{"id":15408,"date":"2023-03-27T11:16:26","date_gmt":"2023-03-27T11:16:26","guid":{"rendered":"https:\/\/kevinbk.com\/?p=15408"},"modified":"2023-03-27T11:16:30","modified_gmt":"2023-03-27T11:16:30","slug":"o-que-e-click-through-rate-entenda-tudo-sobre-essa-metrica","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/ko\/\ud074\ub9ad-\uc2a4\ub8e8\uc728ctr\uc740\uc774-\uc9c0\ud45c\uc5d0-\ub300\ud574-\ubaa8\ub450-\uc774\ud574\ud558\uc2ed\uc2dc\uc624\/","title":{"rendered":"<strong>Click Through Rate\ub294 \ud074\ub9ad \uc2a4\ub8e8\uc728\uc744 \uc758\ubbf8\ud558\uba70 \uc774 \uc9c0\ud45c\uc5d0 \ub300\ud574 \ubaa8\ub450 \uc774\ud574\ud558\uc138\uc694.<\/strong>"},"content":{"rendered":"<p><br>\ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \ud575\uc2ec \uc694\uc18c \uc911 \ud558\ub098\ub294 \uc801\ud569\ud55c \uc9c0\ud45c\ub97c \ucc3e\ub294 \uac83\uc785\ub2c8\ub2e4. \uacb0\uad6d, \uc774\ub7ec\ud55c \uc9c0\ud45c\ub4e4\uc740 \ub370\uc774\ud130\ub97c \ud1b5\ud574 \ucde8\ud55c \uc870\uce58\ub4e4\uc774 \uae30\uc5c5\uc5d0 \uc5b4\ub5a4 \ubc18\ud658\uc744 \uac00\uc838\ub2e4 \uc8fc\ub294\uc9c0 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90c\uc73c\ub85c\uc368 \uc7a0\uc7ac\uc801\uc778 \uc624\ub958\ub97c \uc2dd\ubcc4\ud558\uace0 \uc758\uc0ac \uacb0\uc815\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc801\uc808\ud55c \uc9c0\ud45c\ub97c \ubd84\uc11d\ud558\uba74 \ub9ac\uc18c\uc2a4\ub97c \ucd5c\uc801\ud654\ud558\uace0 \ucea0\ud398\uc778\uc774 \uc804\uac1c\ub41c \uc7a5\uc18c\uc5d0\uc11c \uc720\uae30\uc801 \uacb0\uacfc\ub97c \ub354 \uc798 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc774\ub7ec\ud55c \uc791\uc5c5\uc5d0 \ub300\ud55c \ud22c\uc790\uac00 \uc2e4\uc81c\ub85c \uae30\ub300\ud588\ub358 \uc218\uc775\uc744 \ucc3d\ucd9c\ud588\ub294\uc9c0 \uc5ec\ubd80\ub97c \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>CTR\ub97c \uc774\ud574\ud558\uae30 \uc704\ud574\uc11c\ub294 \uadf8 \uc774\ub984\uc744 \ubd84\uc11d\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \"Click Through Rate\"\ub294 \ud55c\uc815\ub41c \uad11\uace0\ub098 \ub9c1\ud06c\uac00 \uacf5\uac1c\ub41c \ud69f\uc218\uc5d0 \ube44\ud574 \ud074\ub9ad\uc774 \ubc1c\uc0dd\ud55c \ud69f\uc218\ub97c \uce21\uc815\ud558\ub294 \uc9c0\ud45c\ub85c \ud574\uc11d\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ubd84\uc57c\uc5d0\uc11c \ud074\ub9ad \uc2a4\ub8e8\uc728\uc740 \ud2b9\ud788 \uc804\ub7b5\uacfc \uad11\uace0\uc758 \uc0c1\ud669\uc744 \ud3c9\uac00\ud558\uc5ec \uc131\uacfc\ub97c \uc774\ud574\ud558\uace0 \ud074\ub9ad\uacfc \ub178\ucd9c \uac04\uc758 \uad00\uacc4\ub97c \uac1c\uc120\ud558\uae30 \uc704\ud574 \uc870\uc815\ud574\uc57c \ud560 \ubd80\ubd84\uc744 \ud30c\uc545\ud558\ub294 \ub370 \uc0ac\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>CTR\uac00 \ub192\ub2e4\ub294 \uac83\uc740 \ub9e4\uc6b0 \uc911\uc694\ud55c\ub370, \uc774\ub294 \uac8c\uc2dc\ub41c \ucf58\ud150\uce20\uac00 \ub300\uc911\ub4e4\uc5d0\uac8c \ud765\ubbf8\ub86d\uac8c \uc5ec\uaca8\uc9c0\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \ub098\ud0c0\ub0b4\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ub610\ud55c \uc774\ub294 \uac80\uc0c9 \uc5d4\uc9c4 \uacb0\uacfc\uc5d0\ub3c4 \ub3c4\uc6c0\uc744 \uc8fc\uba70 \uc720\ub8cc \ub9c1\ud06c\uc758 \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub354\ubd88\uc5b4 \ud074\ub9ad \uc2a4\ub8e8\uc728\uc740 \uc608\ub97c \ub4e4\uc5b4 \uc18c\uc15c \uad11\uace0\uc758 \ud074\ub9ad\uc5d0 \ub300\ud574 \ud68c\uc0ac\uac00 \uc9c0\ubd88\ud560 \uae08\uc561\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ub07c\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub354 \ub192\uc740 CTR\uc740 \uad11\uace0\uc758 \ud2b9\uc815 \ud504\ub85c\ubaa8\uc158\uacfc \uac19\uc740 \ubaa9\uc801\uc9c0\uc5d0 \ub354 \ub9ce\uc740 \uc0ac\ub78c\uc774 \ub3c4\ub2ec\ud55c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubc18\uba74\uc5d0, \uc9c0\ud45c \uc9c0\ud45c\uac00 \ub354 \ub0ae\uc744 \ub54c\ub294 \uc6d0\ud558\ub294 \ud074\ub9ad \uc218\uc5d0 \ub3c4\ub2ec\ud558\uae30 \uc704\ud574 \uad11\uace0\uc5d0 \ub354 \ub9ce\uc740 \ud22c\uc790\uac00 \ud544\uc694\ud558\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\" data-no-translation=\"\" data-no-auto-translation=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/i0.wp.com\/kevinbk.com\/wp-content\/uploads\/2023\/03\/image.png?resize=900%2C600&#038;ssl=1\" alt=\"-\" class=\"wp-image-15409\" title=\"\" srcset=\"https:\/\/i0.wp.com\/kevinbk.com\/wp-content\/uploads\/2023\/03\/image.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/kevinbk.com\/wp-content\/uploads\/2023\/03\/image.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/kevinbk.com\/wp-content\/uploads\/2023\/03\/image.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/kevinbk.com\/wp-content\/uploads\/2023\/03\/image.png?resize=150%2C100&amp;ssl=1 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-recalc-dims=\"1\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CTR(\ud074\ub9ad \uc2a4\ub8e8 \ub808\uc774\ud2b8)\ub97c \uacc4\uc0b0\ud558\ub294 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. \ud074\ub9ad \uc218\ub97c \uad11\uace0 \ub178\ucd9c \uc218\ub85c \ub098\ub208 \ud6c4 100\uc73c\ub85c \uacf1\ud569\ub2c8\ub2e4. \n\nCTR = (\ud074\ub9ad \uc218 \/ \uad11\uace0 \ub178\ucd9c \uc218) * 100<\/strong><\/h2>\n\n\n\n<p>\uc77c\ubc18\uc801\uc73c\ub85c \ud074\ub9ad \uc2a4\ub8e8 \ube44\uc728\uc744 \uacc4\uc0b0\ud558\ub294 \uac83\uc5d0 \ub300\ud574 \uac71\uc815\ud560 \ud544\uc694\ub294 \uc5c6\uc9c0\ub9cc, \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc \ubc0f \uae30\ud0c0 \ub3c4\uad6c\uac00 \uc77c\ubc18\uc801\uc73c\ub85c \uc774\ub97c \uacc4\uc0b0\ud558\uae30 \ub54c\ubb38\uc5d0 \uc774\ubbf8 \ub41c\ub2e4. \uadf8\ub7ec\ub098 \uba54\ud2b8\ub9ad\uc758 \uac1c\ub150\uc744 \uc54c\uc544\uc57c \uc774 \uc22b\uc790\uac00 \uc5b4\ub5bb\uac8c \uc5bb\uc5b4\uc9c0\ub294\uc9c0\ub97c \uc774\ud574\ud558\ub294 \uac83\uc740 \uc720\uc775\ud558\ub2e4.<\/p>\n\n\n\n<p>\uae30\ubcf8\uc801\uc73c\ub85c CTR\uc744 \uacc4\uc0b0\ud558\ub824\uba74 \uad11\uace0\ub098 \uac8c\uc2dc\ubb3c\uc758 \ud074\ub9ad \uc218\ub97c \ud574\ub2f9 \uc790\ub8cc\uac00 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ud45c\uc2dc\ub41c \ud69f\uc218\uc778 \ub178\ucd9c \uc218\ub85c \ub098\ub204\uba74 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub7ec\ubbc0\ub85c \ub9c1\ud06c\ub97c \ubcf8 \uc0ac\ub78c\uc758 \uc218\uc640 \ub178\ucd9c \uc218 \uc0ac\uc774\uc5d0\ub294 \ucc28\uc774\uac00 \uc788\ub2e4\ub294 \uac83\uc744 \uae30\uc5b5\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc65c\ub0d0\ud558\uba74 \ud6c4\uc790\uc758 \uac12\uc5d0\ub294 \uc0ac\uc6a9\uc790\uac00 \ub3d9\uc77c\ud55c \ub9c1\ud06c\uc5d0 \uc5ec\ub7ec \ucc28\ub840 \ub178\ucd9c\ub420 \uc218 \uc788\ub294 \uacbd\uc6b0\uac00 \ud3ec\ud568\ub418\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \uacbd\uc6b0\uc5d0\ub294 \uad11\uace0\uac00 70\ud68c \ub178\ucd9c\ub418\uace0 5\ud68c \ud074\ub9ad\uc744 \ubc1b\uc558\uc73c\ubbc0\ub85c 5 \u00f7 70\uc744 \uacc4\uc0b0\ud574\uc57c \ud569\ub2c8\ub2e4. \uacb0\uacfc\ub294 \uc57d 0.0714\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 CTR\uc744 \uc5bb\uc73c\ub824\uba74 \uc774 \uac12\uc744 \ud37c\uc13c\ud2b8\ub85c \ubcc0\ud658\ud574\uc57c \ud569\ub2c8\ub2e4. \uc989, \uc774 \uad11\uace0\uc758 CTR\uc740 \uc57d 7.141%\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\uad11\uace0\ub098 \ucc3d\uc758\uc791\ud488\uc5d0 \uc774\uc0c1\uc801\uc778 CTR\uc744 \uc5b4\ub5bb\uac8c \uc54c \uc218 \uc788\uc744\uae4c\uc694?<\/strong><\/h2>\n\n\n\n<p>\ud2b9\uc815\ud55c \uac12\uc744 \uac00\uc9c0\uace0 \ud488\uc9c8\uc744 \uc815\uc758\ud558\ub294 \ub370 \uc815\ud655\ud55c \uac12\uc774 \uc874\uc7ac\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uac01 \uc0c1\ud669\uc740 \uadf8 \ud2b9\uc774\uc131 \ub0b4\uc5d0\uc11c \ud3c9\uac00\ub418\uc5b4\uc57c \ud558\uba70, \ub530\ub77c\uc11c \uc88b\uc740 CTR\uc774 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc640 \uc218\ud589 \uc911\uc778 \ucea0\ud398\uc778 \uc720\ud615\uc5d0 \ub530\ub77c \uc0c1\ub2f9\ud788 \ub2e4\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud68c\uc0ac\uc758 \uc5c5\uc885 \ubc0f \ub300\uc0c1 \uace0\uac1d\ub3c4 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc77c\ubc18\uc801\uc73c\ub85c 3,17% \uc8fc\ubcc0\uc758 CTR\uc740 \uae0d\uc815\uc801\uc73c\ub85c \uac04\uc8fc\ub420 \uc218 \uc788\uc73c\uba70 \ucea0\ud398\uc778\uc774 \uc774\ubbf8 \uc798 \uc9c4\ud589\ub418\uace0 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4. \ud2b9\ud788 \uc8fc\uc694 \uc18c\uc15c \ud50c\ub7ab\ud3fc\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ub354 \ub0ae\uc740 \uac12\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud398\uc774\uc2a4\ubd81 \uad11\uace0\uac00 \uc5c6\uc744 \ub54c \uae30\uc5c5\uc758 \ud3c9\uade0 \ud074\ub9ad \uc218 \ube44\uc728\uc740 0.9%\uc785\ub2c8\ub2e4. \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc5d0\uc11c\ub294 \ud53c\ub4dc\uc5d0\uc11c 0.88%, \uc2a4\ud1a0\ub9ac\uc5d0\uc11c\ub294 0.54%\ub85c \ub354 \ub0ae\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \uae30\uc5c5\uc758 \ubaa9\ud45c\uc640 \ucea0\ud398\uc778\uc5d0 \ub530\ub77c \uc774\ubcf4\ub2e4 \ub192\uc740 \uac12\uc740 \ucd95\ud558\ud574\uc57c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9c1\ud06c\ub4dc\uc778\uc5d0\uc11c CTR\uc774 \ub354 \ub0ae\uc744 \uc218 \uc788\uc73c\uba70 0.26%\uc5d0 \uc774\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc740 \uac01 \ub124\ud2b8\uc6cc\ud06c \uc0ac\uc6a9\uc790\uc758 \ubaa9\ud45c\ub97c \ud1b5\ud574 \uc124\uba85\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>LinkedIn\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uc9c1\uc5c5 \uad00\ub828 \ud56d\ubaa9\uc774\ub098 B2B \uc194\ub8e8\uc158 \ub4f1 \uc804\ubb38\uc801\uc778 \ud56d\ubaa9\uc744 \ucc3e\ub294 \uad00\uac1d\uc774 \uc788\uc9c0\ub9cc, Facebook\uacfc Instagram\uc740 \ub300\uc911\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \uac83\uc774 \ub354 \ud070 \ub9e4\ub825\uc744 \uac00\uc9c0\uace0 \uc788\uc5b4 \uc18c\ub9e4 \uc0c1\ud488\uc774 \uc88b\uc740 \uc2dc\uc57c\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ucea0\ud398\uc778\uc758 CTR\uc744 \ub192\uc774\ub294 \ud301<\/strong><\/h2>\n\n\n\n<p>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ubb38\uac00\ub4e4\uc740 \ud2b9\uc815 \uad11\uace0\ub098 \ucea0\ud398\uc778\uc758 \uc774 \uc9c0\ud45c\ub97c \ub192\uc774\uace0 \uc2f6\uc740 \uc0ac\ub78c\ub4e4\uc744 \uc704\ud574 \uba87 \uac00\uc9c0 \uad8c\uace0\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uadf8 \uc911 \uc8fc\uc694\ud55c \uac83\uc740 \ub300\uc0c1 \uc2dc\uc7a5\uacfc \uad00\ub828 \uc788\ub294 \ub9e4\ub825\uc801\uc778 \uc81c\ubaa9\uacfc \uc124\uba85\uc744 \uc791\uc131\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \uad11\uace0 \ud14d\uc2a4\ud2b8\uc5d0\uc11c\ub294 \uc124\ub4dd\ub825 \uc788\uac8c \uc791\uc131\ud558\uc5ec \uc11c\ube44\uc2a4\uc758 \uc8fc\uc694 \uc774\uc810\uc774\ub098 \uace0\uac1d\uc5d0\uac8c \ubb38\uc81c\ub97c \ud574\uacb0\ud560 \uc218 \uc788\ub294 \ubd80\ubd84\uc744 \uc804\ub2ec\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc774\uc810\uc744 \uc785\uc99d\ud558\ub294 \uc22b\uc790\uac00 \uc788\ub2e4\uba74 \uad11\uace0\uac00 \ub354\uc6b1 \ub9e4\ub825\uc801\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc9c8\ubb38\uc740 \uad00\uc2ec\uc744 \ub04c\uc9c0\ub9cc, \ub2f5\ubcc0\uc774 \uc5c6\uc73c\uba74 \uc548 \ub429\ub2c8\ub2e4. \ub54c\ubb38\uc5d0 \uac00\ub054\uc740 \uacf5\uac04\uc744 \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uae30 \uc704\ud574 \ud53c\ud558\ub294 \uac83\uc774 \uc88b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud0a4\uc6cc\ub4dc\uc758 \uc0ac\uc6a9\uc740 \uad11\uace0\uc758 \ubc94\uc704\ub97c \ud655\uc7a5\ud558\uc5ec \uc815\ud655\ud55c \ub300\uc0c1\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc81c\ud488\uc5d0 \uad00\uc2ec \uc788\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc601\ud5a5\uc744 \ubbf8\uce58\uba74 \ud074\ub9ad\ub960\uc774 \uc99d\uac00\ud558\uae30 \uc2dc\uc791\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub97c \ub2ec\uc131\ud558\ub824\uba74 \uad11\uace0\uc5d0 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ud14d\uc2a4\ud2b8\uac00 \uc788\uace0 \ub2e8\uc5b4\uac00 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc0bd\uc785\ub418\uc5c8\ub294\uc9c0 \ud655\uc778\ud558\uc138\uc694. \uc774\ub294 \uad11\uace0\ub97c \uc0ac\uc6a9\uc790\uc758 \uc758\ub3c4\uc640 \uc77c\uce58\uc2dc\ud0a4\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c \uc2dc\uac01\uc801\uc73c\ub85c \ub9e4\ub825\uc801\uc778 \uc791\ud488\uc744 \ub9cc\ub4dc\ub294 \ub370 \uc2dc\uac04\uc744 \ud22c\uc790\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ud50c\ub7ab\ud3fc\uc5d0\uc11c\ub294 \uc0ac\uc6a9\uc790\uc758 \uc8fc\uc758\ub97c \ub04c \uc218 \uc788\ub294 \uc790\uadf9\uc744 \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>\ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0\uc11c \uc801\ud569\ud55c \uc9c0\ud45c\ub97c \ucc3e\ub294 \uac83\uc740 \uc911\uc694\ud55c \ubd80\ubd84 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uacb0\uad6d \uadf8\uac83\ub4e4\uc740 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