{"id":16165,"date":"2023-08-24T19:41:51","date_gmt":"2023-08-24T19:41:51","guid":{"rendered":"https:\/\/kevinbk.com\/?p=16165"},"modified":"2023-08-24T19:55:04","modified_gmt":"2023-08-24T19:55:04","slug":"comportamento-do-consumidor-busca-de-ofertas","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/ja\/\u30aa\u30d5\u30a1\u30fc\u3092\u63a2\u3059\u6d88\u8cbb\u8005\u884c\u52d5\/","title":{"rendered":"\u30aa\u30d5\u30a1\u30fc\u3092\u6c42\u3081\u308b\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u5909\u5316"},"content":{"rendered":"

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2022 \u5e74\u306e\u9ad8\u30a4\u30f3\u30d5\u30ec\u3068\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u611f\u67d3\u75c7\u306e\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306f\u3001\u30d6\u30e9\u30b8\u30eb\u4eba\u306e\u6d88\u8cbb\u7fd2\u6163\u306e\u5909\u5316\u306b\u3068\u3063\u3066\u6975\u3081\u3066\u91cd\u8981\u3067\u3057\u305f\u3002\u4fa1\u683c\u304c\u3088\u308a\u4e0d\u5b89\u5b9a\u306b\u306a\u308b\u4e2d\u3001\u65b0\u3057\u3044\u6226\u7565\u3092\u63a1\u7528\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u5272\u5f15\u4fa1\u683c\u3067\u8cfc\u5165\u3059\u308b\u3068\u3044\u3046\u5b89\u5168\u6027\u306b\u983c\u308b\u3053\u3068\u304c\u3001\u3053\u306e\u56fd\u3067\u306e\u88fd\u54c1\u306e\u65b0\u3057\u3044\u6d88\u8cbb\u65b9\u6cd5\u306e\u50be\u5411\u3092\u6c7a\u5b9a\u3065\u3051\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n

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1980 \u5e74\u4ee3\u306e\u30cf\u30a4\u30d1\u30fc\u30a4\u30f3\u30d5\u30ec\u6642\u4ee3\u3068\u540c\u69d8\u306b\u3001\u4eca\u65e5\u306e\u6d88\u8cbb\u8005\u3082\u540c\u69d8\u306e\u6226\u7565\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u6bce\u6708\u306e\u8cb7\u3044\u7269\u306f\u306a\u304f\u3001\u7d66\u6599\u3092\u53d7\u3051\u53d6\u3063\u305f\u5f8c\u306b\u5e02\u5834\u306b\u884c\u304f\u306e\u306f\u3001\u6700\u3082\u5fc5\u8981\u306a\u30a2\u30a4\u30c6\u30e0\u3092\u5c11\u91cf\u3060\u3051\u8cfc\u5165\u3059\u308b\u3060\u3051\u3067\u3059\u3002 <\/p>\n\n\n\n

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\u6d88\u8cbb\u8005\u306f\u304a\u91d1\u3092\u7bc0\u7d04\u3059\u308b\u305f\u3081\u306b\u65b0\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u3092\u8a66\u3057\u3066\u3044\u307e\u3059 <\/h2>\n\n\n\n

Kantar \u306e\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0 \u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u300124% \u306e\u6d88\u8cbb\u8005\u304c\u3001\u304a\u6c17\u306b\u5165\u308a\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u4ed6\u306e\u5b89\u4fa1\u306a\u30d6\u30e9\u30f3\u30c9\u306b\u5909\u66f4\u3057\u305f\u3053\u3068\u3092\u8a8d\u3081\u3066\u3044\u307e\u3059\u3002\u8a00\u3044\u63db\u3048\u308c\u3070\u3001\u6d88\u8cbb\u8005\u306f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5229\u7528\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u8cfc\u5165\u30b3\u30b9\u30c8\u3092\u7bc0\u7d04\u3059\u308b\u305f\u3081\u306b\u65b0\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u3092\u8a66\u3057\u3066\u307f\u308b\u4f59\u5730\u3082\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u3088\u308a\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5c11\u306a\u3044\u8cbb\u7528\u3067\u5fc5\u8981\u306a\u3082\u306e\u3092\u3059\u3079\u3066\u8cfc\u5165\u3059\u308b\u305f\u3081\u306e\u5e45\u5e83\u3044\u9078\u629e\u80a2\u304c\u5e83\u304c\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n

