{"id":3740,"date":"2022-10-14T17:46:07","date_gmt":"2022-10-14T17:46:07","guid":{"rendered":"http:\/\/kevinbk.com\/?p=3740"},"modified":"2022-10-14T17:48:00","modified_gmt":"2022-10-14T17:48:00","slug":"d2a-direct-to-avatar-pode-ser-o-modelo-de-negocios-que-vai-impactar-o-comercio","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/en\/d2a-direct-to-avatar-could-be-the-business-model-that-will-impact-trade\/","title":{"rendered":"D2A: Direct-to-Avatar could be the business model that will impact commerce"},"content":{"rendered":"
New interaction between brands and consumers explores the possibilities that exist in the metaverse<\/p>\n\n\n\n
If today the virtual world is already part of people's daily lives, with social networks, digital stores and video calls, the future tends to be even more digital. With the evolution of virtual reality and augmented reality technologies, it is expected that the human being will take even deeper roots in the virtual environment.<\/p>\n\n\n\n
And if this is the future, it is important that retail as a whole understand this new consumer behavior as soon as possible. That's because it won't be enough, it will be necessary to be present in this new virtual environment and provide a pleasant experience for it.<\/p>\n\n\n\n
It is in this new scenario that a new business model is gaining strength: Direct-to-Avatar. In this text, understand better what it is about, its advantages and what will be its importance for the future of commerce.<\/p>\n\n\n