{"id":16157,"date":"2023-08-23T13:48:21","date_gmt":"2023-08-23T13:48:21","guid":{"rendered":"https:\/\/kevinbk.com\/?p=16157"},"modified":"2023-09-28T09:55:16","modified_gmt":"2023-09-28T09:55:16","slug":"domine-a-arte-do-e-mail-marketing-estrategias-para-escrever-e-mails-impactantes","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/ko\/\uc774\uba54\uc77c-\ub9c8\ucf00\ud305\uc758-\uae30\uc220\uc744-\ub9c8\uc2a4\ud130\ud558\uc138\uc694-\ud30c\uaca9\uc801\uc778-\uc774\/","title":{"rendered":"\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc758 \uae30\uc220\uc744 \ub9c8\uc2a4\ud130\ud558\uc138\uc694: \uac15\ub825\ud55c \uc774\uba54\uc77c\uc744 \uc791\uc131\ud558\ub294 \uc804\ub7b5"},"content":{"rendered":"

\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc758 \ub3d9\uc801\uc778 \uc138\uacc4\uc5d0\uc11c \ud55c \uc804\ub7b5\uc774 \uacc4\uc18d\ud574\uc11c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc774\uace0 \uc9c1\uc811\uc801\uc778 \uace0\uac1d\uacfc\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc73c\ub85c \uc120\uc804\ud558\uace0 \uc788\ub2e4: \uc774\uba54\uc77c \ub9c8\ucf00\ud305. \uc798 \uad6c\uc131\ub41c \uc774\uba54\uc77c\uc740 \uc218\uc2e0\uc790\ub97c \ub9e4\ud639\uc2dc\ud0a4\uace0 \uc815\ubcf4\ub97c \uc804\ub2ec\ud558\uba70 \uc774\ub97c \ucda9\uc2e4\ud55c \uace0\uac1d\uc73c\ub85c \uc804\ud658\uc2dc\ud0a4\ub294 \ud798\uc744 \uc9c0\ub2c8\uace0 \uc788\ub2e4.<\/p>\n\n\n\n

\uadf8\ub7ec\ub098 \ud765\ubbf8\ub85c\uc6b4 \uba54\uc2dc\uc9c0\uc640 \uc6d0\uce58 \uc54a\ub294 \uba54\uc2dc\uc9c0 \uc0ac\uc774\uc758 \ubbf8\ubb18\ud55c \ucc28\uc774\uac00 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc6b0\ub9ac\ub294 \ubc1b\ub294 \uc0ac\ub78c\uc758 \uc0ac\uc11c\ud568\uc5d0\uc11c \ub208\uc5d0 \ub744\uc9c0\ub9cc \uc2e4\uc9c8\uc801\uc778 \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\ub294 \ucd5c\uc0c1\uc758 \ub9c8\ucf00\ud305 \uc774\uba54\uc77c \uc804\ub7b5\uc744 \uc791\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uba87 \uac00\uc9c0 \ud301\uc744 \uc900\ube44\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/h2>\n\n\n\n

\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc740 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc73c\ub85c, \ud2b9\uc815 \uc218\uc2e0\uc790 \uadf8\ub8f9\uc5d0 \uc774\uba54\uc77c\uc744 \ubcf4\ub0b4 \uc81c\ud488, \uc11c\ube44\uc2a4, \uc774\ubca4\ud2b8 \ub610\ub294 \uad00\ub828 \uc815\ubcf4\ub97c \ud64d\ubcf4\ud558\ub294 \uac83\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774 \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uba74 \uae30\uc5c5\ub4e4\uc774 \uace0\uac1d\uacfc \uc7a0\uc7ac\uace0\uac1d\ub4e4\uacfc \uc9c1\uc811 \uc18c\ud1b5\ud558\uba70 \uc9c1\uc811\uc801\uc774\uace0 \ub9de\ucda4\ud654\ub41c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ucc44\ub110\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud6a8\uacfc\uc801\uc778 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc744 \uc704\ud574\uc11c\ub294 \ub2e4\uc74c \uc0ac\ud56d\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4:\n\n1. \ubaa9\ud45c \uc124\uc815\n2. \ub300\uc0c1\uce35 \uc815\uc758\n3. \ud765\ubbf8\ub85c\uc6b4 \uc81c\ubaa9 \uc791\uc131\n4. \uac04\uacb0\ud558\uace0 \uba85\ud655\ud55c \ub0b4\uc6a9\n5. \uc2dc\uac01\uc801\uc73c\ub85c \ub9e4\ub825\uc801\uc778 \ub514\uc790\uc778\n6. \uc801\uc808\ud55c \uc804\uc1a1 \uc2dc\uae30 \uacb0\uc815\n7. \uc131\uacfc \uce21\uc815\uc744 \uc704\ud55c \ucd94\uc801\uacfc \ubd84\uc11d<\/strong><\/h2>\n\n\n\n

