\ud55c \uc815\ubcf4\uc5d0 \ubd88\uacfc\ud558\uba70 KPI\ub294 \ud2b9\uc815 \ud589\ub3d9\uc758 \uacb0\uacfc\uc785\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud574, \ud558\ub098\ub294 \uc774\uc804 \uac83\uc758 \uc5f0\uc18d\uc131, \uc5f0\uc18d\uc131\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \uc9c0\ud45c\ub97c \uacc4\uc0b0\ud558\ub824\uba74 \ub9ce\uc740 \uc815\ubcf4\ub97c \ub2e4\ub8f0 \uc218 \uc788\ub294 \ub370\uc774\ud130 \uce21\uc815 \ub3c4\uad6c\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. <a href=\"http:\/\/ncsolucoes.com.br\/empresa-desenvolvimento-software\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>\uc18c\ud504\ud2b8\uc6e8\uc5b4 \uac1c\ubc1c \ud68c\uc0ac<\/strong><\/a>\uadf8\ub7ec\ubbc0\ub85c \uae30\uc220\uc740 \ubc1c\uc804\ud588\uc73c\ubbc0\ub85c \uadc0\ud558\uc758 \uc870\uc9c1\uc744 \ub3d5\uae30 \uc704\ud574 \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub530\ub77c\uc11c \ud604\uc7ac \uc2dc\uc7a5\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc774 \uc0ac\uc6a9\ub418\ub294 \uce21\uc815 \ub3c4\uad6c \uc911 \uc77c\ubd80\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n\n\n\n<ul><li>Google Analytics;<\/li><li>SEMrush;<\/li><li><a href=\"https:\/\/kevinbk.com\/ko\/google-search-console\/\" target=\"_blank\" data-type=\"URL\" data-id=\"http:\/\/kevinbk.com\/\/google-search-console\/\" rel=\"noreferrer noopener\">Google \uac80\uc0c9 \ucf58\uc194<\/a>;<\/li><li>Sharpspring.<\/li><\/ul>\n\n\n\n<p>\uac01\uac01\uc758 \ub3c4\uad6c\uc5d0\ub294 \uac01\uac01 \uace0\uc720\ud55c \ud2b9\uc9d5\uc774 \uc788\uc73c\uba70 \uac01 \uae30\uc5c5\uc774 \uc790\uc2e0\uc758 \uc694\uad6c\uc5d0 \uac00\uc7a5 \uc798 \ub9de\ub294 \uac83\uc744 \uacb0\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \ubb3c\ub860 \ud55c \uae30\uc5c5\uc774 \uc5ec\ub7ec \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\ub3c4 \uac00\ub2a5\ud558\uc9c0\ub9cc, \uadf8\uac83\uc740 \uae30\uc5c5\uc774 \ucd94\uad6c\ud558\uace0 \ud544\uc694\ub85c \ud558\ub294 \uac83\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub97c \uae30\uc5b5\ud558\uba74 \uc2dc\uc7a5\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc774 \uc0ac\uc6a9\ub418\ub294 \uc9c0\ud45c\uc640 \uadf8\uac83\uc774 \ubaa8\ub4e0 \uc885\ub958\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc5b4\ub5bb\uac8c \uc774\uc810\uc744 \uc904\uc9c0\uc5d0 \ub300\ud55c \uba87 \uac00\uc9c0 \uc758\ubb38\ub9cc \ub0a8\uac8c \ub429\ub2c8\ub2e4. <a href=\"https:\/\/www.cristalflex.ind.br\/distribuidor-fibra-vidro\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>\uc720\ub9ac\uc12c\uc720 \uc720\ud1b5\uc5c5\uccb4<\/strong><\/a>\ub2e4\uc74c \uc8fc\uc81c\ub97c \ud655\uc778\ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc0ac\uc6a9\ub418\ub294 \uac00\uc7a5 \uc77c\ubc18\uc801\uc778 \uba54\ud2b8\ub9ad \ubc0f KPI<\/h2>\n\n\n\n<p>\uc774\uc81c \uc9c0\ud45c\uc640 