{"id":2841,"date":"2021-06-04T16:30:29","date_gmt":"2021-06-04T16:30:29","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=2841"},"modified":"2022-10-07T20:17:27","modified_gmt":"2022-10-07T20:17:27","slug":"jornada-do-cliente-aprenda-como-conquistar-o-seu-publico","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/ko\/\uace0\uac1d-\uc5ec\uc815-\uadc0\ud558\uc758-\ud0c0\uac9f\uce35\uc744-\uc5b4\ub5bb\uac8c-\uc0ac\ub85c\uc7a1\uc744-\uc9c0-\ubc30\uc6b0\/","title":{"rendered":"\uace0\uac1d \uc5ec\uc815: \uadc0\ud558\uc758 \ud0c0\uac9f\uce35\uc744 \uc5b4\ub5bb\uac8c \uc0ac\ub85c\uc7a1\uc744 \uc9c0 \ubc30\uc6b0\uc138\uc694."},"content":{"rendered":"
\ub9ce\uc740 \uae30\uc5c5\uc778\ub4e4\uc740 \uc544\uc9c1 \uc54c\uc9c0 \ubabb\ud558\uc9c0\ub9cc \uace0\uac1d \uc5ec\uc815 <\/strong>\uadf8\ub294 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ubc1c\uacac\ud55c \uc21c\uac04\ubd80\ud130 \uad6c\ub9e4\ub97c \ub9c8\uac10\ud560 \ub54c\uae4c\uc9c0 \ud558\ub294 \ubaa8\ub4e0 \uacfc\uc815\uc744 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n \uc774 \uc0c1\ud638 \uc791\uc6a9\uc740 \uc5b4\ub5a4 \uc870\uc9c1\uc774\ub4e0 \ud310\ub9e4\uc5d0\uc11c \uc815\ud655\ud55c \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n \uadf8\ub9ac\uace0, \uc911\uc694\ud55c \uc810\uc740 \uc774 \uacfc\uc815\uc774 \ubb34\uc791\uc704\uc801\uc774\uc9c0 \uc54a\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d \uc5ec\uc815\uc744 \ud615\uc131\ud558\ub294 \uba87 \uac00\uc9c0 \uad6c\uccb4\uc801\uc778 \ub2e8\uacc4\uac00 \uc874\uc7ac\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n \ud68c\uc0ac\uac00 \uc18d\ud55c \uc0b0\uc5c5\uc5d0 \uc0c1\uad00\uc5c6\uc774 \uc774\uc804\uc5d0 \uc5b8\uae09\ud588\ub358 \uac83\ucc98\ub7fc \uc18c\ube44\uc790\uac00 \uc5ec\uc815\uc758 \uc5b4\ub5a4 \ub2e8\uacc4\uc5d0 \uc788\ub294\uc9c0 \ud30c\uc545\ud558\ub294 \ubc29\ubc95\uc744 \uc0dd\uac01\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n \uc5ec\uae30\uc11c \uc18c\ube44\uc790\ub294 \uc790\uc2e0\uc774 \ud574\uacb0\ud574\uc57c \ud560 \ubb38\uc81c\ub098 \ud544\uc694\uc131\uc744 \uc778\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubc1c\uacac\uc758 \uc21c\uac04\uc740 \uace0\uac1d\uc5d0\uac8c \uc774\ub7ec\ud55c \uc0c1\ud669\uc744 \uc5b4\ub5bb\uac8c \ud574\uacb0\ud560\uc9c0\uc5d0 \ub300\ud55c \uad81\uae08\ud568\uc744 \uc77c\uc73c\ud0b5\ub2c8\ub2e4.<\/p>\n\n\n\n \uc774 \uccab \uc811\ucd09\uc740 \uc18c\ube44\uc790\uac00 \ud68c\uc0ac\uc5d0 \ud765\ubbf8\ub97c \uc720\uc9c0\ud558\ub3c4\ub85d\ud558\uae30 \uc704\ud574 \ub9e4\ub825\uc801\uc774\uc5b4\uc57c\ud569\ub2c8\ub2e4. \ub300\ud654\uac00 \ub35c \uc0c1\uc5c5\uc801\uc77c\uc218\ub85d \uadf8\uac00 \ucf58\ud150\uce20\uc5d0 \ud765\ubbf8\ub97c \ub290\ub084 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n \uc77c\ubc18\uc801\uc73c\ub85c \uc774\ub294 \uadf8\uac00 \ud2b9\uc815 \uc8fc\uc81c\ub97c \uac80\uc0c9\ud558\uc5ec \uadf8\uc758 \ud398\uc774\uc9c0\ub97c \ucc3e\uc740 \uacbd\uc6b0\uc5d0 \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uc2e4\uc81c\ub85c, \uace0\uac1d \ud504\ub85c\ud544\uc740 \uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \ub9ce\uc774 \ubcc0\ud588\ub294\ub370, \uadf8 \uc911 \uc8fc\uc694\ud55c \ubcc0\ud654 \uc911 \ud558\ub098\ub294 \uc774 \uad00\uacc4 \uac1c\ub150\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n \uc774\ub7ec\ud55c \uacbd\uc6b0\uc5d0\ub294 \uc790\uc6d0\uc744 \ub354 \uc798 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uace0\ub824\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc18c\ube44\uc790\uac00 \uc608\ub97c \ub4e4\uc5b4 \uac80\uc0c9\ud560 \ub54c \ub2f9\uc2e0\uc774 \ubc1c\uacac\ud560 \uc774\ub984\uc774 \ub418\ub3c4\ub85d\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n \uace0\uac1d\uc774 \uac80\uc0c9 \uc5d4\uc9c4\uc5d0\uc11c \ubb34\uc5c7\uc744 \ucc3e\uc744 \ub54c, \ud50c\ub7ab\ud3fc\uc758 \uc54c\uace0\ub9ac\uc998\uc740 \uadf8\ub4e4\uc758 \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \uc2ec\uce35\uc801\uc73c\ub85c \ud0d0\uc0c9\ud558\uc5ec \uace0\uac1d\uc5d0\uac8c \uc815\ud655\ud55c \ubaa9\ub85d\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uac00\uc7a5 \uad00\ub828\uc131 \ub192\uc740 \uc6f9 \uc0ac\uc774\ud2b8\uc640 \ud3ec\ud138\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n \ub2f9\uc2e0\uc758 \ud398\uc774\uc9c0\uac00 \uc0c1\uc704\uc5d0 \ub098\uc624\uba74 \uc18c\ube44\uc790\uac00 \ubb38\uc81c \ud574\uacb0\uc5d0 \uc720\uc6a9\ud558\uace0 \uad00\ub828\ub41c \uc815\ubcf4\ub97c \ucc3e\uc544\ubcf4\uae30 \uc704\ud574 \ud398\uc774\uc9c0\ub97c \uc0b4\ud3b4\ubcfc \uac00\ub2a5\uc131\uc774 \ud07d\ub2c8\ub2e4. \uc774\ub294 \uadf8\ub4e4\uc744 \ub2e4\uc74c \ub2e8\uacc4\ub85c \uc548\ub0b4\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n \uc18c\ube44\uc790\uac00 \ud2b9\uc815 \ubb38\uc81c\uc5d0 \ub300\ud55c \uc9c0\uc2dd \uc218\uc900\uacfc \ud574\uacb0\uc758 \ud544\uc694\uc131\uc5d0 \ub3c4\ub2ec\ud558\uba74 \uadc0\ud558\uc758 \ud68c\uc0ac\uc5d0 \ub354 \uac00\uae4c\uc774 \ub2e4\uac00\uac00\uac8c \ub429\ub2c8\ub2e4. \uc774\ub294 \uadf8\ub4e4\uc774 \uadf8 \uc774\ud574\uc5d0 \ub3c4\ub2ec\ud558\ub294 \ub370 \uadc0\ud558\uc758 \ucf58\ud150\uce20\uac00 \uc911\uc694\ud588\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n \uace0\uac1d\uc774 \ud2b9\uc815\ud55c \uc0b6\uc758 \uc694\uc18c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uac00 \ud544\uc694\ud558\ub2e4\ub294 \uac83\uc744 \uc99d\uba85\ud560 \uc218 \uc788\ub2e4\uba74, \uadf8\ub294 \ube44\uc988\ub2c8\uc2a4 \uae30\ud68c\uac00 \ub429\ub2c8\ub2e4. <\/p>\n\n\n\n \uc774\uac83\uc740 \uadf8\uac00 \uc774\ubbf8 \ub450 \uc0ac\ub78c \uac04\uc5d0 \uc0ac\uc804\uc5d0 \ub9cc\ub4e4\uc5b4\uc9c4 \uad00\uacc4 \ub54c\ubb38\uc5d0 \uadf8\uc758 \ud68c\uc0ac\uc5d0 \ub354 \uac00\uae4c\uc774 \uc788\uac8c \ub420 \uac83\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n \uc138 \ubc88\uc9f8 \ub2e8\uacc4\ub294 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub294 \ubc29\ubc95\uc744 \uace0\ub824\ud568\uc73c\ub85c\uc368 \uc81c\uc2dc\ub429\ub2c8\ub2e4. \ud2b9\ud788 \uace0\uac1d\uacfc \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 \ubc29\ubc95 \ub54c\ubb38\uc5d0 \uc774\uac83\uc740 \uc911\uc694\ud55c \uc885\ub958\uc758 \uc790\uc6d0\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n \uc5ec\uae30\ub294 \uadc0\ud558\uc758 \ud310\ub9e4 \ud300\uc774 \ud589\ub3d9\ud560 \ub54c\uc785\ub2c8\ub2e4. \uace0\uac1d\uc758 \uae30\ub300\ub97c \ub6f0\uc5b4\ub118\ub294 \uc801\uc808\ud55c \ud574\uacb0\ucc45\uc73c\ub85c \uadc0\uc0ac\ub97c \uc18c\uac1c\ud558\uc5ec \uace0\uac1d\uc774 \uc790\uc2e0\uc758 \ubaa8\ub4e0 \uc7a0\uc7ac\ub825\uc744 \ubc1c\ud718\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n \ubaa8\ub4e0 \ub2e8\uacc4\ub97c \uac70\uce5c \ud6c4 \uc18c\ube44\uc790\uc640 \ube0c\ub79c\ub4dc \uac04\uc758 \uad00\uacc4\ub294 \ub9e4\uc6b0 \uac15\ud654\ub418\uc5b4, \uace0\uac1d\uc774 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\uac8c \ub418\ub294 \uc5ec\uc815\uc758 \ub9c8\uc9c0\ub9c9 \ub2e8\uacc4\uc5d0 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\uace0\uac1d \uc5ec\uc815\uc774 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub294\uc9c0 \uc774\ud574\ud558\uc138\uc694<\/h2>\n\n\n\n
1 – Aprendizado e descoberta<\/h3>\n\n\n\n
2 – Reconhecimento do problema<\/h3>\n\n\n\n
3 – Considera\u00e7\u00e3o da solu\u00e7\u00e3o<\/h3>\n\n\n\n
4 – Decis\u00e3o de compra<\/h3>\n\n\n\n