\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc740 \uc9c1\uc811\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uace0\uac1d\uacfc \uc5f0\uacb0\ud558\uace0 \uc2f6\uc740 \uae30\uc5c5\ub4e4\uc5d0\uac8c \uc5ec\uc804\ud788 \uac15\ub825\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc131\uacf5\uc740 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\ub294 \uac83\ub9cc\uc73c\ub85c \ubcf4\uc7a5\ub418\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc2e0\uc911\ud55c \uae00\uc4f0\uae30, \uc804\ub7b5\uc801 \ub514\uc790\uc778, \ud6a8\uacfc\uc801\uc778 \ub9de\ucda4 \uc694\uc18c\ub294 \uc131\uacf5\uc801\uc778 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uae30\ubc18\uc785\ub2c8\ub2e4. \ucda9\uaca9\uc801\uc778 \uc774\uba54\uc77c\uc744 \ub9cc\ub4e4\uba74 \ubc1b\ub294 \uc0ac\ub78c\uc758 \uba54\uc77c\ud568\uc5d0\uc11c \ub208\uc5d0 \ub744\uac8c \ub098\ud0c0\ub098\uc9c0\ub9cc \ub354 \ub098\uc544\uac00 \uc218\uc2e0\uc790\uc640\uc758 \uc624\ub79c \uad00\uacc4\ub97c \uc720\uc9c0\ud558\uace0 \uc774\uc5d0 \ub530\ub77c \ub354 \ub9ce\uc740 \ucda9\uc131\ub3c4\uc640 \uc804\ud658\uc774 \uc774\ub904\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n

\n
\"-\"<\/figure><\/div>\n\n\n

\ub300\uc0c1 \uace0\uac1d\uc744 \uc54c\uc544\ubcf4\uc138\uc694: \uc911\ub300\ud55c \uccab \ubc88\uc9f8 \ub2e8\uacc4<\/strong><\/h2>\n\n\n\n

\ubaa8\ub4e0 \ub9c8\ucf00\ud305 \uc774\uba54\uc77c\uc744 \uc791\uc131\ud558\uae30 \uc804\uc5d0, \ub2f9\uc2e0\uc774 \uc5b4\ub5a4 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uba54\uc2dc\uc9c0\ub97c \uc804\uc1a1\ud558\uace0 \uc788\ub294\uc9c0\ub97c \uc774\ud574\ud558\ub294 \uac83\uc774 \uadfc\ubcf8\uc801\uc73c\ub85c \uc911\uc694\ud569\ub2c8\ub2e4. \ub300\uc0c1 \ub3c5\uc790\ub97c \uc54c\uace0 \uc788\ub2e4\uba74 \uadf8\ub4e4\uc758 \uc694\uad6c, \uc695\ub9dd, \uad00\uc2ec\uc5d0 \ubd80\uc751\ud558\ub294 \ucf58\ud150\uce20\ub97c \uac1c\uc778\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub370\uc774\ud130 \uc870\uc0ac\uc640 \ubd84\uc11d\uc744 \ud1b5\ud574 \uace0\uac1d\uc758 \ud589\ub3d9\uacfc \uc120\ud638\ub3c4\uc5d0 \ub300\ud55c \uc18c\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \ubcf4\ub2e4 \uad00\ub828\uc131 \uc788\ub294 \uba54\uc2dc\uc9c0\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub9e4\ub825\uc801\uc778 \uc81c\ubaa9\uc744 \ub9cc\ub4dc\uc138\uc694<\/strong><\/h2>\n\n\n\n

\uc81c\ubaa9\uc740 \uc774\uba54\uc77c\uc758 \uba85\ud568\uc785\ub2c8\ub2e4. \uac04\uacb0\ud558\uace0 \ub9e4\ub825\uc801\uc774\uba70 \ub0b4\uc6a9\uc758 \ubcf8\uc9c8\uc744 \uc804\ub2ec\ud574\uc57c \ud569\ub2c8\ub2e4. \uc9c4\ubd80\ud55c \ubb38\uad6c\uc640 \uc77c\ubc18\uc801\uc778 \uc81c\ubaa9\uc744 \ud53c\ud558\uc138\uc694. \ucc3d\uc758\uc801\uc774\uace0 \uc218\uc2e0\uc790\uc758 \ud638\uae30\uc2ec\uc744 \uc790\uadf9\ud558\uc138\uc694. \ud6a8\uacfc\uc801\uc778 \uc81c\ubaa9\uc740 \uc774\uba54\uc77c\uc744 \uc5f4\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc548\ub155\ud558\uc138\uc694.<\/strong><\/h2>\n\n\n\n

