{"id":1552,"date":"2020-03-20T10:53:34","date_gmt":"2020-03-20T10:53:34","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=1552"},"modified":"2020-12-04T16:33:28","modified_gmt":"2020-12-04T16:33:28","slug":"como-o-corona-virus-afeta-o-marketing-digital","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/ko\/\ucf54\ub85c\ub098-\ubc14\uc774\ub7ec\uc2a4\ub294-\ub514\uc9c0\ud108-\ub9c8\ucf00\ud305\uc5d0-\uc5b4\ub5a4-\uc601\ud5a5\uc744-\ub07c\/","title":{"rendered":"\ucf54\ub85c\ub098 \ubc14\uc774\ub7ec\uc2a4\uac00 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub098\uc694?"},"content":{"rendered":"

\ub2f9\uc2e0\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub354 \ub9ce\uc740 \uc774\uc775\uc774\ub098 \uc190\ud574\uac00 \uc788\ub294\uc9c0 \uad81\uae08\ud588\ub098\uc694? \ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4 \uc704\uae30\uc640 \ubbf8\ub798\uc758 \ub2e4\ub978 \ub300\uc720\ud589\uc774 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \uad81\uae08\ud588\ub098\uc694? \uc774 \uae30\uc0ac\uc5d0\uc11c\ub294 \ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4\uac00 \uc5b4\ub5bb\uac8c \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \ubd84\uc11d\ud574\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc778\ud130\ub137\uc73c\ub85c \uc77c\ud569\ub2c8\ub2e4<\/a>. <\/p>\n\n\n\n

\ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4\uac00 \uc138\uacc4\ub97c \uac71\uc815\ud558\uac8c \ub9cc\ub4e4\uace0, \uad6d\uac00\ub97c \uace0\ub9bd\uc2dc\ud0a4\uba70 \uacbd\uc81c\ub97c \ubc29\ud574\ud558\uace0 \uae30\uc5c5\uacfc \uc0c1\uac00\ub97c \ud30c\uad34\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac71\uc815\uc2a4\ub7ec\uc6b4 \uc0c1\ud669\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \uc624\ub298\uc740 \uc5b4\ub5bb\uac8c \uc77c\uc5b4\uc124\uc9c0\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4! <\/p>\n\n\n\n

\ucf54\ub85c\ub098\uac00 \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ub2e4\uc591\ud55c \uc0b0\uc5c5\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc9c0\ub9cc \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc740 \uc790\uac00 \uaca9\ub9ac \uc911\uc5d0 \uc0c8\ub85c\uc6b4 \uc0b6\uc744 \uc2dc\uc791\ud558\ub294 \uc644\ubcbd\ud55c \uae30\ud68c\uc77c\uc9c0\ub3c4 \ubaa8\ub985\ub2c8\ub2e4. \uc9d1\uc5d0\uc11c \uc774 \uc2dc\uac04\uc744 \ud65c\uc6a9\ud558\uc5ec \uc778\ud130\ub137\uc5d0 \ub300\ud574 \ub354 \ub9ce\uc774 \ubc30\uc6cc\ubcf4\uc138\uc694.<\/p>\n\n\n\n

\uc774 \uae30\uc0ac\uc758 \ubaa8\ub4e0 \uc8fc\uc7a5\uc740 \ucd94\uce21\uc5d0 \ubd88\uacfc\ud558\ub2e4\ub294 \uc810\uc744 \uae30\uc5b5\ud574 \uc8fc\uc138\uc694. \ud310\ub9e4 A\/B \ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589\ud558\uc5ec \uc99d\uac00\ud588\ub294\uc9c0 \uac10\uc18c\ud588\ub294\uc9c0 \uc54c\uc544\ubcf4\uc9c0\ub294 \uc54a\uc558\uc9c0\ub9cc, \uc774 \uae30\uc0ac \uc791\uc131\uc77c\uae4c\uc9c0 \uaca9\ub9ac \uc911\uc5d0\ub3c4 \ub9ce\uc740 \ud310\ub9e4\ub97c \uc131\uacf5\ud588\ub2e4\ub294 \uac83\uc740 \ubcf4\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud64d\ubcf4 \uc911\uc774\ub77c\uace0\ub294 \uae30\uc5b5\uc870\ucc28 \ub098\uc9c0 \uc54a\ub294 \uc81c\ud488\uc758 \ud310\ub9e4\ub3c4 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\"-\"<\/figure><\/div>\n\n\n\n

\uc624 \ucf54\ub85c\ub098\ub294 \ub354 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc628\ub77c\uc778\uc73c\ub85c \uc788\uac8c \ud574\uc694<\/h2>\n\n\n\n