KPI\uac00 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \ub300\ud55c \uc911\uc694\uc131\uc774 \uc870\uae08 \ub354 \ubd84\uba85\ud574\uc84c\uc73c\ub2c8 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ud070 \uc601\ud5a5\uc744 \uc904 \uc218 \uc788\ub294 \uba87 \uac00\uc9c0 \uac00\uc7a5 \uc77c\ubc18\uc801\uc73c\ub85c \uc0ac\uc6a9\ub418\ub294 \uc9c0\ud45c\ub4e4\uc744 \uc54c\uc544\ubcf4\ub294 \uc2dc\uac04\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub530\ub77c\uc11c, \uc544\ub798\uc5d0\uc11c \uc2dc\uc7a5\uc5d0\uc11c \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \uc0ac\uc6a9\ub418\ub294 \uba87 \uac00\uc9c0\ub97c \ud655\uc778\ud574\ubcf4\uc138\uc694. \uadf8\uac83\uc740 \uadc0\uc0ac\uc758 \ud68c\uc0ac\uc5d0\uc11c \uc88b\uc740 \uacb0\uc815 \ub610\ub294 \ucd5c\uc545\uc758 \uacb0\uc815 \uc0ac\uc774\uc758 \ucc28\uc774\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <strong>\ud3d0\uae30\ubb3c \uad00\ub9ac<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud3c9\uade0 \ud2f0\ucf13 \uac00\uaca9<\/h3>\n\n\n\n<p>\ud3c9\uade0 \uc601\uc218\uc99d\uc740 \ud68c\uc0ac\uac00 \uc9c0\uc815\ud55c \uae30\uac04 \ub3d9\uc548\uc758 \ub9e4\ucd9c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc774\uac83\uc740 \ud68c\uc0ac\uac00 \ud558\ub294 \ucea0\ud398\uc778, \uc81c\ud488 \ub610\ub294 \ud504\ub85c\ubaa8\uc158\ub2f9 \ud3c9\uade0 \uc774\uc775\uc744 \ubcf4\uc5ec\uc904 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub2e4\uc2dc \ub9d0\ud574, \uadf8\ub294 \ud310\ub9e4 \ubd80\uc11c\uac00 \uc5b4\ub5a4 \uc81c\ud488\uc5d0\uc11c \uc5bc\ub9c8\uc758 \uc774\uc775\uc744 \uc62c\ub838\ub294\uc9c0\ub97c \ub9e4\uc6b0 \uc194\uc9c1\ud558\uac8c \ub4dc\ub7ec\ub0c5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud310\ub9e4\ub294 \ud56d\uc0c1 \ub2e8\uc77c \uacfc\uc815\uc5d0 \uc5f0\uad00\ub418\uc5b4 \uc788\uc9c0 \uc54a\uc744 \uc218 \uc788\uc73c\ubbc0\ub85c \uc774 \uc9c0\ud45c\uc5d0 \ub300\ud574 \uc5b4\ub290 \uc815\ub3c4\uc758 \ubbfc\uac10\uc131\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">02 - \uc774\uc724\ub960<\/h3>\n\n\n\n<p>\ud22c\uc790 \uc218\uc775\ub960\uc744 \ub098\ud0c0\ub0b4\ub294 \uc774 \uc57d\uc5b4\ub294 \"Return on Investment\"\uc758 \uc57d\uc5b4\uc785\ub2c8\ub2e4. <em>\ud22c\uc790 \uc218\uc775\ub960<\/em>\uc774\uac83\uc740 \ud2b9\uc815 \ud22c\uc790\uc5d0\uc11c \uc218\uc775\uc131\uc744 \ub098\ud0c0\ub0b4\ub294 \uba54\ud2b8\ub9ad\uc774\ub77c\uace0 \uc774\ud574\ud558\uace0 \ub9d0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc989, \ud2b9\uc815 \ud22c\uc790\ub85c\ubd80\ud130 \uc218\uc775\ub41c \uae08\uc561\uc744 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud68c\uc0ac\uc758 \ub9c8\ucf00\ud305 \ubd80\uc11c\uc5d0\uac8c \ub9e4\uc6b0 \uc720\uc6a9\ud558\uba70, \uc5b4\uba38\ub2c8\uc758 \ub0a0, \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \ub4f1\uacfc \uac19\uc740 \ud2b9\ubcc4\ud55c \ucea0\ud398\uc778\uc744 \uacc4\uc0b0\ud560 \ub54c\uc5d0 \uc8fc\ub85c \ud65c\uc6a9\ub429\ub2c8\ub2e4. \uc2dc\uc7a5\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc774 \uc0ac\uc6a9\ub418\ub294 \uc9c0\ud45c \uc911 \ud558\ub098\uc774\uba70, \uc774 \uc9c0\ud45c \uc5c6\uc774 \ube44\uc988\ub2c8\uc2a4\ub97c \uc6b4\uc601\ud558\ub294 \uac83\uc740 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">03 - CPL<\/h3>\n\n\n\n<p>\uc774 \uc9c0\ud45c\ub294 \ub9ac\ub4dc \ub2f9 \ube44\uc6a9\uc744 \ub098\ud0c0\ub0b4\ub294 \uc57d\uc790\uc774\uba70 \ub9e4\uc6b0 \uc9c1\uc811\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uadc0\ud558\uc758 \uae30\uc5c5\uc774 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ub610\ub294 \uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud574 \ub9ac\ub4dc\ub97c \uc0dd\uc131\ud558\uae30 \uc704\ud574 \uc9c0\ubd88\ud558\ub294 \uac00\uaca9, \ube44\uc6a9 \ubc0f \ube44\uc6a9\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc740 \uc778\ud130\ub137\uc744 \uc704\ud55c \ucf58\ud150\uce20\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc0dd\uc131\ud558\uc5ec \uac00\uce58\ub97c \ub192\uc774\uace0 \uace0\uac1d\uc744 \uc720\uc9c0\ud558\ub824\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774 \uc791\uc5c5\uc740 \uc2f8\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucf58\ud150\uce20\ub97c \ub9cc\ub4dc\ub294 \ub370 \ud544\uc694\ud55c \uc804\ubb38\uac00\ub4e4, \ud398\uc774\uc9c0\ub098 \uc0ac\uc774\ud2b8\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc720\uc9c0\ubcf4\uc218\ud558\ub294 \uc804\ubb38\uac00\ub4e4, \uad00\uac1d\uc5d0\uac8c \ud765\ubbf8\ub85c\uc6b4 \ucf58\ud150\uce20\ub97c \uacc4\uc18d\ud574\uc11c \uac78\ub7ec\ub0b4\ub294 \uc804\ubb38\uac00\ub4e4, \ube44\ub514\uc624 \ud3b8\uc9d1, \ucf58\ud150\uce20 \ubc0f \uc774\ubbf8\uc9c0 \ub514\uc790\uc778 \uc804\ubb38\uac00\ub4e4, \uadf8 \uc678 \ub2e4\ub978 \ud22c\uc790\ub4e4\uc744 \uc704\ud55c \uc804\ubb38\uac00\ub4e4\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">04 - CAC<\/h3>\n\n\n\n<p>\uc774 KPI\ub294 \uc774\uc804\uacfc \ub9e4\uc6b0 \ube44\uc2b7\ud558\uc9c0\ub9cc, \ub9ac\ub4dc\ub9cc\uc774 \uc544\ub2c8\ub77c \uace0\uac1d \ud68d\ub4dd \ube44\uc6a9 \uc804\uccb4\ub97c \ud3ec\ud568\ud55c\ub2e4\ub294 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc804\uc8fc\uc81c\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \ud3ec\uad04\uc801\uc774\uc9c0\ub9cc, \uc5ec\uae30\uc5d0\ub294 \uc778\ud130\ubdf0, \ud310\ub9e4 \ud37c\ub110 \uc720\uc9c0\ubcf4\uc218 \ubc0f \uae30\uc5c5 \uc804\ub7b5 \ub4f1 \uc5ec\ub7ec \uc2e4\ucc9c \ubc29\ubc95\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc720\uae30\uc801 \ud2b8\ub798\ud53d<\/h3>\n\n\n\n<p>\uc790\uccb4 \uc774\ub984\uc5d0\uc11c \uc54c \uc218 \uc788\ub4ef\uc774 \uc720\uae30\uc801 \ud2b8\ub798\ud53d\uc740 \ud398\uc774\uc9c0 \ucf58\ud150\uce20\uc5d0 \uad00\uc2ec\uc744 \uac16\uace0 \uadf8\uac83\uc744 \uc18c\ube44\ud558\ub294 \uc0ac\ub78c\ub4e4\uc758 \uc218\ub97c \uce21\uc815\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uad6c\uae00\uc758 \ucd94\ucc9c\uc774\ub098 \ud398\uc774\uc9c0\uc758 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucd94\ucc9c\uc73c\ub85c \uadf8 \ud398\uc774\uc9c0\uc5d0 \ub3c4\ub2ec\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \uba54\ud2b8\ub9ad\uc740 \ud68c\uc0ac\uc758 \uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305 \ub178\ub825\uc73c\ub85c \uc0ac\uc774\ud2b8\uc5d0 \uc790\uc5f0\uc801\uc73c\ub85c \ub098\ud0c0\ub098\ub294 \ub9ac\ub4dc\ub4e4\uc744 \ud30c\uc545\ud558\ub294 \ub370 \ubaa9\uc801\uc744 \ub450\uace0 \uc788\uc73c\uba70, \ub9c8\ucf00\ud305 \ubc29\uc2dd\uc744 \ubcc0\uacbd\ud558\uac70\ub098 \uc720\ub8cc \uad11\uace0\ub97c \ud1b5\ud574 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\ub300\ud574\uc57c \ud558\ub294\uc9c0 \uc5ec\ubd80\ub97c \uacb0\uc815\ud558\ub294 \ub370 \uc911\uc694\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uba54\ud2b8\ub9ad \ucd94\uc801\uc740 \ub2e8\uc21c\ud788 \ud68c\uc0ac\uac00 \ud64d\ubcf4\ud558\ub824\ub294 \uc870\uce58\uc5d0\uc11c \uac15\ud558\uac8c \ub098\uc544\uac00\uace0 \uace0\uac1d\uacfc \ub9ac\ub4dc\ub97c \uc720\uce58\ud558\ub294 \uc9c0\ub97c \uc54c\uae30 \uc704\ud55c \ub9e4\uc6b0 \uc911\uc694\ud55c \uc774\uc720\uc785\ub2c8\ub2e4. \ub2e4\ub978 \uc2e4\ucc9c \ubc29\ubc95\uc5d0 \ub9de\uac8c \uc870\uc815\ud558\uac70\ub098 \uc804\ub7b5\uc744 \ubcc0\uacbd\ud574\uc57c \ud558\ub294\uc9c0 \uc5ec\ubd80\ub97c \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ucd5c\uc885 \uace0\ub824 \uc0ac\ud56d<\/h2>\n\n\n\n<p>\uc624\ub298\uc758 \ud14d\uc2a4\ud2b8\ub294 \ud68c\uc0ac \ub370\uc774\ud130\ub97c \uce21\uc815\ud558\uc5ec \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc5d0 \ud65c\uc6a9\ud558\ub294 \uba54\ud2b8\ub9ad\uacfc \uadf8 \uc601\ud5a5\uc744 \ub2e4\ub8e8\uc5c8\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \uac00\uc7a5 \ub9ce\uc774 \uc0ac\uc6a9\ub418\uace0 \ud6a8\uacfc\uc801\uc778 KPI \ubc0f \uba54\ud2b8\ub9ad\ub3c4 \uc0b4\ud3b4\ubcf4\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc7a5\uc810\uacfc \ud61c\ud0dd\uc73c\ub85c\ub294 \uc9c0\ud45c\uac00 \ud56d\uc0c1 \uae30\uc5c5\uc744 \ud55c \ubc1c \uc55e\uc11c\uac8c \ud574\uc8fc\uace0, \ud14d\uc2a4\ud2b8\uc5d0 \uc5ec\ub7ec \ucc28\ub840 \uc5b8\uae09\ub41c \ub300\ub85c \uc815\uc0c1\uc801\uc73c\ub85c\ub294 \uc644\uc804\ud55c \uc2e4\ud328\uac00 \ubc1c\uc0dd\ud55c \ud6c4\uc5d0\ub9cc \uc774\ud574\ub418\ub294 \uacb0\uc815 \uad8c\ud55c\uacfc \uacb0\uc815\uad8c\uc744 \ub354 \ub9ce\uc774 \ubd80\uc5ec\ud55c\ub2e4\ub294 \uac83\uc744 \uc5b8\uae09\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\uac83\uc740 \ub610\ud55c \ub354 \ub9ce\uc740 \uace0\uac1d\uc744 \uc720\uce58\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774\ub418\uba70 \ube44\uc988\ub2c8\uc2a4\uc758 \uac15\uc810\uacfc \uc57d\uc810\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c KPI\uc640 \ud568\uaed8 \uc0ac\uc6a9\ub418\uba74 \ud68c\uc0ac\uac00 \uc911\uc810\uc744 \ub450\uc5b4\uc57c\ud558\ub294 \uc0ac\ud56d\uc744 \uc774\ud574\ud558\uc5ec \ub9ac\ub4dc\uc640 \uace0\uac1d\uc744 \ub354 \ud655\ubcf4\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \uac00\ub2a5\uc131\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud14d\uc2a4\ud2b8\uc5d0\uc11c \uc81c\uacf5\ub41c \uc815\ubcf4\ub97c \uc9c0\uce68\uc73c\ub85c \ud65c\uc6a9\ud558\uc5ec \uadc0\uc0ac\uac00 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc9c0\ud45c\ub97c \ucd5c\ub300\ud55c\uc73c\ub85c \uc870\uc0ac\ud558\uc2ed\uc2dc\uc624. \uadc0\uc0ac\uc758 \uc138\uadf8\uba3c\ud2b8, \ud604\uc2e4 \ubc0f \ubcf8\uc9c8\uc744 \ud65c\uc6a9\ud558\uc5ec \ucd5c\ub300\uc758 \uc774\uc810\uc744 \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n<p><em>\uc774 \ud14d\uc2a4\ud2b8\ub294 \uc6d0\ub798 \ube14\ub85c\uadf8 \ud300\uc5d0 \uc758\ud574 \uc791\uc131\ub418\uc5c8\uc2b5\ub2c8\ub2e4 <\/em><a href=\"https:\/\/www.guiadeinvestimento.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong><em>\ud22c\uc790 \uc548\ub0b4\uc11c<\/em><\/strong><\/a><em>\uc218\ubc31 \uac00\uc9c0 \ubd84\uc57c\uc5d0 \ub300\ud55c \uc815\ubcf4 \ucf58\ud150\uce20\ub97c \ucc3e\uc744 \uc218 \uc788\ub294 \uacf3\uc785\ub2c8\ub2e4.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>\uc5b4\ub5a4 \ud68c\uc0ac\ub4e0 \ub514\uc9c0\ud138 \uc2dc\uc7a5\uc5d0\uc11c \ud655\uc7a5\ud558\ub824\uba74 \uadf8\ub4e4\uc758 \ubaa9\ud45c\uc640 \uce21\uc815 \uc9c0\ud45c\ub97c \uc124\uc815\ud558\uace0 \uadf8\uc5d0 \ub3c4\ub2ec\ud558\ub294 \ubc29\ubc95\uc744 \uacb0\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \uacb0\uad6d, \ub2e8\uc21c\ud788...<\/p>","protected":false},"author":7,"featured_media":3230,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/kevinbk.com\/wp-content\/uploads\/2022\/04\/metricas.jpg","_links":{"self":[{"href":"https:\/\/kevinbk.com\/ko\/wp-json\/wp\/v2\/posts\/3229"}],"collection":[{"href":"https:\/\/kevinbk.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kevinbk.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/ko\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/ko\/wp-json\/wp\/v2\/comments?post=3229"}],"version-history":[{"count":4,"href":"https:\/\/kevinbk.com\/ko\/wp-json\/wp\/v2\/posts\/3229\/revisions"}],"predecessor-version":[{"id":16317,"href":"https:\/\/kevinbk.com\/ko\/wp-json\/wp\/v2\/posts\/3229\/revisions\/16317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/ko\/wp-json\/wp\/v2\/media\/3230"}],"wp:attachment":[{"href":"https:\/\/kevinbk.com\/ko\/wp-json\/wp\/v2\/media?parent=3229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kevinbk.com\/ko\/wp-json\/wp\/v2\/categories?post=3229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}