best times to post on instagram<\/a>.<\/p>\n\n\n\nAll these tips, of course, need to be put into practice with a basic knowledge of social media mechanisms. That is, the use of hashtags, appropriate bio, format, language, stories, reels, photos and videos.<\/p>\n\n\n\n
Hashtags<\/h3>\n\n\n\n
Hashtags are keywords directly inserted into the post and that work as a rating, automatic search button and filtering mechanism. When a person uses the hashtag in the Instagram search bar, they will see posts that contain the given hashtag. To keep posts visible and with good reach, you need to do a good research and know which hashtags to use. <\/p>\n\n\n\n
Tip: It's also important to create your own hashtag.<\/p>\n\n\n\n
Bio<\/h3>\n\n\n\n
The Instagram bio tells the prospect what the business is about, what it does, and where they can find out more about it. In this very important section of the platform, the ideal is to use keywords, especially in the name of the page, provide links and summarize the values, mission or services and products offered. <\/p>\n\n\n\n
Tip: to provide more than one link to the page's audience, you can use Linktr.ee, a platform that produces pages with a list of your business links.<\/p>\n\n\n\n
post formats<\/h3>\n\n\n\n
On Instagram, it is possible to produce content in different formats. The most popular, without a doubt, is the carousel. In the carousel, a series of images summarizes the content in a practical, quick and ideal way for the characteristics of the network.<\/p>\n\n\n\n
However, to have consistency in engagement, it is important to invest in different formats. The video, for example, is even more dynamic, it can draw attention and summarize promotions or information about events. The video can be a direct post, or a reels, which allows more time and even more detail, allowing, for example, institutional content. To get the most out of Instagram, you need to diversify your content, using different formats, according to current strategies. <\/p>\n\n\n\n
Finally, the page that uses stories to create engagement, through polls, questions and answers, posting posts, etc., has much more visibility and potential for engagement. <\/p>\n\n\n\n
Marketing on social networks is a reflection of the intense modernization of the means of communication and the change in consumer behavior. Making good use of the most popular strategies, the entrepreneur can boost sales, stand out and remain stable in the increasingly competitive market. Every day, the need for digitization becomes a universal reality.<\/p>","protected":false},"excerpt":{"rendered":"
Basic digital marketing strategies for large and small companies With the constant digitalization of the market, the use of networks<\/p>","protected":false},"author":1,"featured_media":595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/kevinbk.com\/wp-content\/uploads\/2019\/04\/instagram-social.jpg","_links":{"self":[{"href":"https:\/\/kevinbk.com\/en\/wp-json\/wp\/v2\/posts\/4027"}],"collection":[{"href":"https:\/\/kevinbk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kevinbk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/en\/wp-json\/wp\/v2\/comments?post=4027"}],"version-history":[{"count":2,"href":"https:\/\/kevinbk.com\/en\/wp-json\/wp\/v2\/posts\/4027\/revisions"}],"predecessor-version":[{"id":4148,"href":"https:\/\/kevinbk.com\/en\/wp-json\/wp\/v2\/posts\/4027\/revisions\/4148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/en\/wp-json\/wp\/v2\/media\/595"}],"wp:attachment":[{"href":"https:\/\/kevinbk.com\/en\/wp-json\/wp\/v2\/media?parent=4027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kevinbk.com\/en\/wp-json\/wp\/v2\/categories?post=4027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}