\uaca9\ub9ac \uc870\uce58\ub85c \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc77c\uc744 \uadf8\ub9cc\ub450\uace0 \uc9d1\uc5d0 \uc788\uc73c\uba74\uc11c \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \uc778\ud130\ub137\uc5d0\uc11c \ubcf4\ub0b4\uac8c \ub429\ub2c8\ub2e4. \uc774\ub294 \uc81c\ud734 \ub9c8\ucf00\ud305, \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38 \ubc0f \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \ud558\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ucd94\uac00\uc801\uc778 \ub9e4\ucd9c \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

iFood \uc571\uc740 \ucd5c\uadfc \uc774\ub2ec\uc5d0 \uc120\ud3ec\ub41c \uaca9\ub9ac \uc870\uce58\ub85c \ub9e4\ucd9c\uc774 50% \uc99d\uac00\ud588\ub2e4\uace0 \uc8fc\uc7a5\ud569\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc740 \uc9d1\uc744 \ub098\uac00\ub294 \uac83\uc744 \uaebc\ub824\ud558\uba70 \uc778\ud130\ub137\uc744 \ud1b5\ud574 \uad6c\ub9e4\ub97c \ud558\ub824\uace0 \ud558\uae30 \ub54c\ubb38\uc5d0 \uc774\ub7ec\ud55c \uc99d\uac00\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc740 \ucf54\ub85c\ub098\uc640 \uad00\ub828\ub41c \uc81c\ud488\uc744 \ud310\ub9e4\ud558\uae30 \uc704\ud574 \uae30\ud68c\ub97c \uc774\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc778\ud130\ub137\uc5d0\ub294 \ucf54\ub85c\ub098\uc640 \uad00\ub828\ub41c \uae30\uc0ac, \uc774\uba54\uc77c, \ub3d9\uc601\uc0c1 \ubc0f \ub9ce\uc740 \uc815\ubcf4\uac00 \uc791\uc131\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ub9ce\uc740 \uae30\uc5c5\uacfc \uc0c1\uc810\ub4e4\uc774 \ud53c\ud574\ub97c \uc785\uace0 \uc788\uace0, \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc740 \uc2ec\uc9c0\uc5b4 \uc77c\uc790\ub9ac\ub97c \uc783\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc778\ud130\ub137\uc5d0\uc11c \ud5c8\uc1a1\ud558\ub294 \ub3d9\uc548 \uba87\uba87\uc740 \ucd94\uac00 \uc218\uc785\uc744 \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778 \uae08\uc735 \ubc0f \ub9c8\ucf00\ud305 \ubd84\uc57c\uc5d0 \ub300\ud55c \uc644\ubcbd\ud55c \uae30\ud68c\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

\"-\"<\/figure><\/div>\n\n\n\n

\ub2ec\ub7ec \uc0c1\uc2b9, \uacbd\uc81c \ud558\ub77d, \uc0ac\ub78c\ub4e4 \ud30c\uc0b0<\/h2>\n\n\n\n

\ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4\ub85c \uc628\ub77c\uc778\uc73c\ub85c\uc758 \ud655\uc0b0\uc774 \ub298\uc5b4\ub098\uace0 \uc788\uc9c0\ub9cc \uad6d\ubbfc\ub4e4\uc758 \uc9c0\uac11\uc774 \ube44\uc5b4\uc788\uc5b4\uc11c \ub9e4\ucd9c\uc774 \uc904\uc5b4\ub4dc\ub294 \uacbd\uc6b0\ub3c4 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc77c\uc790\ub9ac\uac00 \uc5c6\uace0 \ub3c8\uc774 \uc5c6\uc5b4\uc11c \ub2e4\ub978 \uc6b0\uc120\uc21c\uc704\uc5d0 \ub3c8\uc744 \uc4f0\uace0 \uc788\uc73c\uba70 \ud32c\ub370\ubbf9\uc744 \uc774\uaca8\ub0b4\ub824\uace0 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ub2ec\ub7ec 5 \ub808\uc54c\uc740 AdSense\uc5d0\uc11c \uc774\uc724\uc744 \ucc3d\ucd9c\ud558\uac70\ub098 \ub2ec\ub7ec\ub85c \ud310\ub9e4\ud558\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c\ub294 \uc88b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc218\uc775 \uc99d\uac00\uac00 \uc774\ub85c\uc6b4 \uac83\uc740 \uc544\ub2d0 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubb3c\uac00\uac00 \uc624\ub974\uace0 \uc218\uc775\uc774 \uc904\uc5b4\ub4e4 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc560\ub4dc\uc13c\uc2a4<\/a>). <\/p>\n\n\n\n