\uc774\uba54\uc77c\uc744 \uc218\uc2e0\uc790\uc758 \uc774\ub984\uc744 \uc0ac\uc6a9\ud558\uc5ec \uac1c\uc778\uc801\uc778 \uc778\uc0ac\ub85c \uc2dc\uc791\ud558\ub294 \uac83\uc740 \uc989\uac01\uc801\uc778 \uc5f0\uacb0\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\uc778\ud654\ub97c \uc704\ud55c \uc790\ub3d9\ud654 \ub3c4\uad6c\uc758 \uc0ac\uc6a9\uc740\uc774 \uc804\ub7b5\uc758 \ud6a8\uacfc\ub97c \ub192\uc77c \uc218 \uc788\uc73c\uba70, \uc774\uba54\uc77c\uc744 \ub354 \uac00\uae5d\uace0 \uc9c1\uc811\uc801\uc73c\ub85c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc2dc\uc791\ubd80\ud130 \uad00\uc2ec\uc744 \uc720\ubc1c\ud558\uc138\uc694.<\/strong><\/h2>\n\n\n\n

\uc774\uba54\uc77c\uc758 \uccab \ubb38\ub2e8\uc740 \uc218\uc2e0\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc740 \ub300\uc0c1 \ub3c5\uc790\uac00 \uc9c1\uba74\ud55c \uc77c\ubc18\uc801\uc778 \ubb38\uc81c\ub97c \uac15\uc870\ud558\uace0 \ud574\uacb0\ucc45\uc774 \uc774 \uc774\uba54\uc77c \uc548\uc5d0 \uc788\ub2e4\uace0 \uc81c\uc548\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uac04\uacb0\ud558\uace0 \uc9c1\uc120\uc801\uc774\uba70 \ub9e4\ud639\uc801\uc73c\ub85c \uc791\uc131\ud574 \uc8fc\uc138\uc694.<\/p>\n\n\n\n

\uc720\uc6a9\ud558\uace0 \uac00\uce58 \uc788\ub294 \ub0b4\uc6a9<\/strong><\/h2>\n\n\n\n

\uc774\uba54\uc77c \ub0b4\uc6a9\uc740 \ub3c5\uc790\uc5d0\uac8c \uc2e4\uc81c \uac00\uce58\uac00 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uad00\ub828 \uc815\ubcf4, \uc720\uc6a9\ud55c \ud301, \ub3c5\ud2b9\ud55c \ud1b5\ucc30\uc774\ub098 \ud2b9\ubcc4 \uc81c\uc548\uc744 \uc81c\uacf5\ud558\uc138\uc694. \uae30\uc220 \uc6a9\uc5b4\ub97c \uc9c0\ub098\uce58\uac8c \uc0ac\uc6a9\ud558\ub294 \uac83\uc744 \ud53c\ud558\uace0 \uc5b8\uc5b4\ub294 \uc27d\uac8c \uc774\ud574\ud560 \uc218 \uc788\uac8c \uc720\uc9c0\ud558\uc138\uc694. \ubaa9\ub85d, \uc9e7\uc740 \ub2e8\ub77d, \uc8fc\uc81c\ub97c \uc0ac\uc6a9\ud558\uc5ec \ucf58\ud150\uce20\ub97c \ub354 \uc2a4\uce94\ud558\uae30 \uc27d\uac8c \ub9cc\ub4dc\uc138\uc694.<\/p>\n\n\n\n

\uba85\ud655\ud558\uace0 \uc124\ub4dd\ub825 \uc788\ub294 \ud589\ub3d9 \uc694\uccad (CTA)<\/strong><\/h2>\n\n\n\n

\uc774\uba54\uc77c\uc758 \uac00\uc7a5 \uc911\uc694\ud55c \ubd80\ubd84 \uc911 \ud558\ub098\ub294 \ucf5c \ud22c \uc561\uc158(CTA)\uc785\ub2c8\ub2e4. \uc774\ub294 \uc218\uc2e0\uc790\uc5d0\uac8c \ud2b9\uc815\ud55c \uc791\uc5c5\uc744 \uc218\ud589\ud558\ub3c4\ub85d \uc6d0\ud558\ub294 \uac83\uc73c\ub85c, \uad6c\ub9e4\ud558\uac70\ub098 \uc6e8\ube44\ub098\uc5d0 \uac00\uc785\ud558\uac70\ub098 \uc790\ub8cc\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\ub294 \uac83\uacfc \uac19\uc740 \uac83\uc785\ub2c8\ub2e4. CTA\ub294 \uba85\ud655\ud558\uace0 \uc2dc\uac01\uc801\uc73c\ub85c \uac15\uc870\ub418\uba70 \uc124\ub4dd\ub825 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc801\uc808\ud560 \ub54c \ud589\ub3d9 \ub3d9\uc0ac\ub97c \uc0ac\uc6a9\ud558\uace0 \uae34\uae09\ud568\uc744 \ub290\ub07c\uac8c \ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uae68\ub057\ud558\uace0 \ub9e4\ub825\uc801\uc778 \ub514\uc790\uc778<\/strong><\/h2>\n\n\n\n