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\u6d88\u8cbb\u8005\u306e\u7fd2\u6163\u306b\u304a\u3051\u308b\u3082\u3046 1 \u3064\u306e\u5909\u5316\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u8cfc\u5165\u3068\u30a2\u30d7\u30ea\u5185\u8cfc\u5165\u306e\u5897\u52a0\u3067\u3059\u3002\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u611f\u67d3\u75c7\u306e\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u5f8c\u3001 e\u30b3\u30de\u30fc\u30b9<\/a> \u30d6\u30e9\u30b8\u30eb\u3067\u306f\u3001\u5e02\u5834\u8cfc\u5165\u306a\u3069\u306e\u6700\u3082\u91cd\u8981\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u542b\u3080\u3059\u3079\u3066\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u5927\u304d\u304f\u6210\u9577\u3057\u307e\u3057\u305f\u3002\u00a0<\/p>\n\n\n\n

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Pix \u3068\u30c7\u30b8\u30bf\u30eb \u30a6\u30a9\u30ec\u30c3\u30c8\u306f\u65e5\u5e38\u306e\u8cb7\u3044\u7269\u306e\u652f\u6255\u3044\u30aa\u30d7\u30b7\u30e7\u30f3\u3068\u3057\u3066\u6210\u9577 <\/h2>\n\n\n\n

\u30d6\u30e9\u30b8\u30eb\u3067\u306e\u8cb7\u3044\u7269\u306e\u4e3b\u306a\u652f\u6255\u3044\u624b\u6bb5\u306f\u4f9d\u7136\u3068\u3057\u3066\u30af\u30ec\u30b8\u30c3\u30c8 \u30ab\u30fc\u30c9\u3067\u3059\u304c\u3001PIX \u3068\u30c7\u30b8\u30bf\u30eb \u30a6\u30a9\u30ec\u30c3\u30c8\u306f\u5927\u5e45\u306b\u6210\u9577\u3057\u3001\u73fe\u5728\u3067\u306f\u65e5\u5e38\u7684\u306a\u8cb7\u3044\u7269\u306e\u4e00\u822c\u7684\u306a\u9078\u629e\u80a2\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002 PIX \u307e\u305f\u306f\u30c7\u30b8\u30bf\u30eb \u30a6\u30a9\u30ec\u30c3\u30c8\u306f\u6d88\u8cbb\u8005\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306b\u7c21\u5358\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u305f\u3081\u3001\u591a\u304f\u306e\u4eba\u306b\u3068\u3063\u3066 PIX \u307e\u305f\u306f\u30c7\u30b8\u30bf\u30eb \u30a6\u30a9\u30ec\u30c3\u30c8\u3092\u4f7f\u7528\u3057\u3066\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u7fd2\u6163\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n

\u3053\u308c\u3089\u306e\u652f\u6255\u3044\u624b\u6bb5\u306f\u3001\u624b\u8efd\u3055\u306b\u52a0\u3048\u3066\u3001\u63d0\u643a\u65bd\u8a2d\u3067\u306e\u8cfc\u5165\u6642\u306b\u9650\u5b9a\u7279\u5178\u3084\u30ad\u30e3\u30c3\u30b7\u30e5\u30d0\u30c3\u30af\uff08\u30ad\u30e3\u30c3\u30b7\u30e5\u30d0\u30c3\u30af\uff09\u306e\u6a5f\u4f1a\u3082\u63d0\u4f9b\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u3088\u308a\u826f\u3044\u5272\u5f15\u3092\u6c42\u3081\u3066\u3044\u308b\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u3001\u30c7\u30b8\u30bf\u30eb \u30a6\u30a9\u30ec\u30c3\u30c8\u306e\u30aa\u30d5\u30a1\u30fc\u3092\u5e38\u306b\u5165\u624b\u3059\u308b\u3053\u3068\u306f\u3001\u8cfc\u5165\u54c1\u3092\u7bc0\u7d04\u3059\u308b\u305f\u3081\u306e\u512a\u308c\u305f\u65b9\u6cd5\u3067\u3059\u3002 <\/p>\n\n\n\n

\u524d\u8ff0\u3057\u305f\u3088\u3046\u306b\u3001\u3053\u306e\u56fd\u306e\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u3068\u7d4c\u6e08\u4e0d\u5b89\u5b9a\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306f\u65b0\u305f\u306a\u6d88\u8cbb\u306e\u73fe\u5b9f\u306b\u6163\u308c\u3056\u308b\u3092\u5f97\u306a\u304f\u306a\u308a\u307e\u3057\u305f\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30a4\u30f3\u30d5\u30ec\u3092\u56de\u907f\u3057\u3001\u826f\u597d\u306a\u751f\u6d3b\u306e\u8cea\u3092\u7dad\u6301\u3059\u308b\u306b\u306f\u3001\u304a\u91d1\u3092\u7bc0\u7d04\u3057\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"

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