\uac74\uac15, \uc2dd\ud488 \ubc0f \uae08\uc804 \uad00\ub828 \uc81c\ud488\ub4e4\uc774 \uc0c1\ub2f9\ud55c \uc99d\uac00\ub97c \ubcf4\uc77c \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uacbd\uc7c1\uc774 \uc2ec\ud654\ub418\uace0 \uacbd\ub9e4 \uc5ed\uc2dc \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. <\/p>\n\n\n\n

\"-\"<\/figure><\/div>\n\n\n\n

\uc77c\ubd80\uc5d0\uac8c\ub294 \uc704\uae30, \ub2e4\ub978 \uc0ac\ub78c\uc5d0\uac8c\ub294 \uae30\ud68c\uc785\ub2c8\ub2e4.<\/h2>\n\n\n\n

\uc774\uac83\uc740 \ub0b4 \uc2ec\ub9ac \uc0c1\ub2f4\uac00\uac00 2014\/2017 \uacbd\uc81c \uc704\uae30 \ub54c \uac71\uc815\ud588\uc744 \ub54c \ud55c \ub9d0\uc774\uc5d0\uc694. \uc6b0\ub9ac \ub098\ub77c\uc758 \uacbd\uc81c \uc0c1\ud669\uc73c\ub85c \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ud53c\ud574\ub97c \uc785\uc5c8\uc9c0\ub9cc, \ub611\ub611\ud55c \uc0ac\ub78c\ub4e4\uc740 \uc774\ub97c \uae30\ud68c\ub85c \ud65c\uc6a9\ud574. <\/p>\n\n\n\n

\ub098\ub294 \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc744 \uc18d\uc5ec \uac1c\uc778\uc801 \uc774\uc775\uc744 \uc704\ud574 \uac00\ub974\uce58\uc9c0 \uc54a\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc131\uacf5\ud55c \ub514\uc9c0\ud138 \uae30\uc5c5\uac00\ub4e4\uc740 \uc720\uc5f0\ud558\uba70 \ub2e4\uc591\ud55c \uc0c1\ud669\uc5d0 \uc801\uc751\ud558\uc5ec \uc218\uc775\uacfc \uc131\uacf5\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4. \uaca9\ub9ac\uac00 \ub2f9\uc2e0\uc758 \uc0b6\uc744 \ubc29\ud574\ud558\ub294 \uc77c\uc774 \ub418\uc9c0 \uc54a\ub3c4\ub85d \ud5c8\uc6a9\ud558\uc9c0 \ub9c8\uc2ed\uc2dc\uc624. <\/p>\n\n\n\n

\ub354 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc778\ud130\ub137\uc744 \uc0ac\uc6a9\ud568\uc5d0 \ub530\ub77c \ube44\uc988\ub2c8\uc2a4\uc758 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub098 \uc6f9\uc0ac\uc774\ud2b8\uac00 \uc131\uc7a5\ud560 \uae30\ud68c\uac00 \ub354 \ub9ce\uc544\uc9d1\ub2c8\ub2e4. \uadf8\ub807\uc9c0 \uc54a\ub098\uc694? \uadf8\ub807\ub2e4\uba74 \uc2dc\uc791\ud574 \ubcf4\ub294 \uac74 \uc5b4\ub5a8\uae4c\uc694? \uc120\ud0dd\ud574 \ubcf4\uc138\uc694. nicho<\/a>, \ucf58\ud150\uce20\ub97c \uc0dd\uc131\ud558\uace0 \uace0\uac1d\ub4e4\uc744 \ub298\ub824\uc11c \ud310\ub9e4\ub97c \uc774\ub8e8\uc138\uc694 \uac00\uc785\uc790<\/a>. <\/p>\n\n\n\n

\"-\"<\/figure><\/div>\n\n\n\n

\uc5ec\uc720 \uc2dc\uac04\uc5d0 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \ubc30\uc6b0\uace0 \uc2f6\ub098\uc694?<\/h2>\n\n\n\n

\uc774\uc81c \uaca9\ub9ac \uc911\uc774\ub2c8 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ud560 \uc77c\uc774 \uc5c6\ub294 \uc9d1\uc5d0 \uc788\uc8e0. \uadf8\ub798\uc11c \ub098\ub294 \ucd5c\uadfc\uc5d0 \ud64d\ubcf4\ud558\uc9c0 \uc54a\uc740 \ub2e4\uc591\ud55c \uac83\ub4e4\uc758 \uac15\uc758\ub97c \ud310 \uac83 \uac19\uc544\uc694. \uc5b4\ub5a4 \uc0ac\ub78c\ub4e4\uc740 \uc545\uae30\ub97c \ubc30\uc6b0\uac70\ub098 \uac8c\uc784\uc744 \ub9cc\ub4dc\ub294 \uac83\uc744 \ubc30\uc6b0\uae30 \uc704\ud574 \uc774 \uc0c1\ud669\uc744 \ud65c\uc6a9\ud558\uae30\ub85c \uacb0\uc815\ud588\uc5b4\uc694. <\/p>\n\n\n\n

