{"id":815,"date":"2019-06-25T11:32:33","date_gmt":"2019-06-25T11:32:33","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=815"},"modified":"2019-06-25T15:13:02","modified_gmt":"2019-06-25T15:13:02","slug":"a-estrategia-do-marketing-reverso-criticando-a-concorrencia","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/en\/the-reverse-marketing-strategy-criticizing-the-competition\/","title":{"rendered":"Reverse Marketing strategy criticizing the competition"},"content":{"rendered":"

Most Marketing strategies try to sell something at any cost. Be it by inducing the person to buy, making his head. Today we are going to talk about a completely opposite strategy that can give better results. <\/p>\n\n\n\n

There is a little-explored marketing strategy that completely reverses the idea of \u200b\u200bstandardized marketing based on formulas of mental triggers, scarcity and other methods used by the famous marketing gurus. In fact, the technique is to criticize these methods and reach an audience against online courses.<\/p>\n\n\n\n\n\n\n\n<\/pre>\n\n\n\n

What is the Reverse Marketing strategy? <\/h2>\n\n\n\n

Just as online courses criticize face-to-face courses and their lack of practicality, price and method, the objective of this reverse marketing strategy is to literally criticize the competition of online courses, presenting itself as the only viable alternative in the market. <\/p>\n\n\n\n

In politics we see the same thing, the main objective is to criticize enemies by pointing out flaws and presenting a better option. There are several ways to do this, most of the time the person doesn't even need to sell or disclose anything, because people feel the need to reward them. <\/p>\n\n\n\n

\"A<\/figure><\/div>\n\n\n\n

We are not here to criticize this method, but rather to teach it. This is not a blatant marketing technique, it is just honest people who are saying few and good. They acknowledge people's disappointment with online courses, thus trying to catch this audience. <\/p>\n\n\n\n

Those who use this technique sometimes are not even aware of their good marketing strategy. The person also does not intend to hurt or negatively affect competition, only to present an accessible and better option to others. <\/p>\n\n\n\n

The main objective of this technique is to capture an unsatisfied audience that is looking for a cheap and functional alternative to the competition. The technique is simple and only requires sincerity, honesty and other standardized marketing skills. <\/p>\n\n\n\n

\"A<\/figure><\/div>\n\n\n\n

To summarize the person who wants to apply the reverse marketing technique needs: <\/p>\n\n\n\n