{"id":3605,"date":"2022-08-29T17:40:01","date_gmt":"2022-08-29T17:40:01","guid":{"rendered":"http:\/\/kevinbk.com\/?p=3605"},"modified":"2022-08-29T17:40:21","modified_gmt":"2022-08-29T17:40:21","slug":"como-a-pesquisa-digital-guia-as-estrategias-de-marketing","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/en\/how-digital-search-guides-marketing-strategies\/","title":{"rendered":"How digital search guides marketing strategies"},"content":{"rendered":"
Digital research is a tool that helps to gather important information for targeting marketing strategies. Data obtained can be used in a variety of ways and inform numbers that can determine tactics to improve both customer traffic and sales.<\/p>\n\n\n\n
Information about consumers' needs and preferences helps to understand the market for that product or service. The buying habit can provide companies with key information for decision making. Thus, it is possible to outline the best strategies to reach the target audience.<\/p>\n\n\n\n
When developing a digital survey, the focus can be on objectives such as the market for inserting a product or service, consumer behavior or preference, identification of new target audience groups and new potential for campaigns.<\/p>\n\n\n\n
In the past, these surveys were carried out through other means such as correspondence, telephone or even face-to-face approaches. Nowadays, they can be carried out online, which facilitates the whole process as well as drastically reducing the costs of such surveys.<\/p>\n\n\n\n
These surveys can understand what consumers are thinking and wanting and thus tailor their marketing strategies based on this information. The speed and agility of the data mean that data can even be analyzed in real time, that is, at the moment they happen, such as traffic on a website when a promotion is launched.<\/p>\n\n\n\n
Artificial intelligence is another asset of the digital world as it can quickly analyze a large amount of data obtained. You save a lot of time and gain valuable information that can drive marketing campaigns. Data from digital surveys and their analysis may well guide future action plans.<\/p>\n\n\n\n
There are several data that can be obtained through digital research. It is possible to survey the public's familiarity with the brand or the impact of communication campaigns on the consumer's memory. It can also be aimed at the intention to purchase or contract products and services offered.<\/p>\n\n\n\n
Another objective can be the definition of the business profile, that is, how people understand the persona of a particular company. By understanding how the consumer sees the company, it becomes easier to design marketing strategies that take into account the target audience in question, or the company can aim to rebuild its persona so that the audience changes its impression of it.<\/p>\n\n\n\n
Understanding how the public sees the company is essential for launching products or services. The consumer needs to be in tune with what the company wants to convey so that its campaigns have a positive effect. Digital surveys help determine those aspects of audience-company relationships that impact sales.<\/p>\n\n\n\n
All these aspects can influence the communication and media strategy. By analyzing all the data obtained from digital surveys, it is possible to understand the best channels to reach the brand's potential consumers. The message that is sent also considers all the information from the surveys.<\/p>\n\n\n\n