\ub098 \uc790\uc2e0\uc740 \ud53c\uc544\ub178, \uba5c\ub85c\ub514\uce74, \ubc14\uc774\uc62c\ub9b0\uc744 \uac16\uace0 \uc788\uc9c0\ub9cc, \uc774\ubc88 \uc8fc\uc5d0 \uae30\ud0c0\ub97c \uc0ac\uae30\ub85c \uacb0\uc815\ud588\ub2e4. \uc6b0\ub9ac\ub294 \uc9d1\uc5d0 \uac07\ud600 \uc788\ub294 \uc2dc\uac04\uc744 \ucd5c\ub300\ud55c \uc798 \ud65c\uc6a9\ud574\uc57c \ud558\ubbc0\ub85c, \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \uacf5\ubd80\ud558\ub294 \uc2dc\uac04\uc744 \ud65c\uc6a9\ud558\ub294 \uac83\uc740 \uc5b4\ub5a8\uae4c\uc694? <\/p>\n\n\n\n

\ub2f9\uc2e0\uc740 \uadf8\ub0e5 \uc790\uc2e0\uc758 \uc0ac\uc5c5\uc744 \uc99d\uac00\uc2dc\ud0a4\uac70\ub098 \uae30\uc5c5\uc5d0\uc11c \uc131\uc7a5\ud558\uac70\ub098 \uc81c\uac00\ub098 \ub9ce\uc740 \ube0c\ub77c\uc9c8\uc778\ub4e4\ucc98\ub7fc \uc628\ub77c\uc778\uc5d0\uc11c \uc77c\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub835\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ucef4\ud4e8\ud130\ub97c \ub2e4\ub8e8\ub294 \ubc95\uc744 \ubc30\uc6b0\uace0 \uc870\uae08\uc758 \uc778\ub0b4\uc2ec\uc774 \ud544\uc694\ud560 \ubfd0\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc77c\ubc18\uc801\uc73c\ub85c \ub514\uc9c0\ud108 \ub9c8\ucf00\ud305\uc744 \ubc30\uc6b0\uace0 \uc2f6\ub2e4\uba74, Alex Vargas\uc758 \uac15\uc88c\ub97c \ucd94\ucc9c\ud569\ub2c8\ub2e4. \uc628\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4 \uacf5\uc2dd<\/a><\/strong>. \uadf8\uac83\uc740 \uc800\ub834\ud55c \uac00\uaca9\uc73c\ub85c \uc644\uc804\ud55c \ucf58\ud150\uce20\uc785\ub2c8\ub2e4. \ube60\ub978 \uc774\uc775\uc744 \uc57d\uc18d\ud558\ub294 \uc54c \uc218 \uc5c6\ub294 \uac15\uc88c\ub294 \ud53c\ud574\uc8fc\uc138\uc694. <\/p>\n\n\n\n

\uc5ec\uae30\ub97c \ud074\ub9ad\ud558\uc5ec \uc628\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4 \uacf5\uc2dd\uc5d0 \uc561\uc138\uc2a4\ud558\uc138\uc694.<\/a><\/div>\n\n\n\n

\uadf8\ub7ec\ub2c8\uae4c, \uc800\ub294 \ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4\uc640 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc5d0 \uad00\ud55c \uc774 \uae30\uc0ac\ub97c \uc88b\uc544\ud560 \uac70\ub77c\uace0 \ud76c\ub9dd\ud569\ub2c8\ub2e4. \uc774 \ud76c\ub9dd\uce58 \uc54a\uc740 \uc0c1\ud669\uc774 \ub2f9\uc2e0\uc758 \uc0b6\uc5d0 \uc7a5\uc560\uac00 \ub418\uc9c0 \uc54a\ub3c4\ub85d \ud558\uc138\uc694. \ubaa8\ub450 \ud568\uaed8 \uc9d1\uc774\ub098 \ub2e4\ub978 \uacf3\uc5d0\uc11c \uacc4\uc18d\ud574\uc11c \uc77c\ud574 \ub098\uac00\uae30\ub97c \ubc14\ub78d\ub2c8\ub2e4. <\/p>","protected":false},"excerpt":{"rendered":"

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