{"id":3783,"date":"2022-10-25T13:52:17","date_gmt":"2022-10-25T13:52:17","guid":{"rendered":"http:\/\/kevinbk.com\/?p=3783"},"modified":"2024-04-15T21:44:08","modified_gmt":"2024-04-15T21:44:08","slug":"comunicacao-integrada-de-marketing-principais-beneficios-para-a-sua-empresa","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/en\/integrated-marketing-communication-key-benefits-for-your-company\/","title":{"rendered":"Integrated Marketing Communication: main benefits for your company"},"content":{"rendered":"
Find out how this strategy can help leverage your business.<\/p>\n\n\n\n
Currently, with the expansion of the influence of social networks and the growth of the internet, competition for products and services has increased. That's because, in seconds, you can have several options of what a customer is looking for, as well as recommendations that can lead them to choose another product. <\/p>\n\n\n\n
With this, it is important to stand out in the market and add value to your brand in order to build customer loyalty. Social media brings benefits to merchants, such as in-app payment, delivery fee included in the value, in addition to reaching a greater number of people.<\/p>\n\n\n\n
However, with competition, employers are looking for new marketing and management strategies to stand out in the market and win over their consumers. Thus, they resort to strategies and teachings, greater investment in the area of marketing and communication, in addition to visual communication. One of the strategies sought to solve any communication problem is the Integrated Marketing Communication.<\/p>\n\n\n\n
Integrated Marketing Communication is the set of actions strategically carried out to add greater value to a brand. These actions depend on joint planning with other areas, in addition to Communication and Marketing, to have a broad view of the situation. <\/p>\n\n\n\n
Sometimes advertisements, personal selling, sales promotion, publicity and merchandising are used. However, remember: it is a strategic plan. It is necessary that the plan has a focus, that is, it is necessary to analyze the situation to find a solution to a specific problem. Check out some benefits that this planning can bring to your business.<\/p>\n\n\n\n
Brand consolidation<\/p>\n\n\n\n
The COVID-19 pandemic showed us how important it is for a company to be up to date and with a well-established and strengthened brand, people will remember it when they need it. However, for this, it is necessary to have a good administration and a well-planned communication strategy. <\/p>\n\n\n\n
In addition, the presence in digital media becomes indispensable, but it is necessary that all areas of communication go together so that it does not have a different language, in order to create the brand identity.<\/p>\n\n\n