\uc774\uba54\uc77c \ub514\uc790\uc778\uc740 \uae54\ub054\ud558\uace0 \uc804\ubb38\uc801\uc774\uba70 \uadc0\ud558\uc758 \ube0c\ub79c\ub4dc \uc2dc\uac01\uc801 \uc815\uccb4\uc131\uacfc \uc77c\uce58\ud574\uc57c \ud569\ub2c8\ub2e4. \uad00\ub828 \uc774\ubbf8\uc9c0\ub97c \uc0ac\uc6a9\ud558\uc138\uc694.\ud558\uc9c0\ub9cc \uacfc\ub3c4\ud55c \uc0ac\uc6a9\uc740 \uc790\ub3d9\uc73c\ub85c \uc774\ubbf8\uc9c0\ub97c \ucc28\ub2e8\ud558\ub294 \uc774\uba54\uc77c \uc11c\ubc84\uac00 \ub9ce\uae30 \ub54c\ubb38\uc5d0 \uc870\uc2ec\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ubbf8\uc9c0\uac00 \ub85c\ub4dc\ub418\uc9c0 \uc54a\uc544\ub3c4 \ud14d\uc2a4\ud2b8\uac00 \uc77d\uc744 \uc218 \uc788\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud14c\uc2a4\ud2b8, \uce21\uc815\ud558\uace0 \ucd5c\uc801\ud654\ud558\uc138\uc694<\/strong><\/h2>\n\n\n\n

\ud6a8\uacfc\uc801\uc778 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc758 \ud575\uc2ec\uc740 \uc9c0\uc18d\uc801\uc778 \uac1c\uc120\uc785\ub2c8\ub2e4. \uc11c\ube0c\uc81d\ud2b8 \ub77c\uc778, \ucf58\ud150\uce20 \ubc0f \ub514\uc790\uc778\uc758 \ub2e4\uc591\ud55c \uc811\uadfc \ubc29\ubc95\uc744 \ud3c9\uac00\ud558\uae30 \uc704\ud574 A\/B \ud14c\uc2a4\ud2b8\ub97c \uc218\ud589\ud558\uc138\uc694. \uac1c\ubc29\ub960, \ud074\ub9ad\ub960 \ubc0f \uc804\ud658\uc728\uacfc \uac19\uc740 \uba54\ud2b8\ub9ad\uc744 \ubd84\uc11d\ud558\uc5ec \uac00\uc7a5 \uc798 \uc791\ub3d9\ud558\ub294 \uac83\uc744 \uc774\ud574\ud558\uc138\uc694. \uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud5a5\ud6c4 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\uc138\uc694.<\/p>\n\n\n\n

\ubc95\uacfc \uaddc\uc815 \uc900\uc218<\/strong><\/h2>\n\n\n\n

\ub9c8\ucf00\ud305 \uc774\uba54\uc77c\uc744 \ubcf4\ub0bc \ub54c\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc95\uacfc \uc774\uba54\uc77c \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\uc5d0\ub294 \uc774\uba54\uc77c\uc744 \ubcf4\ub0b4\uae30 \uc704\ud55c \ub3d9\uc758(\uc635\ud2b8\uc778)\ub97c \uc5bb\ub294 \uac83, \uc218\uc2e0 \uac70\ubd80 \uc635\uc158(\uc635\ud2b8\uc544\uc6c3)\uc744 \uc81c\uacf5\ud558\ub294 \uac83, \uadf8\ub9ac\uace0 \ub370\uc774\ud130 \ubcf4\ud638 \uc9c0\uce68\uc744 \uc900\uc218\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\uac00\uad6c, \ud544\uc218<\/strong><\/h2>\n\n\n\n

\uc774\ub3d9 \uac00\ub2a5\ud55c \uc2dc\ub300\uc5d0\uc11c\ub294 \uc774\uba54\uc77c\uc774 \ubaa8\ubc14\uc77c \uae30\uae30\uc5d0 \ucd5c\uc801\ud654\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \uc0ac\ub78c\ub4e4\uc774 \uc2a4\ub9c8\ud2b8\ud3f0\uacfc \ud0dc\ube14\ub9bf\uc5d0\uc11c \uc774\uba54\uc77c\uc744 \ud655\uc778\ud558\uae30 \ub54c\ubb38\uc5d0 \ub514\uc790\uc778\uc774 \uc751\ub2f5\ud615\uc774\uace0 \ub0b4\uc6a9\uc774 \uc791\uc740 \ud654\uba74\uc5d0\uc11c \uc27d\uac8c \uc77d\ud790 \uc218 \uc788\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"

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